• Journal of Fisheries and Marine Sciences Education
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• v.23 no.2
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• pp.319-332
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• 2011

This study concerns the importance of internal marketing, employee's attitude, and customer orientation through the change of port industry and the operational condition of domestic container terminals. In accordance with this, the structural relationship among variables, which are internal marketing, employee's attitude and customer orientation in container terminals need to be acknowledged to secure competitive advantage and to maintain continuous transaction relationship with customer through the empirical research. The purpose of this study is to firstly, understand the current facilities and situation of container terminals in Busan port, and its changing environment of port industry. Secondly, provide basic information through the seeking whether the concept of internal marketing is able to apply into port industry. Thirdly, establish the theoretical system through the literature consideration on internal marketing, employee's attitude and customer orientation in container terminals. Finally, draw useful suggestions for managing container terminals through the structural relationship among variables, which are internal marketing, employee's attitude and customer orientation in container terminals.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.1
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• pp.211-232
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• 2013

This study concerns the importance of workforce on job satisfaction, organizational commitment, and customer orientation through the change of global logistics industry and the operational condition of Busan port and Busan new port container terminals such as below. The purpose of this study is to firstly, that understand the current facilities and situation of container terminals in Busan port and Busan new port, and its changing environment of port industry. Secondly, provide basic information through the seeking whether the concept of importance of workforce is able to apply into container terminals. Thirdly, establish the theoretical system through the literature consideration on workforce on job satisfaction, organizational commitment, and customer orientation in container terminals. Finally, draw useful suggestions for managing container terminals through the structural relationship among variables, which are workforce on job satisfaction, organizational commitment, and customer orientation in container terminals.

• Journal of Korea Port Economic Association
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• v.23 no.4
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• pp.1-22
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• 2007

The present study examined the effects of the factors of port service quality on customer satisfaction and surveyed customers' perception on service quality and their satisfaction with port services by comparing Incheon Port with Qingdo Port, Tianjin Port and Dalian Port. According to the results, the quality of port services can be divided into three levels-inner quality, external environment quality and interaction quality, and except the external environment quality of the Dalian Port, the three levels of service quality were found to have significant effects on customer satisfaction. In addition, according to the results of comparing customers' perception on the three levels of service quality among the ports, the Incheon Port was inferior to the Qingdo Port, the Tianjin Port and the Dalian Port in inner quality, and to the Qingdo Port and the Tianjin Port in external environment quality, but superior to the Tianjin Port and the Dalian Port in interaction quality. However, customers' satisfaction with the Incheon Port was lower than that with the Qingdo Port and the Tianjin Port.

• Journal of Korean Port Research
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• v.14 no.1
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• pp.1-11
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• 2000

Recently, the role of container ports is radically changing, These changes are largely driven by the innovation process of Logistics such as Supply Chain Logistics and Global Logistics due to the international expansional of industry. Under this environment, It is required that the container port should act as a integral part of a Supply Logistics Chain especially to provide the customer-oriented logistics service. This paper deals with the development strategy of container ports coping with these changes in the view point of container ports as a Logistics infrastructure to provide customer-response services and necessary to the economic promotion of hinterlands. Strategy is suggested in the phases of the customers desire, the pattern of container cargo, the economic promotion of hinterlands, and interrelation of container ports in north-east Asia and also domestics through the analysis of competiveness of container ports.

• Journal of Navigation and Port Research
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• v.44 no.5
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• pp.391-399
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• 2020

Every port is competing for attracting loyal customers from other ports to achieve more profits stably. This paper proposes a data-mining scheme to facilitate this process. For resolving the problem, the OD (Origination-Destination) data are gathered from the AIS (Automatic Identification System) data. The OD data are clustered according to the arrival dates and ports. The FP-growth algorithm is applied to mine the frequent patterns of ships arriving at ports. Maintaining a loyal customer list for port updates and accuracy is critical in establishing its usefulness. These lists are critical as they can be used to provide suggestions for new products and services to loyal customers. Finally, based on the frequent patterns of the ships and the mode of arrival times, a formula proposed in this paper to derive shipping companies' loyalty to ports was applied. The case of Kaohsiung port was shown as an example of our algorithm, and the OD data of ships in 2017-2018 were processed. Using the results of our algorithm, other rival ports, such as Shanghai or Busan, may attract customers no longer loyal to Kaohsiung ports in the last two years and attract them as new loyal customers.

