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A Study on the Value Factors of Culture Consumers for Corporate Culture Marketing through Big Data Techniques (빅데이터 기법을 통한 기업 문화마케팅을 위한 문화소비자의 가치 요소 연구)

  • Oh, Se Jong
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.31-36
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    • 2020
  • Corporate Culture Marketing is a marketing tool that enhances a company's cultural image or conveys its image through culture. Culture Consumer value analysis is important predictive data in identifying the value and pursuit of life in individual consumption behavior, explaining the choice behavior of culture consumers, and serves as the basis for decision making. The research method was linked to the text mining and opinion mining techniques of big data, and extracted positive, negative and neutral words. The analysis targets culture consumers participating in concerts at Hyundai Card's 'Super Concert', which is subject to domestic consumers, and CJ ENM's 'KCON', which is subject to foreign consumers. The culture consumer value elements of corporate culture marketing are the basic conditions, and they were derived as 'Consensus Communication (Expression of Sensibility)', 'Participation Sharing(VIP Belonging)', 'Social Change Issue', 'Differentiating Services', 'Price Discount Benefit' and 'Location Quality'. In the future, we will need to foster 'Culture Technology Marketers' and apply them in areas such as arts management planning, cultural investment, cultural distribution, cultural space, Corporate Culture, CSR and K-pop marketing to enhance corporate interests and brand value and enhance brand value.

Analysis and Effects of High School Students' Systems Thinking Using Iceberg(IB) Model (Iceberg(IB) 모델을 적용한 고등학생의 시스템 사고 분석 및 효과)

  • Lee, Hyundong;Lee, Hyonyong
    • Journal of The Korean Association For Science Education
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    • v.37 no.4
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    • pp.611-624
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    • 2017
  • The purposes of this study are to explore Iceberg(IB) model as a systems thinking analysis tool for high school students, suggest a systems thinking analysis method using rubrics and verify its validity and reliability. For this study, the theoretical basis was examined through literature analysis about IB model and rubrics of evaluating the systems thinking. And 6 high school students participated in IB model activity and were interviewed about polar climate change. In addition, quantitative tests using systems thinking scale were also conducted to support the results of the IB model activity analysis. Data obtained from IB model activity was analyzed by using the rubrics of evaluating system thinking developed by Hung (2008). The analysis results were reviewed by two professors to confirm the validity and reliability. In order to confirm the validity, correlation analysis were performed between the rubrics and the quantitative test results. Finding are as follows: Six students used the IB model to express their systems thinking in detail and the results of the systems thinking analysis of students using rubrics showed a distribution of 17~35 points. Furthermore, the results of correlation analysis between rubrics and systems thinking scale was highly correlated (Pearson product-moment is .856) on significance level from .05. Using the IB model introduced in this study, students express their systems thinking effectively and the results of the systems thinking analysis using IB model is considered to analyze validity and reliability. Based on the results of this study, implication suggests how to study the systems thinking in science education.

The Crosshole Resistivity Method Using the Mixed Array (혼합배열을 사용하는 시추공간 전기비저항 탐사)

  • Cho In-Ky;Han Sung-Hoon;Kim Ki-Ju
    • Geophysics and Geophysical Exploration
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    • v.5 no.4
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    • pp.250-256
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    • 2002
  • Resistivity tomography has become an important tool to image underground resistivity distribution. This method has been widely applied to site investigation for engineering and environmental purpose. In resistivity tomography, various electrode arrays can be used and each array has both merits and demerits. For example, the pole-pole array has high signal to noise ratio (S/N ratio), but its resolution is too low. The dipole-dipole array has low S/N ratio, but its resolution is very high. The Pole-dipole may has intermediate Snf ratio and resolution. The modified Pole-dipole array, recently proposed, shows reasonable S/N ratio and resolution, which are comparable to the pole-dipole array. These electrode arrays except the pole-pole array, however, have the problem that the apparent resistivity can diverge at some special electrode Positions. Also, the Pole-Pole array may not reflect the doe resistivity of an anomalous body. In this study, we propose a new electrode array, mixed array, where pole-dipole and modified pole-dipole ways are selectively used with the relative positions of current and potential electrodes. The mixed array has the same level of S/N ratio and resolution as the pole-dipole array and the apparent resistivity does not diverge in the receiver hole. Furthermore, the apparent resistivity using the array can reflect the true resistivity of the anomalous body.

