• Title/Summary/Keyword: Creating Social Value

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Literature Review on Berries and Their Cooking Methods in ancient (1400s~1800s) and Modern (1900s~1940s) Literature of Korea (한국 고문헌(1400년대~1800년대) 및 근대문헌(1900년대~1940년대)에 나타난 장과류(베리류)의 종류 및 조리방법에 대한 문헌적 고찰)

  • Yang, Ji-Won;Kim, Young Ho;Park, Dong-June;Lee, Nam Hyouck;Kim, Youngeon
    • Journal of the Korean Society of Food Culture
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    • v.29 no.1
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    • pp.26-43
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    • 2014
  • This study is a literature review on berries and their cooking methods that appear in ancient and modern Korean literature. Due to recent reports on berries' excellent functionality and the public's growing interest in healthy living, berries have been attracted attention as promising forms of sustenance. By structuring and classifying the types of berries and their popularity as well as recipes using berries found in ancient and modern Korean literature, this review hopes to serve as an important source that reflects both the food culture and social aspects associated with the value of berries in the lives of Korean people as well as foster understanding of the superiority of Korean food culture. This study will also have implications on the possibility of integrating antioxidant-rich berries into the modern food landscape. The study results are summarized as follows. Types of berries were classified into six types (Korean cherry, Omija, Gugija, Bokbunja, Black cherry, Mulberry) while cooking methods were classified into five types (Korean traditional snack, Korean traditional beverage, Liquors, Porridge, Pilule) in the ancient and modern literature of Korea. The aim of this literature review is to highlight the value-creating aspect of berries as food materials that can yield high added-value products. Beyond their value as healthy fruits, this study will explore the features of berries that enhance their added value and brand marketing as well as their aspects suitable for application to the modern industry of berry product development.

Enhancing Social Value of Hospital School through Open Innovation with Networking: The Cooperative Case of YUH's Hospital School and YUBS's Volunteering Club of Herewego (병원학교의 사회적 가치 증진을 위한 개방형 혁신 네트워킹에 관한 연구: 영남대학교의료원 병원학교와 영남대학교 경영대학 교육기부봉사 사업단 '희열위고'의 협업사례를 중심으로)

  • Park, Jaechan;Lee, Jae-Min
    • Knowledge Management Research
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    • v.19 no.4
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    • pp.133-148
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    • 2018
  • The hospital school is an organization designed to encourage long-term health-impaired students to receive treatment and education at the same time. There are 33 hospital schools in Korea. However, the management of hospital schools varies greatly depending on the amount of resources and support they possess, and especially the lack of manpower and quality improvement of education programs were found to be the biggest problems. This study aims to discuss the case of Hospital School in Yeungnam University Hospital (YUH), which successfully overcame internal resource limitations while solving existing hospital schools through networking and open innovation with external organizations. In particular, through cooperation with students of Herewego, volunteering club in Yeungnam University business school(YUBS), we increased the social interest of hospital school by creating a special program with financial support of Daegu city. They created customized education service programs for hospital schools that reflect their major-business management. The cooperativ e case of YUH's Hospital School and YUBS's Volunteering Club of Herewego showed that the cooperation is not only about volunteering service but also the open innovation, introduced as a platform to expand the company's source of product development. We think that this is a case of value creation through exchange of knowledge. It could have many implications for solving the problem of hospital school.

A Study on the Non-market Economic Value of Marine ranches and Marine Forests Using Contingent Valuation Method (조건부가치측정법(CVM)을 이용한 바다목장과 바다숲의 비시장 경제가치 연구)

  • Kim, Soon-Mi;So, Ae-Rim;Shin, Seung-Sik
    • The Journal of Fisheries Business Administration
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    • v.51 no.3
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    • pp.1-15
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    • 2020
  • The Korean government has been carrying out the marine ranch development project since 1998 with the purpose of responding to the decrease in coastal fishery resources and fishery income, preparing a systematic management system for the sustainable use of fishery resources and realizing advanced fisheries power by expanding and upgrading fisheries resource development projects. In addition, the government established the Korea Fisheries Resources Agency and promoted projects for the protection and management of fishery resources by increasing basic productivity by artificially creating marine forests in areas where whitening events occur. Since the project of building marine ranches and marine forests requires immense government financial support, it is important to estimate the economic value and thoroughly evaluate the feasibility of the project. In this paper, the project of non-market economic value of the development of marine ranches and the development of marine forests was estimated. CVM (Contingent Valuation Method) was applied as a methodology for benefits estimation. Prior to the analysis, a one-on-one interview survey was conducted with participation of 512 residents and 514 residents respectively for the project of creating a marine ranch and developing a marine forest. A DBDC (Double-Bounded Dichotumous Choice) model was applied in the WTP (Willingness To Pay) analysis model and the socioeconomic variables of the surveyor, such as sex, age, education and income, were reflected in the model. The economic benefits from the two projects, namely, building of marine ranches and developing marine forests were estimated to be equal to 4,608 won and 7,772 won per household per year, respectively. According to the results of the survey, it seems that respondents think that marine forests are more valuable than marine ranches. This is as a result of ordinary citizens' thought that the marine ranches are more cost-effective than the marine forests. The benefits estimated through this study can be used for analysis of economic feasibility prior to carrying out the project of building marine ranches and developing marine forests, and are considered to be the valuable for policy-making purposes and finding social and economic consensus.

