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Strategic Technology Management of Automotive Steel Sheets Makers  

Jung, Kyung-Hee (POSRI)
Lee, Sang-Kyu (POSRI)
Publication Information
IE interfaces / v.16, no.3, 2003 , pp. 291-299 More about this Journal
Abstract
The managerial environment of automobile industry has been rapidly changing, mainly with the tighter standard of legal and environmental regulations, the pressure of cost reduction from the end-user, the various functional improvements of vehicles, and the globalization management. In order to survive in this complicate circumstances, the automakers have strongly pursued the mutual collaboration with the suppliers, especially tier-1, for the optimal selection of parts/materials and the assembly manufacturing processes of the new model development. They prepare the early involvement program for the suppliers during the conceptual design stage, and implement the win-win strategy of technology development activity, in order to improve the value creation. This study considers the strategic technology management of automotive steel sheets makers on the aspects of strategy, processes, human & physical resources, and organization structure. It also suggests the corporate strategies of steel mills, in order to obtain the technology competence.
Keywords
automotive steel sheets; strategic technology management; technological competitiveness; investment strategy; R&D organization and resource; OEM; supplier;
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