• Journal of Information Technology and Architecture
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• v.10 no.3
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• pp.361-370
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• 2013

Digital Storytelling, one of the most efficient way of delivering contents and messages, is also being used at a digital experiential space as a communication strategy to lead interactions between digital contents and humans, also between a space and humans. This study aims to examine Digital storytelling which is used in digital experiential spaces and to discuss the interactivity of it. To go on this study, firstly, digital contents and digital storytelling of digital experiential space were analysed at an epistemology level. Secondly, it was discussed about space storytelling at a digital experiential space. Also, it was argued about interactivity and sensible experiences of a user, who is an active subject of digital experiential space. Lastly, digital storytelling, space storytelling and interactive elements of a specific digital experiential space, 'Pangyo iQarium', were examined in this study.

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.236-243
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• 2011

The digital space color of new media environment denied not only the deterministic relationship of designed color and circumjacent color but also the deduced an special elements of digital space color. Such phenomena historical perspective of Gernot Wersig, new media principle of Lev Manovich and remediation of Bolter, J.K & Grusin, R. are expressed in various new media environment across. In particular, development of digital technology is moving away from its previous space color based on scientific, statistical and quantitative perspective by using diverse variables. The following research focuses on the fundamental concept of space color by type, composition of digital space color. The paper reflects on the meaning and concept of contemporary which enables the application of digital space color system on space through advanced technology. The principle of digital space color such as multidimensional malerisch, discontinuous video, vague original and copy, irregular repetitiveness of 'copy of copy', selective color of observer, experiential color of observer, and etc. makes it possible to extract the expressed element and method of digital space color. Meanwhile, the features of digital space color such as divided field of form, non-systematized of process and collage of communication can be inferred from case analysis.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.491-498
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• 2022

Based on Goethe's color theory, this study presented concepts and classification methods through the following research methods for the purpose of defining sensory, emotional, and experiential colors as spatial colors in digital space. First, the concept of spatial color is defined through theoretical consideration and three (3) types of spatial color are classified as the surface, outline, and physical colors. Secondly, the study includes the characteristics of digital space and color sensory type. Third, based on the identified color sensory type through the previous theoretical consideration, the four (4) categorized digital spatial color were derived and presented as techno Chromatic, S.E.N.S.E, pixel, and blur colors were determined and proposed. Based on such research contents, this study is meaningful in that it systematized the meaning of Goethe's color theory in the present age through digital spatial color.

• Archives of design research
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• v.19 no.5 s.67
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• pp.293-302
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• 2006

Since the late 20C, the development of informative electronic technology has expanded human beings' spatial recognition from three-dimension into multi-dimension. Also space has formed mutual organic relation with the human being, since they started having the image responding ability of experience and recognition. The mutual organic relation has appeared in exhibition space aggressively introduced informative electronic technology from existing physical space. Therefore, m carried out a compartive study into the status of exhibition facilities and the form of interaction focusing on exhibition facilities as a medium of interaction between information and users in experiential exhibition space to which informative electronic technology had been introduced. The ultimate purpose of the study was that the phenomena, which had been anticipated from happenings in mutual organic relation between human beings and space, was reflected on space as a place of various communication activities. Hereafter, researches and studies on further exhibition should be continued to clarify the mutual relationship between exhibition space and user trends not only through exhibition space but also through the study of user trends that are changing everyday.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.89-92
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• 2007

Media art has been differentiated and evolved depending on the development of digital technology and the growing of pop culture. Finally experiential ways, which make much of communication with human beings, bring themselves into relief in media art, and these various ways broke lines between virtual reality and reality with the elevation of digital technology, and that has a direct effect on expressing actual space. For this reason, diversified expressions of media art can be an important guideline for studying how to express modern space. This research analyzes expressing features in media art establishing a link with modern industrial interior space and offers new future-oriented space.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.273-277
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• 2021

As society gradually enters a virtual, non-face-to-face society, the use of online content is increasing as well. In particular, as smartphones are thoroughly established in our daily life, the platforms of webtoons, mobile broadcasting, and education are shifting from personal computers to smartphones. Recently, the development of the Over-The-Top media service (OTT service) enabled streaming services of various media contents through the internet and activation of IPTV. Therefore, the rapid increase of popularity of short-form content is a natural phenomenon with smartphone platforms with fast, improvised, and endless communication. Lately, TikTok became the favored platform with prosumers, defined as people who are both producers and consumers. In this study, I studied the experiential response of YouTube and TikTok users as representative examples of a short-form content platform developed after the 2000s, the flourishing years of digital content with a length of 30 seconds.

