• Culinary science and hospitality research
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• v.22 no.7
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• pp.88-99
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• 2016

This study examined the factors influencing consumer's behavioral intention by one person start-ups in the food-service field, and also looked into the effects of service quality by start-ups and perceived relational benefits on behavioral intention. A questionnaire survey was conducted from March 1 to March 30 on 278 citizens of Gwangju Metropolitan City who used one person start-ups. Regarding research results, 3 variables, namely food quality, food value, and physical environment, were set upas e lower variables of service quality in one person start-ups, while 4 variables,psychological benefits, economic benefits, social benefits, and customer benefits, were established as relational benefits. In addition, regression analysis considering consumer's behavioral intention as dependant variable revealed all paths exhibiting a significant, positive(+) corelation.

• Culinary science and hospitality research
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• v.22 no.6
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• pp.1-13
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• 2016

Since protecting the environment became a major issue in modern society, an increasing number of individuals have engaged in lifestyles of health and sustainability (LOHAS). The purpose of this study is to investigate the effects of restaurant and LOHAS images on customer satisfaction and loyalty. Particularly, this study analyzes the incremental information content of LOHAS image in the relationship between restaurant image and customer satisfaction/loyalty. A self-administered questionnaire was distributed to customers of casual-dining restaurants in three major cities (i.e., Seoul, Daegu, and Busan) in South Korea. The empirical findings suggest significant incremental information content of LOHAS image beyond general restaurant image in explaining customer satisfaction and loyalty.

• Culinary science and hospitality research
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• v.23 no.6
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• pp.153-160
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• 2017

This study was intended to examine the influence of health consciousness on health/taste inferences, affect-based inferences, and perceived conflict between taste and health in food decision making. Seven hundred and fifty-four participants completed the survey. Structural equation modeling with a maximum likelihood method was used to test the relationships among constructs, following the two-step approach. The results of this study showed that more health-conscious consumers have a higher perceived healthfulness of food items but lower anticipated taste. In addition, this study also found consumers' cognitive responses influenced affective responses. Results suggested that when restaurants promote menu items as both healthy and tasty, consumers' positive hedonic emotions (such as pleasure) increased and negative self-conscious emotions (such as guilt) decreased, and consumers' efforts to balance health and taste were supported. At last, the implications both for academia and marketing were also established and discussed.

• Culinary science and hospitality research
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• v.6 no.2
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• pp.157-173
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• 2000

The purpose of this study is to identify important selection attributes for customers dining at family restaurants in Seoul, and the determinant and predicting factors in customers' intentions to return. A closed-ended questionnaire was used, and a systematic sampling approach was employed to survey a sample of customers in family restaurants. The data were analyzed using factor and multiple regression analysis. A four-dimensional structure was established from 14 selection attributes. The results of the study indicated four dimensions that were significantly related to the likelihood of customers returning to the same restaurants, as follows: Food and Environment, Service and Courtesy, Price and value, and Location and promotion. The findings from this study have both theoretical and practical implications. Implications of these findings are discussed.

• Culinary science and hospitality research
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• v.6 no.2
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• pp.123-134
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• 2000

The food service industry represents one of Korea's fastest-growing and most challenging areas of business but it is at the beginning of the industry. Italian cooking of the food service industry has a lot of merits but it is difficult to manage because of the shortage of domestic customers and the poor management of the industry. This research suggests the marketing strategies in order to systematize Italian food service satisfy the customers requirements and promote the sale of Italian food. The circulation structures should be simplified and systematized in order to enhance the quality of the food and lower the price. Italian food should be recognized as health food cooked with unsaturated fatty acid, olive oil. It is necessary that the Italian food for the Korea especially for the women and children be developed. The information about Italian food the advertisement of it should be structured because 13 percent of Italian food sale has dropped in the current environment.

• Culinary science and hospitality research
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• v.8 no.3
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• pp.107-122
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• 2002

The analysis result regarding the influence where the enterprise culture goes mad to a duty satisfaction with afterwards is same. First. The enterprise culture factor who causes an effect in the supervision factor of duty satisfaction joint ownership of management idea, appeared with the example by leadership factor. Second. The enterprise culture factor who causes an effect in the promotion factor of duty satisfaction appeared with the all feeling factor of system. Third. The enterprise culture factor who causes an effect in the wages factor of duty satisfaction appeared with the all feeling factor of system. Fourth. The enterprise culture factor who causes an effect in the duty form factor or duty satisfaction clearness or example by leadership and belief, duty affirmation appeared with the factor. Fifth. The enterprise culture factor who causes an effect in the service environment factor of duty satisfaction appeared with the all feeling factor of system. Conclusion the enterprise culture appeared with the fact that it causes an effect duty satisfactorily.

• Culinary science and hospitality research
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• v.7 no.3
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• pp.111-127
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• 2001

Mungyung area has contributed to korean industrial development with its abundant natural resources. However, the change of industrial structure caused the decrease of the number of mines in Mungyung and it resulted in the economic depression in that area. Recently. the economic growth of Mungyung is attempted by developing the distribution center of agricultural products and the resort complex using beautiful natural environment such as the film setting of 'Taejo Wang - gun' and hot spring in good quality. In this article I survey the foreigners aware of the principle products of this district and their intention of purchasing the products using local speciality. I also make confectionery experiments on the basis of the survey and develop various confectionery using principle products of Mungyung.

• Culinary science and hospitality research
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• v.7 no.3
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• pp.129-144
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• 2001

Bakery, Pastry Industry Changed to a two poles after I.M.F. Management style could classicfy a bakery, pastry filelds by Franchise, Instore, mass production Bakery etc. Among them, the window bakery system have a problems for operation. That system was confronted by An Emergenuy situation for supply with man power. This positive analysis was under the influence of many factory. for instance : Remuneration, Job satisfaction, employee benefit and service programs, Environment of work room. The purpose of this study for the directions to improve the conditions. In conclusion, Employee and employer have control of internal satisfaction and efficient operating for horizontal.

• Culinary science and hospitality research
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• v.9 no.3
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• pp.114-129
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• 2003

This study aimed at drawing a scheme for more developmental and rational improvement of the screening examination system to cope with the rapidly changing industrial environment positively, enhance the food service industry qualitatively, and reinforce engaged specialty of those engaged in the industry. To set a rational improvement scheme for a cook screening system, the study conducted a prior study on job analysis of those engaged in cooking, a review on relevant laws, and a theoretical research on those problems in the current cook screening examination system. On this basis, it understood the actual condition of the current cook screening system and implemented a demonstrative analysis through a survey to draw a section on a future improvement scheme. The results were analyzed largely from two viewpoints: the general condition of the cook screening system and the future improvement scheme for the system.

• Culinary science and hospitality research
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• v.8 no.2
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• pp.133-151
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• 2002

It is not the time when foodservice operations in Korea envy worldwide foodservice operations. For our foodservice operations to survive unlimited competition we do not wait for strong brand to be made, but make a worldwide brand through systematic tactics and strategy. To be a worldwide first-class foodservice operation we have to make first-class food products and a first-class brand accordingly. Brand has a power to lighten the future of a company and is in the limelight as a being to be attracted an attention from an invisible being. Brand is considered as a means to all the foodservice operations which invests enormous fund and time, and is appeared as a powerful weapon. It is not too much to say that 21st century is a marketing era centering on a brand. But this brand may be changed its property by various environment and changes. On the other hand it may be disappeared. Therefore more attention must be paid continuously about strategic actions to manage the brand. Now all companies can't promise to succeed without a powerful brand. The fact is that a worldwide brand to be made and developed is necessary. Also If not to do so it is very difficult to survive permanently.