• International Area Studies Review
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• v.17 no.4
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• pp.23-42
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• 2013

This paper examines the effects of corporate governance on internationalization in Korean firms. Using the data from 454 Korean manufacturing firms listed in the Korean Stock ExchanFge (KSE) from 1999-2006, we analyzed the role of corporate governance on internationalization in Korean firms, including Chaebols (Korean business groups) and family firms. In addition, we investigated the moderating effect of concentration of ownership on internationalization. The results of the analysis showed a positive association between corporate governance in Chaebols and family firms and internationalization. Interestingly, the influence of ownership concentration overpowered the ambivalent behaviors of Chaebols, leading to less internationalization. We conclude that corporate governance in Chaebols and family firms is important to internationalization strategy.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.2
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• pp.125-139
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• 2024

The corporate logo symbolizes the company's value, goals and vision as a visual symbol representing the company. It serves as a communication tool for companies by conveying different messages depending on design and color. As demands for ESG management have recently increased, companies have begun to implicitly demonstrate values such as environmental protection and corporate transparency through logos. Companies use logos as a strategy to visually emphasize the value they pursue and project the desired image as a signal. In this process, stakeholders who see the logo experience cognitive bias. Therefore, this study seeks to find out that ESG value can be indirectly communicated by the design of corporate logos, which can also affect a company's ESG evaluation. In addition, this study will examine the moderate effect that logos expect to encounter a greater bias effect as the companies actively include ESG-related issues in corporate disclosure data. This study conducted an analysis of 617 KOSPI-listed companies using ESG evaluation data from 2020 to 2022. The analysis confirmed the significant relation of the type of logo and ESG disclosure on ESG evaluation but found partially moderate effect of ESG disclosure.

• Management & Information Systems Review
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• v.39 no.1
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• pp.59-74
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• 2020

The purpose of this study was to examine how consumers think about the company's sustainability management activities and whether the company's perceived sustainability activities affect corporate trust and purchase intention. The results of the verification of the research hypothesis to be verified in this study are as follows. First, it was confirmed that corporate sustainability management is specifically classified into economic, social and environmental activities. Second, it was confirmed that corporate sustainability management activities have a positive effect on the corporate trust perceived by consumers. Specific influence relationships are as follows. Firm economic activity does not have a significant effect on corporate credibility, but social and environmental activities have a positive effect on corporate credibility. Third, it was confirmed that the company's sustainability management activities had a significant effect on consumer's purchase intention. Specific influence relationships are as follows. While economic and social activities of firms have a positive effect on consumers' purchase intentions, environmental activities have not been shown to have a significant impact. Fourth, it was confirmed that corporate trust perceived by consumers had a positive effect on purchase intention. It is judged that the results of this analysis are presented to corporate managers. In the process of establishing a company's management strategy, it is to confirm that the efforts of sustainable management activities are activities that substantially help the company's stable growth and development.

• Journal of Internet of Things and Convergence
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• v.8 no.3
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• pp.11-20
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• 2022

Corporations operate within long term strategy. The Chief Executive Officer (CEO) makes decisions and has responsibility for all executive activities which affects the corporate performance. If the CEO makes strategic choices through reasonable decision making, it could affect corporate performance and corporate's rise and fall. So the CEO's decision making is very important. As rapid change in the digital technology environment happened, through digital transition, corporations have been working on increasing corporate performance by practical and academic methods. However prior research was restricted to CEO's affect on organization, innovation or innovative activities and there is a lack of research linking CEO's characteristics to digital transition and corporate performance. As the digital age is coming, research on how CEO's characteristics affect digital transition and corporate performance is direly needed. From the case of domestic Big Data corporation RSN Co. ltd's digital transition success, understanding characteristics of CEO, digital transition and corporate performance through prior researches, and developing research model and research proposition was set. Research was performed on RSN co. ltd's case analysis, and how characteristics of CEO's matter on digital transformation and corporate performance. As a result of the proposition, when the CEO conjugates digital technology, the corporation was able to successfully complete digital transition and it also affects corporate performance. Also, this research's other point is that CEO's may have limits on thoughtful decision making. It is judged that it is necessary to try an empirical study in the future.

