• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.4 no.3
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• pp.55-72
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• 2009

Due to the trend of opening the local market, the import of foreign agriculture is highly increased. And as the income is higher, the type of consumption is changed on the quality priority. There are agriculture brand policies taken by the government. But the similarity of brand and absence of marketing strategy is pointed as main problems. So we considered the brand image development such as a brand naming and a brand design for marketing strategy through the analysis of effect design types on brand image.

• The Research Journal of the Costume Culture
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• v.15 no.5
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• pp.875-887
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• 2007

The purpose of this study is to provide the fashion industry in Korea with materials that could enhance its international competitiveness by suggesting marketing strategies for fast fashion brands after taking product, price, place, and promotion into consideration. The product strategy should focus on developing products that accurately reflect the general market trend and consumer demand, selecting optimal materials, and pursuing internal production. This, coupled with strategic cooperation with designers, will ensure reliable quality and enhance the brand image. The pricing strategy should place greater emphasis on reducing production costs. Diverse task outsourcing and design competition, for instance, can lower the cost of design development. The place strategy should be set according to the operation of a systematic and efficient distribution system based on SPA, an automatic delivery system, sales or return system, speed control system, and a value chain that consists of horizontal business alliances. The promotion strategy should be run under the central control of the headquarters using various unique VMDs. Furthermore, online marketing campaigns, spectacular fashion shows, design competitions, catalogue marketing campaigns, and other new sales promotion schemes could all be introduced.

• Journal of Korea Game Society
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• v.10 no.2
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• pp.3-10
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• 2010

Game design as an academic discipline is still in the early developing stages and the lack of fundamental study has seen game designers cloning other games with only superficial changes added to them. Game market today is going through unprecedented expansion with games for more diverse users and variety of game styles. Such trend owes to the fact that formal structures of the game can be manipulated to formulate creative and experimental forms. This paper will focus on the 'boundary' element of the game that could broaden the perspective of the game into different possibilities with emerging mobile technologies, public design's new interpretation of urban spaces and integrating interactive technologies in different phases of art.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.12
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• pp.1811-1818
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• 2013

As the broadband network are being deployed recently, the IPTV (Internet Protocol TV) has appeared and become a most representative service that incorporates audio, video, etc. In spite of the long-period efforts, however, no standardized method exists to measure and evaluate the quality of video that is experienced through TV in the customer's premises. Therefore, before developing a method to measure and evaluate the quality of experience (QoE) for video that is the ultimate goal, this paper reviews the outcomes from the past standardization activities and drive a few important implications that would be reflected to the method to measure and evaluate QoE for video.

• Journal of Information Technology Services
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• v.13 no.4
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• pp.325-340
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• 2014

Mobile payment system using NFC attracted attention as the mobile payment market grows due to the fast diffusion of smart phones. However, non NFC mobile payment recently appeared because of the slow growth of infrastructure for NFC. With advent of Non NFC mobile payment applications, mobile payment industry is in developing trend. Non NFC mobile payment revitalizes the market by overcoming the limit of NFC with the smart applications using bar code and QR code payment, and providing various discounts, membership benefits and payment information. Therefore, this paper analyzed the intention of continuous use with the quality of mobile payment application based on the information system success model. Three categories of factors which are system quality, service quality, and information quality were used. We verified the significance of the factors affecting the intension of continuous use. mainly, quality of information was considered as an important factor of continuous Intention to Use. Also, unlike previous NFC, it was found that in Non-NFC, compatibility might not be as important factor. Moreover, we suggest a marketing strategy of companies for mobile payment industry which focus on information quality. and future research directions for non NFC payment market.

