• Title/Summary/Keyword: Digital promotion policy

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Analysis of Causal Structure of Aged-Friendly-Care Industry Activation Policy (고령친화 요양산업 활성화 정책의 인과구조 분석)

  • Choi, In-Kyu
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.519-525
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    • 2017
  • The purpose of this study is to elaborate the factors and strategies to revitalize the policies of elderly-friendly care industry. The analysis was carried out using the method called DEMATEL. The analytical method is based on the DEMATEL technique. The purpose of this study is to clarify the complexity and unclear relationship between activation factors and factors that constitute the elderly friendly-care industry through the prioritization of policy strengthening. As the result of analysis, it was analyzed that the most intensive activation intensity was the highest total strength of meal service(22.095). Followed by health promotion facilities(19.97) and health care(17.726). The lowest factor is sport(15.896). Therefore, in order to improve and promote these factors, continuous policy measures should be sought that are closely related to facility care services, home care services, and preventive support services.

Study on Potential Topics of the MyData and Data Transactions Using LDA Topic Modeling (국내 마이데이터 태동과 데이터 거래에 관한 잠재적 주제 분석)

  • Cho, Ji Yeon;Lee, Bong Gyou
    • Journal of Digital Convergence
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    • v.20 no.3
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    • pp.221-229
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    • 2022
  • With the recent full-fledged MyData service, interest in the use of personal data is increasing. However, studies on MyData are still in the early stages, focusing on legal and institutional discussions, and studies from a comprehensive perspective are insufficient. Therefore, this study aimed at finding the potential topics formed by social discussions by analyzing news data from 2018 to the present. News data analysis using LDA topic modeling were conducted and 6 potential topics including digital transformation in finance, scope of Mydata business license, amendments and data-related laws, safe use of big data, data economy promotion policy and strategy of the financial industry were derived. This study has significance in that it comprehensively viewed the issues that emerged with the MyData and deriving gaps in previous discussion. Future research is expected to identify changes after the launch of MyData service and provide specific implications through research by specific industries.

A Study on Consumer Protections for the Introduction of Smart Grid (스마트그리드 도입에 따른 소비자 보호 연구)

  • Kim, Hyun-Jae;Jo, Sung-Han
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.1-9
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    • 2011
  • The smart grid can create benefits such as the expansion of consumer choice and flexibility enhancement, adaption to future electric power industry change and the increasing use of renewable energy sources. Consumers can make a contribution to improve the overall effectiveness of system through active receptive response. They can enhance the energy consumption efficiency based on more information from service providers. The Smart Grid Promotion Act, which was enacted in April 2011, contains consumer protection provisions such as information collecting, sharing, and protection measures. On this reason, it is needed to expand promotion and education regarding the smart grid to improve the consumer awareness, and the schemes to enhance smart grid consumer acceptance should be established.

A Study on the Analysis of Supporting Technologies and the Industry Types for Smart Work (스마트워크 지원기술과 산업유형 분석 연구)

  • Noh, Kyoo-Sung;Yu, Seung-Yeob;Cho, Hyun-Joo
    • Journal of Digital Convergence
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    • v.9 no.4
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    • pp.9-18
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    • 2011
  • This study tried to confirm the promotion plan with competitive a Smart Work industry power analysis. We were the low so that consequently we did the industry type analysis with Smart Work industry support technique. We executed the depth interview with Smart Work expert of 40 persons for this. This study found the Smart Work 2.0 concept and recognition about the industry out. As results of a research, validity of Smart Work 2.0 concept appeared high and Smart Work industry classified 11 groups. With this products, We proposed activation policy for Smart Work industry.

A study on the advancement of makerspace as a digital transformation platform (디지털전환 플랫폼으로서의 메이커스페이스 고도화 방안연구)

  • Jung, Won-Joong;Choi, NakHyeok
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.599-608
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    • 2022
  • There has been criticism that the government-led makerspace did not reflect the actual demand of makers, so there was a limit to performance creation. In this regard, the study aims to diagnose the current status and problems of makerspace and to suggest the implication to respond to policy demand. To this end, we analyzed the current status of makerspace by utilizing the government documents. Then, we conducted a survey of SMEs related to ICT devices that experienced makerspace, and analyzed their opinions on D·N·A technology demand, management difficulties, and governments' support policies. As results, the study proposed several improvement measures to upgrade makerspace as a digital conversion platform as follows. First, due to the nature of the existing industry for introducing D·N·A technology, there is a limit for companies to enter the market on their own, so comprehensive support from the government is needed. Second, it is necessary to establish and expand an empirical test bed for the development of new products and services so that various types of metaverse contents can be discovered and digital transformation convergence models of existing businesses can be derived. Third, by modifying the support method to operate the makerspace as a platform that implements the government-led start-up support policy, boldly transfer what the private sector can do well to the private sector. The participants of Industry·University·Institute Collaboration should freely share ideas and help the common problem be solved. Based on the problems and the findings for improvement, it is expected that the current makerspace would be upgraded to a digital conversion platform suitable for the demand of the field.