Application of CFD Program for Analyzing the Hydrodynamic Characteristics of Baffled PAC Contactor (격벽식 분말활성탄 접촉조의 흐름해석을 위한 전산유체역학 프로그램의 적용)

  • Ahn, Chang-Jin;Ahn, Sang-Jin
    • Journal of Korea Water Resources Association
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    • v.35 no.2
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    • pp.221-229
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    • 2002
  • For the efficient design of baffled Powdered activated carbon(PAC) contractor, which has been widely used in water treatment plant(WTP) against the algae-related odor problems, a CFD(computational fluid dynamics) program was applied. In order to verify the performance of FLOW-3D program, the previously reported results of tracer tests from a pilot-scale PAC contractor(working volume of 288 liters) were compared to those from FLOW 3D. The results of FLOW-3D simulation were very similar to those from tracer tests conducted with the Pilot-scale PAC contactor. On the other hand, the hydrodynamic characteristics of baffled contractor in the P-WTP were simulated by using FLOW-3D. Simulation results on the distribution of PAC particles showed that there are some stagnant parts in the back side of baffles in which PAC Particles are not present. These stagnant parts might decrease the adsorption capacity of PAC particles. When the baffles were changed to maze-type intra-basin baffling, PAC particles were evenly distributed and the amount of stagnant parts reduced. In conclusion, it is anticipated that FLOW-3D simulation could be a viab1e tool for analyzing the hydrodynamic characteristics of structures used in drinking water treatment plant.

The Study on the Investigation of the Evaluation Standards for Mathematics Teaching Focused on Teacher's Knowledge (수학 수업에서 요구되는 교사 지식에 대한 평가 기준 재탐색)

  • Hwang, Hye-Jeang
    • Communications of Mathematical Education
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    • v.26 no.1
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    • pp.109-135
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    • 2012
  • On the standards or elements of teaching evaluation, the Korea Institute of Curriculum and Evaluation(KICE) has carried out the following research such as : 1) development of the standards on teaching evaluation between 2004 and 2006, and 2) investigation on the elements of Teacher Knowledge. The purposes of development of evaluation standards for mathematics teaching through those studies were to improve not only mathematics teachers' professionalism but also their own teaching methods or strategies. In this study, the standards were revised and modified by analyzing the results of those studies focused on the knowledge of subject matter knowledge, knowledge of learners' understanding, teaching and learning methods and assessments, and teaching contexts. For this purpose, the part of subject matter knowledge was consisted of four evaluation domains such as the knowledge of curriculum reconstruction, knowledge of mathematical contents, methodological knowledge, mathematical value. The part of Learners' unders tanding included the evaluation domains such as students' intellectual and achievement level, students' misconception in math, students' motivation on learning, students' attitude on mathematics learning, and students' learning strategies. The part of teaching methods and evaluation was consisted of seventh evaluation domains such as instruction involving instructional goal and content, instruction involving problem-solving activity, instruction involving learners' achievement level and attitude, instruction on communication skills, planning of assessment method and procedure, development on assessment tool, application on assessment result in class were new established. Also, the part of teaching context was consisted of four evaluation domains such as application of instructional tools and materials, commercial manipulatives, environment of classroom including distribution and control of class group, atmosphere of classroom, management of teaching contexts including management of student. According to those evaluation domains of each teacher knowledge, elements on teaching evaluation focused on the teacher's knowledge were established using the instructional evaluation framework, which is developed in this study, including the four areas of obtaining, planning, acting, and reflecting.

Detection Model of Malicious Nodes of Tactical Network for Korean-NCW Environment (한국형 NCW를 위한 전술네트워크에서의 악의적인 노드 검출 모델)

  • Yang, Ho-Kyung;Cha, Hyun-Jong;Shin, Hyo-Young;Ryou, Hwang-Bin;Jo, Yong-Gun
    • Convergence Security Journal
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    • v.11 no.1
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    • pp.71-77
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    • 2011
  • NCW(Network Centric- Warfare) encompasses the concept to use computer data processing and network linkage communications techniques, share information and furthermore, enhance the effectiveness of computer-operating systems. As IT(Information & Technology) have become developed in the recent years, the existing warfare system-centered conventional protocol is not use any longer. Instead, network-based NCW is being widely-available, today. Under this changing computer environment, it becomes important to establish algorithm and build the stable communication systems. Tools to identify malign node factors through Wireless Ad-hoc network cause a tremendous error to analyze and use paths of even benign node factors misreported to prove false without testing or indentifying such factors to an adequate level. These things can become an obstacle in the process of creating the optimum network distribution environment. In this regard, this thesis is designed to test and identify paths of benign node factors and then, present techniques to transmit data through the most significant open short path, with the tool of MP-SAR Protocol, security path search provider, in Ad-hoc NCW environment. Such techniques functions to identify and test unnecessary paths of node factors, and thus, such technique users can give an easy access to benign paths of node factors.

