• Title/Summary/Keyword: Corporate strategy

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중소기업의 동반성장 전략과 기업성과의 인과 관계 (The Causal Relation between Win-Win Growth Strategies of Small and Medium-Sized Businesses and Corporate Performance)

  • 반완호
    • 한국산학기술학회논문지
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    • 제19권12호
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    • pp.552-560
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    • 2018
  • 1960년대 이후 대기업은 한국 경제에서 기업 중심의 고도성장으로 지금까지 발전해 온 반면 중소기업은 대기업의 하부구조로서의 시스템으로써 한국경제를 이끌어왔다. 최근 기업 환경의 글로벌화에 따라 개별기업 간 경쟁에서 기업 네트워크 간 경쟁구조로 변화함에 따라 개별기업의 자체 역량보다는 기업 간 협력네트워크의 역량이 중요시 되고 있다. 따라서 본 연구에서는 중소기업의 협력활동을 통한 동반성장 전략 요소가 기업성과에 어떠한 영향을 미치는지 살펴보고자 하였다. 본 연구는 2018년 3월 2일부터 5월 17일까지 국내 대기업과 협력경험이 있는 중소기업 근무자를 대상으로 하였고, 총 515명의 설문지에 대한 자료가 분석에 사용되었다. 분석방법은 SPSS 22.0과 AMOS 18.0을 사용하여 탐색적 요인분석, 확인적 요인분석, 신뢰도 분석, 상관분석, 구조방정식 모형을 실시하였다. 분석결과, 먼저 기업성과의 전략적 성과에 영향을 미치는 동반성장 전략요소는 목표일치성, 생산기술지원, 품질시스템으로 나타났다. 둘째, 기업성과의 재무적 성과에 영향을 미치는 동반성장 전략요소는 목표일치성, 품질시스템, 인센티브 연계로 나타났다. 본 연구의 결과를 통해 기업에 있어서 목표일치성, 생산기술지원, 품질시스템, 인센티브 연계 등과 같은 요소는 기업성과에 직접적인 영향을 미치는 중요한 인프라 요소임을 알 수 있었다. 반면, 공동지식창출과 같은 정보나 지식과 같은 요소는 그 자체로서 부가가치가 없고, 아직까지 기업성과에 영향을 미치기 어렵다는 현실을 반영함을 시사한다.

자동차용 강판 제조업체의 전략적 기술경영 (Strategic Technology Management of Automotive Steel Sheets Makers)

  • 정경희;이상규
    • 산업공학
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    • 제16권3호
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    • pp.291-299
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    • 2003
  • The managerial environment of automobile industry has been rapidly changing, mainly with the tighter standard of legal and environmental regulations, the pressure of cost reduction from the end-user, the various functional improvements of vehicles, and the globalization management. In order to survive in this complicate circumstances, the automakers have strongly pursued the mutual collaboration with the suppliers, especially tier-1, for the optimal selection of parts/materials and the assembly manufacturing processes of the new model development. They prepare the early involvement program for the suppliers during the conceptual design stage, and implement the win-win strategy of technology development activity, in order to improve the value creation. This study considers the strategic technology management of automotive steel sheets makers on the aspects of strategy, processes, human & physical resources, and organization structure. It also suggests the corporate strategies of steel mills, in order to obtain the technology competence.

Technological Characteristics by Industry and Innovation Strategy

  • Hwang, Gyuhee;Kim, Ho-jin;Jeon, Soo-yeon
    • Asian Journal of Innovation and Policy
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    • 제6권2호
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    • pp.138-151
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    • 2017
  • This aim of the study is to show the necessity of implementing an industrial innovation strategy with consideration given to characteristics of the industrial technology. The relationship between industrial technological characteristics and innovation performance is analyzed by using an innovation survey as well as a human capital corporate panel (HCCP). The time-lag effect is also examined. Findings of the analysis show that high-tech industries have entered the post catch-up technology innovation stage in the mid-2000s, but low-tech industries still seem to stay in the catch-up stage. In terms of technology policy, the additional technology innovation support policy should focus on enhancing the innovation capability of the middle and low technology industries, since high technology industries are already developing their own innovation capability. It is necessary to strengthen capacity building through technical cooperation with technology consulting, rather than providing technical support through suppliers.

