• 제목/요약/키워드: Cross-media environment

검색결과 46건 처리시간 0.027초

트랜스미디어 환경에서의 감성마케팅을 위한 사용자 경험디자인에 대한 고찰 (Study on the User Experience Design for Emotional Marketing in an Transmedia Environment)

  • 허진
    • 한국콘텐츠학회논문지
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    • 제12권9호
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    • pp.194-201
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    • 2012
  • 미디어의 확장은 인식의 확장과 맞닿아 있다. 문자의 발명은 시공간을 넘게 하였다. 기계는 육체의 기능 확장으로 이어졌으며, 전기는 공간과 시간으로 확장되었다. 컴퓨터는 두뇌의 확장이며, 인터넷은 관계의 확장으로 이어졌다. 지금 이 순간에도 미디어는 바이러스의 변종증식처럼 끊임없이 진보하고 있으며, 컨버전스나 하이브리드와 같은 융 복합 현상으로 이어진다. 이제 미디어는 인간 의식을 대신하고 있다. 트랜스미디어는, '횡단', '초월', '관통', 변화' 등을 뜻하는 'Trans'와 'Media'의 합성어로 현대사회 모든 미디어를 수용하는 '미디어를 초월한 미디어'를 뜻한다. 그러나 다른 융 복합 미디어와 달리 기술과 기술의 결합이 아닌 기술과 감성을 융합한다는 차별성을 가진다. 따라서 트랜스미디어는 스마트사회에서 중요시되는 디지털기술에 의한 인간의 '의식적 자각'과 인간 감성에 호소하는 '정서적 자각'을 동시에 충족시켜야하는 '사용자 경험'이라는 측면에서 중요한 의미를 가진 미디어로 인식되어져야 할 것이다. 본 논문에서는 먼저 트랜스미디어의 개념을 알아보고 의식적 사고를 유발하는 사용자경험디자인의 역할과 감성마케팅에 대하여 살펴보고자 한다. 이러한 고찰이 앞으로 개발자와 디자이너, 그리고 사용자와의 원활한 소통관계를 이루기 위한 개발단계에 있어 고려해야할 개념으로 이해되기를 기대한다.

보안 시스템을 위한 비명 검출 엔진 설계 (A Design of a Scream Detecting Engine for Surveillance Systems)

  • 서지훈;이혜인;이석필
    • 전기학회논문지
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    • 제63권11호
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    • pp.1559-1563
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    • 2014
  • Recently, the prevention of crime using CCTV draws special in accordance with the higher crime incidence rate. Therefore security systems like a CCTV with audio capability are developing for giving an instant alarm. This paper proposes a scream detecting engine from various ambient noises in real environment for surveillance systems. The proposed engine detects scream signals among the various ambient noises using the features extracted in time/frequency domain. The experimental result shows the performance of our engine is very promising in comparison with the traditional engines using the model based features like LPC, LPCC and MFCC. The proposed method has a low computational complexity by using FFT and cross correlation coefficients instead of extracting complex features like LPC, LPCC and MFCC. Therefore the proposed engine can be efficient for audio-based surveillance systems with low SNRs in real field.

A Study on Metaverse Hype for Sustainable Growth

  • Lee, Jee Young
    • International journal of advanced smart convergence
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    • 제10권3호
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    • pp.72-80
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    • 2021
  • Metaverse is an immersive 3D virtual environment, a true virtual artificial community in which avatars act as the user's alter ego and interact with each other. If we do not manage the hype for the metaverse, which has recently been receiving a surge in interest, the metaverse will fail to cross the chasm. In this study, to provide stakeholders with insights for the successful introduction and growth of the 3D immersive next-generation virtual world, metaverse, we analyzed user-side interest, media-side interest, and research-side interest. For this purpose, in this study, search traffic, news frequency and topic, and research article frequency and topic were analyzed. The methodology and results of this study are expected to provide insight for the stable success of metaverse transformation and the coexistence of the real world and the virtual world through hyper-connection and hyper-convergence.

