• 유통과학연구
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• 제13권12호
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• pp.73-84
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• 2015

Purpose - Various social issues have arisen since the beginning of the 21st century therefore, enterprises that disregarded social issues have become unsustainable, and social enterprises have appeared to address these issues. A social enterprise is a social mission-focused organization that uses a market-based strategy and has a vulnerable business structure. To be self-sustainable, a social enterprise should make consumers aware of the value that it provides and secure its profitability through consumer consumption. From this perspective, this study investigates the relationship between perceived value (utilitarian and hedonic) and loyalty, and examines how memory and attitudes play mediating roles between perceived value and loyalty. For these purposes, the author developed a structural model consisting of several variables. In this model, perceived value, which was utilitarian and hedonic, was proposed to affect the memory and attitudes toward social enterprise products, thus increasing loyalty. Therefore, memory and attitudes were proposed as core mediating variables between perceived value and loyalty. Research design, data, and methodology - To analyze the proposed model, data were collected from 582 respondents and analyzed using SPSS 21.0 and AMOS 21.0. To test unidimensionality and the nomological validity of the measures of each construct, we employed a scale refinement procedure. The results of the reliability test with Cronbach's α and confirmatory factor analysis warranted the unidimensionality of the measures for each construct. In addition, the nomological validity of the measures was warranted from the results of the correlation analysis. The result of the overall model analysis demonstrated a good fit (χ²=529.881, df=144, χ²/df=3.680, p-value=0.000, GFI=0.905, NFI=0.948, CFI=0.961, RMR=0.036, RMSEA=0.068). Results - The findings are summarized as follows. First, the hedonic and utilitarian value of social enterprise products had positive effects on memory and attitudes. Second, the hedonic value of social enterprise products more strongly affects memory and attitudes than utilitarian value. Third, memory and attitudes had positive effects on loyalty. Lastly, memory had a stronger effect on loyalty than attitudes. Conclusions - The purchase rate of social enterprises' products increases only if the products are included in the "information search" and "alternative evaluation" processes in consumers' purchase decision-making processes. Therefore, a social enterprise must actively promote the fact that it pursues a social value, and shares both the hedonic and utilitarian values of its products. Accordingly, because hedonic value has a more significant impact on a company and attitudes, a social enterprise should develop hedonic values for product consumption, thereby leading consumers who care about value consumption to purchase its products. Moreover, a social enterprise must maintain good memories and attitudes for consumers because memory does not change over time, although attitude does. The limitations of this study and suggestions for future research are as follows. This study viewed "consumer loyalty" as the success factor of social enterprises, thereby considers an "increase in sales" as the success factor. Therefore, in future studies, diverse factors, including social contribution and word-of-mouth intention, should be regarded. In addition, future studies need to thoroughly review and make assurances about the relationship between memory and attitude.

• 환경정책연구
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• 제13권3호
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• pp.43-73
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• 2014

