• 한국유통학회지:유통연구
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• 제4권1호
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• pp.141-159
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• 1999

The establishment of EDI system significantly transforms the relationship among channel members. This study investigates the relationship between buying and selling companies who use the EDI system. The results of this study are summarized as follows. First, the establishment of the EDI system has a positive effect on the task effectiveness, cost and competitiveness regardless of buying and selling companies. Second, the establishment of EDI system does not affects direct and indirect trust in both companies. Third, the effects of task effectiveness and cost are not related with the perceived or behavioral trust.

• 무역학회지
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• 제45권3호
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• pp.1-19
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• 2020

Recently, traditional trade in the global trade market has stagnated in the aftermath of the US-China trade war and the coronavirus (COVID-19) pandemic. However, the global e-commerce market is growing rapidly, presenting a new opportunity for exports. To examine the effect of an online matching and logistics system on reverse overseas direct purchase and the mediating effect of reliability, this study conducted a questionnaire survey on 320 employees in a Korean trade company from March 10 to April 30, 2018. The study model's goodness of fit was tested, and an analysis was performed using the AMOS statistical package. The online matching and logistics system were found to have a positive effect on reverse overseas direct purchase. Furthermore, results revealed that while a country's reliability mediated online matching and reverse overseas direct purchase, it did not mediate the logistics system. These results mean that online matching is affected by a country's reliability in overseas consumers' buying decision process. This study provides implications for the future directions of export companies and national policies to promote reverse overseas direct purchase. Future research including more countries and companies would be able to make further contributions toward the development of the Korean cross-border e-commerce industry.

• 경영과학
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• 제22권2호
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• pp.109-133
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• 2005

The exponential growth of the on-line shopping mall has been the advent of buying and selling products and services over the internet. In these circumstances, this paper presents the importance of understanding and managing the purchasing behavior of on-line shopping mall customers. The main purpose of this research is to find out the antecedents of customer trust and to conceptualize and investigate the relationship between endogenous mediating variables(such as customer trust, attitude, loyalty, relationship involvement) and purchasing and/or repurchasing intention in internet shopping mall. The empirical findings are as follows : First, the three antecedents of customer trust( EC system characteristics, psychological propensity, and trustworthiness) had the positive effects on the formation of site trust. Second, we found out that there were direct or indirect relationships between the mediating variables and on-line purchasing and/or repurchasing intention. In Particular, the direct effects of customer attitude on customer loyalty and buying intention were rejected, but the indirect effects through relationship involvement were accepted. This means that the relationship marketing is probably more important for the success of internet shopping mall Third, there were no direct relationship between the mediating variables and the repurchasing intention, but most researches in the brick and mortar, the proposition are supported. This implies that repurchasing intention was intensified by the indirect path, such as site trust $\longrightarroe$ attitude $\longrightarroe$ involvement $\longrightarroe$ loyalty $\longrightarroe$ purchasing intention $\longrightarroe$ repurchasing intention. So, the internet marketers must make an effort not only to strengthen the direct casual linkage between them but also to consolidate the indirect connections leading to boost purchasing and repurchasing intention.

• 토지주택연구
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• 제4권4호
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• pp.425-434
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• 2013

