Browse > Article
http://dx.doi.org/10.9708/jksci.2011.16.10.229

A Multiple Regression Analysis on Developing the Profitability Model of Local Cultural Festivals  

Choi, Rack-In (Dept. of Community Science, Sungkyul University)
Publication Information
Journal of the Korea Society of Computer and Information / v.16, no.10, 2011 , pp. 229-239 More about this Journal
Abstract
This study aims to suggest profitability models of local cultural festival to be a focal point of local culture to overcome the abuses as an annual event led by the local government agencies have been in force in every local areas currently, to elicit the local residents' voluntary participation and to engage the outside tourists in connection of a more effective promotion and marketing. The festival is attractive to people with that provoke mirth and inspire curiosity, but the festival is not a one-time event ongoing maintenance enlarge: It is absolutely necessary in order to effort to reach at consumer-oriented quality of service. Also this research intends to present a activation scheme by developing profitability models to make profits while holding a number of risks taking into account the characteristics of the local festival service carried out. To this end, based on established research, leading indicator and expert opinion were analyzed through multiple regression analysis.
Keywords
local cultural festivals; voluntary participation; profitability models; market competitiveness; community development; multiple regression analysis;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Ministry of Culture, Sports and Tourism, Korea Local Festival, 1996.
2 hslee.dhjin, "A Current View on The Revelation Model Development of Korea Local Festival- Focus on The Case of Revelation", Korea & Europe Get Joined on Festival, Yonsei Univ. Press, 2004.
3 Korea Culture & Tourism Institute, A Manual for Efficient Organizing & Managing of Local Festival, Ministry of Culture, Sports and Tourism, 2006.
4 Ministry of Culture, Sports and Tourism, 2008
5 Impact Statement on Cultural Tourist Festival, 2009.
6 richoi, "A Factor Analysis on the Satisfaction of Administrative Service of Community," Journal of The Korea Society of Computer and Information, Vol. 11, No. 5, pp. 306-307, November. 2006.
7 Wyszomirski, Margaret J. and Kevin V. Mulcahy, "The Organization of Public Support for the Arts'" America's Commitment to Culture, pp.121-143. 2002.
8 ohkwon, Rearing Plan of Regional Cultural Industry, KRILA, 2000.
9 etz, Donald, Festivals, Special Events and Tourism, Van Nostrand Reinhold: New York, 1991.G
10 Lade, C&J. Jackson, "Key Success Factors in Regional Festivals: Some Australian Experiences," Event Management, 9:1-11. 2004.   DOI   ScienceOn
11 bwkim.jjlee, "A Competitive Study on Participation Motivation of Local Festival," Sightseeing Study, 30(3): 136-160. 2006.
12 Strom, Elizabeth, "Converting Pork into Porcelain: Cultural Institutions and Downtown Development," Journal of Urban Affairs, 21(4): PP. 3-21. 2002.
13 Coltaire Rapaille, The Culture Code, Broadway Books, 2006.
14 Samuel P. Huntington, Laurens E. Hrrison, Culture is Important-Cultural Value Decide Human Development, 2001.
15 Cobb, Nina K., "The New Philanthropy: It's Impact on Funding Arts and Culture," Journal of Arts Management, Law and Society, 32(5): pp. 125-143. 2002.
16 Healy, Kieran, "What's New for Culture in the New Economy?," The Journal of Arts Management, Law, and Society, 32(2): pp. 86-103, 2002.   DOI   ScienceOn
17 Galligan, Ann M., Creativity, Culture, Education, and the Workforce, Washington, DC: Center for Arts and Culture, 2002.
18 iwkang, hsko, A Competitive Analysis of Service Specific of Corporation Participated in Cultural Tourist Festival, 2004.
19 cyjung, ikchoi, Statistic Analysis Through SPSSWIN, Trade Management Co., 2003.
20 richoi, "A Study on Rational Application Model of Local Government Fund Through Factor Analysis," Journal of The Korea Society of Computer and Information, Vol. 15, No. 5, pp. 144-146, May. 2010.
21 Adams, Don., Arlene Goldbard, eds. Community, Culture and Globalization, New York: The Rockefeller Foundation, 2002.
22 Dimaggio, Paul, "Culture Policy Studies: What They Are and Why We Need Them," Journal of Arts Management and Law, 13(1): pp. 241-248. 1983.   DOI
23 Europe Culture Information Center, Festival Culture of Europe, Yonsei Univ. Press, 2009.
24 jhlim, The Diagnosis & prescription of Local Culture, Knowledge & Industry Co., 2002.
25 Bradford, Gigi, et al. eds, The Politics of Culture: Policy Perspectives for Individuals, Institutions, and Communities, NY: The New Press, 2000.
26 msryu, Regional Festivals Network Forum, 2006.
27 shpak, Regional Festivals Network Forum, 2006.