• International Commerce and Information Review
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• 제1권1호
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• pp.57-66
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• 2008

The best value proposition for the customers of satellite-DMB (hereinafter referred to as the "S-DMB") business in an environment of fierce competition shall be securing the best killer contents and distribute them in reasonable price as a mobile contents platform provider. In an era of merging the broadcasting with the communication, although many new players tapping into the market with state-of-the-art media such as digital convergence, the key to success in the market is dependent on whether the respective digital contents providers retain competitive digital contents which suit the taste of customers. Considering such market conditions, the purpose of this study is to look over the management examples of Korean S-DMB providers which is carrying out business in digital multi-media market and opening up the market, and to analyze the management strategies of domestic S-DMB companies to be the champion in the market.

• Asian Journal of Innovation and Policy
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• 제5권2호
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• pp.185-196
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• 2016

A digital cable broadcasting service is a multimedia broadcasting service that provides high definition and various supplementary services by using digital transmission. Korea implemented a complete digital broadcasting service by 2012. This study applied a choice experiment to investigate consumer preferences, and it calculated the marginal willingness to pay for this service. Moreover, we employed a multinomial probit model to relax the assumption that all respondents have the same preference for attributes being valued. The results suggest that respondents value channels, definition, video-on-demand (VOD) service, pay-per-view (PPV) service, and commerce based on TV (T-commerce). On the other hand, online gaming may be less important as an attribute for digital cable broadcasting service in Korea.

• 디지털콘텐츠학회 논문지
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• 제19권3호
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• pp.547-559
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• 2018

본고는 개인의 혁신성이 소셜미디어 상에서 제공되는 스마트커머스 서비스의 수용에 미치는 영향을 정량적으로 실증한 연구다. 연구자들은 개인의 혁신성이 감성 및 특성의 세분화된 요소인 심미성, 쾌락성, 경제성, 주관적 규범 등에 영향을 주는 것으로 보았다. 또한 감성 및 특성 변인들이 전기 기술 수용모형(TAM)과 후기 기술 수용모형(PAM)의 구매의도와 구전 의도 등의 변인들에 영향을 주는 것으로 가설을 제시하였다. 본 연구에서 제시하고 있는 연구모형은 선행 연구에서 검증된 모형을 통합하여 제시하고 있는 것으로 연구의 이론적, 실무적 공헌점이 있을 것으로 보았다. 연구자들은 본 연구가 e-커머스 및 소셜미디어 마케팅 분야에서 새롭게 대두되는 스마트커머스 서비스의 수용을 다룬 점에서 산업과 정책에 상당한 공헌이 있을 것으로 기대한다.

• 통상정보연구
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• 제10권1호
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• pp.3-31
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• 2008

Northeast Asia is expected to be on economic bloc which is competed with other economic blocs such as EU, NAFTA. E-Commerce based on IT and networking results in paradigm shift in Northeast Asian Nations, that is, Korea, China, Japan, Taiwan etc. There are the similarities and differences in e-Commerce situations in these nations. The differences are the gaps in e-Commerce infrastructures such as Internet, e-Commerce solution, e-payment system and e-logistics system etc. A number of interorganizational, intraorganizational and usage level factors influences the performances of all firms using e-Commerce tools. As result of this empirical study, China records low level of e-Commerce in terms of environmental aspects, usage and performance while Korea and Japan record relatively high levels. It is also found that non-economic performance is higher than economic performance in Northeast Asian firms. The purpose of this paper contributes to resolve the digital divide in Northeast Asia and to improve e-Commerce infrastructures in Northeast Asia by estimating current e-Commerce levels of Northeast Asian countries and suggesting future development strategies of those countries through e-Commerce cooperation.

