• Title/Summary/Keyword: Differences of Perception

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Purchase Behavior and Risk Perception in Cosmetics Purchases at Online Shopping Malls (인터넷 쇼핑몰에서 화장품 구매시 위험지각에 따른 구매행동에 관한 연구)

  • Kim, Ju-Hee;Ha, Jong-Kyung
    • Korean Journal of Human Ecology
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    • v.19 no.6
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    • pp.1003-1012
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    • 2010
  • This study analyzed purchase behavior according to the risk perceptions when customers buy Cosmetics at Internet Shopping Malls. Participants were 232 women in their 20s and 30s with more than one buying experience at an internet fashion shopping mall. Data were analyzed using factor analysis, Cronbach's analysis, cluster analysis, one-way ANOVA and a Duncan test. Results were as follows. Firstly, five factors of risk perception were identified: These were the payment risk, service risk, quality risk, price risk and experience risk. Secondly, customers of internet shopping malls could be categorized into three groups: A low risk perception group, a payment risk perception group and a high risk perception group. Factor analysis showed significant differences between these groups( p<.001). Thirdly, purchase behavior based on the purchase standards, purchase items, information searching were investigated according to the different groups of risk perception of internet shopping malls and results again significant differences between groups (p<.05, p<.001).

An Exploration of Adult Women Health-Behaviors (성인여성의 건강행위에 관한 연구)

  • Kim Myoung Hee;Chon Mi Young
    • Journal of Korean Public Health Nursing
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    • v.16 no.2
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    • pp.239-253
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    • 2002
  • Health care for women regularly focuses on the reproductive system to the exclusion of other health needs. The lack of research focusing on women's common health issues is a major problem to the enhanced optimal level of women's health. Health care providers have to recognize biological and social differences between men and women. This study was conducted to identify the baseline data and their correlation of health perception, health behavior, and health status of adult women for developing nursing intervention. The study was a descriptive correlational design. A convenient sampling method was used for collecting data from 103 adult women, over 18 years of age, during the period from Sep 1 to Nov 30, 2001. The study's subjects were interviewed using a structured questionnaire. The instruments for this study were the health perception scale modified by Lee(1985) based on the tool developed by Ware(1977) and Jenkins (1966), and the health behavior scale by Ko, Kumja(1987). Health status was measured by the short form Cornell Medical Index(CMI) modified by Nam, Hochang(1965). The data were analyzed SPSS PC+, by frequency, mean, t-test, ANOVA, and Pearson correlation coefficients. Also, the Duncan test was utilized for a post hoc test of ANOVA. The results of this study are as follows: 1. The mean score for health perception was 3.02(S.D=0.39) on a 5 point scale. 2. The mean score for health behavior was 3.08(S.D=0.43) on a 5 point scale. 3. The mean score for health status was 18.54 on 58 items. The mean score for physical symptoms of a subscale of health status was 11.30 on 36 items and the mean score for psychological symptoms was 7.37 on 22 items. 4. The relationship of sociodemographic variables to health perception. health behavior, and health status of women.: 1) There were significant differences in the scores of health perception by disease experience(t=-3.37, p=0.00). 2) There were significant differences in the scores of health behavior by age(F=10.52, p=0.00), height(F=4.73, p=0.01), marital status(t=-5.56, p=0.00), educational background(t=2.90, p=0.00), and drinking or non-drinking(t=2.17, p=0.03). 3) There were significant differences in the scores of health status by educational background(t=2.28, p=0.02) and disease experience(t=2.61, p=0.01). 5. Health perception showed significant positive correlation with health behavior(r=0.39, p=0.00). Health perception showed significant negative correlation with health status(r=-0.44, p=0.00), that is, the more women perceived health, the less she complained about unhealthy symptoms. Health behavior had no significant correlation with health status but showed a positive correlation with psychological symptoms of a subscale of health status(r=-0.19, p=0.05). Many of the leading causes of disease are preventable through changes in health perception and behavior. The need to increase individual awareness of relationships among health perception, health behavior, and health status and to enhance knowledge regarding the long-term effects of positive health behaviors, is an important nursing strategy for women's health promotion.

