• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.7 s.155
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• pp.1116-1125
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• 2006

This study investigated consumer satisfaction and dissatisfaction experiences in post-purchase product return process. As an exploratory research the study collected qualitative data of subjective consumer experiences using an open-ended questionnaire and identified and classified themes and patterns of satisfaction and dissatisfaction experiences. A total of 113 cases were categorized into satisfied experiences, unsatisfied experiences, and neutral experiences. Further, satisfied experiences were sub-categorized into kind sales associates, quick and easy return process, and services higher than expected based on sources of satisfaction in the return process while unsatisfied experiences were sub-classified into rejection of return, attitude of sales associates, and hassle of return process. In-store adaptive behaviors and intentions on future behaviors were also observed. The results indicated that service quality in the post-purchase service encounter and consumer expectation were important in determining satisfaction and dissatisfaction in the return process. Insights for research questions were proposed.

• Korean Management Science Review
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• v.19 no.2
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• pp.169-178
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• 2002

The growth of Internet usage even accelerated by the spread of high-speed Internet access network such as ADSI is affecting our socioeconomic activities and culture in a great way. Korea is recently reported to be the number one high-speed Internet network subscription per 100 people in the world. In a way to reflect this situation, we collect a moderate size of sample proportional to the population of each region across country and investigate what factors might explain the level of user's dissatisfaction with respect to Internet service they have been receiving. The results indicate that the set of gender, age, Internet usage, service kinds, incoming e-mails, and e-shopping is significantly influencing user's dissatisfaction, in that dissatisfaction is measured in 11 perspectives. In particular, user's age, gender, and e-shopping experiences are considered to be mostly explainable.

• Child Health Nursing Research
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• v.14 no.4
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• pp.361-369
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• 2008

Purpose: The purpose of this study was to examine gender differences in eating disorders and in several risk factors; body dissatisfaction, perfectionism, self-esteem, and depression. Method: The data were collected from 423 students in grades 5 or 6 (230 male and 193 female) in this cross-sectional study. For data analysis, descriptive statistics, t-test, Pearson correlation coefficient, and stepwise multiple regression were used with the SPSS/PC ver 12.0 program. Results: Girls experienced more symptoms of eating disorders, body dissatisfaction, and depression than boys. There were also gender differences in risk factors. For girls, depression, socially-prescribed perfectionism, and body dissatisfaction were related to eating disorder behaviors, whereas for boys, depression, self-oriented perfectionism, body dissatisfaction, and self-esteem were related to eating disorder behaviors. Conclusions: The results of the present study indicate that risk factors for eating disorders for boys and girls may be different, and these differences have implications for understanding the etiology of eating disorders and should be considered in planning possible nursing interventions.

• Child Health Nursing Research
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• v.26 no.1
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• pp.121-129
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• 2020

Purpose: This study aimed to examine the influence of social media affinity on eating attitudes and body dissatisfaction among adolescents in the Philippines. Methods: The participants were 114 junior high school students enrolled in 7th to 10th grade in Cavite Province, Philippines. The collected data were analyzed in SPSS, using descriptive statistics, the independent t-test, one-way analysis of variance, Pearson correlation coefficients, and stepwise multiple linear regression. Results: The factors affecting eating attitudes were body dissatisfaction (β=-.47, p<.001), social media affinity (β=.33, p<.001) and grade (10th grade) (β=-.28, p<.001), and the factors influencing body dissatisfaction were eating attitudes (β=-.65, p<.001) and social media affinity (β=.17, p=.041). Conclusion: In order to promote healthy eating attitudes and to improve body satisfaction among Philippine adolescents, educational strategies tailored to social media users will be needed.

• Journal of the Korean Society of Costume
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• v.54 no.7
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• pp.107-120
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• 2004

In this study. with the discovery of adolescents' dissatisfaction factors and preferred images of underwear, the Potentiality of adolescents' underwear market was illuminated. For the purpose of this study, focused group interviews were performed to develop a questionnaires. And data was collected from 309 adolescents female consumer in the age of 13-18 living in busan. The fellowing are the results from the study. First. the female adolescents' dissatisfaction with underwear was analyzed into seven factors. such as buying decision, deformation after laundring, feeling from putting on, price/product variety, the lack of effective design considering body shape, inconvenience for activity and aesthetics. And degree of dissatisfaction was significant different among groups classified by consumer's level of product involvement and consumer's age. Second, the female adolescents' preferred images of underwear are gorgeous/elegant, simple/plain, pure & innocent/modest. active and lovely. From these results, it can be concluded that adolescents' desires of underwear product are different from adults'. Managerial Implications are provided for adolescents' underwear market.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.2
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• pp.364-375
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• 2002

The purpose of this study is to identify the differences between married women's dissatisfaction towards imported and domestic clothing and to test the role of socioeconomic variables on dissatisfaction. Two-piece formal suit was selected as the item, and country of origin of imported suit was not controlled. Sample selection criteria included married women living in Seoul, Korea, between ages 30-59. The data were analysed using factor analysis, paired t-test, and one-way ANOVA. The results indicate, in the Korean clothing market, both international and Korean marketers should be prudent with their price policies and should implement differentiated marketing strategy based on their target market's demogrophic profile. Higher dissatisfaction towards domestic clothing in terms of most factors, under the rapidly globalizing market environment suggests the Korean marketers will be forced to face full-scale harsh competition from international marketers.

