• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.356-363
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• 2014

With Sales of bundling service in telecommunications service are on the increase due to continuous technology progress and the raised demand into convergence and integration service. In this paper, we analyzed the tendencies differences between subscriber and non-subscriber of the bundling service in telecommunications service to establish marketing strategies of the bundling service. we derived the subjective norm and personal innovation as tendency variables of users in using LTE(Long Term Evolution) services, which are based on bundling sales motivation theory, theory of reasoned action, and diffusion of innovation theory. The tendency variables were compared between subscriber and non-subscriber of the bundling service through statistical T-test in empirical study. As a result, we discovered that there are differences in both subjective norm and personal innovation between subscriber and non-subscriber of the bundling service. We also discovered that the subjective norm and the personal innovation of subscriber are stronger than non-subscriber. At last, we derived two implications to increase the sales of the bundling services. First, the bundling service should designed more innovative. Second, it would be effective to apply buzz marketing strategies based on the surrounding people.

• Journal of Information Technology Services
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• v.19 no.5
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• pp.137-153
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• 2020

Most enterprises today work on digital transformation projects to cope with uncertainties caused by the rapid change and cutting-edge technology. The key point is they need to take a novel approach on new projects for high performance. In this context, there is a growing interest in utilizing agile method; however, many studies on Impact of Digital Transformation on the Results of Innovation do not deal with agile methodology. The research specifies the case of Seoul Metro, regarded as best-practice on digital transformation, based on the agile way of working. The case study is based on in-depth interview with Seoul Metro's executives and employees, and the interview is analyzed using keywords from the 12 Agile Principles. Thus, among the 12 Agile Principles, Motivation and Trust, Face-to-face Interactions, Continuous Attention to Technical excellence and good design, Self-Organizing Team contributed the most to successful digital transformation projects. In addition, based on Requirements Uncertainty and Technical Degree of Uncertainty, they carry different kinds of traits. For instance, the higher the uncertainty toward requirements and required technology is, the more technological development pace is maintained. Given the conservative nature of public corporations, it is necessary to adopt the agile way of working, such as improving employees' technological capabilities and allowing teams to be organized within themselves, in a bid to produce successful innovation outcome.

• Journal of Technology Innovation
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• v.22 no.3
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• pp.311-332
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• 2014

Recently, there have been an increasing concern for a continuous growth inside the company due to its being complacent about their present business and not taking challenges for innovation. Corporate entrepreneurship is the one that receives an attention as a breakthrough for this growth. Since it has been perceived as an effective means of promoting an innovation, Korean firms have tried to develop innovative products and businesses, reject hierarchical and rigid organizational culture, and settle more flexible and innovative culture through corporate venturing system. In this research, case studies on three Korean firms'corporate venturing system were conducted. It also investigated differences in operation and vitalization of corporate venturing system depending on the type of how it is implemented in the company by analyzing case studies with combining the type of corporate entrepreneursip's realization and the framework for its vitalization.

• Transactions on Electrical and Electronic Materials
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• v.3 no.1
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• pp.30-37
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• 2002

A focusing grating coupler (FGC) was not fabricated by the 'Continuous Path Control'writing strategy but by an electron-beam lithography system of more general exposure mode, which matches not only the address grid with the grating period but also an integer multiple of the address grid resolution (5 nm). To more simplify the fabrication, we are able to reduce a process step without large decrease of pattern quality by excluding a conducting material or layer such as metal (Al, Cr, Au), which are deposited on top or bottom of an e-beam resist to prevent charge build-up during e-beam exposure. A grating pitch period and an aperture feature size of the FGC designed and fabricated by e-beam lithography and reactive ion etching were ranged over 384.3 nm to 448.2 nm, and 0.5 $\times$ 0.5 mm$^2$area, respectively. This fabrication method presented will reduce processing time and improve the grating quality by means of a consideration of the address grid resolution, grating direction, pitch size and shapes when exposing. Here our investigations concentrate on the design and efficient fabrication results of the FGC for coupling from slab waveguide to a spot in free space.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.9
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• pp.3869-3877
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• 2011

The purpose of this study is to investigate the influence of market orientation and creativity on new product performance and to examine whether these factors on new product performance between types of technology innovation. Based on the literature reviews, this study employs five factors in two group of influencing factors, market orientation characteristics and creativity characteristics as key determinants of new product performance. The data have been collected from 136 enterprises and the respondents were person in charge of new product development of each corporation. The results of hypotheses testing through multiple regression analysis are summarized as follows. Firstly, all factors of market orientation and creativity have positive influence upon new product performance. Secondly, in terms of the relationship between market orientation and creativity and new product performance, the results showed significant differences between continuous innovation and discontinuous innovation samples. Based on the findings, implications and directions for future research are discussed.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.617-629
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• 2022

