• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1719-1732
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• 2009

A firm seeking to enter a foreign market must make an important strategic decision of which market entry mode to use. Because entry modes involve resource commitments, the initial choice by a firm on a particular entry mode is difficult to change without a considerable loss of time and money. Substantial prior research has been undertaken to explain why firms select a particular entry mode into global markets. However, there exists limited research on this area in the field of foreign apparel brands in Korea, although some research has analyzed influential entry mode factors when Korean textile and clothing companies went overseas. This study reviews prior research on the entry mode choice and analyzes the factors that influence the entry mode choice for 510 foreign clothing brands in Korea. Price range, clothing types, distribution strategy, and cultural distance were considered as influential determinants for different entry mode choices. Crosstabs with a chi-square test and logistic regression are used for analysis. This study shows that high-priced brands and luxury brands are associated with the export orientated entry mode in the Korean market. Brands that pursued the strategy of multiple distribution channels showed a preference for a licensing mode or direct investment over other entry modes, and brands from higher-cultural-distance countries entered the Korean clothing market by licensing mode. The findings of this study are appropriate for the strategic planning of foreign apparel intent on entering the Korean market or for Korean apparel firms planning to enter the global market.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1782-1791
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• 2008

The purpose of this study was to find out the hair style image about variations of hair design elements. The method of this study was quasi-experimentation. The twelve color photographs of manikins with various hair style were used as the stimulus. As measuring instrument, a likert scale composed of 35 items of five point adjectives was used. The sample consisted of 157 males and 140 females residing in the Busan area. The range of the age is from 20 to 55. The survey was conducted from August to September in 2007. The data were analyzed by factor analysis, frequency, crosstabs one-way analysis of variance, Duncan's test and t-test used SPSS Packages. The results of this study were as follows: 1. As a result of factor analysis, 8 factors - romantic, natural, elegant, simple, classic, casual, modem and mannish were found out as constructing factors of hairstyle image. 2. As a result of hair style image analysis about variations of hair-length, The short hair style was perceived in modern, mannish, casual, sophisticate, medurm-length style in classic and elegant, long hair style was perceived to be high in romantic and natural. 3. As a result of hair style image analysis about variations of hair design elements, The length of hair style was the most influential element in hair design and secondly important one was the wave of hair style. The color of hair style didn't critical effect on image of hair style.

• Journal of Families and Better Life
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• v.9 no.1 s.17
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• pp.187-202
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• 1991

The purpose of this study is to analyze what attitude housewives hove to the TV advertisement and how their purchasing behavior is proceeding by information acquisition. Questionaire survey method was used in this research. The sample was taken from 437 housewives living is Seoul, form 4th of Feb. to 13th of Feb, in 1991. Used statistical methods were Frequency, Percentage, Crosstabs, One-way Anova, Duncan-test, and Regression Analysis. The major findings are summarized as follows : 1) The attitude to the TV advertisement according to the socio-demographic variables : TV advertisement seeing and hearing, the necessity of TV advertisement, and the attitude to the new advertisement are all found significant difference by age and education. The feeling to the false of TV advertisement is found significant difference by age, education, and income. 2) The purchasing behavior with TV advertisement information is most influenced by utilization of TV advertisement for all four goods(home medicine, milk product, detergent, durable goods). 3) The interest to the TV advertisement according to the TV advertisement information acquired: The degree to the utilization of TV advertisement and the necessity of TV advertisement when they buy goods were most influenced by conversation about the TV advertisement. 4) The purchasing behavior to the TV advertisement information acquired : The degree of influence was more affected by conversation about the TV advertisement for four goods, The degree of confidence was influenced by conversation about the TV advertisement for four goods. The degree of confidence was influenced by conversation about the TV advertisement for house medicine and detergent. The degree of satisfaction was not significant for all four goods, and the comparative appraisement was influenced by conversation about the TV advertisement for detergent and durable goods.