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A Study on the Characteristics of the Color Perception of Chinese People : Focused on a Comparison of the Characteristics of Color Perception among Korean, Chinese and Japanese People (중국인의 색지각 특성에 관한 연구 -한국, 중국과 일본 3국인의 색지각 특성비교를 중심으로-)

  • Jo, Young-Mi;Sung, Ji-Eun;An, Ok-Hee
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.27 no.5
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    • pp.1-8
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    • 2013
  • The purpose of this study is investigate the characteristics of color perception among Chinese people, and compare the characteristics among Korean, Chinese and Japanese people, using Munsell color space. The results are as follows: 1) Chinese people were more likely to tell accurately red, yellow red, yellow, purple, and an achromatic color, but did not do accurately green yellow, blue, and purple blue. In terms of a comparison of average perceived color and standard color, there were significant differences among green yellow, blue green, and blue and standard color; 2) Color perceptions of Korean, Chinese and Japanese people were broadly classified into four types. Also, of ten chromatic colors, the color perception type of only two colors, red and yellow, were is same among the groups of the three countries. However, the color perception type of yellow red, green, blue green and blue were different among them; and 3) In terms of a color perception accuracy test among the groups of the three countries, there were not significant differences between yellow and purple and standard color. However, significant differences existed between the rest of the colors and standard color.

Study on the Perception of Somatotype for Men's Lower Body in the 60s and the 20s (60대와 20대 남성의 하반신 체형에 대한 인식 연구)

  • Lee, Young-Ju;Kim, Hyun-Jin
    • Korean Journal of Human Ecology
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    • v.12 no.5
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    • pp.777-786
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    • 2003
  • The purpose of this study was to compare the perception of men's lower body shape in the 60s with that in the 20s. On hundred and seven men in the 60s and 178 men in the 20s participated in the survey and measurements. The results were as follows : 1. It was perceived that men in the 60s had broader girth but lighter weight than men in the 20s. The research revealed that men in the 60s was more satisfied with their lower body shape than men in the 20s. 2. It was also found that the ideal size of men in the 60s was broader in the girth of their waist and hip, shorter in their height, and lighter in their weight compared to men in the 20s. 3. It showed a difference in the satisfaction with their body shape between men in the 60s and the 20s. The satisfaction with their lower body shape of men in the 60s was more affected by their perception than by their real measured size. On the other hand, the satisfaction of men in the 20s was affected by their perception as much as by their measured size. 4. If we look at the perception and satisfaction in relation with their body types, we found that there was a difference in the girth of their waist, abdomen, hip, and weight depending on their body types. And men in the 20s showed greater differences in their perception and satisfaction depending on their body types, compared to men in the 60s. 5. The measured size of men in the 20s had greater differences depending on their body types than that of men in the 60s. On the contrary, the ideal size of men in the 60s had greater differences than that of men in the 20s.

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Contribution of color to perception of 2D and 3D motion

  • Shioiri, Satoshi
    • 한국정보디스플레이학회:학술대회논문집
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    • 2009.10a
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    • pp.1152-1153
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    • 2009
  • Although motion impression is weak with isoluminant color stimuli, it has been shown that color signals influence motion perception. We discuss similarities and differences between color motion and luminance motion, focusing on temporal characteristics of the perception of the 2D and 3D motion.

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A Study on Correlation between Role Perception Role Expectation of School Health Nurses, Teachers and Students in Urban Area (양호교사의 역할인식과 일반교사 및 학생의 역할기대에 관한 일 연구)

  • 장광자
    • Journal of Korean Academy of Nursing
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    • v.4 no.2
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    • pp.107-120
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    • 1974
  • Healthy second generation is considered the wealth of the nation. Recant statistical data revealers that student population: primary through university, is 25% of population. Despite the fact that health education is one of the three most valued educational aims of Ministry of Education, students, teachers and parents seem reluctant to its value. In this contort, influences of school health nurses on this aspect of education can not bi disregarded This study is designed to investigate the status and working condition of school health nurses and analyse the correlation between role perception and role expectation of school health nursers. teachers and students. Prior to main study. pilot interviews with 10 of each group according to check-list are performed. Data for main study is collected through check-list from September 10 to October 10. 1973 from 100 of each group. All responses of questionnaire item are categories into 4 aspects; health education, environmental sanitation qualification of school health nurses and social aspect of school. Results of study are as follows; 1. Differences on role perception of school health nurses and role expectation of teachers is revealed-non-significant by .05〈P〈.10 level. while between students is shown significant difference by P〈.005 level, in health education role of school hearth nurses. 2. The environmental sanitation category of school health nurses role: non-significant difference is revealed between teachers and school health nurses by. 05〈P〈.10 level, and significant difference-is revealed by P〈.05 level. 3. Difference in value orientation of school health nurses' personal quality; students and teachers differ with school health nurses by P〈.025 1eve1. 4. Social aspect of school in the community aspect: non-significant differences are revealed by.05〈P〈.10 level between air three groups. Conclusions: 1. Role perception of school health nurses is most closely correlated with their role expectation. Some individual differences are noted between items, and aspects. 2. Role perception of school health nurses is more closely correlated than that of with role expectation of teachers than that of students. Some individual differences are noted between items, and aspects. 3. Consensus of role of school health nurses between each group is relatively Low: student is the lowest group. teacher the second, and school health nurses the highest.