Rapid and Sensitive Detection of Lettuce Necrotic Yellows Virus and Cucumber Mosaic Virus Infecting Lettuce (Lactuca sativa L.) by Reverse Transcription Loop-Mediated Isothermal Amplification

  • Zhang, Yubao;Xie, Zhongkui;Fletcher, John D;Wang, Yajun;Wang, Ruoyu;Guo, Zhihong;He, Yuhui
    • The Plant Pathology Journal
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    • 제36권1호
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    • pp.76-86
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    • 2020
  • Cucumber mosaic virus (CMV) is damaging to the growth and quality of lettuce crops in Lanzhou, China. Recently, however, for the first time an isolate of lettuce necrotic yellows virus (LNYV) has been detected in lettuce crops in China, and there is concern that this virus may also pose a threat to lettuce production in China. Consequently, there is a need to develop a rapid and efficient detection method to accurately identify LNYV and CMV infections and help limit their spread. Reverse transcription loop-mediated isothermal amplification (RT-LAMP) assays were developed to detect the nucleoprotein (N) and coat protein (CP) genes of LNYV and CMV, respectively. RT-LAMP amplification products were visually assessed in reaction tubes separately using green fluorescence and gel electrophoresis. The assays successfully detected both viruses in infected plants without cross reactivity recorded from either CMV or LNYV or four other related plant viruses. Optimum LAMP reactions were conducted in betaine-free media with 6 mM Mg2+ at 65℃ for LNYV and 60℃ for 60 min for CMV, respectively. The detection limit was 3.5 pg/ml and 20 fg/ml using RT-LAMP for LNYV and CMV plasmids, respectively. Detection sensitivity for both RT-LAMP assays was greater by a factor of 100 compared to the conventional reverse transcription polymerase chain reaction assays. This rapid, specific, and sensitive technique should be more widely applied due to its low cost and minimal equipment requirements.

융합미디어 확산에 영향을 주는 산업, 기업전략 요소에 관한 연구 - 해외 IPTV 실증분석 (A Study of Industrial and Firm's Strategic Factors Affecting Diffusion of Convergent Media - The Case of Global IPTV Services)

  • 박성원;이치형
    • 디지털융복합연구
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    • 제10권8호
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    • pp.21-28
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    • 2012
  • 본 연구는 해외 IPTV 시장분석을 통해 디지털 융합서비스 확산에 영향을 미치는 산업적 요인과 기업 전략적 요인을 탐색하는 것이 목적이다. 연구를 위해 산업조직이론의 SCP 접근법에 근거하여 주요 변수를 도출했고, 해외 20개국 31개 IPTV 사업자를 대상으로 데이터를 수집했다. 데이터 분석결과 인터넷 보급률과 유료방송 지배사업자의 시장점유율은 IPTV 보급과 양의 상관관계를 보였고, 유료방송 보급률, 일인당 지불금액, 기업전략 요인은 영향을 주지 않는 것으로 밝혀졌다. 본 연구는 탐색수준이지만 해외시장 분석을 통해 디지털 서비스 확산과 시장 변수관계를 밝혔다는데 의의가 있다. 따라서 본 연구는 각 국가별로 시장특성에 맞은 디지털 융합정책 수립에 도움을 줄 것으로 기대된다.

TUI 환경의 유저 사용 만족도 연구 (A study on user satisfaction in TUI environment)

  • 최흥렬;양승용
    • 디지털산업정보학회논문지
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    • 제11권4호
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    • pp.113-127
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    • 2015
  • An interface in smart device environment is changing to TUI(touch user interface) environment where a system is being controlled by physical touch, differently from a system controlled through conventional mouse and keyboard. What is more important than anything else in this TUI environment is to implement interface in consideration of learn ability and cognitive constructivism according to user's experience. Therefore, now is the time when it is necessary to carry out various studies on smart content design process going a step farther together with discussing the details of user's experience factor. Hence, this study was intended to look into what effect a user's experiential traits had on the production of contents for the purpose of measures for improving TUI user satisfaction in order to effectively realize contents in smart environment. Results were yielded by using a statistical empirical analysis such as cross-tabulation analysis according to important variable and user, paired t-test, multiple response analysis, and preference frequency analysis of user preference on the basis of a survey. As a result, a system was presented for implementing DFSS(Design For Six Sigma) process. TUI experience factor can be divided into direct habitual experience, direct learning experience, indirect habitual experience, and indirect learning experience. And in the results of study, it was possible to find that the important variables of this study had a positive effect on the improvement of use satisfaction with contents on the whole according to the user convenience of smart contents. This study is expected to have a positive effect on efficient smart device-based contents production by providing objective information according to empirical analysis to smart media-based developer and designer and presenting a model for improving the changed TUI usability.

