1 |
McCracken, G. (1993), "The value of the brand: an anthropological perspective", In Aaker, D. A., & Biel, A. L. (Eds.), Brand Equity and Advertising, Lawrence Erlbaum Associates, Hillsdale, NJ
|
2 |
Lim, K., & O'Cass, A. (2001), "Consumer brand classifications: an assessment of culture-of-origin versus country-of-origin", Journal of Product & Brand Management, 10(2), pp.120-136
DOI
ScienceOn
|
3 |
Aaker, J. (1999), "The malleable self: The role of self-expression in persuasion", Journal of Marketing Research, 36, pp.45-57
DOI
ScienceOn
|
4 |
Aaker, J., Benet-Martinez, V., & Garolera, J. (2001), "Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constructs", Journal of Personality and Social Psychology, 81(3), pp.492-508
DOI
ScienceOn
|
5 |
Markus, H., & Kitayama, S. (1991), "Culture and the Self: Implications for Cognition, Emotion and Motivation", Psychology Review, 98, pp.224-253
DOI
ScienceOn
|
6 |
Hofstede, G., Neuijen, B., Ohayv, D. D., & Sanders, G. (1990), "Measuring organizational cultures. A qualitative and quantitative study across twenty cases", Administrative Science Quarterly, 35, pp.286-16
DOI
|
7 |
Website: Geert HofstedeTM, http://www.geert-hofstede.com
|
8 |
Mader, R. (2005), Messung und Steuerung von Markenpersonlichkeit, Wiesbaden: DUV
|
9 |
Yoo, B., & Donthu, N. (2002), "Testing cross-cultural invariance of the brand equity creation process", The Journal of Product & Brand Management, 11(6), pp.380-390
DOI
ScienceOn
|
10 |
Govers, P. (2004), "Product Personality", Unpublished Doctoral Dissertation, Delft University of Technology
|
11 |
Lim, K., & O'Cass, A. (2001), "Consumer brand classifications: an assessment of culture-of-origin versus country-of-origin", Journal of Product & Brand Management, 10(2), pp.120-136
DOI
ScienceOn
|
12 |
Aaker, J. (1997), "Dimensions of Brand Personality", Journal of Marketing Research, 34, pp.347-365
DOI
ScienceOn
|
13 |
Aaker. J., & Schmitt (2001), "Culture-Dependent Assimilation and Differentiation of the Self: Preferences for Consumption Symbols in the United States and China", Journal of cross-cultural psychology, 32(5), pp.561-576
DOI
ScienceOn
|
14 |
Yoo, S., Chung, S. W., & Han, J. K. (2006), "A Durable Replacement Model for Symbolic versus Utilitarian Consumption: An Integrated Cultural and Socio-economic Perspective", Global Economic Review, 35(2), pp.193-206
DOI
ScienceOn
|
15 |
Keller, L. K. (1993), "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity" Journal of Marketing, 57, pp.1-22
DOI
ScienceOn
|
16 |
John, O. (1990), "The "Big Five" Factor Taxonomy: Dimensions of Personality in the Natural Language and in Questionnaires", In Handbook of Personality: Theory and Research, L.A. Pervin, ed. San Francisco: Harper, pp.66-100
|