• Title/Summary/Keyword: Cultural behavior

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Visit Push Motivation for a Trading Area and Flow, Satisfaction, and Revisit Intention (상권방문 추진동기와 몰입, 만족, 재방문 의도)

  • Lee, Soo-Duck;Lee, Yong-Ki
    • Journal of Distribution Science
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    • v.16 no.9
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    • pp.65-77
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    • 2018
  • Purpose - A trading area is very closely related to consumer life. A trading area is a cultural and social space that consumes culture and promotes human relationships as well as an economic space where consumers live their daily lives. In this context, a trading area research should be conducted objectively and empirically because it deals with the activities of consumer's life. The purpose of this study is to identify the intrinsic psychological motivation(push motivation) caused when consumers visit a trading area and to demonstrate how the push motivation for a trading area influence on consumer's flow, satisfaction, revisit intention. Research design, data, and methodology - In order to develop research hypotheses for this study, the development procedures for push motivation scale are as follows; (1) generating initial pool of items based on previous studies, (2) expert judgement to evaluate content and face validity, and (3) assessing convergent and discriminant validity using confirmatory factor analysis. In order to achieve these purposes, online surveys were conducted on frequent or familiar visitors to the trading areas around the Gangnam, Kunkuk University and Hongik University Station. Among the 1,343 questionnaires collected, 1,157 cases were analyzed by using SPSS 22.0 and SmartPLS 3.0 statistical package program, except for 186 responses in which responses were judged to be unfaithful. Results - The push motivation was classified into five sub-dimensions of excitement/stimulus, rest/relaxation, exit/refreshing, knowledge/learning and human relationship promotion as multidimensional and complex factors composed of individual and social-related dimensions. The excitement/stimulus and human relationship promotion of push motivation have positive effects on satisfaction. However, all dimensions of the push motivation have positive effects on flow. And flow has a positive effect on satisfaction and revisit intention. Meanwhile, the mediation test using boostrapping shows that flow plays a full mediating role in the relationship between rest/relaxation, exit/refreshing, knowledge/learning and satisfaction, but a partial mediating rol e between excitement/stimulus, human relationship promotion and satisfaction. Finally, satisfaction plays a partial mediating role between flow and revisit intention. Conclusions - This study shows that the push motivation is multidimensional and compositive depending on the situation of a consumer. In addition, it is found that the human relationship promotion(a social-related motivation) has a much more important effect on flow and satisfaction than other push motivations of individual dimensions. It also shows that satisfaction increases when consumers are being flowed at their visit and degree of revisit intention also grows as satisfaction increases. As implications of this study, a marketer should try to understand consumer's visit motivation at first and then develop factors that increase their flow, satisfaction, revisit intention. It also requires a marketer to approach subjects on a trading area more objectively and empirically based on the psychology and behavior of consumers, in order to establish a proper and efficient strategy on development of a trading area.

Student-, School-, and ICT-Factors Predicting Computer-based Collaborative Problem Solving: Focusing on Analyses of Multi-level Models (컴퓨터 기반의 협력적 문제해결력 성취를 예측하는 학생과 학교 및 ICT 요인 : 다층모형 분석을 중심으로)

  • Lim, Hyo Jin;Lee, Soon Young
    • Journal of The Korean Association of Information Education
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    • v.22 no.4
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    • pp.457-471
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    • 2018
  • This study examined student- and school-level background and ICT factors that affected PISA 2015 Collaborative Problem Solving (CPS) for Korean students (4863 students from 142 high schools). A two-level hierarchical linear model (HLM) was analyzed from the basic model (model 1) with no predictors to the final model (model 5) with all predictors. Results showed that first, gender, socioeconomic/cultural backgrounds, cooperation level positively predicted CPS scores while perceived unfairness of teacher negatively predicted the outcome. Second, the more frequently ICT was used for out-of-school learning purposes, the less frequently ICT was used for entertainment purposes, and the less frequently ICT was used in schools, the higher CPS scores were. Considering ICT autonomy and social interaction variables measured for the first time in PISA 2015, students who were more interested in ICT and more autonomous in using ICT devices achieved higher CPS scores. On the other hand, the more students considered ICT important as social interaction, the less they gained CPS scores. Third, in terms of school-level characteristics, the smaller the students behavior detrimental to learning, the higher the teachers perceived positive working environment, and the fewer the number of computers available per student, the higher CPS scores were. To facilitate computer-based collaborative problem-solving competence, it is important for students to have interest and autonomy in using ICT. In addition, the guidelines of ICT use and SW curriculum need to be established in order to increase the effectiveness of using ICT device in school.