환경모드분석을 통한 영향분석기법의 연구 (A Study on the Environment Failure Mode and Effects Analysis)

  • 이종범;조재립
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2009년도 추계학술대회
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    • pp.227-229
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    • 2009
  • Recent discussions in the active growth strategy based on getting a green environment, changes in the management of companies involved in environmental management is the analysis of various risk factors and the green growth at the same time the company's growth strategy is required. Thus, the corporate position on the green growth strategy based on risk management to analyze and respond to face reality, and respond to the scene of the applied methodology is required. In this study, contact the section of Environment to assess potential business risks that the EMEA Environment Mode Effects Analysis methodology through research and development company's in, contact the section of Environment to effectively analyze risk management by addressing the degree of risk assessment as a future-oriented and objective can manage is to provide technical management model.

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기업 전략에 따른 균형성과표 성과지표 비교분석 (A Comparative Analysis of Balanced Scorecard Performance Measures Based on Business Strategy)

  • 손명호;김재구;유태우;임호순;이희석
    • Asia pacific journal of information systems
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    • 제13권1호
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    • pp.1-22
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    • 2003
  • This study describes how the weights of performance measures varies depending on business strategy types, such as defenders, prospectors, analyzers, and reactors. A Balanced Scorecard has been widely used for measuring a corporate performance to incorporate financial and non-financial measures simultaneously. Because such performance measurements are related to the compensation and promotion of employees, research of weights of performance measures would be instrumental. Our test results demonstrate that the weights of the business performance measures differ in the four perspectives-financial, customer, internal process, and learning and growth. Furthermore, there is evidence that the weights of performance measures vary depending on business strategy. Our study results can be used for enhancing the quality of performance measurement systems.

A Study on the Corporate Management Strategy of OTT Service: Focusing on Coupang Play

  • Jae Hyun, Cho;Min Jung, Kang
    • International Journal of Internet, Broadcasting and Communication
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    • 제15권1호
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    • pp.150-156
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    • 2023
  • In a recent study, the phenomena of attention being drawn to the media business, particularly over-the-top (OTT) services, was the focus. Particularly, after the Squid Game was broadcast in September 2021, the total number of Netflix users had topped 213.6 million since the company first entered the domestic market. Domestic companies have also introduced OTT services like 'Wave', 'Tving', and 'Watcha Play' to capitalize on this market trend. However, questions persist about how Korea's native OTT providers, both large and small, are being harmed by Netflix's strong financial position and massive content quantity. In order to offer realistic performance metrics, we analyze Coupang Play among domestic OTT service providers after reviewing the business model and management strategy of representative OTT service firms.

Board of Directors Attributes and Sustainability Performance in the Energy Industry

  • GARDAZI, Syeda Saba Nazir;HASSAN, Ahmad Fahmi Sheikh;JOHARI, Jalila Binti
    • The Journal of Asian Finance, Economics and Business
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    • 제7권12호
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    • pp.317-328
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    • 2020
  • The board of directors play an important role in corporate climate strategy-making and decisions but might also compromise environmental policies to minimize agency cost. This study critically investigates the relationship between the attributes of the board of directors and the degree of sustainability performance for the energy sector as discussed in the literature. Our study cumulates existing knowledge offering important characteristics for a balanced board structure to increase the board's effectiveness in adopting sustainable initiatives that could reduce the adverse impact of an energy corporation's operation on the environment. Crucial attributes of the board of directors deemed to be positively associated with the commitment to reduce carbon footprint in the environment have been identified. Based on our extensive analysis of the literature we propose a conceptual framework that measures the influence of the board of directors' attributes on corporate environmental and social sustainability performance. The proposed framework will be useful as an initial step for top management and regulators to gain a better understanding of the balanced board structure required to achieve the social and environmental sustainability performance of corporations. Further, this paper contributes to a body of knowledge about how the board of directors could play a crucial role in monitoring social and environmental threats.

