• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.5
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• pp.1-16
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• 2022

Although start-up is a key national strategy to increase national competitiveness and create employment, the survival rate of start-ups has not improved significantly. This is an important reason for the inability to provide timely and appropriate support to startups, which are in the early stages of start-up, due to the unique limitations of existing start-up support institutions and investors. The relatively recent accelerator is attracting attention as a subject of solving the above problems through professional incubation and investment. However, there are only a few empirical studies on investment determinants that affect the survival and success of accelerators, and there is a lack of theoretical evidence. Accordingly, in previous studies, 12 investment determinants were derived from a static, strategic, and dynamic perspective as accelerator investment determinants based on a business model innovation framework. This study subdivided the accelerator investment determinants derived through previous studies into 21 and analyzed the importance and priority of each factor using AHP (Analytic Hierarchy Process) analysis technique for domestic accelerator investment experts. As a result of the analysis, the top factors of importance of accelerator investment determinants were in the order of 'human resources', 'customer and market', 'intellectual resources', and 'entrepreneur's ability to realize opportunities'. It can be seen that the accelerator considers the core competencies of startups to implement solutions as the most important factor when making startup investment decisions. It was also confirmed that accelerators are strategic to create a clear value proposition and differentiated market position based on the core competitiveness of startups, and that the core value delivery method prefers a market-oriented business model and recognizes entrepreneurs's innovation capability is an important factor to realize a business model with limited resources in a rapidly changing market. This study is of academic significance in that it analyzes the importance and priority of accelerator investment determinants through demonstration as a follow-up study on accelerator investment determinants derived based on business model innovation theory that reflects the nature, goals, and major activities of accelerator investment. In addition, it is of practical value as it contributes to revitalizing the domestic startup investment ecosystem by providing accelerators with theoretical grounds for investment decisions and specific information on detailed investment determinants.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.6
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• pp.173-189
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• 2023

As supreme technologies continue to be developed, industries such as artificial intelligence, biotechnology, robots, aerospace, electric vehicles, and solar energy are created, and the macro business environment is rapidly changing. Due to these large-scale changes and increased complexity, it is necessary to pay attention to the effect of social capital, which can create new value by utilizing capital increasing the importance of relationships rather than technology or asset ownership itself at the level of start-up strategy. Social capital is a concept first proposed by Hanifan in 1916, and refers to the overall sum of capabilities or resources that are latent or available for use in mutual, continuous, organic relationships or accumulated human relationship networks between individuals or social members. In addition, the diversity of start-up teams with diverse backgrounds, characteristics, and capabilities, rather than one exceptional founder, has been emphasized. Founding team diversity refers to the diversity of in-depth factors such as demographic factors, beliefs, and values of the founding team. In addition, changes in the macro environment are emphasizing the importance of technology start-ups and laboratory start-ups that lead industrial innovation and create the nation's core growth engines. This study focused on the I-Corps' program. I-Corps, which means innovation corps, is a laboratory startup program launched by the National Research Foundation (NSF) in 2011 to encourage entrepreneurship and commercialization of research results. It focuses on forming a startup team involving professors, researchers and market discovery activities. Taking these characteristics into account, this study empirically verified the impact of social capital from a network perspective and founding team diversity on I-Corps start-up performance. As a result of the analysis, the educational diversity of the founding team had a negative (-) effect on the financial performance of the founding team. On the other side, the gender diversity and the cognitive dimension of social capital had a positive (+) effect on the financial performance of the founding team. This study is expected to provide more useful theoretical and practical implications regarding the diversity, social capital, and performance interpretation of the I-Corps Lab startup team.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.4
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• pp.163-173
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• 2014

Since the 1990s, the brand has established itself as an important factor to consumers. Consumers is affected by not only the product's physical properties and functions but also the sensitivity associated with the consumption or the product itself. Thus, Many studies has been very active because of the increased interest to the brand that is recognized as one of the intangible assets that create value for the company. The purpose of this paper is to provide the result of methodical analysis about the relationship among leading variables that affect on brand loyalty. Concretely, by methodically defining the relationship among perceived brand quality, customer satisfaction and brand trust, that is leading variable which affect on brand loyalty, focused on frequently used oil companies, this paper would suggest scientific and practical implications through draw a conclusion that this relationship contributes on brand loyalty. The results of empirical test are as follows. Customer perceived brand quality based on fuel quality, positively influence on customer satisfaction and brand trust. Then, customer satisfaction and brand trust positively influence on brand loyalty. According to the results of this study in the oil market, customer cannot distinguish fuel product quality itself among oil companies. Therefore it is strongly suggested that oil companies build and maintain brand loyalty on the basis of perceived brand quality, customer satisfaction and brand trust.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.10
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• pp.4523-4535
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• 2012