• 디지털콘텐츠학회 논문지
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• 제16권3호
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• pp.471-482
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• 2015

최근 IT업계의 최대 이슈는 소셜커머스이며, 유통시장의 거대한 변화를 가져오고 있다. 소셜커머스의 시장은 앞으로 성장성이 높을 것이라 기대하며, 소셜커머스 업체들이 급속도로 생겨날 것이다. 현재 한국과 중국 모두 소셜커머스 시장이 빠른 속도로 성장하고 있는 추세이다. 그러므로 본 연구는 중국소비자들의 소셜커머스 이용에 있어 고려하는 요인과 만족요인 그리고 손실요인과 소셜커머스 쇼핑가치 요인은 무엇인지 확인하고자 하였다. 첫째, 소셜커머스 이용에서 고려요인은 가격요인, 편의요인, 제품요인 그리고 사이트 요인의 4개 요인으로 도출되었다. 둘째, 소셜커머스 충성도에 영향을 미치는 만족요인을 확인하였다. 셋째, 소셜커머스 충성도에 영향을 미치는 손실요인을 확인하였다. 넷째, 소셜커머스 충성도에 영향을 미치는 쇼핑가치요인은 쾌락요인과 실용적요인으로 확인되었다. 이에 본 연구는 중국소비자들의 특성을 파악함으로써 중국인의 인터넷 소비문화에 대한 이해와 중국 온라인 시장에서의 문화마케팅전략을 수립하는데 기여하고자 한다.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2003년도 창립학술대회
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• pp.381-402
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• 2003

The Purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are offline. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

• 무역학회지
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• 제46권4호
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• pp.39-60
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• 2021

Despite the fast growth and rising importance of digital trade, there still exists no multilateral agreement governing digital trade. Significant differences in policy directions regarding key digital trade issues among the U.S., EU and China are the main stumbling blocks for reaching agreement on the multilateral front. To overcome this deficiency in digital trade rules, there has been active movement among mainly countries in the Asia-Pacific region for rule-making on digital trade. Starting with the CPTPP chapter on E-Commerce in 2018, there has been a series of digital trade rules agreed in bilateral or plurilateral formats, such as the USMCA, USJDTA, DEPA, DEA and RCEP. Korea is currently only member of RCEP, which contains an e-commerce chapter with lower levels of commitment as compared to other digital trade agreements. This paper provides a broad analysis of the recently concluded digital trade agreements, comparing the different coverage of rules, levels of commitment, and rules templates. The analysis aims to provide implications for the desirable direction of rule-making on digital trade and Korea's digital trade strategy.

• 정보보호학회지
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• 제9권1호
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• pp.101-118
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• 1999

• 통상정보연구
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• 제8권2호
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• pp.79-98
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• 2006

With shifting the paradigm to digital economy, the digital industry becomes one of the national strategic industries. The digital industry has not only significant effects on forward and backward related industries but is also creating its own value. Furthermore, the effects of conversion with diverse products also play an important role in adding value. Since the early 2000s, Korea's culture so called 'Hallyu' (Korean wave) has been spreading to neighboring Asian countries such as China, Japan, Hong Kong, Therefore we have a good opportunity to increase our competitiveness with the development of the digital content industry using various base resources in conjunction with the spread of Hallyu culture in the Southeast Asian region. In this paper we attempt to suggest several schemes to promote our exports of digital contents while analyzing the current status of the Korean digital industry and addressing some problems and barriers to the export of the digital content industry. There are several schemes to be proposed in order to promote Korean exports of digital contents, as follows: 1) to foster global digital contents, 2) to establish a supporting system, 3) to build a marketing and R&D center, 4) to operate a test-bed of digital contents and 5) to fund expenses such as marketing.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2004년도 International Conference on Digital Policy & Management
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• pp.435-448
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• 2004

While Internet promises ubiquitous access, it also creates a fundamental challenge to the traditional ownership toward digital assets traded in e-commerce market. Sharing digital information freely through shared networks leads to many untapped business opportunities, but uncontrolled digital asset transaction undermines many electronic business models. Thus, in this Internet age, proper protection and safe delivery of Intellectual Property (IP) and its representation as digital assets would be a crucial ingredient of building trust in upcoming e-business environment. In this paper, we give a general structural diagram of Intellectual Property Management and Protection (IPMP) and implement an IPMP prototype based on the RSA encryption algorithm and XrML (eXtensible rights Markup Language) WORK tags to show how proper protection and safe delivery of the intellectual property is achieved. This study concludes that IPMP mechanism may contribute significantly to the volume and quality of e-commerce market.