Factors which Influence Quality of Life(QOL) among Asian Migrant Women in Australia a Cross-sectional Questionnaire Study (호주 이민 아시아 여성들의 삶의 질에 영향을 미치는 요소들 : 설문지를 이용한 단면연구)

  • Park, Kang-hyun;Kang, Eun-Jeong;Jeon, Byoung-Jin
    • The Journal of Korean society of community based occupational therapy
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    • v.8 no.1
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    • pp.11-21
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    • 2018
  • Objective : Migration can be a stressful process to people because they have to adjust a lot of things including habits, routine and cultural behavior. Also, Migrant can negatively impact on participation in daily meaningful occupations. Thus, the purpose of this research is to investigate whether participation in meaningful occupations after immigration and environmental factors impact the QOL in migrant women. Method : Migrant females who live in Australia were invited to participate in the study (n= 9). In this study, participation, environmental factors and QOL were measured using the questionnaire, which was developed by researchers. Purposive sampling was used to select the participants who were then asked to fill out a survey. Both quantitative data and qualitative data were collected. The SPSS program was used to process the quantitative data that was transcribed and coded. Result : Spearman's rank correlation coefficient shows that the total scale of QOL and the total scale of occupational engagement were significantly correlated at the 0.05 level. Conclusion : There was a significant relationship between quality of life and occupational engagements. Migrant women tend to have a lack of participation in meaning occupations thus, it seems to impact on their quality of life.

The Change of the Oral Health Status after Applying the Dental Health Education Program for International Marriage Migrant Women (결혼이주여성의 구강보건교육 프로그램 적용 후 구강상태의 변화)

  • Choi, Mi-Sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.1
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    • pp.206-213
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    • 2013
  • This study aims at finding which change there is of oral health promotion as investigating the oral health status in quality, diagnosing which effects knowledge and attitude of oral health has before and after the oral health education as developing and conducting the oral health education program for international marriage migrant women to form their oral health belief for improving oral health. This study consisted of each 51 of the experimental group and the controlled group at the multi-cultural family support center from $26^{th}$ of March, 2012 to $30^{th}$ of June, 2012 as the subjects, and pre-to-post investigated knowledge of oral and cognition. Also as it took follow-up examination of the clients who visited to the dentist with changing of their cognition, conducted matched-pair sample t-test and analysis of repeated measure variance. As the result, there were always the changes at the field of knowledge about oral, periodontal disease and toothbrush in awareness of oral health, and at the field of periodontal disease, dental caries, toothbrush, fluorine and bad breath in knowledge of oral health. The change of DMFT index, DT index has been reduced and FT index has been increased. As the result above, the oral health education program for international marriage migrant women has led to change awareness of oral health and knowledge, and the change of knowledge has influenced to a behavior, so there were the changes of periodontal status and DMFT index as well. This has been showing the importance of the program for oral health of international marriage migrant women. Moreover, while the oral health education program is developed in various aspects by offering the information for developing the oral health education program in future, it needs to run parallel prevention with treatment.