• Journal of Fisheries and Marine Sciences Education
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• v.24 no.2
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• pp.166-179
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• 2012

This study shows how the service quality of port supply industry impacts with customer satisfaction and relationship orientation. Through previous research, service quality of port supply company is considered, at the same time, the key factor of service quality is divided into tangibles, reliability, responsiveness, assurance and empathy. Sample design is based on shipping companies which are registered in Korea Ship owners' Association and Korea Ship managers' Association from Aug. 8 through 26 in 2011. And total of 275 questionnaires are collected from shipping companies in Busan and Kyong nam. Result of this study would be utilized in marketing strategy for port supply industry. In the future research, based on analysis of port supply company's characteristics, the study for port supply industry which are perceived by customers could be conducted.

• Journal of Korea Port Economic Association
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• v.24 no.4
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• pp.115-137
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• 2008

The present study purposed to derive the major attributes of the service quality of port hinterlands from previous research and interviews with specialists, to examine causal relations among the service quality of hinterlands, customer satisfaction, switching barrier and customers' behavior, and to suggest strategic implications. According to the results, the service quality of port hinterlands was divided into 'interaction quality', 'physical environment quality' and 'service delivery quality,' and among the three dimensions of quality, 'physical environment quality' and 'service delivery quality' had a significant effect on customer satisfaction but 'interaction quality' did not. These results suggest directions for what dimensions of quality should be controlled in order to improve the service quality of port hinterlands with limited management resources, and thus they are expected to contribute to more strategic marketing activities upon customers.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.30 no.3
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• pp.62-70
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• 2007

This study define the concepts of port logistics service by investigating various elements of port logistics service and grouping them in six attributes using a Data Mining technique. The QFD (Quality Function Deployment) technique is applied to measure the quality of port logistics service, and those results are analyzed. The DMQFD (Quality Function Deployment using Data Mining) model proposed in this study is a model for analyzing of port logistics service quality which is produced by combining those two stages. Using the DMQFD model, the requirements of customer could understand more correctly and systematically, and it could be an alternative tool to accomplish a customer satisfaction.

• Journal of Navigation and Port Research
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• v.36 no.9
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• pp.769-780
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• 2012

In the last several years, South Korea's shipbuilders have been dominating global shipbuilding. Thus, many global suppliers in the shipbuilding industry, especially German supply companies, are eager to get the Korean major shipbuilders as their customer. This study analyzed the different ways of business behaviours of German and Korean businessmen regarding customer-supplier relations. Furthermore, this paper aims to examine the kinds of challenges the international businessmen are confronted with and how this affects everyday business between German suppliers and Korean customers, using several case examples. Finally, backgrounds of cross-cultural problems and conflicts of German-Korean business relations are identified and explained.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.5
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• pp.1136-1147
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• 2013

In recent years, as the operations of the ports are privatized, the operators in the ports are competing in order to host more customers. Under such circumferences, it is preferred that the operators set plans to provide the customized services to the customers by precisely recognizing and analyzing the needs of the customers for the bright futures of the ports rather than to host the customers by just lowering the freights. The present studies aimed to analyze on how the service capabilities of the ports affect the customer's trust, the customer's satisfaction and the repurchase intention have extracted the variables and the measurement items from a lot of the preceding studies conducted on the other industries, part of which were modified depending on the views from the ports and the statuses of the ports, so the measurements were conducted.