Optimal Design of Generalized Process-storage Network Applicable To Polymer Processes (고분자 공정에 적용할 수 있는 일반화된 공정-저장조 망구조 최적설계)

  • Yi, Gyeongbeom;Lee, Euy-Soo
    • Korean Chemical Engineering Research
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    • v.45 no.3
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    • pp.249-257
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    • 2007
  • The periodic square wave (PSW) model was successfully applied to the optimal design of a batch-storage network. The network structure can cover any type of batch production, distribution and inventory system, including recycle streams. Here we extend the coverage of the PSW model to multitasking semi-continuous processes as well as pure continuous and batch processes. In previous solutions obtained using the PSW model, the feedstock composition and product yield were treated as known constants. This constraint is relaxed in the present work, which treats the feedstock composition and product yield as free variables to be optimized. This modification makes it possible to deal with the pooling problem commonly encountered in oil refinery processes. Despite the greater complexity that arises when the feedstock composition and product yield are free variables, the PSW model still gives analytic lot sizing equations. The ability of the proposed method to determine the optimal plant design is demonstrated through the example of a high density polyethylene (HDPE) plant. Based on the analytical optimality results, we propose a practical process optimality measure that can be used for any kind of process. This measure facilitates direct comparison of the performance of multiple processes, and hence is a useful tool for diagnosing the status of process systems. The result that the cost of a process is proportional to the square root of average flow rate is similar to the well-known six-tenths factor rule in plant design.

Evaluation of Active Layer Depth using Dynamic Cone Penetrometer (동적 콘 관입기를 이용한 활동층 심도평가)

  • Hong, Won-Taek;Kang, Seonghun;Park, Keunbo;Lee, Jong-Sub
    • Journal of the Korean GEO-environmental Society
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    • v.17 no.1
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    • pp.49-54
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    • 2016
  • An active layer distributed on surface of an extreme cold region causes a frost heave by repeating the freezing and thawing according to the seasonal temperature change. Since the height of frost heave is greatly affected by the thickness of active layer, an accurate evaluation of the thickness of active layer is necessary for the safe design and construction of the infrastructure in the extreme cold region. In this study, dynamic cone penetrometer, which is miniaturized in-situ penetration device, is applied for the evaluation of active layer depth distribution. As the application tests, two dynamic cone penetration tests were conducted on the study sites located in Solomon and Alaska. In addition, ground temperature variations were obtained. As the results of the application tests, the depth of interface between the active layer and the permafrost was evaluated from the difference in dynamic cone penetration indexes of the active layer and the permafrost, and a layer was detected around the interface considered as an ice lens layer. Also, the interface depths between the above zero and the below zero temperature determined from the ground temperature variations correspond with the interface depths evaluated from the dynamic cone penetration tests. This study demonstrates that the dynamic cone penetrometer may be a useful tool for the evaluation of the active layer in the extreme cold region.

A Study for the Adaptation of Simulation of Uniaxial Compressive Strength Test for Concrete in 3-Dimensional Particle Bonded Model (3차원 입자 결합 모델에서 콘크리트의 일축압축실험 모사 적용성 연구)

  • Lee, Hee-Kwang;Jeon, Seok-Won
    • Journal of the Korea Concrete Institute
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    • v.20 no.2
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    • pp.147-156
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    • 2008
  • In an uniaxial compressive test of a concrete standard specimen (150$\times$300 mm) the crack initiation and extension with the stress increase are the major reason of the failure, which is similar to the breakage of the particle bonding in the simulation by using particle bonded model, especially particle flow code in 3 dimensions (PFC3D) developed by Itasca Consulting Group Inc. That is the main motive to study the possibility of an uniaxial compressive strength test simulation. It is important to investigate the relationship between the micro-parameters and the macro-properties because the 3-dimensional particle bonded model uses the spherical particles to analyze the physical phenomena. Contact bonded model used herein has eight micro-parameters and there are five macro-properties; Young's modulus, Poisson's ratio, uniaxial compressive strength and the crack initiation stress and the ratio concerning the crack propagation with the stress. To simulate the compressive test we made quantitative relationships between the micro-parameters and the macro-properties by using the fractional factorial design and various sensitivity analyses including regression analysis, which result in the good agreement with the previous studies. Also, the stress-stain curve and the crack distribution over the specimen given by PFC3D showed the mechanical behavior of the concrete standard specimen under the uniaxial compression. It is concluded that the particle bonded model can be a good tool for the analyzing the mechanical behavior of concrete under the uniaxial compressive load.

A Comparison Analysis among Structural Equation Modeling (AMOS, LISREL and PLS) Using the Same Data (동일 데이터를 이용한 구조방정식 툴 간의 비교분석)

  • Nam, Soo-tai;Kim, Do-goan;Jin, Chan-yong
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.7
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    • pp.978-984
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    • 2018
  • Structural equation modeling is pointing to statistical procedures that simultaneously perform path analysis and confirmatory factor analysis. Today, this statistical procedure is an essential tool for researchers in the social sciences. There are as AMOS, LISREL and PLS representative tools that can perform structural equation modeling analysis. AMOS provides a convenient graphical user interface for beginners to use. PLS has the advantage of not having a constraint on normal distribution as well as a graphical user interface. Therefore, we compared and analyzed the three most commonly used tools (applications) in social sciences. Based on structural equation modeling, confirmatory factor analysis was performed using the IBM AMOS Ver. 23, the LISREL 8.70 and the SmartPLS 2.0. The comparative results show that LISREL has the highest explanatory power of dependent variables than other analytical tools. The path coefficients and T-values presented by the analysis results showed similar results for all three analysis tools. This study suggests practical and theoretical implications based on the results.