우리나라의 도시들은 과거 급격한 도시화를 겪으면서 방재, 안전의 개념이 도시개발에 충분히 반영되지 못했을 뿐 아니라, 개발에 따른 불투수층 확대에 따라 강수, 저류, 침투, 증발산 및 유출로 이어지는 자연적인 물순환 체계의 왜곡을 초래했다. 최근 선진국들을 중심으로 그린인프라를 활용하여 도시 물순환 체계를 개선하고 도시의 홍수저감 효과를 높이는 노력들이 강조되고 있다. 그러나 우리나라는 접근성이나 심미성의 측면으로만 그린인프라를 계획하고 있어 그린인프라가 가지는 다양한 효과들을 제대로 활용하고 있지 못하다. 이에 도시 물순환을 개선하고 홍수저감 기능을 효과적으로 활용할 수 있는 그린인프라 계획 프레임워크를 개발하고 이를 시범지역에 적용하고자 한다. 프레임워크의 1단계에서는 해당지역의 여건 및 문제점을 분석하고, 2단계에서는 홍수취약성 분석을 통해 취약성이 높은 지역을 도출하고 이 지역을 중심으로 그린인프라 우선 설치지역을 도출하는 공간계획을 수립한다. 홍수취약성은 빈도 비모형과 GIS를 활용한 정량적 분석방법론을 활용하였다. 3단계에서는 해당 지역의 지리적 여건, 홍수 경험, 재정 등 다양한 지역여건을 고려하여 그린인프라 기법을 선정하는 과정을 포함하고 있다. 개발된 프레임워크를 부산시 연제구와 남구에 적용하여 주요 취약지역을 대상으로 공원, 빗물정원, 투수성 포장 등을 활용한 구체적인 그린인프라 계획을 제안하였다. 그린인프라 계획 프레임워크가 도시계획, 환경계획, 개발계획 등 다양한 도시공간계획과 연계되어 반영된다면 보다 효과적인 그린인프라 활용에 도움이 될 것으로 기대한다.

• 한국항해항만학회지
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• 제40권1호
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• pp.27-34
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• 2016

국제기구에서 제시해 온 해양사고 예방대책은 주로 선박의 구조 및 복원성 강화, 선원의 교육 훈련, 해상교통환경 개선에 중점을 둔 것이었다. 해양사고통계를 분석한 결과, 사고는 주로 연안해역에서 인적요인에 의해 발생하였다. 이에 기존의 사고예방대책들이 통계분석 결과에 호응하는지 검토하기 위해 사고조사기법인 SHELL모델에 대입하였다. 결과적으로 연안해역에서 인간과실을 방지하기 위해서는 선박 운항자와 항행여건 사이의 상호작용에 대한 인간공학적 접근이 필요함이 도출되었다. 이를 위해 인간의 의사결정 메커니즘으로써 라스무센의 SRK 피라미드, 사고로 표현된 해상운송시스템의 붕괴에 관한 미국 연안경비대 등의 조사 지침서, 그리고 위험성평가모델인 IWRAP, PAWSA, ES모델, PARK모델과 NURI모델의 장단점을 검토하였다. 그 결과, 비록 기존의 위험성 평가모델은 항만이나 접근수로에서 유효성이 인정되었다고 하나 연안해역에서는 보완이 필요하며, 선박운항자가 직관적으로 해역의 상대적 위험도를 인식할 수 있도록 위험표시도를 발간할 필요가 있으며 이를 위해 선박운항자가 느끼는 정성적 위험도를 정량적으로 표시하기 위한 새로운 한국형 모델의 개발 필요성을 제안하였다.

• 한국건설관리학회논문집
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• 제17권5호
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• pp.3-12
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• 2016

최근 정부는 기술 위주의 경쟁을 강화하는 차원에서 기술제안입찰방식을 점차 확대시켜 나가고 있다. 기술제안입찰방식은 다방면의 복잡한 기술이 적용되고 이러한 기술들을 설계도서에 반영할 시 비용, 공기, 시공성 등의 측면에서 원안에 대한 변수가 발생될 수 있기 때문에, 참여자간의 협업이 중요함에도 불구하고 이에 대한 관리는 미흡하였다. 따라서 본 연구에서는 기술제안입찰에서 참여자간의 협업지원을 위해 협업저해요인을 도출하여 이를 중점적으로 관리하는 방향을 도출하고자 하였다. 이를 위해 첫째로 요인분석을 실시하여 협업저해요인을 5가지 유형으로 분류하였고 두 번째로 분류된 5가지 요인들과 기술제안입찰 각 업무별 참여자간의 상관분석을 통해 변수간의 상관도를 분석하였다. 변수간의 상관도가 높은 협업저해요인을 중점협업관리요소로 정의하고 끝으로 각 업무별로 이를 관리할 수 있는 방향을 제시하였다.