This study empirically analyzed the mediating effect of technology absorption capacity in the relationship between technological innovation of ship parts manufacturing companies on business performance. Through this, it will be possible to provide implications for improvement plans for management strategy establishment related to technology development in the future. In order to achieve the purpose of this study, R&D, marketing, production·A total of 362 people working in manufacturing and finance/accounting departments were selected as subjects for this study. As a result of this study, it was found that technological innovation and technology absorption capacity of ship parts manufacturing companies have a positive (+) effect on business performance. The conclusion based on these research results is that the potential absorption capacity and realized absorption capacity constituting technology absorption capacity are judged to be the main key factors between technological innovation and management performance, such as continuous technological capacity accumulation. From a practical point of view, the ship parts manufacturing industry needs to focus on its ability to absorb smart parts process technology.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2000.05a
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• pp.154-173
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• 2000

Since computerized numerical controller (CNC) emerged as a result of the fusion of the electronics technology and the mechanical technology, there has been continuous evolution of CNC technology in the mechatronics industry. The industry is recently developing a new control system based on the fusion of personal computer (PC) and CNC. Upgraded PC has now integrated into CNC, making various machines possible to exchange data, software and hardware, and to greatly improve man-machine interface. The fusion of PC and CNC can form a new paradigm in technological innovation of not only control system but also whole machinery industry in near the future. Korea lagged behind the developed countries in the development of open control system with the fusion of PC. Turbo-tek, Hyundai Motor and Daewoo are leading companies, but their commercial possibility seems to be low because domestic market is too small to reap a commercial benefit. Nevertheless, the development of the system is an essential step for Korea to embark on a future technological paradigm of the machinery industry. The government needs to play some role for the development, for instance, government R&D projects, institutional building and training of related technicians.

• Journal of Korea Port Economic Association
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• v.24 no.1
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• pp.85-102
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• 2008

The purpose of this study is to analyze the effects of Logistic Information System on performance by efficiency of internal operation and organizational innovation. The results of this study as follows : The characteristic variable evaluation model that extended from the performance(user's value, perceived usefulness) of Logistic Information System were verified meaningfully. In this study, the efficiency of internal operation and organizational innovation were very important factor, to analyze the effects of Logistic Information System on performance. This study expect that Logistic Information System will achieve their Logistic Information System competitiveness through continuous quality measurement and improvement to increase the performance.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.10
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• pp.57-64
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• 2021

In the last decade, the effect of digitalization was the most cited issue in economic discourse, especially since technological advances, automation, and artificial intelligence are the key to the future discussions. Unemployment is one of the most important and continuous debates, especially in times of crisis due to the COVID-19 pandemic. Therefore, this study aims to analyze the influence of leadership style in innovation organizations to deal with the crisis. In this study, a non-probability purposive sampling method was used. A total of 377 respondents were from LinkedIn social media in Indonesia, with the criteria of employees who have worked for at least 6 years. The structural equation model was analyzed with Amos 25.0. The results show that virtual, servant, and transformational leadership influence employee creativity. Moreover, employee creativity strongly influences organizational innovation; therefore, a new model was found to meet the challenges during the COVID-19 pandemic crisis, which is leadership. Therefore, these results are useful for managers to overcome challenges during the COVID-19 pandemic crisis to manage employee creativity for a better innovative organization and make science a reference for finding solutions to the global wave of unemployment in the revolution 5.0 era.

• Asia Marketing Journal
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• v.22 no.2
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• pp.59-85
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• 2020

Combining prior theories on innovation newness with information processing style (imagery vs. analytical), this study presents a theoretical framework; develops hypotheses; and makes predictions on how analytical versus imagery ads influence consumers differently depending on the newness level of products. The study shows that consumers are more likely to evaluate RNPs (radically-innovative new products) positively when they are advertised with imagery cues. Compared with analytical advertisements, imagery advertisements increased advertising effectiveness, product evaluation, and purchase intention of RNPs. These effects were demonstrated by using stimuli from two product categories consisting of washing machines and cars. In particular, in advertisement for RNPs, verbal description that induced imagery processing, such as "picture yourself using this product," was more effective in generating favorable responses, compared to verbal description that induced analytical processing, such as explanation of product attributes. This difference was present for RNPs, but not for INPs (incrementally-innovative new products). INPs are continuous innovations that are easier to understand, thus imagery ads do not provide additional advantage for consumers in understanding the innovation, compared to analytical ads. In RNPs, imagery ads can highlight new benefits that may have been neglected or undervalued by consumers, leading to greater message persuasiveness. Implications for marketing of RNPs are discussed.