A Study on the Influencing Effects of the Sustainable Management Efforts on the Perceived Performance of Firms (지속가능경영 노력이 인지된 기업의 성과에 미치는 영향요인에 관한 연구)

  • Myong Ki Keum;Jay In Oh
    • Information Systems Review
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    • v.18 no.3
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    • pp.1-29
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    • 2016
  • The radical changes in the business environment have motivated firms to exert serious efforts in managing sustainable development. This study identified the effects of sustainable development on the perceived performance of firms from the viewpoint of the balanced scorecard. Independent variables include economic efforts (of efficiency and ethic of accounting and fairness), environmental efforts (management and energy control), and social efforts (consumer protection and contribution for local community). The result from the analysis of data collected in this research suggests that sustainable development efforts are the critical sources of the incorporated performance of firms. The consumer protection efforts of the local community determine the competitiveness of a firm in managing social responsibility and creating value and social activities. Efforts to reconsider efficiency determine the competitiveness of a firm, becoming the critical factors that determine sustainable performance. Energy control facilitates value creation for the environment through cooperation and harmonization with nature, resulting in sustainable business performances through the vitalization of practical establishments and operations. Sustainable management needs to meet international standards, cooperation, and harmony. These standards are based on the economic, environmental, and social efforts that enable firms to adopt sustainable management efforts that are suitable for their own systems.

Qualitative Study about Value Cognition and Benefits of Consumer on Culture-Art products (문화예술상품에 대한 소비자의 가치인식과 추구혜택에 관한 질적 연구)

  • Rhee, Young-Sun;Shin, Eun-Joo
    • Asia Marketing Journal
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    • v.12 no.4
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    • pp.27-54
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    • 2011
  • This research attempted to present the efficiency of culture marketing to the organizations producing culture-art products and to the companies utilizing art and suggest the practical viewpoints to the culture and art policy agencies. The methodology used was to take an in-depth look at the consumer value cognition and benefits of culture-art products in contemporary consumption culture from a social context by conducting a total of 12 Focus Group Interviews, consisting of 58 males and females in their 10s~50s who can represent culture-art product consumers. The culture-art products refer to the artist's spiritual, actual act of creating or to the end products with economic exchange value. They are also sense goods and merit goods that affect the mental state of consumers. By looking at culture-art products as consumer merit goods, this research examined consumer value cognition of culture-art products based on the characteristics culture-art products. As a result, this research determined that consumers view culture-art products largely as 'aesthetic and sensuous merit goods', 'actual and individual merit goods', and 'social public property'. As 'aesthetic and sensuous merit goods', culture-art products are considered as the products of an artist's creative activities; as 'social public property', culture-art products have a public value in terms of ownership; and as 'actual and individual merit goods', culture-art products act on the spirit and reality of a consumer in terms of consumption. As a result of analyzing the benefits of culture-art products based on the above-mentioned consumer value cognition, it was observed that the benefits of culture-art-product consumption are chiefly divided into 'aesthetic character-oriented', 'social relationships-oriented', and 'individual benefits-oriented' depending on how consumers see culture-art products. A 3-conceptional structures model was constructed according to the relationship between consumer value cognition of culture-art products and the benefits. This research revealed that consumers who pursue the aesthetic value or sense of beauty as the central reason experience culture-art products themselves, enjoy intellectual quests, and pursue their satisfaction by expressing affection for and interests in culture-art products. On the other hand, consumers who pursue social value as the central reason as a means of communication by perceiving culture-art products as a public property of society, pursue sympathy with people close to them through the symbolic power of culture-art product consumption or the joy of self-display. Consumers who perceive art products as spiritual and actual merit goods and pursue consumer value as a central reason want to express their own personality, develop themselves, and differentiate themselves or identify themselves with others in the context of social relations for the ultimate goal of living a happy and satisfied life while pursuing to satisfy imminent and actual necessities as emotional stability and rest. The fact that culture-art product benefits could vary according to how a consumer perceives them implies that consumer value cognition of culture-art products and their benefits significant affect consumers' decision in choosing and consuming various culture-art products. It turned out that such benefits from the consumption of culture-art products reflect the complex contemporary consumption culture of rational consumption, symbolic consumption, experiential consumption, and social reflective consumption. This research identified conceptional structures of consumer value cognition on culture-art products and benefits that can be used for studying and understanding culture-art products consumers who pursue a variety of consumption values. They can also be used by private companies in utilizing art, as well as by national agencies in enhancing the population's quality of life. However, since this research could only conceptually grasp consumer perception of culture-art products and reveal the dimension of classification due to its own limitations arising from characteristic investigation, quantitative data on the benefits of culture-art product consumers should be measured in future studies through a quantitative investigation, while using the value cognition of culture-art products and the individual characteristics of consumers as variables based on this research.