• 수산경영론집
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• 제34권2호
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• pp.91-107
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• 2003

Distribution of fish products from Tongyoung Marine ranching can be classified by three routes such as street-stall, live fish transportation vehicles, and wholesale markets neighboring unloading ports. These methods of distribution, however, have been restricted by limited distribution right, difficulties to differentiate fish prices from other surfaces, simple marketing channels. The ratio of cultured live fish circulated in market is increasing while naturally caught live fish is decreasing and the fresh fish shows a little of increasing rate. Consumers purchasing routes mainly depend on the live fish transportation merchants. For fresh fish traditional market plays an important role in trade. Convenience for consumers and quality of products are main factors in making decision of purchases. Bargaining power, however, belongs to the live fish transportation merchants. The demand of special markets for live fish was very strong, and the convenience and quality are relatively important required factors. Catch from Tongyoung Marine ranching has very good reputation as the possibility of being a good brand. Expecting possibility of quality differentiation was higher than price differentiation specially. The possible conclusion of a contract of a supply was suspicious however. Preliminary quality evaluation revealed that the catch is better than the cultured but worse than naturally grown fish. A merchandising is to be in a better position in the formation of prices by giving $\ulcorner$brand image$\lrcorner$ to potential consumers. The target markets are retail stores such as restaurants for raw fish and final consumers. The staple markets are retail stores. Possible items of products are live fish, fresh fish for cook, and fresh fish for raw fish. It is necessary for the catch to be informed as new functional products that have been improved in safety and quality, since the product positioning is similar but not well known to consumers. To secure a brand it is required to register a trademark, eco-label product design or packing, use real name in tranction, introduce recall system, and put label. Price higher than naturally grown live fish should be targeted. Establishing broad distribution channel, wholesale market, franchise are required. To secure enough catch and control shipment of products facilities of containing live fish are necessary. Instead of dealing with live fish only, it would be better to. sell fresh fish and live fish simultaneous. Strategically promotion focuses on advertisement of Marin ranching at first and then focuses on the catch from the marine ranching.

• 여성건강간호학회지
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• 제7권3호
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• pp.393-406
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• 2001

The purpose of this study was to find out women's need and level of knowledge about episiotomy, pain and discomfort related to episiotomy on a cross-sectional survey design. The subjects were 102 postpartal women agreed on oral consent. 34 postpartal women admitted at obstetric ward of H university hospital, 34 postpartal women admitted at 2 Sanhujoriwons, and 34 women within one year afterbirth. They were selected in Seoul, Korea. Data were collected from July, 1 to September 30, 2000, by a structured questionnaire. The instrument used for this study was a questionaire consisted of 5 items of general characteristics, 12 items of obstetric characteristics, 10 items of level of knowledge (Chronbach $\alpha$ .8176), 8 items of need of education(Chronbach $\alpha$ .8836), 3 items of pain (Chronbach $\alpha$ .9252), and 3 items of discomfort (Chronbach $\alpha$ .8092). The data were analyzed by the SPSS/PC+ program using t-test, ANOVA and Scheffe test as a post hoc and Pearson Correlation Coefficient. The results of the study were as follows; 1. 63.2% of respondents had right answer on 6-8 items among 10 items. Only 4.4% of women got right answer on 10 items all. 2. The need of education was high(4.45%) on all items and the range of score was $4.25{\sim}4.64$. 3. The strength of pain was the highest within one week afterbirth(5.93/10) and became lower in 8-14 days afterbirth(2.55). And after 15days of postpartum, the pain level became to the lowest level(1.08). However, pain was delayed until more than one month afterbirth. 4. The level of discomfort was the highest one week afterbirth(6.88/10) and became lower in 8-14 days afterbirth(4.20). And after 15days of postpartum, the discomfort level became to the lowest level(2.47). Universally, the degree of discomfort was higher than pain. 5. There was a strong positive correlation between discomforts and pain ($r=.752^{**}$) and weak positive correlation between discomforts and the level of educational need($r=.308^*$). In conclusion, women have a right to choose whether she will have episiotomy or not according to her decision making based on the comprehensive knowledge of episiotomy before they get episiotomy with consent process and explanation in detail. Women health care providers like nurses have a responsibility to do conscious raising and empowerment for women so that they could lead themselves to choose given medical treatments for women's health and wellbeing and the quality of life in her life cycle.

