• Journal of the Korea Convergence Society
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• v.12 no.10
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• pp.151-160
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• 2021

This study aims to establish the most appropriate festival concept in the post-corona era through in-depth analysis and discussion of local festivals, and to propose a tourism festival for international competitiveness and tourist satisfaction. It also aims to contribute to revitalization of local tourism and the revitalization of the local economy by establishing and implementing a new festival concept in the post-corona era. The results of the review of previous studies, empirical research, and comprehensive meta-analysis showed that it was necessary to change the festival concept setting. In the post-Corona era, it is necessary to build a concept through an online video platform, establish a safety packaged tourism festival prevention system, and hold the most distributed tourist festival time and space of the tourist festival and space as much as possible. In addition, it appeared that it was necessary to plan and implement the village tourism festival through the participation of residents, and to apply the concept of a tourism festival enjoyed by small neighbors and neighbors in the village unit.

• Journal of the Korean association of regional geographers
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• v.9 no.3
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• pp.233-247
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• 2003

The purpose of this study focuses on the spatial evolution and characteristics of cultural tourism festivals in Chonnam province of Korea. More than 58 community festivals functioned with hallmark events are held annually in the Chonnam province. Most of community festivals were mainly established since 1995, and more than 48 percents of festivals are held in October and May. Spatial diffusion process of festival are divided into three phases: a primary stage before 1995, a diffusion stage from 1995 to 1999, and a condensing stage since 2000 Cultural tourism festivals began at some areas such as Mokpo, Yesu, and Gurye in 1960's, and spread all over the counties of Chonnam province. During diffusion stage, 51.7 percent of all festivals were newly held. The themes and purposes of festival, and the typology of community festivals were transformed with diffusion stage. In festival purpose, community reconciliation and unity festivals were held in primary stage, tourism oriented festivals were held in diffusion and condensing stage. In the festival themes, community culture and folk arts festival were held in primary stage, however, community history and environment & ecological festivals are held in condensing stage. In addition, the typology of community festivals was transformed according to diffusion stage. Thus it was transformed from indigenous festivals of primary stage to commercialized indigenous festivals of condensing stage.

• The Research Journal of the Costume Culture
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• v.22 no.4
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• pp.555-564
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• 2014

This study aims to develop motifs and patterns for fashion cultural product designs in order to promote the Iksan Seodong Festival, which is the most representative festival in Iksan region. The motifs and patterns developed in this study can be used to introduce the distinct traditional culture depicting the legendary Seodong tale. This study used Adobe Illustrator CS4 and Adobe Photoshop CS4 to reconstruct the lotus motifs found from the green-oiled-lotus-motif rafter tile, the atrifact from Iksan Mireuksaji Museum. This lotus motif and the motif based on the Iksan City's logo were applied to a repeating pattern with colorways using the CMYK found from the Iksan city's logo. A total of 24 product designs, including 8 necktie designs, 8 scarf designs, and 8 T-shirts designs, were presented for fashion cultural products. The designs developed in this study can promote not only the local Iksan culture but also the national image of Korea on a global scale.

• The Research Journal of the Costume Culture
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• v.15 no.5
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• pp.760-769
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• 2007

Cultural commodity is a tourism souvenir for tourists with a high added value in terms of economy. When it excellently represents the region and is based upon its tradition, the positive images of the place can be originated. In this way, the formation of benevolent images has economically considerable effects that can promote the competitive power of the area. The purpose of this study is to develop the pattern design of cultural commodity related to Hampyeong Butterfly Festival. The software to be used is Adobe illustrator CS2, which is a Vector Graphic software, and by utilizing the program, the pattern for the cultural goods will be produced. The forms of the pattern are All over Pattern, which is one of the arrangement methods used the most in a necktie field, and Stripe Pattern. After designing with those two patterns, the design is applied on neckties. Like this, by designing through the Vector Graphic software which we can easily get an access to, the concept of design is visualized; therefore, we can prevent the commodity development that can be conducted out of the concept. By making it possible to visualize the examination by various forms or color mixture, the time is shortened, and throughout reproduction of the object, adjustment of the size, colorway, and reusing or remanufacturing the image, we can check the result of design before hand to reduce the time and expenses required.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.23-33
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• 2018

As there have been many cases where successful regional festivals acts as the promotion of regional brand images and as the driving force of regional economic development, changes in awareness that significantly accepts external promotion effects and the commercial value of regional festivals are greatly expanding. When seen from this perspective, the regional festival, which has Tojeong Lee Ji-Ham, a scholar in the Joseon Dynasty period in the 16th century and Geolincheong as subject matter, is expected to contribute greatly to the establishment of Chungnam Asan region's identity and to the vitalization of the regional economy. He is one of the all-time eccentrics and at the same time he is an intellectual who practiced innovative spirit of the times and a sense of economy for the relief and self-support of common people and the balanced development of the nation during his life. In this sense, the regional festival that is based on Lee Ji-Ham's Geolincheong has meaning and values as a cultural content from and device, which realizes and continues the spirit of the times and the thoughts that he pursued, in the modern context in time and space.

