• 제목/요약/키워드: Customer strategy

검색결과 1,459건 처리시간 0.031초

Decision Strategies Based on Meteorological Forecast Information in a Beer Distribution Game

  • Lee, Ki-Kwang;Kim, In-Gyum;Han, Chang-Hee
    • Journal of Information Technology Applications and Management
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    • 제15권3호
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    • pp.79-90
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    • 2008
  • With the corporate environment nowadays being surrounded by plenty of information, the sharing of information among businesses through mutual cooperation tops the list of hot issues. Predictions of demands from the customer, business, or consumer by sharing information can affect the inventory and order production system. However, notwithstanding the importance of sharing information, empirical studies on quantitative use of information still remain insufficient in spite of many a discussion now being made on the sharing of information. This paper proposes to examine the ways meteorological information may affect the rises in the achievements of supply chains in distributive businesses, the kind of information that noticeably affects the consumer behavioral patterns in the distributive businesses but rarely perceived as a form of information shared by businesses. This study is based on a model in which meteorological information has been added as the one used to predict demands, after the beer distribution game has been modified to fit the current status, and simulations under an assumptive situation, where decisions are made on a daily basis, were conducted 50 times for a period of 1000 days for the generalization of the results, while at the same time a Duncan Test was conducted to determine the threshold to use the meteorological information that will be most profitable to the retailer, wholesaler, supplier and the supply chain as a whole. Our findings indicate that corporations have thresholds that vary from business to business depending upon the ratio of backlog costs to inventory costs. At the same time, our findings also show that there existed effective thresholds depending upon the ratio of backlog costs to inventory costs for the performance of the overall supply chain.

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스마트워크 기술개발 및 표준화 추진 방향 (A Study on standardization and R&D directions of smart work technology)

  • 민재홍;허미영;박주영
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2015년도 춘계학술대회
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    • pp.786-789
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    • 2015
  • 최근 스마트워크는 기존의 스마트워크 개념이 진일보한 것으로서, 높은 연결성, 집단 지성, 빠른 피드백 등의 속성을 가지고 있는 소셜 매체 기술과 개방적 혁신, 다중지능이론 등을 추가하였다. 이러한 스마트워크를 통하여 고객 지향적 업무를 창의적이고 혁신적으로 신속하게 수행하여 고객에게 높은 가치를 제공하고자 하는 업무방식을 의미한다. 이러한 스마트워크 개념의 진화에 따라 진보한 스마트워크를 조기에 실현하고, 세계 스마트워크 시장에서 주도적인 위치를 확보하기 위해서는 스마트워크 시장을 주도할 핵심기술에 대한 분석을 통한 기술개발 및 표준화 전략 수립이 필요하다. 따라서 본 논문에서는 스마트워크 개념 변화, 기술 및 표준화 동향 등을 분석하여 우리나라가 선도할 기술 및 표준화 대상과제를 도출하고 중장기 추진방향을 제시하고자 한다.

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아파트 홈네트워크 시스템 적용실태 조사연구 (Analyzing Home Network System Adaptation Status in Apartments)

  • 이선아;장경문;김재준
    • 한국건설관리학회:학술대회논문집
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    • 한국건설관리학회 2004년도 제5회 정기학술발표대회 논문집
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    • pp.571-574
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    • 2004
  • 최근 건설업체는 주택상품 기획시 홈네트워크를 차별화 요소로 사용하고 있으나 공급자로서의 역할만 하고 있을 뿐 앞으로 창출될 거대한 규모의 홈네트워크 시장에 대한 적절한 수익모델을 발견하지 못하고 있는 실정이다. 관련업계에서는 유비쿼터스(Ubiquitous)시대를 대비하여 국가성장동력으로 삼으려는 정부의 정책하에 관련 가전, 통신, 방송업계의 시장선점을 위한 각축이 진행중이다 한편 인구구조 및 라이프스타일의 변화 등으로 인해 디지털화된 주거환경에 대한 소비자의 요구도 높아지고 있다 그러나 현재 거주자들에게 제공되고 있는 대부분의 홈디지털 서비스는 정책적 뒷받침의 부족과 분양가상승 우려 등으로 초보적인 수준에 머물러 있는 것으로 조사되었다. 미래주거환경을 선도해야할 건설사들에게 고객특성별 수요분석을 통한 품목 개발과 적극적인 수용의지가 요구되고 있다.