The Influence of Brand Reputation and Chronic Regulatory Focus on the Non-similar Brand Extension (브랜드명성과 성향조절초점이 비유사 브랜드확장에 미치는 영향)

  • Kwon, Hyeok-Yoon;Kim, Sang-Dae
    • Journal of Digital Convergence
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    • v.11 no.2
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    • pp.167-174
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    • 2013
  • In this study, we intended to show the interaction effect between brand reputation and chronic regulatory focus, and intended to show mederatory effect as an interaction as well as the main effect of two variable. To this end, Pulmuone(a high level of brand reputation) and Green(a low level of brand reputation) as parent brand and cosmetics as extention product were selected. The results of the study are as follows: The first, on brand extension evaluation, a high level of brand reputation was more positive than a low level of brand reputation. The second, brand extension evaluation was mere positive in the promotion focus group than in the prevention focus group. The third, In case of high level of brand reputation, there was no significant differences between the prevention focus group and the promotion focus group in brand extension evaluation. On the other hand, low level of brand reputation, there was significant differences between two variables. Therefore, we found the interaction effect between promotion focus group and prevention focus group.

A Study on the Satisfaction in the Startbiz System (재택창업시스템의 만족도에 관한 연구)

  • Oh, Ji-Won;Yoon, Jong-Ho;Kim, Gwi-Gon
    • Journal of Digital Convergence
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    • v.11 no.7
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    • pp.9-18
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    • 2013
  • In this paper, we investigated the satisfaction of incorporation founder through the Startbiz System. We also expected that the research results contribute to draw the development plan of Startbiz System afterward. The satisfaction in the Startbiz System was investigated in four dimensions such as the company establishing service, the website quality, the business promotion environment of the associated organizations, and providing information. The satisfaction appeared for the order of the company establishing service, providing information, the website quality, and the business promotion environment of the associated organizations. It's necessary to improve of the business promotion environment of the associated organizations for activating an incorporation utilizing the Startbiz System.

Influences of Social Support and Health Promotion Behavior on Aging Anxiety among Middle Aged Women (중년여성의 사회적 지지, 건강증진행위가 노화불안에 미치는 영향)

  • Seo, Jung-Hee;Noh, Yoon-Goo
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.339-347
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    • 2019
  • The purpose of this study was to identify the influence of social support and health promotion behavior on aging anxiety among middle aged women. The sample for this study consisted of 160 women aged 40 to 60 living in C city in Korea. Data were analyzed by descriptive statistics, t-test, One-way ANOVA, Pearson correlation and stepwise multiple regression with SPSS/WIN 23.0. It was found that: (a) aging anxiety had a negative correlation with health promoting behavior(r=-.614, <.001), spousal support(r=-.411, <.001), whereas health promotion behavior had a positive correlation with spousal support(r=.429, <.001) (b) Factors influencing aging anxiety were identified as following; nutrition, stress management, menopause, spousal support with 44.7% explanatory power. In this study, it was found that nutrition, stress management, spouse support, and menopause awareness among middle-aged women lowered aging anxiety. Further research is needed to develop programs that include these variables and to verify their effects.

Structural Relationship Analysis between Emotional labor, Job stress, Perceived organizational support and Job satisfaction for the Health Promotion Program Personnel (통합건강증진사업 전문인력의 감정노동, 직무스트레스, 조직지원인식과 직무만족도의 구조적 관계 분석)

  • Park, Kwi Hwa;Yim, Jun
    • Journal of Digital Convergence
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    • v.19 no.8
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    • pp.265-273
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    • 2021
  • The purpose of this study is to analyze the structural relationship between emotional labor, job stress, perceived organizational support and job satisfaction for the health promotion program personnel. The subjects were 126 in charge of the health promotion program. Data were analyzed using SPSS 26.0 and AMOS 23.0 for the independent t-test, ANOVA, Pearson correlation coefficients and structural equation modeling. There were significant differences in emotional labor by age and marital status (p<.05), job stress by religion (p<.01) and job satisfaction by career, religion and marital status (p<.01). The indirect effect of emotional labor on job satisfaction was -0.315, and no direct effect was found. The indirect effect of job stress on job satisfaction was -0.288, and the direct effect was -0.228. The direct effect of perceived organizational support on job satisfaction was -0.507. These results can be used as baseline data to develop alternatives and intervention programs to enhance job satisfaction.

E-Commerce Cooperation between South and North Korea for Promotion of GaeSung Industrial Complex (개성공단 활성화를 위한 남북한 전자상거래협력사업)

  • Choi, Seok-Beom;Eom, Kwang-Yeol;Kim, Tae-Hwan;Kim, Jae-Hak
    • International Commerce and Information Review
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    • v.9 no.1
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    • pp.65-95
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    • 2007
  • This paper deals with the e-Commerce Cooperation between South and North Korea for Promotion of GaeSung Industrial Complex that has been evaluated as the most successful project for inviting the foreign investment of South Korea because many small and medium enterprises are rushing to invest to that Complex. The e-Commerce cooperation between South and North Korea in GaeSung Industrial Complex are playing a role for North Korea survives in the global digital world in that the cooperation is shifted to IT and e-commerce as well as. North Korea has the policy to increase national wealth to uphold the IT industry. The e-Commerce Cooperation between South and North Korea in GaeSung Industrial Complex will develop the e-commerce in North Korea and increase the e-Commerce between South and North Korea in the future.

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