• Journal of the Korea Society of Computer and Information
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• v.16 no.10
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• pp.229-239
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• 2011

This study aims to suggest profitability models of local cultural festival to be a focal point of local culture to overcome the abuses as an annual event led by the local government agencies have been in force in every local areas currently, to elicit the local residents' voluntary participation and to engage the outside tourists in connection of a more effective promotion and marketing. The festival is attractive to people with that provoke mirth and inspire curiosity, but the festival is not a one-time event ongoing maintenance enlarge: It is absolutely necessary in order to effort to reach at consumer-oriented quality of service. Also this research intends to present a activation scheme by developing profitability models to make profits while holding a number of risks taking into account the characteristics of the local festival service carried out. To this end, based on established research, leading indicator and expert opinion were analyzed through multiple regression analysis.

• The Journal of the Korea Contents Association
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• v.6 no.9
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• pp.174-184
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• 2006

This study purposed to contribute to systematic management of service quality of festival by developing scale of service quality. According to the result of this study, scale of service quality in festival was developed, which are composed of 26 measuring items in 8 factors. this study suggests major factors(program quality, experience, interaction as well as tangibles, agreeability, responsiveness, access, reliability related to SERVQUAL). This study has an academic meaning in that it developed a scale of service quality suitable to festival and a practical meaning that it provided foundation of customer satisfaction management.

• Fashion & Textile Research Journal
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• v.8 no.6
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• pp.665-671
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• 2006

This study is to develop tourist souvenir which designed image of butterfly, the symbol of Hampyeong Butterfly Festival, using natural dyeing product, the specialty of Namdo region. Results of market survey of tourist souvenirs for Hampyeong Butterfly festival showed that souvenirs of butterfly design sold in market which were not discriminated from that of general products and locality or characteristic of the region could not be exhibited. According to the results of market survey, design of souvenirs of Hampyeong Butterfly Festival is as follows; Butterfly pattern of hinge and Dangcho pattern are developed to graphic motive of modern sense with traditional beauty to make design which can be consumed by modern consumers in their actual life and then proper pattern is planned by combining, repeating and disassembling them. Such a pattern is applied to souvenirs like T-shirts, necktie and scarf to make tourists feel identity and unification of the festival visually. In addition, design of souvenirs was made to be coordinated with casuals. Therefore, visual factor could be extracted from Korean cultural heritages suitable to concept of local festivals and it is considered that ways of commercialization and development of traditional pattern suitable to consumers' demands can be suggested.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.742-760
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• 2012

Festival contents have played a role as a mediator that connects consumers and producers of the Festivals to express the purpose or theme of those. The successful quality factors to be successively sustainable excellent Festivals include ritual, experience, exhibition, sales, education, competitive, performance. In this study, Festival contents scales, that is named CONTSQUAL, being consisted of seven factors were drawn through the analysis of Cultural Tourism Festival 2012. Festival CONTSQUAL is ritual, experience, exhibition, sales, education, competitive, performance. The research sample is participants in the "Geumsan Insam Festival". Empirical analysis was carried out for visitors to verify the scales and research model. As a result, among festival CONTSQUAL, all components of qualities affected positively on Festival Flow but ritual and education. Festival flow affected positively on festival satisfaction while festival satisfaction affected positively on behavior intention. This study not only measured festival quality through the newly developed CONTSQUAL scales underlying sustainable competitive festival, but also built basic foundation for objectively assessing the festival contents quality, which would result in ensure successful local festival.

• Journal of International Area Studies (JIAS)
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• v.14 no.4
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• pp.53-78
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• 2011

The day of the Dead, so called as 'El día de los muertos' in Mexico is the traditional festival of the mexicans. There is no doubt that the origin of the festival traces back to the times of the people of Azteca before the Invasion of the spanish soldiers into the land of the soldiers of Teotihuacán. The festival rituals of the Azteca are the same as the catholic rituals in converging the actual characteristics and the cultural structure of the Festival. Therefore the hybridity of the Festival has been considered as high value worthy to be conserved and named as a world cultural heritage by the UNESCO. This investigation has been realized through the survey of questionnaire to get some practical informations and data on how the mexicans think of the Festival and enjoy it according to the diversity of the believes, sexes, locations, ages, etc. We could reveal that the absolute majority of the mexicans consider the Festival as very positive. Even though the sexes, educations, ages can't be elements to make the differences in conforming the common think of the day of the Dead, believes and locations where the people do live are the most sensitive elements that influence upon the ways of thinking. The protestants think negatively while the catholics do reflect the average opinion of the mexicans who consider the Festival as a good and positive tradition. The people of the city participate less than the people of the provinces. Conclusively the day of the Dead can be considered as a national symbol of the people of Mexico.