• Korean Institute of Interior Design Journal
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• v.19 no.3
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• pp.214-223
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• 2010

Information & Communication Technology(ICT), called ubiquitous computing, changes our environment in many ways. It also acts on educational environment in concert with new pedagogy. Korean Government gives an efforts to set up the u-School as the educational environment supported by ICT. This study aims to find efficient uses of ICT to cope with the changing education environment and emerging needs of users. The survey research follows the pilot study on the model of future school. The students and teachers in six schools located in Busan answered the questionnaire and 752 individuals were analyzed by the statistical method including frequencies, crosstabs, ANOVA, and factor analysis. The conclusions are as follows: (1) Highly demanded were the u-School facilities to provide pleasant environment as the teachers and students have to spend most of time in classroom, or school premises. In addition, the infrastructures were so desperately required that students are able to control their textbooks and belongings, and efficiently utilize a variety of data. (2) The classroom volume should be planned a bit smaller than the current number of students so that teachers are relieved from the burden of too many student. The needs of students to interact with more students can be bolstered by utilization of ICT. (3) The respondents feel the high needs of computer for student, electronic blackboard, electronic lecture desk, microphone and computer for teacher as the teaching and learning facilities. This showed high needs for teaching and learning facilities enabling the active and individual learning through the use of ICT at education environment. In conclusion, the study proposes the fundamental data to combine u-School elements proper to the current learning and school environment, from the analysis on the use of school facilities, with the subjects, the users of education environment.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.75-88
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• 2010

The objective of this study is to investigate the fit preference tendency for ready-to-wears(jackets, skirts and slacks) of adult women and to find out the respective differences by the age range and the obesity level. The study method was the questionnaire survey with the subjects of 295 women of 20 up to 59 years of age. The questionnaire is composed of fit preference tendency, physical measurements, age, and occupation. For the data analysis, SPSS 18.0 program was used, and descriptive statistics, Crosstabs, ANOVA, Duncan's test, t-test and multiple regression were conducted. The findings were as follows. 1. Regarding the fit preferred for each part of jackets, skirts, and slacks, among ready-to-wears, the 'thing with some extra width' in every part was most favored, followed by the 'thing fitting perfectly.' 2. The differences were found in the fit preference tendency by the age of adult women. The fit preference tendency was higher among those in their 20's than among those of the other age range. 3. The differences were also found in the fit preference tendency by the obesity level of adult women. The fit preference tendency was high in the order of the emaciation, normalcy, and obesity types. 4. For all of three items, age and body type or body type influenced the preference by the fit level. As the age was higher and the body type was fatter, those items with some flexibility were preferred.

• Journal of the Korean Home Economics Association
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• v.43 no.3 s.205
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• pp.199-219
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• 2005

The purpose of this study was to examine how life-changes after divorce, individual resources, and interpersonal resources affect post-divorce adjustment. Especially it focuses on gender differences. Data were collected from 114 divorced men and 112 divorced women in their 20s and 30s with the inclusion criteria of 1) having hen divorced for at least 6 months but less than 5 years, and 2) not having remarried after divorce. AH divorced men and women were interviewed with self-report questionnaires. The analysis included frequencies, means, t-test, crosstabs, and hierarchical multiple regression models. The major findings were as follows. 1) Divorced women were better adjusted than divorced men. 2) Fnancial satisfaction and health problems were important factors for both divorced men and women. 3) There were gender differences in the variables that affected post-divorce adjustment. Social support and significant others' attitude toward divorce influenced post-divorce adjustment for divorced men. For divorced women, negative change in financial circumstances, their own attitude toward divorce and divorce initiation found significant. This study showed that there were gender differences in the factors affecting Post)divorce adjustment. The findings of this study suggest that a program for supporting divorced men and women should consider gender differences.

• Journal of Sasang Constitutional Medicine
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• v.15 no.1
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• pp.39-49
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• 2003

1. The purpose of study The problem lies in the Sasang-constitutional-medicine is a subjectiveness of diagnosis that can be varied by every donor. Questionnare for the Sasang Constitution Classification II(QSCCII) was invented to solve this problem. This study was conducted for two purpose. The one is re-value the QSCCII. The other is to make a basis to upgrade QSCCII. 2. The method of study QSCCII was administered to 537 patients at Kyung Hee Oriental Medicine Hospital. Data was collected during 19 months from september 2000 to march 2002. For the purpose of this study, the collected data was analyzed by crosstabs, variation analysis and discrimination analysis. The analyzing program was SPSS 8.0 for Windows. And using this program I made the judgmental equation to re-value the QSCCII. 3. The result of study 1) not applied intensifying value The diagnostic discrimination abilities of the QSCCII is 61.5% about Taeyangin, 57.7% about Soyangin, 67.2% about Taeumin, 68.8% about Soemin. And its average is 65.0%. 2) applied intensifying value The diagnostic discrimination abilities of the QSCCII is 76.9% about Taeyangin, 59.9% about Soyangin, 68.9% about Taeumin, 71.2% about Soemin. And its average is 67.3%. 3) I propose a new diagnostic possibility with a different discriminant analysis and increase 42.3% of diagnostic discrimination ability considering 25% of accident diagnostic discrimination ability. 4) Development and complement of Taeyangin and Soyangin questions is needed to increase the accuracy of diagnosis.