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IMS지향성과 기업문화 적합도가 IMS활동의 이행수준과 성과에 미치는 영향

  • 김경일
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 2010년도 춘계국제학술대회
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    • pp.5-12
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    • 2010
  • With a sample of 147 Korean small and medium size companies, this study examined the relationships among degree of information orientation, corporate culture, degree of information management implementation and selected business performances in the process of implementing IMS improvement programs, such as IMS(Information Management System). Information orientation is defined as company-wide understanding and implementation of the underlying philosophy, principles, approached, and tools of information improvement programs. It is assumed that successful implementation of information improvement programs requires a information-oriented mind-set of the employees. The key elements of information orientation include continious improvement structured processes, organixation-wide participation and customer-focused spirit. Culture id defined as the value and beliefs of em organization that shape its behavior. It is also assumed that successful implementation of information improvement programs require strong support from s corporate culture that emphasizes cintinious improvement. Adopting the competing values model of Quinn and McGrath(1985), corporate culture is classified into 'flexible' versus 'controlled culture' and 'outer-directed' versus 'inner-directed culture'. Fitness was defined through the relationship between levels of information oriented and types of corporate culture. The results were as follows. First, it was found that when a company with high information orientation promoted information innovation programs, such as IMS, it reported higher degree of information management implementation and improvement in business performances. Second, the results showed the importance of 'flexible culture' and 'outer-directed culture' in performing information, innovation. Regarding the types of corporate culture, the analysis found that developmental culture, rational culture and group culture were effective. Third, companies with high information oriented and flexible culture or companies with high information orientation and outer-directed culture reported the highest implementation in Information management activities. Fourth, the results showed that the level of information management implementation had a mediating effect on the relationship between information orientation and business performance. It was also found that enhanced non-financial performance led to the improvement of financial performance. This study attempted to exaime the factor that lead information management program to success. In order to reach success, first, it is suggested that companies have positive mind set toward continious information improvement. Secondly, it is recommended that a flexible and outer-directed culture appropriate for continious information improvement is cultivated.

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장애인복지관 개인정보보호 실태와 개선 방안 (Research on Personal Information Safety Condition and Improvements in Welfare Center for the Disabled)

  • 김성진;권재숙
    • 한국콘텐츠학회논문지
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    • 제10권11호
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    • pp.262-274
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    • 2010
  • 장애인복지관에는 정부의 정보화 촉진 계획에 따라 2001년부터 업무표준화를 시작으로 개발된 전산시스템이 사용되고 있다. 그러나 기술적 측면과 사용자 편의 추구에만 치중되었을 뿐 정보화의 역기능에 대한 논의와 대비는 전혀 이루어지지 못하였다. 이에 본 논문은 업무 전산시스템의 활용현황과 개인정보 보호에 대한 법을 살펴봄으로서 개인정보보호의 필요성과 법적인 근거를 확인 하였다. 또한 장애인복지관의 개인정보보호 정책과 실태를 파악하고 분석함으로써 개인보호 정책 방향과 대안을 찾고자 하였다. 장애인복지관에 적용 가능한 개인정보보호 대안으로는 개인정보보호에 대한 인식을 강화시키는 교육과 개인정보의 생명주기를 반영한 제도적 보호 장치 마련과 업무전산시스템과 개인정보 사용에 대한 수시 모니터링이 필요하다. 개인정보의 유출로 인한 침해는 발생 이후 사후 조치를 취하더라도 그 피해를 막기 어렵다. 이번 논문을 계기로 장애인복지관과 사회복지 기관 전반적으로 개인정보보호에 대한 인식을 새롭게 하고, 기술적 제도적 대응 방안을 마련하는 것이 필요하다.