A Study on the Interactions between the Actors of the 3D Broadcasting Standardization Process (3DTV방송기술 표준화과정의 참여자간 상호작용 : 행위자 네트워크 이론기반 사례연구)

  • Song, Kyung Hee;Kwak, Kyu Tae;Park, Soo Kyung;Lee, Bong Gyou
    • Journal of Internet Computing and Services
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    • v.15 no.2
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    • pp.109-127
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    • 2014
  • This study is devised out of the recognition that the existing standardization-related research has not sufficiently examined the overall social environment where a standard is actually made and diffused and the roles of the actors and the changes in them in the complex social system where multiple stakeholders exist. Against this backdrop, this study purports to reconstruct the dynamic process of developing and standardizing an innovative technology through a socio-technical approach involved by multiple stakeholders with different interests in the context of a socio-technical institutional environment. The specific goals to achieve the purpose include first, inspecting the characteristics of the interactions between the human actors and between the human and non-human actors in the socio-technical network surrounding a standardization process. Second, the study aimed to observe the activities of the focal actor who led the standardization process and its changing role. To that end, it analyzed the dynamic features of the process of standardizing a HD 3DTV broadcasting technology that took place in South Korea based on the actor network theory. As for the analysis method, the researchers personally took part in the actor network involving the new technology to analyze the dynamic characteristics of the network, applying the qualitative research method of survey and in-depth interviews and exploring the overall dynamics of environment, behavior and technology observed over the course of the entire standardization process.

The effects of the value of performing art on attitude and customer satisfaction (공연예술에 대한 가치가 태도와 고객만족도에 미치는 영향에 관한 연구)

  • Koo, Eun-Ja;Park, Su-Jin;Ahn, Sung-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.9
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    • pp.543-551
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    • 2016
  • Recently, the cultural industry has become an attractive industry which is having a dramatic effect with the rise of Hallyu offering many possibilities for development. Specially, the marketing techniques employed by the performing arts industry started to change to respond to consumer tastes and demands like other commodity markets, as the popular performing arts industry began to receive attention as a promising industry. It is important to identify the behavior of consumers in order to actively deal with the demands and tastes of consumers that are becoming increasingly diverse and individualized. The performing arts market needs to recognize the importance of its audience and to apply appropriate marketing techniques. This study attempted to empirically identify the value of performing arts perceived by the audience and to investigate the influence of the relationship between the perceived value, attitude formation and satisfaction with performing arts. In order to examine the influence of the value of performing arts on attitude and customer satisfaction, a reliability analysis and factor analysis were conducted to investigate the dependability and validity of the measured variables. In order to achieve the study's intended purpose, the structural equation model (SEM) was utilized as the core analysis method. As a result, it was found that the perceived value and attitude towards performing arts have a positive effect on customer satisfaction. The results of this study are expected to be used as the basic data for organizations that plan performances to improve their marketing and promotion around the audience and for more specific and detailed research in the future.

A Comparative Study of Three Guidebooks on European Intercultural Education (유럽의 상호문화교육 지침서 비교 연구)

  • Jang, Han-Up
    • Korean Journal of Comparative Education
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    • v.27 no.1
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    • pp.199-222
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    • 2017
  • This study explores and compares how three guidebooks on intercultural education in Europe (Education Pack, Intercultural Learning, and Intercultural Education in Primary School) define their objectives, contents, methods, and evaluation in order to promote intercultural education to young people and adults. All these three guidebooks start with the underlying fact that difference is the reality of our societies and propose similar objectives. These guidebooks include furthering an understanding of the reality of an interdependent world, going beyond negative prejudice and stereotypes, and generating positive attitudes and habits of behaviors towards people from other societies and cultures. They also suggest similar contents for intercultural education, which all relate to the discovery of mutual relationships and the dismantling of barriers between people from other cultural backgrounds. However, with regard to methods, they show significant contrast: Education Pack and Intercultural Learning propose several stages that consist of imagining ourself from the outside, understanding the world we live in, being acquainted with other realities, seeing difference positively, and favouring positive attitudes, values and behavior, while Intercultural Education in the Primary School insists on positive learning, discussion and group work. Evaluation remains the least developed area in intercultural education; fortunately, the last guidebook treats this problem more seriously than the first two by dedicating a whole chapter to it. What is required of us now is determining how to adapt the principles and approaches of European intercultural education to Korean societies and schools.

