Culinary science and hospitality research (한국조리학회지)

Culinary Society of Korean Academy (한국조리학회)
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The Effects of Restaurant and LOHAS Images on Customer Satisfaction and Loyalty: Focusing on the Incremental Information Content of LOHAS Image

  • Kim, Dong-Jin (Dept. of Food Service Industry, Yeungnam University) ;
  • Kim, Young-Ja (Dept. of Food Service Industry, Yeungnam University) ;
  • Jeon, Min-Sun (Dept. of Food and Nutrition, Chungnam National University)
  • Received : 2016.09.19
  • Accepted : 2016.09.28
  • Published : 2016.09.30
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Abstract

Since protecting the environment became a major issue in modern society, an increasing number of individuals have engaged in lifestyles of health and sustainability (LOHAS). The purpose of this study is to investigate the effects of restaurant and LOHAS images on customer satisfaction and loyalty. Particularly, this study analyzes the incremental information content of LOHAS image in the relationship between restaurant image and customer satisfaction/loyalty. A self-administered questionnaire was distributed to customers of casual-dining restaurants in three major cities (i.e., Seoul, Daegu, and Busan) in South Korea. The empirical findings suggest significant incremental information content of LOHAS image beyond general restaurant image in explaining customer satisfaction and loyalty.

Keywords

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