남성 뷰티 산업의 광고 전략을 위한 남성 뷰티 트렌드의 정보획득 매체특성 연구 (Analysis of Media Characteristic for Information Acquisition of Male Beauty for Industrial Promotion Strategy)

  • 고광일;김혜균
    • 디지털콘텐츠학회 논문지
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    • 제17권4호
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    • pp.279-286
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    • 2016
  • 최근 남성들의 외모관리를 통한 이미지 개발에 대한 욕구가 강해짐에 따라 화장품 산업계는 남성들을 소비적이고 활동적이며 구매력 있는 고객층으로 높이 평가하며 남성을 주 소비층으로 무한 경쟁체제에 돌입하였다. 특히, 근래 경기침체로 인해 소비심리가 위축되는 상황에서 화장품 브랜드들은 남성들의 외모관리에 대한 정확한 인식과 그들이 뷰티 정보를 수용하는 매체들의 특징에 기반하여 효과적인 홍보 및 정보전달 전략이 필요하게 되었다. 이와 같은 사회문화적 맥락에서 본 연구는 20, 30대 젊은 남성들을 대상으로 헤어 관리, 피부 관리, 메이크업, 손발 관리, 성형 수술 등의 주요 외모관리 양식에 대한 인식과 정보수용매체의 특징을 분석하였다. 또한, 연구 결과로 밝혀진 정보 취득경로의 주요 매체인 TV CF와 실제 정보 획득의 주요 매체인 온라인 카페/블로그 간의 시공간적 분리 문제를 해결하기 위해 TV CF를 시청하면서 바로 관련 정보를 획득할 수 있는 TV CF 연동 데이터방송 서비스를 기획하고 데이터방송 국제표준인 MHP 기반 서비스 운영 방식을 고안하였다.

A Comparative Study on the Innovation Strategy of User Experience and Life Satisfaction between Korea and China

  • Rho, Hyung-Jin
    • 한국컴퓨터정보학회논문지
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    • 제22권3호
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    • pp.155-162
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    • 2017
  • The purpose of this paper is to study renovation plan of value chain from a user's viewpoint by making practical application of digital technology in Korea and China. And it is surely meaningful to investigate the important motivation factors of continuous using smart-phone in two countries, and to analyze the improving effect toward to the quality of life in continuous using smart-phone. By this study we can expect the value improving effect of user experience. The results of hypothesis testing can be summarized as follows: First, the hypothesis that positive affect has a plus effect on pragmatic value is accepted in Korea and China. Secondly, the hypothesis that positive affect has a plus effect on hedonic value is accepted in two countries. Thirdly, the hypothesis that negative affect has a minus effect on pragmatic value is accepted in Korea, but rejected in China. Fourthly, the hypothesis that negative affect has a minus effect on hedonic value is accepted in two countries. Fifthly, the hypothesis that pragmatic value has a plus effect on life satisfaction is rejected in two countries. Sixthly, the hypothesis that hedonic value has a plus effect on life satisfaction is accepted in Korea, but rejected in China. Seventhly, the hypothesis that there is a difference in positive affect, negative affect, pragmatic value, hedonic value and life satisfaction between Korea and China is rejected in positive affect and negative affect, but accepted in pragmatic value, hedonic value and life satisfaction. In the competition among enterprises, user experience instead of goods themselves became influential as a differential factor. And many advanced enterprises began taking a serious view of customer's happiness and user experience improvement.

품질경쟁력 우수기업의 평가지표에 대한 실증적 분석 (Empirical Analysis for Evaluation Index of Quality Competitiveness Excellent Companies)