A Study on the Organization Effectiveness of Multi-cultural Acceptability of Childcare Teachers' for Convergence Period: The Mediation Effect of Multicultural Capabilities (융합시대를 위한 보육교사의 다문화수용성이 조직효과성에 미치는 연구: 다문화역량의 매개효과)

  • Kim, Young-Ok;Shin, Seon-Mee
    • Journal of Convergence for Information Technology
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    • v.9 no.2
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    • pp.130-138
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    • 2019
  • The purpose of this study is to investigate the effects of multicultural competence on the organizational effectiveness of multicultural competence through the questionnaire survey of 327 kindergarten teachers attending C university in Seoul, Statistics were made using IBM SPSS Statistics 20.0. The results of this study are as follows: First, the relationship between multicultural differentiation and multicultural knowledge, national identity, multicultural differentiation, relationship between multicultural awareness and willingness of multiculturalism, relationship between multicultural knowledge and organizational adaptability, relationship between multicultural awareness and organizational adaptability, There was a positive relationship between the relationship between organizational productivity, the relationship between multicultural differentiation and organizational productivity, and the relationship with global citizenship behavior. Second. Only multicultural awareness has an effect on organizational adaptability and organizational productivity. Therefore, in order to improve the organizational effectiveness of the nursery in the era of convergence, it is necessary for the nursery teachers to have an education program related to multicultural awareness in connection with organizational adaptability and organizational productivity, which are subordinate factors of organizational effectiveness.

Research on illegal copyright distributor tracking and profiling technology (불법저작물 유포자 행위분석 프로파일링 기술 연구)

  • Kim, Jin-gang;Hwang, Chan-woong;Lee, Tae-jin
    • Journal of Internet Computing and Services
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    • v.22 no.3
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    • pp.75-83
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    • 2021
  • With the development of the IT industry and the increase of cultural activities, the demand for works increases, and they can be used easily and conveniently in an online environment. Accordingly, copyright infringement is seriously occurring due to the ease of copying and distribution of works. Some special types of Online Service Providers (OSP) use filtering-based technology to protect copyrights, but they can easily bypass them, and there are limits to blocking all illegal works, making it increasingly difficult to protect copyrights. Recently, most of the distributors of illegal works are a certain minority, and profits are obtained by distributing illegal works through many OSP and majority ID. In this paper, we propose a profiling technique for heavy uploader, which is a major analysis target based on illegal works. Creates a feature containing information on overall illegal works and identifies major heavy uploader. Among these, clustering technology is used to identify heavy uploader that are presumed to be the same person. In addition, heavy uploaders with high priority can be analyzed through illegal work Distributor tracking and behavior analysis. In the future, it is expected that copyright damage will be minimized by identifying and blocking heavy uploader that distribute a large amount of illegal works.

The Effect of flow experience of online Taekwondo demonstration on participation and re-visibility : For adult women (온라인 태권도 시범 공연의 플로우(Flow) 경험이 관여도 및 재관람의도에 미치는 영향 : -성인 여성을 대상으로-)

  • Seo, Eun-Mi
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.415-424
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    • 2021
  • This study aims to identify the impact of flow experience on participation and re-view of online taekwondo demonstrations on adult women, and provide practical data to revitalize online taekwondo demonstration performances, promote visitors, and promote adult taekwondo trainees. Visitors who watched the "High Kick" online taekwondo demonstration performance performed by the Kukkiwon Taekwondo Demonstration Team were selected as a population, and a total of 248 copies of the data were finally used by distributing online questionnaires. First, the difference in flow, involvement, and re-visibility due to female visitors' experiences in taekwondo is the perception, time distortion, and involvement except pleasure factors among flow sub-factors. There is a difference in the factors of re-viewing. Second, among the flow factors of online taekwondo demonstration performances, the factors of attention, pleasure, and time distortion were found to have had a positive impact on involvement. Third, the flow factor of online taekwondo demonstration shows a positive effect on the intention of re-watching. Fourth, the level of participation in online taekwondo demonstrations has a positive effect on the intention of re-watching. The results of this study suggest changes in attitudes and behavior, such as increased involvement of female visitors and intention of re-viewing, and it is believed that online performances will help establish a new non-face-to-face cultural performance system.