References
- Aaker, D. A. (1992). Brand equity. Journal of Business Strategy, 13(4), 27-32. https://doi.org/10.1108/eb039503
- Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102-120. https://doi.org/10.2307/41165845
- Aaker, D. A., & Joachimsthaler, E. (1999). The lure of global branding. Harvard Business Review, 77, 137-146.
- Ahn, G.-S., Lee, J.-R., & Min, K.-h. (2005). The structural relationship of brand image, brand trust, and brand loyalty. Advertising Research, 69, 115-137.
- Ahn, H. K., & Ha, Y. W. (2001). Corporate brand as a stereotype: Effects of stereotype-incongruent information on stereotype change. Korea Marketing Review, 16(1), 109-134.
- An, H. S. (2013). A study on the brand design identity of Samsung financing firms. A Journal of Brand Design Association of Korea, 11(4), 39-50. https://doi.org/10.18852/BDAK.2013.11.4.39
- Atkinson, R. C., & Shiffrin, R. M. (1968). Human memory: A proposed system and its control processes. In Psychology of learning and motivation (Vol. 2, pp. 89-195): Elsevier.
- Bae, J. H., & Shin, H, K. (2013). A study on design aspects of bakery franchise. Journal of Hospitality and Tourism Studies, 15(4), 284-296.
- Baek, J. H., Kim, E. J., & Bang, H. N. (2012). The effect of brand identity represented in store identity elements on brand attitude and purchase intention. Journal of Brand Design Association of Korea, 10(1), 25-36. https://doi.org/10.18852/BDAK.2012.10.1.25
- Baker, J. (1987). The role of the environment in marketing service; The consumer perspective. in The service challenge: Integrating for competitive advantage, Czepeil, J. A., K. A. Congram, and J. Shanahan eds. Chicago: American Marketing Association, 77-84.
- Bravo, R., Fraj, E., & Martinez, E. (2007). Intergenerational influences on the dimensions of young customer- based brand equity. Young Consumers, 8(1), 58-64. https://doi.org/10.1108/17473610710733794
- Cho, S. Y., & Park, E. A. (2014). Positioning analysis of franchise coffee brand based on coffee shop selection attributes: Focused on Busan area. Korean Journal of Tourism Research, 28(6), 113-135.
- Choe, W. S., & Kwon, J. G. (2009). Case study for strategic access of brand identity. Journal of Digital Design, 9(4), 235-248. https://doi.org/10.17280/JDD.2009.9.4.024
- Choi, I. Y, Kang, M. H, & Song, Y. E. (2012). A study on recognition of fast food logos and brand personality-focused on domestic chicken store. Journal of Brand Design Association of Korea , 23(10), 155-168.
- Dwivedi, A., Johnson, L. W., Wilkie, D. C., & De Araujo-Gil, L. (2019). Consumer emotional brand attachment with social media brands and social media brand equity. European Journal of Marketing, 53(6), 1176-1204. https://doi.org/10.1108/ejm-09-2016-0511
- Emari, H., Jafari, A., & Mogaddam, M. (2012). The mediatory impact of brand loyalty and brand image on brand equity. African Journal of Business Management, 6(17), 5692-5701.
- Eysenck, H. J. (1993). Creativity and personality: Suggestions for a theory. Psychological inquiry, 4(3), 147-178. https://doi.org/10.1207/s15327965pli0403_1
- Gilboa, S., & Rafaeli, A. (2003). Store environment, emotions and approach behaviour: Applying environmental aesthetics to retailing. International Review of Retail, Distribution and Consumer Research, 13(2), 195-211. https://doi.org/10.1080/0959396032000069568
- Hahm, S. P. (2012a). An exploratory study of bakery store design. Korean Journal of Hospitality & Tourism, 21(1), 115-128.
- Hahm, S. P. (2012b). Effect of design components of bakery store to design satisfaction, and revisitation intention. International Journal of Tourism Management and Sciences, 27(5), 601-618.
- Hahm, S.-P. (2012a). Effect of design components of bakery store to design satisfaction, and revisitation intention. Tourism Study, 27(5), 601-618.
- Hahm, S.-P. (2012b). An exploratory study of bakery store design. Korean Academic Society of Hospitality Administration, 21(1), 115-128.
- Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021). A primer on partial least squares structural equation modeling (PLS-SEM): Sage publications.
- Hair, Jr., J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2018). Multivariate data analysis (8th ed.). Boston, MA: Cengage.
- Han, E., & Hong, S. (2003). A study on the relationship of components and influence factors of the brand equity. Korean Journal of Advertising & Public Relations, 5(2), 69-115.
- Han, Y. W., Lee, Y.-K., & Ahn, S. M. (2017). Effects of coffee shop choice attributes and type of coffee shop on customer satisfaction: Using fuzzy set qualitative comparative analysis (fsQCA). Korean Journal of Franchise Management, 8(1), 31-41. https://doi.org/10.21871/KJFM.2017.03.8.1.31
- Hong, S. G., Lee, K. H., & Lee, H. J. (2018). A study on trend of brand identity design: From 2009 to 2018. A Treatise on The Plastic Media, 21(4), 293-303.
- Jang, C. S. (2012) Development of omija brand package design through analysis of brand identity components: Development of brand package design of Omija, the specialty of Pocheon city. Journal of Cultural Product & Design, 49, 179-189. https://doi.org/10.18555/kicpd.2017.49.17
- Jong, G. (2008). An essay on the cognitive linguistical aspect of brand names. The Society of Korean Language and Literature, 57, 145-147.