As a way to popularize Karatedo, a curriculum for developing excellent trainers is needed. For that, DACUM was used to specifically look into the field of duty and work that a Karatedo trainer should have, and the purpose of this study is to present fundamental data necessary for developing and organizing the curriculum of cultivating Karatedo and create a useful material that can contribute to improve Karatedo trainers' performances who are working on site. A survey using Likert scale's 7 stages was conducted on DACUM meeting data, 28 managers and 108 trainers. Based on the collected data, this study had a test in order to solve the presented subject using DACUM method and SPSS WIN Ver. 14.0. This core work through the requirements analysis process. And karate leaders the necessary knowledge, skills, and tools, and attitude analysis was carried out to perform the tasks of each. Knowledge, skills, tools and attitude for each task, toward the results of the analysis were 47 core tasks. 167 knowledge items, function 143 items, the tool 60 items, 16 attitude items reclassified a total of 18 subjects were derived. The configuration of the karate leader training program curriculum model 'Karate practical expert area', 'theory karate expert area', 'Karate gym business area experts' was composed. Basic process of how it works Step 1, Step 2 integration process, replenishment process intensified Step 3 was composed.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.508-517
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• 2020

Servitization presents an innovative model to create business value in the automotive industries. This study set out to introduce a servitization model based on the rental business of the tire industry and identify determinants to affect the renewal of contracts around the service types of servitization and the characteristics of customers. Independent variables include the service types, demographics and regions, and inflow channels in 163,742 contracts by case companies in the nation in 2016~2019 with the renewal of contracts as a dependent variable. Correlations between variables were analyzed through cross-tabulation and binary logistic regression analysis. The findings show that the contract renewal rate had positive(+) relations with customized service and negative(-) ones with vehicle maintenance service. There were differences in the contract renewal rate according to such customer characteristics as gender and region, but no clear correlations were found in the age group and vehicle type(domestic/foreign). Of the inflow channels, offline channels tended to have a higher renewal rate than online channels. At open malls, contract renewal increased by 8.4 times due to contract switches at offline channels. Based on these findings, the study discussed directions for practical strategies with regard to the development of new service, implementation of customer-centric servitization, and management of sales channels according to the servitization of manufacturers.

• Journal of Internet Computing and Services
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• v.16 no.3
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• pp.59-69
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• 2015

Many users visit websites every day to perform information retrieval, shopping, and community activities. On the other hand, there is intense competition among sites which attempt to profit from the Internet users. Thus, the owners or marketing officers of each site try to design a variety of marketing strategies including cooperation with other sites. Through such cooperation, a site can share customers' information, mileage points, and hyperlinks with other sites. To create effective cooperation, it is crucial to choose an appropriate partner site that may have many potential customers. Unfortunately, it is exceedingly difficult to identify such an appropriate partner among the vast number of sites. In this paper, therefore, we devise a new methodology for recommending appropriate partner sites to each site. For this purpose, we perform site clustering from the perspective of visitors' similarities, and then identify a group of sites that has a number of common customers. We then analyze the potential for the practical use of the proposed methodology through its application to approximately 140 million actual site browsing histories.

• Korean Security Journal
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• no.48
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• pp.113-146
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• 2016

Criminal profiling is a effective and efficient measure for enhancing industrial security of casino business. Particularly, developing criminal profiling of deviant behaviors in casino will help security management to become more effective and efficient in practical ways. Unfortunately, however, there is lack of empirical profiling study in this regard. To fill the vacuum of literature on this topic, this study was purported to create offender profiles of different types of deviant behaviors in casino based on various theories and techniques in criminal profiling literature, such as investigative psychology, linkage analysis, and behavioral evidence analysis. To fulfill the purposes, this study collected behavioral evidence from 90 casino security officers in South Korea. Offenders' behavioral evidence was analyzed to develop offender profiles of seven different types of deviant behaviors, and then the profiles were compared with each profiles that security officers focus on to identify offenders during their work hours. Results showed that, first, there were unique profiles of each type of seven different categories of deviant behaviors in terms of offenders' ways of speaking and acting, their appearance and attitudes. In addition, this study found that there were some amount of gaps between actual offenders' profiles and profiles that security officers have in mind. Based on the results, this study provided policy implications in terms of managing casino industrial security, education and training for security officers, and future study on casino security.

