• Title/Summary/Keyword: Dimension analysis

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A Study on the Impact of Visual Merchandising Cognitive Dimension of Food & Beverage Stores on Consumer Behavior Intention: Focusing on the Mediating Effect of Emotional Response (외식음료매장의 비주얼머천다이징 인지차원이 소비자 행동의도에 미치는 영향: 감정반응 매개효과를 중심으로)

  • Park, Hyoung Kuk;Yang, Dong Woo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.5
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    • pp.103-118
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    • 2018
  • This study would provide the basic data informative for establishing a VMD strategy, covering design and marketing for business owners and prospective entrepreneurs, including the persons concerned with the food and beverage industries by investigating the relationships of the impacts of several factors in the cognitive dimension factors of VMD in food and beverage stores on consumers' emotional response and behavior intention and the mediating effect of emotional responses, applying the concept of VMD to the food and beverage industries. To check this research purpose, data were collected through a survey, conducted with various consumers in their 20s through 60s who have experienced the use of food and beverage stores. The period of the survey was from September 20 through October 10, 2017, 202 copies of questionnaires were collected without missing values and used as data for the final analysis. As for the analysis of the data, using SPSS statistical software, frequency analysis and descriptive statistics, analysis of reliability and validity, correlation analysis, single and multiple regression analysis were conducted. According to the results of this study, first, the relationship of the impact between the VMD cognitive dimension of food and beverage stores and customers' emotional responses was statistically significant. In concrete, all factors of VMD cognitive dimension, including the factors of suitability and daily escape had positive (+) impacts on positive emotions. Second, as a result of an analysis of the impact of emotional responses felt in the process of visiting the food and beverage stores on customers' behavior intention, it turned out that positive emotions had a positive (+) impacts on visit intention and recommendation intention while negative emotions did not have any impacts on visit intention and recommendation intention. Third, as a result of an analysis of the impact of VMD cognitive dimension on behavior intention, the suitability and balance of the VMD cognitive dimension had positive (+) impacts on visit intention while daily escape and functionality had positive (+) impacts on recommendation intention. Fourth, as a result of checking if emotional responses had a mediating effect in the relationship between the VMD cognitive dimension and behavior intention, positive emotions had a full mediating effect while there was no mediating effect of negative emotions between the VMD cognitive dimension and behavior intention. In conclusion, this study found that the VMD cognitive dimension of food and beverage stores affected consumers' emotional responses and that emotional responses were a factor affecting behavior intention and proved that consumers' emotional responses differed depending on the factors in the cognitive dimension. Thus, in food and beverage stores, it would be necessary to make effective designs of the stores and differentiate the presentation of them through utilizing detailed factors of the cognitive dimension of VMD. Also, the results of this study could be utilized as the appropriate marketing tools for customers in food and beverage stores and as the basic data for establishing the strategy.

Analysis of the flood Characteristics in the Woo-Ee Stream Using FLOW-3D (FLOW-3D를 이용한 우이천의 홍수특성 분석)

  • Yoon, Sun-Kwon;Moon, Young-Il;Kim, Jong-Suk;Oh, Keun-Taek;Lee, Su-Gon
    • 한국방재학회:학술대회논문집
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    • 2007.02a
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    • pp.603-607
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    • 2007
  • Recently, the frequency of unexpecting heavy rains has been increased due to abnormal climate and extreme rainfall. There was a limit to analyze one dimension or two dimension stream flow of domestic rivers that was applied simple momentum equation and fixed energy conservation. Therefore, hydrodynamics flow analysis in rivers has been needed three dimensional numerical analysis for correct stream flow interpolation. In this study, CFD model on FLOW-3D was applied to stream flow analysis, which solves three dimension RANS(Reynolds Averaged Navier-Stokes Equation) control equation to find out physical behavior and the effect of hydraulic structures. Numerical simulation accomplished those results was compared by using turbulence models such as $k-{\backepsilon}$, RNG $k-{\backepsilon}$ and LES. Those numerical analysis results have been illustrated to bends and junctions by the turbulence energy effects, velocity of flow distributions, water level pressure distributions and eddy flows.