• 스마트미디어저널
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• 제5권2호
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• pp.33-41
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• 2016

FPS게임은 플레이어가 1인칭 캐릭터의 시점에서 게임레벨의 목표에 따라 상대방을 타격하는 전투형태를 주된 게임플레이 구조로 가진다. 이러한 플레이 상황에서 플레이어의 행동을 유도하는 의사결정은 시각적 인지정보와 이전의 플레이경험을 통한 직 간접적 정보 수집을 통해 이루어진다. 특히 플레이어와 게임레벨간의 즉각적인 상호작용을 주된 플레이로 하는 FPS게임에서 플레이어의 시각적 인지정보에 대한 분석은 특정 게임레벨을 설계하고 수정할 수 있는 정보를 제공할 수 있다. 본 논문에서는 FPS게임의 플레이 경험수준에 따라 플레이어를 초보자와 숙련자 그룹으로 나누고 아이트래킹 장비를 사용하여 대표적인 FPS게임 레벨에 대한 그룹별 시선경로 데이터를 수집하였다. 플레이어의 행동이 발생하는 시점인 전투시작 전후의 시선경로를 500개의 플레이영상으로 기록하고 그룹별 고유한 시선경로 패턴을 도출하였다. 이러한 결과를 통해 FPS게임 레벨의 난이도조절과 플레이가능성을 향상시킬 수 있는 방법을 모색하고자 한다.

• 정보처리학회논문지D
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• 제18D권4호
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• pp.261-274
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• 2011

최근의 경쟁적 비즈니스 환경은 각 기업으로 하여금 민첩성과 유연성을 요구하게 되었고, 이를 위하여 기업에서 제공하는 서비스에 대한 실시간 모니터링과 이를 통한 조기 의사 결정이 기업의 핵심 경쟁력이 되었다. 또한, 엔터프라이즈 시스템에서 발생하는 수 없이 많은 다양한 이벤트들을 효과적으로 처리하기 위하여 의미 있는 데이터를 필터링 할 수 있는 기술이 요구되고 있다. 하지만, 이와 관련된 기존의 연구는 BPEL엔진이나 미들웨어의 API에 의존한 모니터링으로 서비스 결함 발견에 그치고 있거나 낮은 단계의 이벤트(low-level event)에 기반한 단순 이벤트 처리에 그치고 있어, 기업에 유용한 비즈니스 정보를 제공하기에는 한계가 있다. 본 논문에서는 다중 상황 검출(situation detection)을 통해 보다 가치 있고 유용한 비즈니스 정보의 제공을 가능하게 하는 확장된 복합 이벤트 모델(complex event model)을 제시한다. 구체적으로, 먼저 엔터프라이즈 시스템에서의 이벤트 처리 아키텍처를 제안하고, 제안된 아키텍처에 적합한 이벤트 메타모델을 정의한다. 정의된 메타모델을 기초로 다양하고 진보된 이벤트 연산자와 복합 이벤트 패턴, 그리고 키(key) 등 이벤트 처리 언어를 구성하는 요소의 문법과 의미를 제안한다. 또한, 보다 정교한 이벤트 분석을 위한 이벤트 컨텍스트 매커니즘을 제안한다. 마지막으로 응용사례를 통하여 본 연구의 적용 가능성을 보여주고, 다른 이벤트 모델과의 비교를 통해 본 이벤트 모델의 장점을 제시한다.