중소기업청은 일정규모 이상의 공공건설사업에 대해 일반공사와 의무적으로 분리하여 직접 구매해야 하는 123개 공사용자재 제품군을 지정하고, 법에서 정한 바에 따라 발주기관이 자재를 직접 구매하여 수급인에게 공급하도록 하고 있다. 본 연구에서는 이러한 공사용자재 직접구매제도 하에서 공공아파트 건설 현장에 투입되는 지급자재가 지니는 다양한 특성과 관리요인을 발주자 입장에서 종합적으로 고려하여, 주요관리대상 자재를 파악하고, 자재 조달 프로세스를 기반으로 이들에 대한 적정 관리 방안을 제시하였다. 즉, 조달경로, 현장특화정도, 입주자 요구수준, 업체 책임범위, 납품분할정도, 현장작업 요구도, 부속자재 필요도, 검수조건 등 지급자재가 가지는 주요 관리요인을 적용하여 공공아파트 건설사업에 적용되는 43개 직접 구매 대상품목의 조달관리부담을 평가한 결과, 상대적으로 높은 조달관리노력이 요구되는 주요관리대상그룹에는 목재창호, 알루미늄창호, 승강기, 목재마루재, 레미콘, 타일, 합성수지창호가 포함되었고, 그 중 알루미늄창호와 타일은 집중관리대상으로 분류되었다. 나아가 직접구매제도의 영향에 따른 집중관리대상 자재에 대한 대응방안은 발주자 입장에서 실태, 문제점, 관리측면의 주요 고려사항을 반영하여 작성하였으며, 실질적 수량 산출, 명확한 발주세부조건 정비, 생산 전후 활동 활성화, 하자보수 물량 확보, 공종별 간섭 사전 협의 및 해소 등이 필수적인 관리활동으로 나타났다.

• 산업경영시스템학회지
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• 제20권44호
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• pp.447-462
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• 1997

Customer satisfaction is one of the major issues in current marketing research. Among many studies on this issue, the best known is the determinants of customer satisfaction. This study is focused the involvement as a moderator of customer satisfaction. The data were collected from 113 students who have an experience using or buying the products and services. The present study found that the customer satisfaction has a relation with the following major characteristics. These are: 1) The direct effect of expectation on the customer satisfaction is significant in case of high involvement service. 2) The direct effect of performance has a difference between high involvement and low involvement. 3) And the direct effect of disconfirmation on the customer satisfaction is significantly different from the levels of involvement.

• 유통과학연구
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• 제14권10호
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• pp.153-164
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• 2016

Purpose - In general, large companies have larger organizations, funds, and systems to provide more effective and efficient services in the market. However, development needs to support the livelihood of ordinary citizens who work for small businesses as well. This research suggests that a new distribution channel, called a "foothold style Kosa mart," that cooperates jointly with a distribution center and a large discount mart can provide direct solutions to small and mid-size distributors. This new distribution channel can achieve a limited type of "Nadle shop (small supermarket) foster project" related to building a joint distribution center and improvement in wholesale supply. Research design, data, and methodology - Data about the Korea distribution situation, the Nadle stores, and the logistics centers were collected from literature, Statistics Korea, journals, and reports. Specifically, we investigated information about Kosa Mart and Nadle stores. We focused on the redesign of the distribution center for the Nadle store. Results - The Kosa Mart distribution center now includes 18 warehouses, and has been handling 2000-3000 items. Most of the warehouses have been simply designed and items loaded and stored without refrigeration; thus, it is possible to store only products of certain manufactured goods. The current logistics center has no wholesale function because it failed to resolve the joint purchasing and product supply issues of competitively priced products. Conclusions - This study aimed to identify ways to strengthen the competitiveness of small- and medium-sized retailers. A Kosa Mart redesign aims to unifying the logistics center, stores, and customers. First, the joint wholesale logistics system, equipped with an integrated ordering system, needs to process customer orders and store orders at the same time. Second, excellent small business product development has to connect with production. Third, the store composition needs to support a shipping hub. Fourth, the Mart differentiates itself from convenience store goods by supplying regional and specialized products to customers. Fifth, a service buying agent and direct transactions between producers and consumers need to be established, and exhibits and displays of goods need to be improved.

• 한국유통학회지:유통연구
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• 제16권5호
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• pp.123-140
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• 2011