• Management & Information Systems Review
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• v.34 no.5
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• pp.251-276
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• 2015

This study is to review the attitude of consumers on the crisis response strategy (defensive vs. receptive) that the company implements in crisis situations. Also, the interaction between the crisis response strategy that the company implements and the crisis type of companies (corporate ability vs corporate social responsibility) was discussed. In addition, the interaction between the messages (abstract vs. concrete) of public interest associated marketing implemented prior to crisis situations and the crisis response strategy implemented after crisis situations was discussed. And these results were reviewed to see if the same result can come out after controlling the involvement on consumer's public interest associated marketing as a covariate. The main results of this study are as follows. First, regarding the crisis response strategy, in the company's crisis response strategy, the receptive attitude was more favorable for the consumer's attitude than the defensive attitude. Second, it was seen that there is a significant interaction between the crisis response strategy of companies and the crisis type of companies. Third, it was seen that the crisis response strategy of companies has a significant interaction with the message type of public interest associated marketing. Lastly, the involvement showed a significant effect as a covariate and the interaction between the crisis response strategy of companies, the crisis type of company and the message type of public interest associated marketing can be confirmed even after controlling the involvement. In the conclusion of the study, the direction on implications, limitations and future.

• Journal of Korea Game Society
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• v.5 no.3
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• pp.31-38
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• 2005

Consumer perception evaluation depending on the game genre affects many parts of the corporate management including market share, gaining new consumer, maintaining consumer and competition. If consumer perceives a company and a product as bad image, gaining new consumer would be no more available, and enormous amount of time would have to be spent to recover from that bad image. However game companies tend to simply keep spontaneous marketing strategy with the enforcing marketing. Its results will be the short-term success sacrificing the long-term marketing opportunity In order to increase sales and market share, the consumer perception evaluation as well as evaluating the game product and the corporate image is necessary. This article gives emphasis on the general game analysis and formulating strategy in the general game genre rather than a certain corporation and a product. Analyzing a particular product, company, platform and nation is necessary and will be followed subsequently.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2006.11a
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• pp.317-321
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• 2006

Construction companies do not take necessary steps for sudden change in the Construction market, In order to over come the problem, it is necessary to make Corporate Strategy through correct Market analysis. If construction companies want to secure continuance profits, they must prepare proper strategy to advance into plant market. This research performs both external and internal environment analysis, External environment analysis is for overseas construction market and advanced foreign companies, and internal environment analysis is the current status of domestic companies. The research identifies some of the Key points, growth in foreign plant market is huge, but domestic companies do not have abundant construction experience on the same field and also they lack in high value-added techniques. They are far behind the advanced companies; they don't have proper skills of Procurement, engineering and project management. This study suggests a strategy for domestic companies to take necessary step to advance into plant construction market.

• Korea Trade Review
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• v.48 no.4
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• pp.263-283
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• 2023

Companies must strengthen core competencies by concentrating resources to secure a competitive edge and operate efficient processes from a company-wide perspective. To this end, it is seeking to concentrate its capabilities and reduce costs by pooling non-essential tasks or facilities that require a lot of time and capital at a strategic level. Therefore, logistics companies should actively utilize logistics coorperate system in order to maximize the use of logistics resources according to the limitations of human resources, physical resources, and time. This study is an empirical analysis of the strategy of logistics companies and the impact of logistics coorperate on corporate performance, and a survey and analysis was conducted on domestic logistics companies. The results of the empirical analysis showed that the cost·relationship·information-oriented strategy of logistics has a positive(+) effect on the financial·operation·strategic performance indicators of companies through logistics coorperate. The results derived from this paper will be used as an important determining factor in establishing a logistics strategy and logistics coorperate to improve the performance of logistics companies and logistics service companies.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.66
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• pp.191-218
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• 2015

This research is, first of all, a theoretical study concerning 'conflict.' Only then, we could obtain ways in which we manage and resolve various problems arising from conflicts in business between Korean and Chinese companies. In doing this, we also tried to grasp cultural characteristics, or factors, in Chinese ways of carrying out negotiations that lead to conflicts with us. On the basis of these preliminary considerations, we developed practical techniques of conflict management and types of negotiation strategy. We thereby could suggest broader strategic implications for better performance in international business. Concretely, this research investigates techniques of conflict management and types of negotiation strategy. For such techniques and types, we suggest, (1) Sharing technique or reconciliatory compromising negotiation and its compromise strategy, (2) collaborative technique or cooperative negotiation and its win-win strategy, (3) competitive technique or competitive negotiation and its profit-seeking attack strategy, (4) accommodative technique or receptive negotiation and its relation-maintaining yield strategy, (5) avoidant technique or evasive negotiation and its indifference-showing avoidance strategy. This research contributes to promote understanding on negotiation culture of chinese corporate. and we provide the guideline of the conflict management and the insight for the efficiency strategy of chinese business negotiation. But, empirical data and statistical examinations should be added to our present research for the future prospective ones.

• Archives of design research
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• v.11 no.3
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• pp.209-216
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• 1998

In recent enviornment changes of retail business, the importance of image process-evaluating visual data decision-in consumers' behavior has become prominent. With these understandings this research the problems and differentiation of C.I & MD in domestic shopping mall and also how to display images efficiently according to store concept which will emphasize it's differentiation and intergration value.