• 한국실내디자인학회논문집
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• 제22권6호
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• pp.88-97
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• 2013

This study aims to find out various users' diverse interior design needs for their housing and interior design through the personality, which is intrinsic and consistent traits of the individual. The survey research followed the literature reviews including personality studies and interior design assessments. 176 undergraduate and graduate students as controlled by age, sex, and major answered the questionnaire. Their housing and interior design attitudes, the semiotic assessment of interior design styles, and interior design preference were compared in accordance with four pairs of preference dichotomy of MBTI (Myers-Briggs Type Indicator): Extraversion -Introversion, Sensing-iNtuition, Thinking-Feeling, Judging-Perceiving. As a result, the framework of housing and interior design needs by the users' personality types are proposed. It shows specific needs for 16 types of personality based on eight preference dichotomy: extroversion-open, introversion-closed, sensing-functional, intuition-emotional, thinking-restricted, feeling-receptive, judging-simple, and perceiving-creative.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2005년도 추계 학술발표대회 논문집
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• pp.58-59
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• 2005

• 한국게임학회 논문지
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• 제20권2호
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• pp.27-34
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• 2020

게임 캐릭터는 성격을 통해서 게임 디자이너와 플레이어 사이를 연결해주고 상호작용하는 통로가 되므로 상호작용을 고려한 게임 캐릭터 성격 디자인에 대한 연구가 이루어질 필요가 있다. 캐릭터의 성격은 게임 디자이너의 의도에 따라 '디자인요소'와 '성격요인'을 통해 형성된다. 이후 플레이어의 '성격요인'과 상호작용하여 최종적인 캐릭터의 성격이 만들어진다. 게임 캐릭터의 성격을 표현하는 '디자인요소'는 선행 연구를 통해 행동 4개, 말 4개, 외양 6개로 14항목을, '성격요인'은 전문가 인터뷰를 통해 행동 12개, 말, 27개, 외양 1개로 40항목을 추출했다. 이를 통해 상호작용을 고려한 게임 캐릭터 성격 모델을 제시했다.

• 한국프랜차이즈경영연구
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• 제12권3호
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• pp.21-34
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• 2021

Purpose: As the visual expression cue that can easily reveal and imprint the brand image to consumers becomes more important, franchise coffee shops are making various efforts to establish design elements and brand identity. Therefore, the purpose of this study is to examine the structural model between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops from various angles, and to suggest a plan for using visual elements makes a brand image on the franchise in the future. Research design, data, and methodology: This study tests the structural relationship between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops. design elements are divided into three attributes (interior design, product design). And brand identity is divided into two attributes (brand name, brand symbol/logo). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 380 customers who visited franchise coffee shops and were analyzed through SPSS 26.0 and SmartPLS 3.0 statistical package program. Result: As a result of this study, first, it is confirmed that product design has a positive effect on brand association toward coffee shops. Second, interior design and product design have a positive effect on brand personality. Third, all brand identity have a significant positive impact on brand association and brand personality. Finally, brand association and brand personality of coffee specialty shops have a positive effect on brand image. Conclusions: The following implications of this study are as follows. This study is confirmed that there is an effect of design elements attributes and brand identity attributes on brand association and brand personality. And, the brand image was found to be influenced by brand association and brand personality. This suggests that it can be used to establish visible marketing strategies for franchise coffee shops. Therefore, it is necessary to further improve efforts to raise the level of the brand image through visual factors such as unusual interior design, product packages.

• 공학교육연구
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• 제18권2호
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• pp.43-51
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• 2015

This study had a purpose to analyze the relationship between teamwork skills and Big Five personality factors for engineering students. For the purpose, 43 engineering students attending engineering creative design course were organized 14 teams as NEO personality inventory testing before the course. The teamwork skills for engineering students was improved through engineering creative design course and the correlation between teamwork skills and personality factors for engineering students was low. The heterogeneous personality group had a more improvement in teamwork skills than homogeneous personality group but the effect of group difference was not statistically significant. Further, the result of this study were applied to change the design course and making the teams for improving teamwork skills for engineering students.