  • 박동준
    • 산업경영시스템학회지
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    • 제39권1호
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    • pp.37-46
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    • 2016
  • Quality has been a key issue to manufacturers. Many distinguished scholars have defined quality with profound insight. Korean firms struggle to make better products to fulfil requirements and satisfy customers. Korean industries have implemented quality management from Japan in early 70s. Statistical quality control, QCC (Quality Control Circle), and total quality management have also been introduced in succession. Chief executive officers, managers, and field employees have been aware of the importance of quality since then. This quality movement force workers to improve quality. They have to maintain the quality of products and compete with foreign products. Korean industries were able to compete with foreign industries in price. However, Korean firms now have to compete in quality as well as price. ISO (International Organization for Standardization) was established and industries around world have started to implement standardized systems depending on their need. ISO 9000 has continuously been revised and firms around world started to register a ISO 9000 certificate. Today's quality competitiveness gets more deeply involved. KSA (Korean Standard Association) have launched QCAS (Quality Competitiveness Assessment System) since 1997. Up until now recent status of QCAS have been reported but the characteristics of QCAS results have not been analyzed. In this article we examine the QCAS results of 41 firms in 2014. QCAS consisted of 13 subsections : strategy and management system, organization culture and development of human resource, information management, quality system, customer satisfaction, management achievement, TPM, logistics, product development and technology, PL, QCC, SQC/SPC, and reliability. We performed one way ANOVA to discover the difference among the levels of firm size, business type, and quality hall of fame using the total scores of 13 subsections resulted from QCAS. We also analyzed the scores of 13 individual subsections of QCAS to see if there is any differences based on firm size and business type. We interpret the results and implication of analysis and finally draw a conclusion.

해외 패션 명품 브랜드의 유통업태별 마케팅 전략 (Marketing Strategies of Imported Fashion Luxury Brands according to the Types of Retailers)

  • 신수연;김민정
    • 한국의류학회지
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    • 제30권2호
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    • pp.221-232
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    • 2006
  • The purposes of this paper were to identity the present condition of the imported fashion luxury brands' market arid to analyze the differences of marketing strategies according to the types of retailers. We selected 3 department stores, 5 luxury brands, 5 stores in Dongdeamun Market, and 5 internet luxury shopping malls, and conducted key informant survey to 20 experts. The brands in department stores consisted the goods according to VIPs' pre-orders, sales of the previous year, and fashion trends, and offered the differentiated customer services to VIPs. The stores in Dongdaemun Market bought the products from the parallel importers or imported the goods from the original nations of the brands by themselves. The goods in stock and steady sellers were comprised of the main portion of all products, and leather goods were dominated. The price of goods in stock was about $30\∼50\%$ lower than the normal price of department stores, but the new products' price was only about 10$\%$ lower than that of department stores. Luxury shopping malls could be classified into two types; one conducted both product buying and commission sale, and the other conducted commission sale only. In former case, however, the product buying portion was under 30$\%$. Product assortments and the price strategy were similar to the stores of Dongdeamun Market, and CRM was conducted partially.

주성분회귀분석에서 주성분선정을 위한 새로운 방법 (Procedure for the Selection of Principal Components in Principal Components Regression)

  • 김부용;신명희
    • 응용통계연구
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    • 제23권5호
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    • pp.967-975
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    • 2010
  • 데이터마이닝 분야에서의 회귀모형에는 연관성이 높은 설명변수들이 포함되어 다중공선성을 유발하는 경우가 많은데, 다중공선성이 야기하는 문제를 해결하기 위하여 주성분회귀분석을 적용할 수 있다. 이 분석에서는 적절한 주성분을 선정하는 과정이 핵심인데, 기존의 선정방법들은 다중공선성을 잘 해결하지 못하거나 모형의 적합성을 저하시킨다는 지적을 받고 있다. 따라서 본 논문에서는 다중공선성 문제와 적합성 저하 현상을 동시에 해결할 수 있는 새로운 선정방법을 제안하였다. 다중공선성에 의해 최소제곱추정량의 분산이 팽창되는 문제를 주성분회귀에 의해 해결할 수 있지만, 주성분의 일부를 선정함에 따라 발생하는 편의도 동시에 통제해야 한다. 따라서 주성분회귀추정량의 평균제곱오차를 최소가 되게 하는 상태지수를 측정하고, 이 값에 영향을 미치는 주요 요인들을 컨조인트분석에 의해 파악하여 주성분 선정기준 모형을 구축하였다. 선정기준의 상한과 하한을 설정하고, 상태지수가 상한을 초과하면 해당 주성분을 제외시키고, 하한에 미달하면 해당 주성분을 포함시킨다. 그리고 상한과 하한 사이의 상태지수에 대응하는 주성분들에 대해서는 일반화선형검정을 순차적으로 적용하여 주성분을 선정하는 방법이다.