- Jung, B. M., & Shin, J. W. (2011). A strategy for developing the brand of Hair shop Blue Club Express. Journal of Digital Design, 11(4), 311-324. https://doi.org/10.17280/jdd.2011.11.4.031
- Jung, I. H., Rhie, J. M., & Jang, M. J. (2016). brand identity for cooperatives; focusing on food and beverage industry. Journal of Industrial Design Studies, 10(3), 1-12.
- Jung, J. S. (2014). A comparative study of the components of brand identity by brand strategy - Focused on four representative domestic bakery-cafe brands -. Journal of Korean Institute of Cultural Product Art & Design, 36, 43-62.
- Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22. https://doi.org/10.2307/1252054
- Keller, K. L. (1998). Branding perspectives on social marketing. ACR North American Advances.
- Keller, K. L. (1998). Strategic Brand Management. NJ: Prentice Hall.
- Keller, K. L. (2001). Building customer-based brand equity: A blueprint for creating strong brands: Marketing Science Institute Cambridge, MA.
- Keller, M. (2020). The science of grapevines: Academic press.
- Kim, E. S., & Lee, S. S. (2019). Analysis of required competency for foodservice franchise Owner: The locus for focus model. The Korean Journal of Franchise Management, 10(4), 31-42. https://doi.org/10.21871/KJFM.2019.12.10.4.31
- Kim, H., & Lee, S. (2002). Impacts of brand personality on the store image and preference. Journal of Tourism Sciences, 26(1), 63-82.
- Kim, I. H. (2012). Research of the components and performances of the restaurant design communication. Journal of Digital Design, 12(1), 43-49. https://doi.org/10.17280/jdd.2012.12.1.005
- Kim, P., Vaidyanathan, R., Chang, H., & Stoel, L. (2018). Using brand alliances with artists to expand retail brand personality. Journal of Business Research, 85, 424-433. https://doi.org/10.1016/j.jbusres.2017.10.020
- Klimesch, W., Schimke, H., & Schwaiger, J. (1994). Episodic and semantic memory: An analysis in the EEG theta and alpha band. Electroencephalography and Clinical Neurophysiology, 91(6), 428-441. https://doi.org/10.1016/0013-4694(94)90164-3
- Lee, H. J., & Lim, H. C. (2019). A study on the influence of brand identity of delinquent franchise on perceived value and purchase intention, International Journal of Tourism Management and Sciences, 34(4), 1-24.
- Lee, J. H., & Chung, J. S. (2012). A study on the improvement direction by the planning element of brand identity in eating and drinking space: Focused on the survey of user's satisfaction in family restaurants and brand coffee shops. Journal of the Regional Association of Architectural Institute of Korea, 14(2), 75-84.
- Lee, J. S. (2017). The effects of brand identity of Starbucks coffee speciality store on brand trust of customers, brand attachment, revisit intention, and word of mouth intention. Journal of Digital Convergence, 15(12), 159-167. https://doi.org/10.14400/JDC.2017.15.12.159
- Lee, S. H., & Kim, J. S. (2020). A study on the design of restaurants with intelligent foundation: Focusing on space design and furniture design -. Journal of the Korea Furniture Society, 31(4), 405-413. https://doi.org/10.22873/KOFUSO.2020.31.4.405
- Lee, S.-M. (2009). Effect cross-national brand personality on preference and revisiting in fastfood restaurant. The Journal of the Korea Contents Association, 9(9), 403-410. https://doi.org/10.5392/JKCA.2009.9.9.403
- Lee, W. J. (2013). A study on characteristics of visual expression elements displayed in brand designs at coffee specialty shops. A Journal of Brand Design Association of Korea, 11(3), 271-280. https://doi.org/10.18852/BDAK.2013.11.3.271
- Na, D. S., & Lee, C. (2010). Fundamental research for making design-model toward launch & development of Korean franchised-fast food cuisine in US market: Based on successful cases in US market. Journal of Basic Design & Art, 11(6), 169-182.
- Nam, W. J. (2007). Effect of physical environment of family restaurant on customers' emotional response and behavioral intention: Focused on family restaurant in Busan area. Journal of Hospitality and Tourism Studies, 9(3), 148-161.
- Noh, H. J., & Kim, J. Y. (2020). A study on food & beverage space alteration of COVID-19. Journal of the Korea Institute of Spatial Design, 15(8), 573-582.
- Park, H-Y., Choi, I-Y., & Kim, M- J. A study on the brand personality of package design applying collaboration. Journal of Brand Design Association of Korea, 10(1), 25-36. https://doi.org/10.18852/BDAK.2012.10.1.25
- Seok, J. W., Han, T. G., & Kim, J. Y. (2020). A study on brand image expressivity of facade design: Focusing on Cheongdam fashion brand flagship stores. Journal of the Korea Institute of Spatial Design, 15(1), 229-240. https://doi.org/10.35216/kisd.2020.15.1.229
- Yoon, M. S., Yang, G. A., & Jin, C. H. (2015). The role of color identity on building airlines' brand image. Journal of the Korea Contents Association, 15(8), 119-129. https://doi.org/10.5392/JKCA.2015.15.08.119