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Nonlinear Analysis of Cutting Force Signal according to Cutting Condition in End Mill Machining (엔드밀 가공시 절삭조건에 따른 절삭력의 비선형 해석)

  • 구세진;강명창;이득우;김정석
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 1995.10a
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    • pp.161-164
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    • 1995
  • Nonlinear analysis of various phenomena has been developed with improvement of computer. The characteristics form nonlinear analysis are available in monitoring and diagnosis state of system. There are many nonlinear property in cutting process, but nonlinear signals have been considered as noise. In this study, nonlinear analysis technique is applied and it will be verified that cutting force is chaos by calculating Lyapunov exponents,fractal dimension and embedding dimension. The relation between characteristic parameter calculated form sensor signal and various cutting condition is investigated.

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Automatic Generation of Analysis Model Using Multi-resolution Modeling Algorithm (다중해상도 알고리즘을 이용한 자동 해석모델 생성)

  • Kim M.C.;Lee K.W.;Kim S.C.
    • Korean Journal of Computational Design and Engineering
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    • v.11 no.3
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    • pp.172-182
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    • 2006
  • This paper presents a method to convert 3D CAD model to an appropriate analysis model using wrap-around, smooth-out and thinning operators that have been originally developed to realize the multi-resolution modeling. Wrap-around and smooth-out operators are used to simplify 3D model, and thinning operator is to reduce the dimension of a target object with simultaneously decomposing the simplified 3D model to 1D or 2D shapes. By using the simplification and dimension-reduction operations in an appropriate way, the user can generate an analysis model that matches specific applications. The advantage of this method is that the user can create optimized analysis models of various simplification levels by selecting appropriate number of detailed features and removing them.

Brain Activity Analysis by using Chaotic Characteristics (카오스 특성에 의한 뇌의 활동도 분석)

  • Kim, Taek-Soo;Kim, Hyun-Sool;Choi, Yoon-Ho;Park, Sang-Hui
    • The Transactions of the Korean Institute of Electrical Engineers A
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    • v.48 no.4
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    • pp.478-485
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    • 1999
  • The purpose of this paper was the determination of the relationship between the chaotic charateristics and various levels of brain activities. Assuming that EEG(eletroencephalogram), which is generated by a nonlinear electiecal behavior of billions of neurons in the brain, has chaotic characteristics, it was confirmed by frequency spectrum analysis, log frequency spectrum analysis, correlation dimension analysis and Lyapunov exponents analysis. Chaotic characteristics are related to the degree of brain activity. The slope of log frequency spectrum increased and the correlation dimension decreased with respect to the brain activities, while the lagrest Lyapunov exponent has some rough correlation.

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Surface Roughness Characterization of Rock Masses Using the Fractal Dimension and the Variogram (Fractal 차원과 Variogram을 이용한 암반 불연속면의 굴곡도 특성 서술)

  • Lee, Young-Hoon
    • Economic and Environmental Geology
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    • v.27 no.1
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    • pp.81-91
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    • 1994
  • There has been considerable research dealing with the influence of surface roughness along surfaces of rock discontinuities in relation to the peak shear strength of rock masses. Concepts accepted recently for measuring such strength include estimation of a roughness coefficient such as developed by Barton's studies. The method for estimation the Joint Roughness Coefficient (JRC) value of a measured roughness profile is subjective. The aim of this research is to estimate the JRC value of the roughness of a surface profile in a rock mass system using an objective method. The study of roughness of surfaces has included measurement of fractal geometric characteristics. Once the irregularity of the surface has been described by the fractal dimension, the spatial variation of the surface irregularities can be described using variogram and drift analysis. An empirical relationships between the roughness profiles of selected JRC ranges and their fractal dimension with variogram and drift were derived. The application of analyses of fractal dimension, variogram and drift was novel for the analysis of roughness profiles. Also, an empirical equation was applied to experimental data.