• Korean Institute of Interior Design Journal
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• v.20 no.5
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• pp.114-124
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• 2011

The development in modern world media made information expansion and conversion much easier. These changes in media environment required a lot of companies to quickly respond to the overall environment and come up with new appropriate marketing strategies. Companies use experiential exhibition halls to enhance their images. The goal of the research is to set the basis for digital signage exhibition production characteristics as a spatial mechanism by presenting the need to use the digital signage as a tool. Digital signage expands senses and connects internal and external space. There are many types of digital signage (display, projection, special media, etc) and they are informative, aesthetic, inductive, and amusing. For research methods, Korean companies' exhibition halls sample analysis and surveys were executed to analyze the awareness, expression characteristics, effects, and usage status of digital signage. In conclusion, corporate exhibition halls should: 1. be an interesting and comfortable space that can be used as a communication tool between the company and consumers 2. increase corporate potentials and faith by expanding human senses and inducing new experiences 3. continue to capture the interest of spectators through diversity.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.05a
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• pp.281-284
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• 2007

Today, in space design boundaries between spaces have become obscure and space images are changed and overlap each other. Moreover, with the digital technology creating more informational spaces with various interactions, the set up of intelligent space has been made possible in reality. As if to deny the law of physical limitation, interfaces are used as main concept in structuring and expressing the spaces. It appears once again when each section is an expressional factor of interfaces and when meanings are produced through the systemization. Here this study analyzes the hybrid action that appear in contemporary space design. At the very moment, interface emerged as an important concept, defining contemporary space design in a very different way and present interface as a new possibility in space.

• Journal of Korea Game Society
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• v.17 no.5
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• pp.19-26
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• 2017

A game player experiences gameplay that game designer sets in play space according to goal of a game. Player's experiential behaviors are affected by the space structure of game level and its arrangements. Therefore, it is an important process to understand and analyze the space structure of game level at the initial stage of game designing. In this paper, we was aimed to analyze the space structure and components of FPS game level based on space theory. To attain the objective, observation was carried out on a total of 204 levels in 3 different kinds of FPS games and the difference in the distribution of spatial composition factors by the goal of a game level was identified. As a result of the analysis, experiential behaviors in the play space show a clear difference according to the goal of the game level and the space structure that derives this is different.

• Korean Institute of Interior Design Journal
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• v.19 no.3
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• pp.77-85
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• 2010

The Therme Vals is a hotel and spa which combines a complete sensory experience designed by Peter Zumthor. This study aims to find emotional design approaches of the Therme Vals through references, observation from site visit, interview and discussion related to this topic. This space was designed for visitors to luxuriate and rediscover the ancient benefits of bathing. The combinations of light and shade, open and enclosed spaces and linear elements make for a highly sensuous and restorative experience. The study observed the emotional design characteristics of the Therme Vals through space approach, aesthetic and experiential sides. For space approach side, emotional experience in gradual process to approach the space was mentioned, for aesthetic side, mystical combination of light, stone and water was observed, for experiential side, 5 senses experience and space programing for adjusting the density of the space were observed. This study found that the spa has the quality of spiritual, soul-touching delight like religious experience. The fascination for the mystic qualities of a world of stone within the mountain, for darkness and light, for light reflections on the water or in the steam saturated air, pleasure in the unique acoustics of the bubbling water in a world of stone, the ritual of bathing-all these notions were explained in Peter Zumthor's construction details. In the result of the interview and discussion, people love the space and praised it highly for the emotional design regardless of space experience, age, sex or ethnicity. Emotional design approaches based on human nature, materiality, and memory of the places is more powerful than other emotional design ideas with technical devices, special themes, digital effects, vivid colors and shapes.