정보보호 거버넌스 프레임워크 개발에 관한 연구 (A Research on the Development of Information Security Governance Framework)

  • 이성일;황경태
    • Journal of Information Technology Applications and Management
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    • 제18권2호
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    • pp.91-108
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    • 2011
  • Enormous losses of shareholders and consumers caused by the risks threatening today's business (e.g., accounting fraud and inside trading) have ignited the necessity of international regulations on corporate ethics and internal control, such as Basel II and SOX. Responding to these regulations, companies are establishing governance system, applying it consistently to the core competency of the company, and increasing the scope of the governance system. Recently occurred security related incidents require companies to take more strict accountability over information security. One of the results includes strengthening of legislation and regulations. For these reasons, introduction of information security governance is needed. Information security governance governs the general information security activities of the company (establishment of information security management system, implementation of information security solutions) in the corporate level. Recognizing that the information security is not restricted to IT domain, but is the issue of overall business, this study develops information security governance framework based on the existing frameworks and systems of IT governance. The information security governance framework proposed in the study include concept, objective, and principle schemes which will help clearly understand the concepts of the information security governance, and execution scheme which will help implement proper organization, process and tools needed for the execution of information security governance.

기업 정보시스템 사용의도 향상을 위한 개인화 연구 (Study on Personalization to Improve Usage Intention of Corporate Information System : An Empirical Analysis in Using Intranet System)

  • 이성우;장원경;김태균
    • Journal of Information Technology Applications and Management
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    • 제17권4호
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    • pp.57-82
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    • 2010
  • Many companies today use information systems to maintain competitive advantage and to give immediate responses to customer requests. Over time, however, many of these companies failed to make the most of such information systems because the users stopped utilizing the system. While many reasons offer explanations to the phenomenon, this study analyzes how usage intention of information system can be enhanced by changing the environment and usefulness of the system from the user's perspective. Active and wide-ranging researches using the Technology Acceptance Model (TAM) have been carried out on an individual's tendency to using new technology. But, many of the studies remain focused on improving user intention by enhancing the ease of use and usefulness of the system under PC applications or Enterprise applications. The personalized intranet system is not only bringing about sweeping changes to a company's information systems environment but also providing users with freedom to design their own working environment, personalization, to Corporate Information Systems (CIS). Results from empirical tests on intranet systems verify that through personalization, a more voluntary information system environment can be created and that by increasing the ease of use and usefulness of the system, users can become more favorable to accepting new technologies and ultimately result in improved usage intention. This study suggests personalization variables and model for implementing a voluntary CIS for information system developers.

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공급사슬내 협업환경과 기업의 직.간접 성과

  • 오세구
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 2010년도 춘계국제학술대회
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    • pp.235-247
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    • 2010
  • Introduction of ICE(Integrated Collaboration Environment) has a great effect on corporate performance. In particular, it is expected that information sharing and collaboration among transaction partners will be an important factor which mediates ICE and its performance. Under such a background, this research intends to identify the influence of ICE by manufacturing industry on corporate performance through role of the parameter of information sharing and collaboration. The result of this research may be summed up as follows: ICE promotes information sharing and collaboration among enterprises, it accelerates integration of supply chain network among enterprises and cooperation. In particular, ICE has a great effect on information sharing. And information sharing has a direct effect on collaboration and performance. However, when we classify corporate performance into the "performance due to introduction", which is direct performance, and the "overall performance", which is indirect performance, the result of this research is as follows: information sharing has a great effect on the performance due to introduction, but does not have a meaningful effect on indirect performance. On the other hand, collaboration does not have any effect on the performance due to introduction, but has a meaningful effect on the overall performance, which is indirect performance. It is necessary to study and analyze additional this result in future.

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