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Employment Policy & Strategy of Irregular Workers in Hospital (병원의 비정규직 고용정책과 경영전략)

  • Moon, Young-Jeon;Ahn, In-Whan
    • Korea Journal of Hospital Management
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    • v.13 no.4
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    • pp.119-145
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    • 2008
  • The objectives of this study were to inspect how the law effected on hospital employment system and which policy and strategy are needed to cope with the present situation as the law regarding irregular workers law has enacted for a year. To grasp the changes of employment style in hospital, 56 hospitals among 311 general hospitals were questioned in this study. And employment policy and strategy were developed by referencing examples of developed nations and other industries. The survey showed that the wage and welfare level of irregular workers in hospitals was improved compared to that in the other industries. But there were still much discrimination between regular and irregular workers. The policy direction of government is, first of all, to follow the principle of equal treatment to equal value of labour. The first feasible policy is to enforce social security. The second one is an employment promotion policy which reduces or exempts hospitals employing irregular workers from tax and insurance fee. The third one is to extend employment contract period to 3 years. and finally there are policies to permit more dispatched jobs and to expand the social insurance coverage. The strategies to solve the problem of irregular workers are as follows; 1) performance wage system, 2) guaranteeing employment by unlimited contract, 3) creating new category of workers, 4) the wage system of management by object, 5) the method of job classification. This study has a meaning in the point that it was studied on hospital which is special industrial part and analyzed the changes after enacting irregular workers law and presented management strategy for countermeaure program. In this study, it was expected to contribute to decisions-making in hospital management, especially when using human resources.

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A study on the digital transformation strategy of a fashion brand - Focused on the Burberry case - (패션 브랜드의 디지털 트랜스포메이션 전략에 관한 연구 - 버버리 사례를 중심으로 -)

  • Kim, Soyoung;Ma, Jin Joo
    • The Research Journal of the Costume Culture
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    • v.27 no.5
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    • pp.449-460
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    • 2019
  • Today, the fashion business environment of the 4.0 generation is changing based on fashion technology combined with advanced digital technologies such as AI (Artificial Intelligence), big data and IoT (Internet of Things). "Digital Transformation" means a fundamental change and innovation in a digital paradigm including corporate strategy, organization, communication, and business model, based on the utilization of digital technology. Thus, this study examines digital transformation strategies through the fashion brand Burberry. The study contents are as follows. First, it examines the theoretical concept of digital transformation and its utilization status. Second, it analyzes the characteristics of Burberry's digital transformation based on its strategies. For the research methodology, a literature review was performed on books and papers, aligning with case studies through websites, social media, and news articles. The result showed that first, Burberry has reset their main target to Millennials who actively use mobile and social media, and continues to communicate with them by utilizing digital strategy in the entire management. Second, Burberry is quickly delivering consistent brand identity to consumers by internally creating and providing social media-friendly content. Third, they have started real-time product sales and services by using IT to enhance access to brands and to lead consumers towards more active participation. In this study, Burberry's case shows that digital transformation can contribute to increased brand value and sales, keeping up with the changes in the digital paradigm. Therefore, the study suggests that digital transformation will serve as an important business strategy for fashion brands in the future.