• 한국실내디자인학회논문집
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• 제20권6호
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• pp.62-70
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• 2011

Fashion flagship store is to maximize brand's image, not for sales. As a value for consumption is changing into expression of individual styles and egos through brands' images based on their personalities rather than products, today, people are laying stress on expression of brands' personalities with spatial design of fashion flagship store to create differentiated brand images. This study was designed to examine brand personalities expressed in fashion flagship store's spatial design, and spatial components and ways of expression to influence them, and analyze how brand personality has an impact on brand loyalty. According to the results of this study, brand personality in fashion flagship store's space design of Louis Vuitton has three characteristics such as sincerity, vitality and tenacity, and display, pattern, furniture, color and wall have high influences on expression of its brand personality. Also, the higher brand personality got, the higher brand loyalty went up. These results imply that fashion flagship store's space design expressing differentiated brand personalities influences customers' brand loyalty to constantly use the brands, and thus is highly important for brand marketing of this day.

• 한국가구학회지
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• 제27권3호
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• pp.226-236
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• 2016

Single-person household is estimated to be about 26.5% of the total household in 2015, which counts as 5060000 in numbers. We opt to acknowledge the various requests of these single residents, and in order to raise their satisfaction, we investigated on how personal taste, psychological interest, and personality attribute affects the user's preference of space organization and furniture in one room housing. Using the qualified psychology program, Enneagram Personality Type Indicator, we surveyed young people under 30 years old (majority of single-person households), regarding space organization and furniture preference. With the help of a specialist, the survey was constructed with appropriate evaluation items (space organization in one room households, bed, sofa, furniture material, etc), and analyzed the relationship between the evaluated items and personality types. Results showed there is a relationship between personality types and spatial structure. First, preference of spatial structure differed for different personality types. Second, the shape and size of furniture was dependent more on the ease of usability and design rather than on the personality types. One thing to consider is that type 1 and 9 accounted for about 50% of the total surveys. This emphasizes that the preferred spatial structure of a dominant specific personality type should not be overlooked.

• 한국게임학회 논문지
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• 제20권5호
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• pp.77-88
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• 2020

게임 캐릭터는 표현과 제작 방식에 따라 성격 디자인의 방향이 달라지므로 요소별 중요도를 반영하여 성격 디자인을 수행할 필요가 있다. 본 연구는 게임 캐릭터의 성격 디자인 과정에서 효율적인 의사 결정이 이뤄질 수 있도록 AHP를 통해 디자인요소 13개와 성격요인 13개로 구성된 게임 캐릭터 성격 모형에 대한 중요도를 도출하고, 중요도를 반영하여 게임 캐릭터 성격 디자인 체크툴을 제시했다. 디자인요소에서는 3D 실사풍, 3D 애니메이션풍, 2D 애니메이션풍 모두에서 외양의 중요도가 가장 높게 나타났고 성격요인에서는 3D 실사풍에서 행동, 3D 애니메이션풍에서 외양, 2D 애니메이션풍에서 말이 중요도가 가장 높게 나타났다.

• 한국의상디자인학회지
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• 제15권4호
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• pp.63-81
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• 2013

This study examines the impacts of antecedents on the outdoor sportswear brand personality dimensions and identifies the effects of brand personality dimensions on brand attachment and brand commitment. An online survey was conducted on women in their 20s to 50s, who have experienced to purchase the outdoor sportswear before and 420 responses were analyzed. The results of this study were as follows: 1) The results of factor analysis and the reliability test on the outdoor sportswear brand personality clearly showed factorial structures that include sincerity, excitement, vitality, and prestige. 2) The antecedents of brand personality including quality, price, advertising, and store environment had different influences on the outdoor sportswear brand personality. 3) The dimensions of outdoor sportswear brand personality had a different influence on the brand attachment and commitment. 4) The brand attachment showed a significantly positive influence on the brand commitment. This study indicates that the brand personality could be a useful tool for enhancing the brand attachment and commitment and marketers should develop and utilize the marketing mix according to the brand personality which they want to convey.

• 한국실내디자인학회논문집
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• 제14권3호
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• pp.208-215
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• 2005

The purpose of this study is to analyze the relationship between the personality type and the residential evaluation & remodeling preference. The subjects of this investigation were collected through questionnaire from two hundred and twelve adult residents who live in Seoul, Korea. The collected cases are analyzed by using statistics software spss-win. The personality is classified eight types; E(extraversion), I(introversion), S(sensing), N(intuition), T(thinking), F(feeling), J(judging) and P(perceiving) in MBTI (Myers Briggs Type Indicator). By using the rotated component matrix of varimax method, the satisfaction of the actual residential conditions is classified into seven grouping factors. The preference of interior image is classified into thirteen factors. The important living patterns - activity, interest, and opinion - are classified into ten factors. And the important needs of residential remodeling are classified into twelve factors. By using the one way anova method, between these forty two grouping factors and personality type MBTI, there are analyzed several significances that will be useful in residential design and remodeling design & planning