• Archives of design research
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• v.12 no.3
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• pp.179-188
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• 1999

Today when an age of unlimited competition is being ushered in, we are witnessing a Domino phenomenon driving many companies into insolvency due to the control of IMF bailout program and national management crisis. Amid such an extreme vortex, our companies are struggling hared to survive the crisis. As it is, it is very difficult for domestic companies to invest their capitals in the development of new technologies as they did in the past. Particularly, as knowhow or information regarding new technologies or products are databased or computerized enough to allow for its easier sharing or transmission, the conventional competitive edges are being dismissed more and more. Under such circumstances, the industrial design may be the best strategy or means for domestic companies to surmount their management crisis. For an industrial design may help to create a higher added value with a shouter-term investment or effort than other types of research and development efforts. In order to realize such a higher added value of the industrial design with a shorter-term investment, it is required to establish an educational system which can continue to supply the quality design professionals armed with sense of creativity and practical applicability. Only when such an educational system has been established, our companies can afford to advance into the world markets with their unique designs produced by their professional designers. With such a basic conception in mind, this study was aimed at providing for the data useful to establishment of a scientific and systematic industrial design education system or the prerequisite for development of our industrial designs. To this end, the educational system of domestic and foreign college design departments were investigated and analyzed, while researcher's experience at a design department of Yuhan college (hereunder called 'Y' college) were used. Based on the results of investigation and analysis, marketing strategies for design departments are put forwards together with a new pedagogic method of bringing up professional industrial designers through reinforcement of the design department curriculum.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2008.11a
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• pp.587-590
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• 2008

Typically, General contractor in the construction industry can not plan their own of the amount of orders received, and because of the size of wide fluctuations in the amount of annual orders received for equipment or personnel to full-time employment has limits. Therefore, with a vertical division of labor between specialist trades which distributed the risk and the intention to improve the efficiency of production will be. For this reason, the production structure of the general subcontracting relationships are formed. In this way, Depending on the structure of production outsourced management of the project is the impact on the successful completion. Nevertheless, most construction companies do not achieve effective an organized cooperation until now. This study is to understand the actual conditions an organized cooperation between general contractor and specialist trades, and is look at ways to improve with find the complement. This paper is a preliminary study of the leading research based on the present condition of the cooperating companies considered to be the cause. A result of Analysis, the actual conditions in cooperation of the construction industry is staying in an external form of organizational cooperation And were not effective utilization of the organization for the cooperation a production. Specialist trades have had to register as partners for the amount of orders received, the level of practical cooperation was almost no activity to improve a production. in each step an organized cooperation in the construction industry, to improve productivity construction and to create of economic value for the cooperation of production is required.

• Archives of design research
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• v.11 no.2
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• pp.203-213
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• 1998

The forthcoming twenty-first century is at the mercy of information and culture. A quality of humanlife is under the control of a cultural level. A nation's creative culture and a cultural level represent all things about the nation; and a national image, as a whole result of culture, is enormously influential. This new era of culturalism gives us a significant responsibility for getting ready for the late industrial society by practically harmonizing rationality of modem culture with conception of traditional culture. Industrializing culture and culturalizing industry will be the most important strategy for existence in these days of borderless international competitiveness. Cultural products which is containing a nation's own culture can not only enhance the national image, but also become high value-added industry. While general products are developed for the purpose of convenient and practical use, cultural products are created with the intention of informing international society about a nation or a region. In order to confront with a global market system and a change of cultural environment, it is necessary to create a proper design with cultural inheritance for modem likes and senses, to produce the design on a commercial scale, and to strengthen its competitiveness on international markets. In order that a commodity is born, distributed throughout markets, and delivered to a final consumer, it is essential to understand complicated process such as development, distribution and marketing of products and to systematize each part. Although we should not neglect any part, a political and systemical plan or a distributional and marketing idea will be beside the point in this article. This article presents importance of traditional patterns as a Korean cultural image, and it shows the process of designing and developing products in order for traditional patterns to be utilized for products effectively. I expect that concrete activation and systematization for those works can be carried out successively.