본 연구에서는 7개 대형유통업체 신선식품(농산, 수산, 축산, 가공식품) 구매담당자(Merchandiser, MD)를 대상으로 구매 행태를 분석하였다. 특히 대형유통업체의 산지 공급업체와의 거래 특성과 산지 직구입 특성을 중점적으로 분석하였다. 대형유통업체 구매담당자 설문조사 결과, 산지 공급업체 선정시 안정적인 물량 공급, 품질관리, 적극적인 경영마인드, 저렴한 가격, 차별화 상품 제안 순으로 중요하게 보았다. 산지 직구입과 관련하여 직구입 거래대상에 대한 선호도가 기존의 주요 거래대상인 벤더업체와 도매시장보다 높았고, 직구입 거래대상 중에는 영농조합 법인(농업번인 포함)을 가장 선호하고, 그 다음이 농협중앙회, 단위농협순이다. 공급 업체와의 거래에서 대형유통업체 구매담당자는 2년 이상 장기간 거래를 선호하고, 계약가격 결정시에는 시장시세(50.9%), 생산원가(31.2%) 및 동업계 판매가(18.0%)를 활용하였다. 산지 유통조직이 소비지 유통환경의 변화에 적극적으로 대응하기 위해서는 농산물 생산의 조직화, 규모화 및 유통 채널의 전문화 전략이 필요하다. 공급 시스템의 지속성과 안정성이 요구되어 생산조직 간 연계를 통한 연중 공급 가능한 대응 체계 구축 역시 중요하다. 또한 시장 교섭력 강화를 위한 노력으로 소비지 다양한 시장 정보 수집도 놓치지 말아야 할 것이다.

• 복식
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• 제54권4호
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• pp.15-26
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• 2004

The study was done to provide domestic fashion multi-shops with basic Information about the distribution and the promotion strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only. Data were collected from Interview with a buyer or a staff of marketing department of Domestic Fashion Multi-shop dealt with Imported Product only. The results were as follows： For the distribution strategies, these fashion multi-shops as chosen were all placed in department stores. Their distribution channels were diverse like road shop, shop in department store and shop under direct management of department store. In case of shop in department store, it was common that the shop paid a definite commission to the department store. But S shop was managed directly by a department store as an advanced buying system that department store bought and sold goods and held themselves responsible for overstock. For the promotion strategies, these fashion multi-shops didn't make a definite budget for advertising and publicity contrary to other one-brands. But they attached importance to visual merchandising (VMD) because they had to harmonized the concept of a shop with various brands. Also they concentrated on seasonal fashion show, management of their customers and personal sales.

• 유통과학연구
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• 제21권12호
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• pp.127-140
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• 2023

Purpose: In a situation where the local economy and alley economy are stagnant, efforts to revitalize the role of small business owners need a virtuous cycle system through consumers' consumption power, not just cash support. Research design, data, and methodology: The study site focuses on Daedeok-gu, the first to introduce local currency as a policy. In the case of the store survey, 254 stores out of 300 stores registered with local currency were analyzed, and the consumer survey was conducted on 1,394 out of 1,500 local people using local currency. Statistical analysis was performed using the SPSS. Result: As a result of time-series checking whether local economic activities are carried out smoothly due to the nature of the local currency, the average daily sales of Daedeok-gu increased by 388,980won compared to 2019. This proved through empirical research in the region that local currency played a priming role in bringing opportunities and rehabilitation to the local commercial districts and small business owners. Conclusions: In the monetary function of simply buying and selling value through payment, points supported as incentives can be used as local currency while inducing direct participation in solving social problems, and the concurrent effect of causing problem-solving and regional economic vitality began to sprout.

• 한국문헌정보학회지
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• 제44권2호
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• pp.357-379
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• 2010

인용문헌 분석을 과거 집단적 분석에서 탈피하여 개개 문헌이 갖는 행위를 시간축에 따른 영향력으로 해석하여 단순히 인용 회수가 아닌 인용 체인내에서 문헌의 영향력으로 해석하여 보았다. 영향력 지수는 직접 인용이 되거나 비록 직접 인용은 되지 않았더라도 특정 문헌을 인용한 문헌이 다시 다른 문헌에 의해 인용되어질 경우, 특정 문헌의 영향을 받았다는 체인 구조 내에서의 연결 효과를 설명하고 있다. 실험의 결과는 인용되지 않은 문헌의 grace period를 도입하여 문헌의 수명을 인용 관계 속에서 풀었고 이렇게 살아남아 영향력 지수가 높은 문헌을 하나의 데이터베이스로 서비스 할 경우, 학술지 시장의 활성화와 도서관재정의 압박을 풀 수 있을 것이란 예측을 내놓았다.