• 농촌계획
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• 제20권4호
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• pp.209-220
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• 2014

This study investigated the problem of the existing rural development plan where the opinions of local residents are excluded due to the lack of expert knowledge and limited participation and sought the village development plan driven by the voluntary participation of local residents by applying a rural forum targeting rural villages to solve the problem. As a result of the study, (1) the problem of the current village development plan should be made based on the participation of local residents, and (2) this problem has remained as an important challenge. Therefore, the village improvement activities that have reflected the opinions of local residents can be said to be (3) the process that seeks the change into the rural planning process led by local residents, and this study derived the ways to ensure the voluntary behavior of local residents, strengthen local residents' capacity to create on-going villages, and expand local residents' participation opportunities in the entire process of rural planning through the application of the rural forum. (4) Although it is generally difficult for local residents to propose opinions directly and exert influence in the rural planning and design process and it is not easy to reduce the difference in the perspective between the professionals and local residents, significance lies in the fact that local residents voluntarily determine the future of their region and derive the plan. Therefore, the experience of decision-making and consensus process through the rural forum can promote the sustainability of the village creation participated by local residents and the increase of local residents' role. This study took one village as an example to reflect the results applied to the rural forum, and it is difficult to determine that it has been fully verified with the method of residents' participation. Therefore, future studies to verify the effectiveness of village creation and seek the empirical utilization measures are needed more, and the operation of education programs and various support plans suitable to the capacity and level of local residents should be promoted rather than the traditional lecture-style stereotyped education in the future for sustainable rural development.

• 유통과학연구
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• 제12권8호
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• pp.5-15
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• 2014

Purpose - The method of TV home shopping is a kind of retail method that provides the viewer with information about products and, further, sells the products to consumers through the media of television. The domestic home-shopping industry has been expanding since 1995, and there are six companies in this arena as of 2012. In this study, we evaluate the management efficiency of TV home-shopping companies and provide suggestions for improving efficiency, using the DEA (data envelopment analysis) model. Hence, we expect to contribute to the progress of the companies' efficiency and the development of the TV home-shopping industry, where deepening competition is inevitable because it is experiencing the maturing market stage in its life cycle. Research design, data, and methodology - Efficiency is the ratio of the quantity of input to the quantity of output of a product or service. It is necessary to estimate aggregate inputs and aggregate outputs, which are calculated by applying a weighting to a number of input and output factors, to measure the efficiency. The DEA model is divided into the CCR model and the BCC model. The CCR model is a basic model that assumed constant returns to scale (CRS), and the BCC model extends the CCR model to accommodate technologies exhibiting variable returns to scale (VRS), and concerns only the technical efficiency without considering the efficiency of returns to scale. In this study, we consider six companies each year from 2008 to 2012 as a DMU (Decision Making Unit) and analyze the differences in efficiency for each company in each year. Furthermore, we evaluate the operating characteristics of TV home-shopping companies, using three models, in accordance with the overall performance, profitability, and marketability of the business. Results - The result of the analysis, using DEA models, shows that Hyundai Home Shopping (2009, 2010, 2011), GS Home Shopping (2011), NS Home Shopping (2011) and CJ O Shopping (2012) possess MPSS (most productive scale size), with a score 1.0 in CCR, BCC, and scale efficiency. Particularly, Hyundai Home Shopping is shown to be the most efficient in terms of overall business performance, marketability, and profitability. The overall efficiency of the home shopping industry has displayed an increasing trend since 2008, even though it decreased marginally in 2012; further, we can observe that home shopping companies operate with increasing efficiency with the passage of time. Conclusions - Home shopping companies have focused on market expansion rather than profits, as they displayed better efficiency in marketability than increase in profitability during the period 2008-2012. In addition, the main reason for the increased efficiency in the home shopping industry is the market expansion through the revenue increase of each home shopping company. This study can be used as a reference when home shopping companies attempt to devise future strategies, as it suggests efficiency benchmarks and development levels for each home shopping company.