• Journal of Sasang Constitutional Medicine
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• v.21 no.1
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• pp.79-84
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• 2009

1. Objectives This study was proposed to use the test-retest method to verify the independence and agreement between the questions (Short Form Sasang Classification Questionnaire for American ; SF_SSCQ-A). 2. Methods The questionnaire was administered to 50 American and they were asked to complete the questionnaire again two weeks after the first administration. The final subjects are 42 except of 5 dropouts and 3 insufficient respondents. A reliability analysis for each individual question was conducted using the test-retest method to verify the independence and agreement between the questions. To verify independence, a Chi-square test with crosstabs analysis and p-values was used. The agreement verification was conducted by using the Cohen kappa coefficient. In addition, the constitutional variable was defined as the constitutional attribute of each question, and Pearson's correlation coefficient was confirmed after testing the scale. 3. Results and Conclusions The test-retest method showed that Pearson's correlation coefficients for the results of the two tests ranged from 0.66 to 0.87. The Chi-square test results indicated that there are 7 independent item. Among the other 114 questions, the agreement test revealed that 88 questions (70.5%) showed above common agreement.

• Korean Journal of Human Ecology
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• v.1 no.1
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• pp.69-77
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• 1992

The purpose of this study was to find out the relationships among the eating behavior, the nutrition knowledge & the physical growth, and factors influencing each of them in middle school students. Eight hundred three boys and girls, who were sampled from the third graders of 6 middle schools located in Taejeon and Ahnmyeondo, were asked to fill out the questionaire. The statistics used for data analysis were Frequency, Percentage, Oneway, Crosstabs, Chi-square($X^2$), t-test, Pearson Correlation, Regression, and Path analyses. The results are summarized as follows: I. The asked students showed the significant difference in frequency intaking food and the eating attitude depending on sexual distinction and area. The girls got higher frequency score(intaking food) than the boys did and the students in Taejeon got better eating attitude score than those in Ahnmyeondo. Also, the girls got higher nutrition knowledge score than the boys did and the students in Taejeon got higher nutrition knowledge than those in Ahnmyeondo. 2. The higher the economic level was, the higher the frequency score(intaking food) was. Also, the students whose father had the occupation involved in the tertiary industry and better school ing made higher nutrition knowledge, eating attitude, and frequency intaking food than others. The students whose father had the occupation involved in the tertiary industry and better schooling were taller and heavier than others. 3. The variables influencing on the frequency intaking food were father's school ing, father's occupation, economic level, sexual distinction, eating attitude. The variables influencing on eating attitude significantly was only the birth order. The variables influencing on the height were sexual distinction, residential area, eating attitude, frequency intaking food, father's schooling. Also, the variables affecting the weight were sexual distinction, father's schooling, eating attitude, frequency intaking food.

• Korean Journal of Human Ecology
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• v.2 no.1
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• pp.25-31
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• 1993

The purpose of this study was to find out the influence of Entrance Examinees' Eating Behavior on their health condition. The examinees for Chungbuk National university in 1992 were asked to fill out the questionnaire(The total number was 1054 ; 537 males, 517 females). The statistics used for data analysis were frequency, percentage, Crosstabs, Chi-square, t-test, one-way Anova, and Multiple Regression using SPSS/PC+ Program. The results are as follows. 1. Health condition due to an eating attitude: 1) As to health condition due to the food intake freguency, those who intaked fish or meat 3-5 days a week had the best heal th condition, but those who hardly intaked fish and meat or intaked them almost everyday had rather poor health condition. Those who intaked fried foods 1-2 days a week had the best health condition. The higher the freguency intaking such food or instant food was, the worse health condition was. 2) In view of health condition according to an eating attitude, it led to very good health condition to have breakfast & supper, to eat regularly, to select the nutritious foods, and to have a balanced diet. Overeating before sleeping and no meal or overeating before exam made their health very bad. Alcohol drinking & cigarrette smoking as favorite foods appeared significantly high in the boys. The more frequently they drinked alcohol and smoked cigarrette the worse their health condition was. Those who enjoyed milk, soya milk, and korean tea as favorite beverages had the better health condition than those who enjoyed coffee and soft drinks. 2. Influence of Eating Behavior on Health Condition. 1) The food intake freguency and the eating attitude influenced each other. The higher the score of food intake frequency was, the better the eating attitude appeared. 2) As a result of this study for eating behavior influencing on their health condition, the eating attitude influenced health condition, and the higher the eating attitude score was, the better heal th condition could be.