Archives of design research (디자인학연구)

Korea Society of Design Science (한국디자인학회)
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A Study on strategy for C.I and VMD of Departmentstore

백화점 C.I와 VMD의 전략수립에 관한 연구

  • 권재경 (삼성물산(주) 유통광고 판촉팀 단국대, 국립대전산업대)
  • Published : 1998.11.01
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Abstract

In recent enviornment changes of retail business, the importance of image process-evaluating visual data decision-in consumers' behavior has become prominent. With these understandings this research the problems and differentiation of C.I & MD in domestic shopping mall and also how to display images efficiently according to store concept which will emphasize it's differentiation and intergration value.

Keywords