• 품질경영학회지
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• 제46권4호
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• pp.1015-1028
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• 2018

Purpose: This study attempts to find how the cultural marketing activities utilizing cultural space affect firm's brand image and brand loyalty, and whether this culture marketing technique is recognized as a social contribution activity by potential customers and thereby influence brand image and loyalty. Methods: The data was collected by using the structured questionnaires to consumers who have experience using the Naver Library, Starfield Library, and Hyundai Card Library. The proposed research model is tested using 178 valid questionnaires using Smart PLS 2.0. Results: This research indicated that among cultural marketing factors, cultural support and cultural promotion have little impact on brand image, whereas culture firm influence brand image. Brand image also had an impact on brand loyalty, but it was found that public libraries operated by companies were not recognized as corporate social contribution activities, nor did they have an impact on the formation of the company's brand image. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between cultural marketing and brand image and loyalty and confirmed the coordinating effect of social contribution activities between a cultural firm and its brand image.

• 한국프랜차이즈경영연구
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• 제6권1호
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• pp.91-111
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• 2015

This paper aims to examine the effect that cultural marketing influences on visit motivation and customer responses. We found that cultural marketing promotion activities by Benares, Indian restaurant had a positive effect on motivation to visit the store. Also research showed that the cultural direction and positioning marketing activities of Benares' cultural marketing had a statistically significant positive effect on all items of customer responses, that is service, atmosphere, brand but cultural promotion and cultural support marketing activities had a positive effect only on brand, except service, atmosphere. In addition, research showed that while all items of customer responses had a positive effect on revisit intention. In other words, it was proven that cultural marketing promotion activities by the Third World restaurant influence on visit motivation and customer responses and it provides practical implications to business marketers that foodservice companies' marketing associated with cultural marketing activities can be efficient marketing strategies that influence on revisit intention.

• International journal of advanced smart convergence
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• 제13권2호
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• pp.94-102
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• 2024

This study examines the factors influencing loyalty to cultural arts events using data from the Survey Report on National Culture and Arts Activity in 2022 and 2023. The dependent variable is a binary variable representing the intention to revisit in the future, which serves as a proxy for loyalty. Given that the dependent variable is binary, the logit model specification is employed to estimate the average marginal effects. The estimation results indicate that audience satisfaction exerts the strongest influence on loyalty in both years. It can be observed that participation in cultural arts events is the second most important variable in determining loyalty. This suggests that the government should support the expansion of the scope of these activities and the diversification of programs in order to facilitate greater participation in a wider range of cultural arts activities.

• Journal of Information Technology Applications and Management
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• 제29권6호
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• pp.95-122
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• 2022

The rapid development of technology, the spread of information, and the implementation of the government's start-up support policy exponentially increase the number of start-up companies. The purpose of this study is to investigate each company's cultural capital's effect on organization performance by promoting knowledge management activities and forming organization habitus based on Cultural Reproduction Theory and Cultural Mobility Theory. As a result of the study, it confirmed that the relationship between cultural capital, knowledge management activities, habitus, and organization performance was significant. The results of this study have academic implications as follows: First, the field of research has expanded by studying the effects of cultural capital on business administration, which is less active than existing education and sociology. Second, it accepts and supports Cultural Reproduction Theory and Cultural Mobility Theory from different perspectives.

• The Journal of Korean Physical Therapy
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• 제22권6호
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• pp.85-90
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• 2010

Purpose: The aim of this study was to investigate the relationship between social support and quality of life (QOL) in elderly people and to examine potential cross-cultural differences. Methods: The author surveyed 82 elderly people, over the age of 65, residing in a nursing home in a Korean rural area and 73 Korean immigrants living in Houston Texas USA who were also elderly. The degree of social support was measured with 20 questions that were answered using a 5 grade scale. The quality of life was measured in 5 fields (mobility, self-care, usual activities, pain/discomfort, and anxiety/depression, each scored using a 3 grade scale) with EUROQOL EQ-5D. Results: The mean score of social support was 65.43 for domestic Korean elderly people (range: 26 to 98); it was 73.43 for elderly Korean Americans (range: 26 to 100). The score was lower for domestic Koreans despite the traditional environment (p<0.05). Regarding QOL, 61% of domestic Korean elderly people complained of pain/discomfort and 47.5% appeared to have anxiety/depression, 30.5% complained of limitations in mobility, 20.7% reported limitations in usual activities, and 14.6% had limitations in basic self.care activity such as washing or dressing. A similar proportion of Korean American elderly had limitations in usual activities (19.2%) and self care activity (9.5%). But significantly fewer complained of anxiety/depression (16.5%, p<0.01) or pain/discomfort (38.3%, p<0.01). The major differences in psychological domains of QOL may be related to the degree of social support and the difference in the socio.cultural environment. Conclusion: Social support is a major determinant of QOL, especially for psychological domains, and these relationships are under the influence of the socio.cultural environment.