• Proceedings of the Korean Society of Organic Agriculture Conference
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• 2009.07a
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• pp.185-197
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• 2009

Eco-friendly agricultural products(EFAPs) are on an increasing trend of supply, but not much enhancing the rate of consumption due to higher price premiums and safety concerns among core consumers. Recently, the overall domestic market is rapidly changing from supplier's into a consumer-oriented one with increasing preferences for well-known branded produce, large retailers, and e-commerce. To cope with marketing shifts and develop eco-friendly farming, marketing strategies should be properly prepared on the basis of consumption trends, purchase patterns, and the specific needs which is interlinked sectors of productions, distributions, and general process of consumption. The key factors for stimulating the demand for EFAPs are outlined as follows : classification of buyers(segmentation of markets), provision of more information and safety assurance, labeling of brands and reference prices, shopping convenience for consumers and more appropriate pricing. In order to motivate consumers to buy more EFAPs, the products' safety should be verified and they should be made to sell at specialty store such as Chorokmaul, It is necessary that government, producers, consumers, and distributors play their respective roles in developing feasible programs for marketing EFAPs. Consequently, the specialty store will greatly contribute to the development of domestic environmentally-friendly farming and to raising their standings and prospects as well.

• Current Industrial and Technological Trends in Aerospace
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• v.7 no.2
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• pp.33-39
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• 2009

On 1968 Dr. Peter Glaser introduced the concept of a large solar power satellite system in a high geosynchronous orbit for collection and conversion of solar energy into an electromagnetic microwave beam to transmit usable energy to rectennas on earth. With respect to it, U.S.A, Japan, E.U., etc. noted the Space Solar Power(SSP) as a future new energy resource, performed a substantial research and the concept design, and recently announced detailed plans for realizing SSP projects. While the new technology of SSP is developing, U.S.A. and Japan have a plan to provide the electric service by using SSP 2030. This paper presents the technology trend of advanced countries and the domestic strategies on the SSP development as a green energy and a new energy resource.

• The Journal of Society for e-Business Studies
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• v.1 no.1
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• pp.209-226
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• 1996

System Intergration (SI) has resently been conceived as one df the most important tools for enforciong and reinforcing the competitiveness of an enterprise. A major concern of SI lies in sharing many types of information, such as engineering, production, finance, marketing, and so on. Product Data Management (PDM) systems are mainly concerned with product- related information, and also support a large portion of the Commerce At Light Speed (CALS) straitegy. PDM systems receive a great amount df attention form industry, A variety of PDM solutions have been introduced for the last few years, and its market has expanded very fast with an annual growth of 30%. However, in general, it is not an easy task to choose a right PDM solution for a particular company. A major purpose of this paper is to provide essential factors in evaluating PDM systems. While developing the factors. we consider the expected future trend of PDM technologies and three types of PDM-based intergration (frontward, rearward, and sideward integrations). We Propose to carry out the evaluation process in two fold. An overall evaluation is performed first to narrow down many alternatives into a few candidate systems, and then a detailed technical evaluation step follows to determine the final solution. A number of influencing factors are categorized and described in each of these steps.

• The Journal of the Korea institute of electronic communication sciences
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• v.11 no.9
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• pp.923-928
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• 2016

The various technologies related to the monitoring human health in real-time for the emergency situations are developing these days. Mostly the human pulse is used for measuring as the vital signs so far, but the EEG became a major research trend now. However, there are some problems measuring and sending EEG signals of all the people walking down the street to the dedicated server. Especially, there are some restrictions for collecting and sending EEG signals in 2-dimensional space in real-time. Therefore, I suggests an efficient network model using 3-dimensional space of drones to avoid the restrictions. The models are designed, simulated, and evaluated with the Opnet simulator.

• Korean Institute of Interior Design Journal
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• no.34
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• pp.157-164
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• 2002

Online business these days prone to approach their costumers with improved module and various interface via Internet. This is more than just an act of providing enhancement, but a mean of finding out the customer's demand by enlarging their selection. This, however, is related to the bits per second of supplemental service network.For example, supplemental services that were not possible in the 56K modem era are now possible due to the information super highway network. To grope for new means of approaching, the best way will be by developing media that will collect customer's demands. Until now, customer's demands were evaluated by miniatures of apartment building, model houses or rendered images produced by 3D graphic softwares and pictures. Analyses were not available until evaluation were produced.Nowadays, utilizing the advanced Internet interface tools and various new media, customers are sought before the construction thus various studies to full fill the customer's demands are in process. This study is on development of a virtual module utilizing activated web environment. Analysis modules repeating the changes in customers are expected to deliver us a new trend.