Cartoon Distribution Environment and Strategies for Sport Webtoon Development

  • MOON, Bo-Ra;HAN, Seung-Jin;SEO, Won-Jae
    • The Journal of Industrial Distribution & Business
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    • v.11 no.11
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    • pp.39-53
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    • 2020
  • Purpose: With a rapid advance of communication technology, distributional systems of sport contents continue to show improvements. In particular, a traditional framework in creating sport cartoon has been influenced by the environment of the communication industry. Despite the development of distributional systems, the current sport cartoon industry still lacks in advancement. To this day, various research about sport contents have been conducted; yet, not many studies of the interaction between sport cartoons and communication technology have been done. In this respect, this study is to review the distributional environment of the sport cartoon industry and provide distributional strategies for developing sport cartoon industry. Research design, data, and methodology: In addition to in-depth interviews with five practitioners in sport cartoon industry, the study employed case study methodology. Interview data were analyzed by qualitative content analysis. Results: With new environments allowing anyone allowing to create and share webtoons, various genres including sports webtoons appear, and this became amotive to the growth of sports webtoons. Today, sports comics acted as a sports advertisement platform which not only created additional profit but also became an opportunity as a marketing method. On the contrary, the formal attributes of webtoons cause hardship in consistently creating sports webtoons. Hence, it is needed that supporting policies need to be established to nurture sport webtoon expertise. For example, Korea Creative Content Agency allows future webtoon authors to have an opportunity to be educated and equipped in producing creative sport webtoon contents. Moreover, revenue systems should be developed for motivating webtoon authors to involve in sport contents in their works. Conclusions: In order to promote the sports cartoon industry based on the findings, it is first necessary to create sports comics that reflect the formal characteristics of webtoons and the changing consumer environment. Second, it is important to acknowledge the industrial value of sports comics and it is necessary to promote policies regarding sports webtoon production and distribution from a national level. Third, by diversifying profits through OSMU and sports advertisements, it is possible to enhance the work environment and the treatment of authors. Implications and future directions were discussed.

Promotive Factors, Roles Analysis and Implications of Community Organization in Rural Areas in Sight of the Regional Innovation System Theory: focusing on the Case of "Songakdongnesaramdeul", a Social Cooperative Located in Asan City (지역혁신체제론 관점에서의 농촌지역 주민공동체조직 형성 촉진요인과 역할 분석 및 시사점: 아산시 사회적협동조합 '송악동네사람들' 사례를 중심으로)

  • Ko, Kyoung-Ho
    • Korean Journal of Organic Agriculture
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    • v.28 no.4
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    • pp.505-534
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    • 2020
  • The purpose of this study is to explore the key elements of the regional innovative milieu by analyzing the role of regional innovative elements and case organizations that promoted the emergence of 'Songakdongnesaramdeul (the people of the Songak town),' and to present pertinent policy implications. For the purpose, this study set the "Songakdongnesaramdeul," a residential community organization founded for regional innovation to revitalize the village community, as a case organization from the perspective of regional innovation system theory. The result of the study showed that creating an innovative milieu through the creation of various innovation elements to revitalize the village community is crucial. Especially, this study confirmed that the existence of regional development organizations is the key element of the innovative milieu. such as case organization that contributes to regional development while promoting interaction between actors, common learning and systemization, and new value creation activities. The implications derived through the study can be summarized in four points. First, a variety of means to promote the formation of subjects in response to the public debate of the village agenda is needed. Second, it is highly important to create innovative elements, for example, organizations and programs, resources, and spaces that promote regional innovation. Third, forming a close network between various innovative resources existing in the region and establishing regional capabilities that allow to mobilize and utilize such innovative resources are important. Fourth, the establishment of a promotion mechanism such as a case organization is suggested as a major task, to revitalize the village community. Specifically, forming and revitalizing numerous private-based community organizations with regional developmental capabilities to establish local governance also has significant importance. In this vein, based on the point of view of the regional innovation system theory, the establishment of regional policies to construct a regional innovation milieu, such as creating innovative elements that can actively promote the regeneration of the village community and establishing a promotion system, can be presented as major tasks.

How to Prove the Identity of Artist When Creating Non-fungible Tokens (대체불가능 토큰을 생성할 때 어떻게 예술가의 신원을 증명할까?)

  • Kim, Taekyung;Yang, Ji Yeon
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.669-676
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    • 2022
  • Non-fungible tokens (NFTs) have the advantage of being able to reliably manage details after minting, but how can ideas be protected before being converted to NFTs? The use of NFTs to increase the value of digital assets is increasing, but the problem of creating and selling NFTs without the consent of the creator is also increasing. Existing methods for protecting creators include a method of using a traditional authentication system and a method of using a social network, but each has limitations. Therefore, in this study, an identity token utilization method is proposed as a way to supplement the existing limitations. When an identity token is used, a certified NFT is issued through an existing identity authentication authority, so the verification of the authenticity of the token becomes clear. In addition, in inheritance and transfer, it becomes possible to respond to legal problems related to the transfer of creative rights.