• 한국프랜차이즈경영연구
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• 제10권1호
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• pp.33-42
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• 2019

Purpose - Since the number of cafés operated by using cultural marketing in Jeju Special Self-Governing Province is increasing, this study emphasizes the necessity of cultural marketing, which is a different strategy of specialty coffee shops, focusing on Jeju Island. The purpose of this study is to investigate the effect of positive effects of service quality and brand image on customer satisfaction through cultural marketing. Research design, data, and methodology - It emphasizes the necessity of cultural marketing of specialty coffee shops, and how the positive effects of service quality and brand image brought through cultural promotion, culture support, cultural support, cultural enterprise influence customer satisfaction. The results of this study are as follows. In order to verify the research hypothesis of this study, Jeju residents who have experience using cultural marketing conducted in coffee shops in Jeju Island are targeted. The cafe in Jeju area, which runs from April 4 to April 14, 2018. A total of 110 copies of the questionnaire were distributed, and the final 100 copies were used as final empirical analysis data. Result - The results of the study are as follows. First, promotion and culture business activities have positive influence on brand image. Second, production and cultural business activities had positive effects. Third, brand image has a positive effect on customer satisfaction. Fourth, service quality has a positive effect on customer satisfaction. Conclusions - The implications of this study are following as: First, if you want to grow into a cultural enterprise in the province by enhancing your brand image, you need to prioritize cultural direction and business direction for cultural companies among sub-factors of cultural marketing. Second, it is necessary to improve the customer satisfaction through the improvement of the brand image considering the composition of the stores in the city, the facilities and the atmosphere, and the consumer tendency such as product and customer age.

• 한국융합학회논문지
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• 제9권9호
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• pp.441-447
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• 2018

그 동안 우리나라는 무형의 문화적 유산 중에서 학술적, 예술적, 기술적으로 가치가 뛰어난 것을 국가무형문화재로 지정하여 지원해 왔다. 각종 전시회와 공연 활동 사업을 지원하고, 무형문화재 공개행사를 지원하여 왔다. 최근에는 전승활동을 활성화하기 위하여 보다 다양한 정책이 추진되고 있다. 전수활동의 공정성을 보장하기 위하여 이수심사 제도를 국가가 주도적으로 시행하고 있다. 공예품의 활용성을 높이기 위하여 공예품은행제도를 도입하였다. 또한 공예품의 상품성을 높이기 위하여 공예품인증제를 시행하고 있으며, 전승활동의 다양성을 위하여 전수교육학교 제도를 추진하고 있다. 그리고 전승활동의 융합화를 위하여 무형문화재대전 행사를 실시하고 있으며, 무형문화유산의 세계화를 지향하며 세계유산포럼을 추진하고 있다. 본 연구에서는 이러한 새로운 무형문화유산의 다양한 정책들을 분석하여 문제점을 고찰하고 지속가능한 발전방안을 모색하고자 한다.

• 디지털융복합연구
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• 제13권8호
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• pp.191-206
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• 2015

융복합 시대에 기업의 문화경영 활동이 직원의 조직시민행동과 이직의도 등 조직 효과성에 미치는 영향에 대해 실증적으로 분석하였다. 특히, 조직 커뮤니케이션의 매개적 역할에 주목하여 기업의 문화경영이 조직 효과성의 행동적 차원에 미치는 영향을 구조적 모델을 통해 검증하여, 기업 문화경영의 가치와 중요성을 입증하였다. 분석결과 기업의 문화경영 활동은 조직 커뮤니케이션과 조직시민행동에 유의한 정적인 영향을 미치는 것으로 나타났다. 조직 커뮤니케이션은 기업 문화경영 활동과 조직효과성 간의 관계에서 매개효과를 갖는 것으로 나타났는데, 특히 기업의 문화경영 활동 자체가 이직의도를 감소시키는 것은 아니며, 문화경영 활동을 도입하는 과정에서 이를 뒷받침할 수 있는 조직 커뮤니케이션이 활성화될 때 이직률을 감소시킬 수 있다는 점을 의미한다.

• 한국도서관정보학회지
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• 제53권1호
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• pp.81-101
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• 2022

일반적으로 문화자본은 개인의 문화 활동을 촉진하는 문화적 환경을 통해 형성된다고 알려져 왔다. 공공도서관은 사람들이 다양한 문화 활동을 수행할 수 있는 환경을 제공함으로써 문화자본의 형성을 지원하는 역할을 수행해 왔지만, 현재의 진화하는 문화 환경에서도 공공도서관이 여전히 문화자본의 형성에 영향을 미치고 있는지에 대한 논란이 제기되어 왔다. 본 연구는 공공도서관 이용자를 대상으로 설문조사를 실시하여 문화자본 형성에 있어 공공도서관이 어떠한 역할을 수행하고 있는지를 실증적으로 분석하였다. 분석 결과, 문화기관으로서의 공공도서관은 문화자원에 대한 접근 및 활용, 다양한 문화 활동을 경험할 수 있는 기회를 제공하는데 중요한 역할을 하는 것으로 나타났으며, 이는 다양한 유형의 문화자본 형성으로 이어지고 있다. 또한 공공도서관은 커뮤니티 구성원들이 문화자본을 형성할 수 있는 평등한 기회를 제공함으로써 문화적 격차와 사회적 격차를 해소하는 역할을 수행하고 있다.

• 한국컴퓨터정보학회논문지
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• 제20권3호
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• pp.157-167
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• 2015

본 연구는 다문화가정 아동의 이중문화스트레스 요인이 학교생활적응에 미치는 영향에 대해 교사지지가 보호요인으로서 조절효과가 어떻게 나타내는지 검증해 보았다. 연구의 목적을 달성하기 위해 다문화가정 아동 중 초등학교 3학년이상 6학년 대상으로 표본을 추출하여 설문조사를 실시하였다. 분석결과 다문화가정 아동의 차별경험과, 언어갈등은 학교생활적응의 학습활동에 영향을 미치며, 교사지지는 조절효과가 있는 것으로 나타났다. 그러나 언어갈등이 학교생활적응의 교우관계에 미치는 영향은 교사지지는 조절효과가 없는 것으로 나타났다. 따라서 본 연구결과를 바탕으로 다문화가족 아동의 학교생활적응을 고취시킬 수 있는 방안을 제시하였다.