해외 한식당 마케팅 커뮤니케이션 매체 및 한식당 이용에 대한 태도 분석 - 한식당 이용 경험 및 국가별 차이를 중심으로 - (Foreign Customers' Attitudes Towards Overseas Korean Restaurants - Focusing on Korean Restaurant Experiences and Cross-national Differences -)

  • 안지애;양일선;신서영;이해영;정유선
    • 한국식생활문화학회지
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    • 제27권6호
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    • pp.666-676
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    • 2012
  • The purpose of this study was to propose effective marketing communication strategies for overseas Korean restaurants through a multilateral comparison analysis of American, Chinese, and Japanese consumers' attitudes towards communication media and Korean restaurants. The survey was written in English, Chinese, and Japanese, with guideline for surveyors, and conducted using both online and offline methods. Samples were collected from five major cities - Los Angeles, New York, Tokyo, Beijing and Shanghai, which are the foothold for the globalization of Korean food. When it comes to attitudes towards communication media, word-of-mouth showed a high mean value, indicating it as the most useful and reliable media recognized by consumers who visited Korean restaurants. Furthermore, the necessity of recognizing the importance of visual communication in the physical environment of Korean restaurants and specialized websites, featuring restaurants and gourmet food, was observed. Consumers in all three nations chose word-of-mouth as the most useful and reliable media for learning about Korean restaurants. In addition, American consumers highly depended on signage and restaurant exteriors. Chinese consumers highly recognized the usefulness and reliability of offline media, such as newspapers, magazines, and events, while Japanese consumers considered online media, such as gourmet websites, blogs and social networks, as useful and reliable sources. A significantly positive attitude and high value was observed in all who had visited Korean restaurants. American and Japanese consumers had a significantly higher rate of intention to visit Korean restaurants in the future and to tell others about their satisfaction with Korean restaurants. Meanwhile, the average rate of prior preference for Korean restaurants (when choosing restaurants) was the lowest in all three countries. This study is useful for both the Korean government and food enterprises abroad to plan and develop marketing communication strategies properly for overseas Korean restaurants.

Early childhood eating behaviors associated with risk of overweight and its socio-ecological determinants in Korean preschool children

  • Yeri Kim ;Jiye Kim ;Bomi Lee ;Seungyoun Jung;Seo-Jin Chung ;Hyekyeong Kim ;Nana Shin ;Yuri Kim
    • Nutrition Research and Practice
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    • 제17권4호
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    • pp.717-734
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    • 2023
  • BACKGROUND/OBJECTIVES: This study aimed to identify preschool children's eating behaviors associated with early childhood obesity and its multi-level, socio-ecological determinants. SUBJECTS/METHODS: In a cross-sectional study of 364 mothers of preschool children aged 3-5 years, these children's healthy eating behaviors were assessed using a validated preschool nutrition quotient (NQ-P) questionnaire. The children's overweight or obesity statuses were determined based on body mass index percentiles from the 2017 Korean National Growth Chart. The associations between the NQ-P score and risk of overweight or obesity were examined using multivariable logistic regression. The associations of individual, maternal, physical, and media environmental factors with the NQ-P score were also examined using multivariable linear regression. RESULTS: Preschool children with greater NQ-P scores were at a significantly lower risk of overweight or obesity (P < 0.01). The NQ-P score had a significantly positive association with maternal body mass index and an inverse association with household income (all P < 0.05). Maternal parenting and feeding practices exhibited associations with the NQ-P score. Positive associations were observed with "warm," "structured," and "autonomy-supportive" parenting as well as monitoring feeding practices (all P < 0.05). In addition, the NQ-P score had a significantly positive association with the childcare center's anti-obesogenic environment, such as the provision of nutritional and physical-activity support and vicinity of the built food environment to the home, including access to good-quality food, fruits and vegetables, and low-fat foods (all P < 0.05). Regarding media environments, the NQ-P score demonstrated more significant associations with viewing and eating and/or cooking content displayed on online video platforms (all P < 0.05) than with that on television. CONCLUSIONS: Our findings confirm the significance of healthy eating behaviors in early-childhood-obesity prevention and underscore the importance of multilevel maternal, physical, and media environmental interventions that effectively guide eating behaviors in preschool children.