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Mother's perception for the quality criteria of day care center (보육시설의 질적 기준에 대한 어머니의 인식)

  • 박인전
    • Journal of the Korean Home Economics Association
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    • v.33 no.6
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    • pp.43-59
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    • 1995
  • the purposes of this study were to ecamine mother's perception for the quality criteria of day care center, and to estimate the differences of these according to the demographic characteristics, For these purposes, the data were collected by using questionnaire distributed to 568 mothers with children enrolled in day care center be located in Taegu. The data were analyzed by frequency, percentage, F-test, Scheffe test, regression analysis. The major findings of this research were as follows : 1. Generally, there were significant differences in the mother's perception for the quality criteria of day care center according to the demographic characteristics. 2. Among the independent variables, mother's educational level had significant influences on the all domains of mother's perception for the quality criteria of day care center.

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The Study on the Perceived Risk and Product Innovativeness Evaluation of Smart Clothing (스마트 의류의 지각된 위험과 제품혁신성 평가에 관한 연구)

  • Kang, Keang-Young;Jin, Hyun-Jeong
    • Fashion & Textile Research Journal
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    • v.10 no.5
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    • pp.618-624
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    • 2008
  • The purposes of this study were to explore the perceived risk of smart clothing, to classify consumers by risk perception of smart clothing, and to investigate the differences among the segmented groups in regard to the evaluation of newness and innovativeness of smart clothing. In addition, the relationship among perceived risk, evaluation of newness and innovativeness of smart clothing were examined. A questionnaire was administered to 338 male and female subjects aged from 17 to 50. Analysis was performed by factor analysis, cluster analysis, ANOVA, and Pearson's correlation analysis. The results showed that the perceived risk of smart clothing was composed of 4 factors: economic risk, social risk, functional risk and physical risk. Consumers were classified into four groups: high risk perception group, low economic risk perception group, low functional risk perception group, and low social risk perception group. ANOVA showed that there were significant differences among four groups regard to the evaluation of newness and innovativeness of smart clothing. High risk perception group most highly evaluated the newness and innovativeness of smart clothing. There were positive correlation among the perceived risks, the evaluation of the newness and innovativeness of smart clothing.

Perception on the importance of Parental Role by Mothers with Infants (영아 어머니의 부모역할 중요도에 대한 인식)

  • Kwon, Mi-Kyung;Bang, Kyung-Sook;Kim, Nam-Sun;Ahn, Hye-Young
    • Child Health Nursing Research
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    • v.12 no.2
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    • pp.170-179
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    • 2006
  • Purpose: The purposes of this descriptive survey study were to describe the perception on the importance of parental role by mothers with infants, and to analyze the differences of those perception depending on the mothers' and infants' characteristics. Method: Data were collected from 240 mothers of infants visited at one public health center in Gangreung city. The instrument used for this study was a self-report questionnaire to identify the parental role. Results: The mean score for perception on the importance of parental role was 139.89, and item mean for caring performance ability domain 4.43, environmental organization for development domain 4.38, acceptance domain 4.26, responsibility domain 4.21점, knowledge for caring domain 4.19, sensitivity 4.16, provision of stimulus and involvement 4.01. There were significant differences in the perception of parental role according to spouse relationship, father's participation in child rearing, experience of parental role education, and infant's temperament. Conclusion: The experience of childhood is highly affected by the quality of the parental role. It is important to identify parents' perception of parental role. Therefore, the parental role education program are necessary.

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A Study on the Clothing Image Perception of Elderly Women According to Sex-Role Attitude and Gender

  • Lee, Myoung-Hee;You, Kyung-Sook;Lee, Eun-Sil
    • International Journal of Costume and Fashion
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    • v.3
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    • pp.107-120
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    • 2003
  • The purpose of this study was to examine the differences in the clothing image perception of elderly women according to the clothing types, the clothing colors, the perceiver's sex-role attitude, and gender. Result of factor analysis revealed that the dimensions of clothing image perception was classified into four categories: evaluation, youth, warmth, and activity. Perceiver's sex-role attitude and gender gave a significant influence on the perception of evaluation factor. Youth factor had an interaction effect on the clothing types, clothing colors, and sex-role attitudes. The persons with a conservative sex-role attitude perceived the clothing image of warm color suits as younger than the one of cold colors. The clothing image of a warm colored Hanbok (Korean traditional dress) was perceived milder than a cold one, but there were no difference in suits. Bright color suits make the wearer look younger, and cold color suits make the wearer look active. The clothing color had greater influences on the warmth and the evaluation factor than clothing types. Persons who have a conservative sex-role attitude perceived the differences according to clothing types and colors in a traditional way. It could be certified that perceiver's sex-role attitude was one of the variables influencing his/her perception in social interaction.