• 한국실내디자인학회논문집
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• 제14권5호
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• pp.245-253
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• 2005

The purpose of this study is to analyze the relationship between the personality type and the residential evaluation & remodeling preference in interior finishes and floor layouts. The subjects of this investigation were collected through questionnaire from two hundred and twelve adult residents who live in Seoul, Korea. By using the rotated component matrix of varimax method & the one way anova method of spss for windows Rel. 11.0 in my former study, there are analyzed several significances in eight personality types; E(extraversion), I(introversion), S(sensing), N(intuition), T(thinking), F(feeling), J(judging) and P(perceiving) in MBTI (Myers Briggs Type Indicator). This study shows that actual floor plans, remodeling preference plans & interior finishes materials of each personality type was analyzed several significances by Chi-Square. As results, during consulting the client in the residential projects, personality test may take precedence over everything else, and then designer can consider it for hidden client needs in the residential interiors & remodelings. Designers might understand the nature of personality in order to design wisely for clients. This method will allow the designer & consultant to more fully understand clients' preference.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2003년도 가을학술발표대회
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• pp.14-15
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• 2003

• 한국산업정보학회논문지
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• 제24권5호
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• pp.65-76
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• 2019

본 연구는 소비자가 지각하는 디자인 개성 차원이 제품 디자인의 태도나 구매의도 등 소비자 반응에 미치는 영향을 살펴보고 디자인 전형성이 디자인 개성과 소비자 반응간의 관계를 조절하는지를 검증하였다. 연구결과 전형적 디자인에 노출될 경우 진실성과 강인함이라는 디자인 개성 차원을, 비전형적 디자인에 노출되는 경우에는 열정과 세련됨 디자인 개성차원을 보다 높게 지각하는 것으로 나타났다. 전형적 디자인의 경우 진실성, 유능함, 열정, 강인함 등의 디자인 개성차원이, 비전형적 디자인의 경우에는 진실성, 유능함, 열정, 세련됨 등이 디자인 태도에 긍정적인 영향을 미치는 요인으로 나타났다. 또한 전형적 디자인의 경우에는 유능함과 강인함이, 비전형적 디자인의 경우에는 진실성, 열정, 강인함이 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 유능함과 강인함은 전형적 디자인에서, 세련됨은 비전형적 디자인의 경우 디자인 태도에 더 많은 영향을 미치는 것으로 나타났다. 또한 유능함은 전형적 디자인의 경우에, 열정은 비전형적 디자인에서 제품구매의도에 더 많은 영향을 주는 것으로 나타났다.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2005년도 추계 학술발표대회 논문집
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• pp.242-243
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• 2005

• 한국가구학회지
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• 제17권3호
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• pp.69-78
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• 2006

Recently, the aspect of consumers' preference for design has been changed to a pattern of respect for personality, based on 'personal value of passion'. The differentiated personal passion of modern people does not allow them to select mass-produced industrial product, and leads them to choose life style different from others. Specially, consumers want to express. their differentiated personality by preferring and possessing the originally designed products. Therefore, the originally designed products that are clearly identifiable become the object of consumers' consideration, and stimulate the consumers' desire to purchase. According to new needs of consumers, it is required to reconsider the old design pattern of furniture based on simplicity and propose new design for furniture to meet the needs of consumers. Mass production has resulted in a strong focus on simplicity rather than difficulty and complexity of the production process. This tendency shows the design pattern that leans toward one side excluding the expression of correlative concept among design elements. This one sided design leads modern people to have no personality, and shows only simple and uniform expression of passion. Therefore, this paper is purposed to develop furniture with more personality by applying correlative concept that has been taken less seriously in the field of design to furniture design.

• 한국실내디자인학회논문집
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• 제14권6호
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• pp.244-251
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• 2005