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The Effects of Service Quality on Long-Term Orientation with Customers in Fashion Retail Stores

  • Ju, Seong-Rae;Chung, Myung-Sun
    • The International Journal of Costume Culture
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    • v.9 no.1
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    • pp.15-26
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    • 2006
  • The purposes of this study were 1) to identify the dimension of perceived service quality of fashion retail stores in the basis of expanded marketing mix, 2) to investigate the effect of each dimension on long-term orientation/customer satisfaction, trust, commitment and WOM/repurchase intention) on perceived service quality. The questionnaires were administered to 333 women shopped in a fashion retail store in Gwang-ju city. Data were analyzed by using exploratory and confirmatory factor analysis, Cronbach' ${\alpha}$, and multi-regression analysis. The results were as follows: 1) The dimension of perceived service quality based on expanded marketing mix were classified as follow: product, price, place, promotion, people, physical evidence, process services. Long-term orientation was categorized into four factors: customer satisfaction, trust, commitment, WOM/repurchase intention. 2) For the effect of the perceived service quality by dimension, product, people, physical evidence, process services have significant effect on long-term orientation, while price, place, promotion services have not significant.

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An Exploratory Study of Developing Model on Family System Related to Adolescent Adjustment (청소년의 적응에 영향을 미치는 가족체계모델개발에 관한 연구)

  • 전귀연
    • Journal of the Korean Home Economics Association
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    • v.34 no.3
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    • pp.137-155
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    • 1996
  • The purpose of this study was to identify the relative influence of OCM and BSM's family functioning dimensions and develop a new family system model related to adolescent adjustment. The 443 subjects were selected randomly from the second grade of middle and high schools in the city of Taegu. The survey instruments were FACESⅢ, SFI-Ⅱ, State-Trait Anxiety Inventory, Depression Scale, Self-Esteem Scale, and Delinquency Scale, Factor Analysis, Cronbach's α, Multiple Regression, MANOVA, Scheffe test were conducted for the data analysis. The major findings of this study were as follows: First, OCM's and BSM's family functioning dimensions respectively had different relative influence that affected adolescent adjustment level. In anxiety and depression. BSM's family health/competence dimension had superior influence to any other family functioning dimensions and in self-esteem and delinquency, OCM's cohesion dimension was superior to any other family functions. Second, family system classification method by a new family system model using family cohesion(OCM's relationship dimension) and family health/competence(BSM's change dimension) was more useful than OCM in evaluating adolescent adjustment.

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Topographical of Analysis Dimension by Laser Hardened Surface (레이저 표면개질에 의한 경화면과 마찰면의 차원 해석)

  • 조연상;원두원;옥철호;박홍식;전태옥
    • Proceedings of the Korean Society of Tribologists and Lubrication Engineers Conference
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    • 2000.11a
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    • pp.289-297
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    • 2000
  • The determination of surface topography is believed to be extremely important in the areas of contact mechanics, adhesion and friction. In order to describe topography of various frictional surface, the harding test was carried out under different experimental conditions in try friction. And fractal descriptors was applied to frictional surface of laser modified steel with image processing system These descriptors to analyze surface structure are fractal dimension. Surface fractal dimension can be determined by sum of intensity difference of surface pixel. Topography of frictional surface can be effectively obtained by fractal dimensions.

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The Effects of Interactivity on Consumer-Internet Brand Relationship and Repurchase Intention in Internet Shopping Mall (인터넷 쇼핑몰에서의 상호작용성이 소비자-인터넷 브랜드 관계, 재구매 의도에 미치는 영향)

  • Chae, Jin-Mie
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.3
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    • pp.79-92
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    • 2012
  • The purpose of this study is to investigate the effect of interactivity on consumer-internet brand relationship and consumer's repurchase intention in internet shopping mall. The survey research was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaire was collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed by descriptive statistics, exploratory factor analysis, confirmatory factor analysis, reliability analysis, pearson's correlation analysis using Amos 19. The results of this study were as follows: First, each interactivity dimension had a Significantly positive effect on consumer-internet brand relationship. Also it showed stronger effect on 'trust' than on 'affective commitment'. Second, People-people interactivity showed stronger effect on each consumer-internet brand relationship dimension compared with contents-people interactivity. It suggested that internet shopping mall marketer should respond quickly to consumer's need and provide the strategic method to make consumers communicate each other. Third, only 'trust' dimension of consumer-internet brand relationship positively affected consumer's repurchase intention. while 'affective commitment' dimension did not affect consumer's repurchase intention.

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