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The Effects of Restaurant and LOHAS Images on Customer Satisfaction and Loyalty: Focusing on the Incremental Information Content of LOHAS Image  

Kim, Dong-Jin (Dept. of Food Service Industry, Yeungnam University)
Kim, Young-Ja (Dept. of Food Service Industry, Yeungnam University)
Jeon, Min-Sun (Dept. of Food and Nutrition, Chungnam National University)
Publication Information
Culinary science and hospitality research / v.22, no.6, 2016 , pp. 1-13 More about this Journal
Abstract
Since protecting the environment became a major issue in modern society, an increasing number of individuals have engaged in lifestyles of health and sustainability (LOHAS). The purpose of this study is to investigate the effects of restaurant and LOHAS images on customer satisfaction and loyalty. Particularly, this study analyzes the incremental information content of LOHAS image in the relationship between restaurant image and customer satisfaction/loyalty. A self-administered questionnaire was distributed to customers of casual-dining restaurants in three major cities (i.e., Seoul, Daegu, and Busan) in South Korea. The empirical findings suggest significant incremental information content of LOHAS image beyond general restaurant image in explaining customer satisfaction and loyalty.
Keywords
restaurant image; lifestyle of health and sustainability (LOHAS); customer satisfaction; customer loyalty; hierarchical regression analysis;
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Times Cited By KSCI : 2  (Citation Analysis)
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