• Korean Journal of Human Ecology
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• v.9 no.3
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• pp.317-333
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• 2000

This study is to focus on the users of mobile communication services in Pusan metropolitan city. First this study measured the levels of consumer dissatisfaction and consumer complaining behavior. Second, this study analyzed a causal-effect on variables affecting consumer complaining behavior. The findings of this study are as follows ; 1) In area of contract and cost, variables directly and indirectly affecting consumer complaining behavior were sex, age, consumer knowledge, complaining behavior experience, attribution, and consumer dissatisfaction. 2) In area of use, variables directly and indirectly affecting consumer complaining behavior were sex, consumer knowledge, complaining behavior experience, attribution, and consumer dissatisfaction. 3) In area of services, variables directly and indirectly affecting consumer complaining behavior were sex, consumer knowledge, consumer function, complaining behavior experience, attribution, and consumer dissatisfaction.

• The International Journal of Costume Culture
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• v.3 no.2
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• pp.147-160
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• 2000

The purposes of the present study were to investigate the factors of consumer dissatisfaction with backpacks and to examine if the levels of dissatisfaction with the factors differ significantly among the groups determined by demographic characteristics and purchase behaviors. The differences in the purchase behaviors of backpacks were also tested among the groups determined by demographic characteristics. Data collection was consisted of two pilot tests and the final test. The questionnaire was distributed to 40 students of universities in Seoul from July 1 to 13 in 2000 and 351 were usable. Data were analyzed by factor analysis, t-test, χ²analysis, MANOVA, ANAOVA, Duncan's multiple range tests using SPSS PC/sup +/ Program. Five factors were formulated : durability, ease-of-care/color fastness, dimensional stability, wearability and design. Subjects were most dissatisfied with the dimensional stability of backpacks. Different demographic characteristics and purchase behaviors resulted in significantly different levels of dissatisfaction with selected factors. Significant differences were also found in selected selection criteria and purchase behaviors among groups determined by some demographic characteristics.

• The Research Journal of the Costume Culture
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• v.21 no.3
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• pp.361-375
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• 2013

This study investigates the effects of sociocultural influences of appearance(parental influence, media influence, peer influence) on body dissatisfaction and appearance enhancement behaviors(clothing selection, skin care, make-up, hair care, weight management). For data collection, a questionnaire was administrated to 562 female college students in Gwangju, Chonnam area and Chonbuk area, Korea, from May 23 to June 10, 2011. To analysis the data, descriptive statistical analysis, factor analysis, regression analysis, and path analysis were conducted. The results were as follows. First, the overall effects of sociocultural influences of appearance on body enhancement behavior turned out to have positive effects. Second, overall sociocultural influences of appearance had positive effects on body dissatisfaction. Third, the overall effects of body dissatisfaction on appearance enhancement behavior did not appear to be statistically significant. Forth, the effects that sociocultural influences of appearance on appearance enhancement behavior mediated body dissatisfaction appeared to be insignificant.

• Journal of the Korean Home Economics Association
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• v.42 no.2
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• pp.83-98
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• 2004

The purpose of this study was to investigate the effects of body image, body dissatisfaction, and drive for slimness, as mediated by self-esteem and depression, on eating disorder behavior according to gender The subjects of this study were 243 male and 323 female university students from Chungbuk National university in Cheonju. On the basis of previous literature, the theoretical model was specified and estimated for the adequacy of statistical fit for male and female students separately. The proposed theoretical model was supported by the data and fitted adequately. As expected, body image, body dissatisfaction, and desire for thinness had a direct effect on self-esteem for female students. However, whereas body image and body dissatisfaction directly influenced on male students' self-esteem, while desire for gaining weight had no direct effect. Eating disorder behavior in female students was predicted by body dissatisfaction, body image, and self-esteem. For male students, desire for gaining weight and self-esteem strongly predicted eating disorder behavior. The results indicate that the influence of body image, body dissatisfaction, and desire for thinness on eating disorder behavior can be mediated not by depression but by self-esteem.