멀티 디바이스 환경에서 사용자 경험의 연속성에 관한 고찰 (A Study on Continuity of User Experience in Multi-device Environment)

  • 이영주
    • 디지털융복합연구
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    • 제16권11호
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    • pp.495-500
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    • 2018
  • 본 연구는 멀티 디바이스 환경에서 사용자 경험의 연속성을 높일 수 있는 요인들에 대해 알아보았다. 우선 구조적 차이와 태스크의 연속성에 관해서는 크로스 미디어의 특성에 따른 OS의 차이와 마우스의 사용과 터치 제스처라는 기능적인 차이가 연속성을 방해하는 요소로 나타났으며 연속성을 높이기 위해서는 메타포와 어포던스로 시각 단서를 제공해 상관성과 가시성을 높여주어야 한다. 시각 기억과 인지의 연속성 부분에서는 시지각적 요소의 동일성과 유사성으로 익숙함을 부여하여 친숙성의 요인이 연속성과 밀접한 관련이 있음을 알 수 있었다. 마지막으로 사용자 경험의 연속성을 위해서는 시지각적 요소는 물론 정보의 의미와 배치의 일관성이 사용자 경험의 연속성을 위한 요인이 되는 것을 알 수 있었다. 이를 바탕으로 사용자 경험의 연속성 차원의 친숙성, 일관성, 상관성, 가시성의 요인으로 회귀 분석을 실시한 결과 친숙성, 일관성, 상관성은 유의미한 영향 요인인 반면 가시성은 연속성에 큰 영향을 미치지 않음을 알 수 있었다.

한류의 사회자본 효과와 문화간 커뮤니케이션 영향: 유럽 사회 한류 문화소비와 사회 연계망의 관계를 중심으로 (Social Capital and Cross-Cultural Effect of Korean Wave (Hallyu): Genre-specific Hallyu, Social Trust, and Network Heterogeneity in Europe)

  • 나은경
    • 문화기술의 융합
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    • 제8권3호
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    • pp.367-375
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    • 2022
  • 미디어 환경 및 문화 콘텐츠 소비가 변화하며 한류 현상 역시 시기별로 주목받는 콘텐츠의 유형과 장르가 변화하는 현실에서 이러한 한류의 변화된 흐름을 탐구해볼 시점이다. 더욱이 기존의 한류 연구들이 독립적인 개별 장르 현상만을 분석하거나 동아시아 국가에 집중해온 경향, 또한 한국 사회 입장을 중심으로 연구가 진행되어온 경향이 있는 가운데, 본 연구는 상대적으로 관심이 부족했던 비영어권 유럽 사회에서 한류 현상을 통해 수용자 자신이 처한 현실에서 실질적으로 갖는 사회적 의미에 대해 살펴보았다. 문화자본과 사회자본의 상호전환 관점에 기대어 분석한 결과, 한류 내러티브와 비-내러티브 모두 사회신뢰와 자국인 신뢰에는 부적인 영향이 있었지만 한국인 신뢰에 대해서는 정적인 영향을 미쳤으며, 대조적으로, 케이팝 대중음악은 사회신뢰와 자국인 신뢰뿐 아니라, 사회교류 활동 참여 및 연계적/결속적 관계망 모두에 정적인 영향을 미치는 경향이 있었다. 한류의 콘텐츠 유형/장르에 따른 문화소비는 사회자본과 한국에 대한 문화간 커뮤니케이션에 상이한 영향을 미치는 것으로 나타났다.