With the development of cognitive science and environmental psychology, there have been growing researches and discussions on the relationship between the residential design preferences and personality types. MBTI personality types have been earning popular credibility. MBTI means Myers-Briggs Type Indicator. It is based on Carl Jung's theory of psychological type. This study is based on Myers-Briggs theory to explain residential furnishing preference and explores the relationship between the four bi-polar personality types-Extroversion/Introversion, Sensing/Intuition, Thinking/Perceiving and residential furnishing preference. These tests were conducted to two hundred and twelve adult residents who live in Seoul, Korea. These tests were analyzed several significances by Chi-Square with SPSS for windows software. (E) Extroverted residents prefer layouts for interaction with guests. (I) Introverted residents prefer centripetal layout around the bed. (S) Sensing residents prefer practical and functional layouts. (N) Intuitive residents prefer personal and conceiving layouts. (T) Thinking residents prefer for attribute of space. (F) Feeling residents for familiar conversation. (J) Judging residents prefer systematic and complete layouts. (P) Perceiving residents prefer adaptable and flexible layouts. In conclusion, personality types can have a determining role in preference of residential furnishing layouts. This study suggests that residential designers should take into account clients' personality types prefer effective designing and should provide a variety of alternatives reflecting clients' preferences. This will promote clients' pleasantness and satisfaction in dwelling at home.

• 패션비즈니스
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• 제12권2호
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• pp.165-175
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• 2008

A cross-cultural study was carried out in Germany and in South Korea in order to investigate the relationship between brand personality and product personality facilitating the three dimensions of personality agreeableness, excitement, and extroversion. Two pairs of shoes were prepared across categories of product function symbolic (a pair of high-heeled shoes) versus utilitarian (a pair of sport shoes). In experiments, each pair of shoes was labeled as a luxury brand ("Versace") or a casual brand ("C&A", Germany; "Migliore", South Korea) or left unlabeled. Prior to the experiments, an expert group in each country evaluated the brand personality in terms of "cheerful" (agreeableness), "honest"(conscientiousness), and "provocative" (extroversion) and the results were considered as a baseline. In Experiment I and II, subjects were exposed to two pairs of shoes labeled in one of the three ways and assessed the personality of both pairs of shoes using the personality traits, cheerful, honest, and provocative. Identical versions of the experiment were conveyed in Germany (N=56), an individualist culture, and in South Korea (N=72), a collectivist culture, and we purposed to find cultural differences in evaluating product personalities influenced by brands. The empirical results do not show any significant influence of brand personality on product personality in either cultural group (p>.05). Nevertheless, the subjects estimated the retail price of the shoes to be significantly different depending on the brands in both cultural groups (p<.001).

• 한국생활과학회지
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• 제15권1호
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• pp.149-156
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• 2006

The followings are the findings of a study on university student's clothing disposition behavior depending on their personality and environmental consciousness: 1. University student's personality factors were classified into perceived consumer effectiveness, globalism, alienation, conservatism, and a sense of social responsibility. 2. The personality factors are found to have significant influences on both economic and altruistic disposition behavior. 3. In terms of the economic disposition behavior, people in the groups with high environmental consciousness tend to trade unused clothing with other things rather than to sell them for the benefit of economic gains. With regard to the altruistic disposition behavior, they also tend to give the clothing to their close people, for example family members or relatives, rather than to donate them to churches or charitable organizations.

• 복식
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• 제57권8호
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• pp.99-113
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• 2007

The performing art represents joy, anger, sorrow and pleasure through acting and dance, and is told to be a composite art represented by make-up, setting, costume and props. Therefore, it can be said that make-up is an important medium of stage art. Make-up in stage art is a kind of communication with audiences through understanding personalities of characters as demanded by scenarios. Due to the creative stage make-up which meets the character in the play relevant to these contents of the play, the conceptual study on stage make-up design for visual expression coincide with the intended character is needed. In this study, I investigate theoretical, universal, and psychological personality types by analyzing basic appearance features based on the physiognomy(face-reading) related from the psychological theories. And visualized through illustration according to personality types to apply for the characters in the play.

• 공학교육연구
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• 제22권5호
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• pp.56-62
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• 2019

This paper suggests the necessity of design education to engineering majors through qualitative research on the characteristics of intelligent artifacts. Robot cleaner is one of intelligent artificial objects that can approach people's life without awkwardness. How do people think of robot cleaners and define their personality, these days? In this experiment, subjects use and observe four different robot cleaners that have different appearances, behaviors and sounds in an experimental setup where is similar to actual use environment. We measure subjects' preferences and assessments for four different robot cleaners' personality. The test subjects were 11 designers who frequently collaborated with engineers and were able to express and express opinions about products. Experimental results showed that robot cleaners with the highest scores in appearance, behavior, and sound had the highest preference. In contrast, robot cleaners with low scores in three factors showed different results in the preference ranking.