• 산업융합연구
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• 제7권1호
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• pp.83-100
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• 2009

The purpose of this study was to investigate the influence of Perceived Organizational Support(POS) and on Organizational Citizenship Behavior through Organizational Commitment(OC). In order to attain the objectives of this study, a model was established and hypothesis was verified on the basis of preceding studies. In a model proposed for this study, POS was used as antecedents to OC while OCB was used as consequences for OC. The sample included 387 employees. Structural equation modeling(SEM) was used to employed the hypothesized relationships in the conceptual model. Results indicated that (a)POS has a positive impact OC; (b)affective OC has a positive impact OCB; (c)continuance OC has a negative(or zero) impact QCB. Implications are discussed and future research directions are outlined.

• 유통과학연구
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• 제12권11호
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• pp.67-76
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• 2014

Purpose - PB (Private Brand) refers to the product for which the distribution company plans the production independently, consigns the production to the manufacturer, or attaches the self-developed trademark and sells it. To reinforce competitiveness in such a market environment, diverse products development, systematic management activities, and marketing efforts to analyze and understand the consumers' behavior regarding PB products are emphasized. Therefore, this study aims to investigate the relationships among PB product attributes, consumption emotion, brand attitude, and brand loyalty in general supermarkets. First, PB product attributes were defined using the five categories of perceived price, store image, familiarity, perceived service, and perceived quality, based on preceding studies. This study examined the influence of PB product attributes on consumption. Further, this study examined the relation among consumption emotion, brand attitude, and brand loyalty. This study provides more detailed and concentrated strategic implications. Research design, data, and methodology - In this study, the research model was designed to examine the relation among PB product attributes, consumption emotion, brand attitude, and brand loyalty. For the data collection method, the questionnaire survey comprised multiple items for each component and the direct interview method was employed. To collect data, the questionnaire survey was conducted for customers who personally visited the general supermarket after verifying the PB product purchase experience. The questionnaire survey was performed for one month, May 2014. A total of 300 questionnaires were distributed and 240 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0. Results - First, PB product attributes had a significantly positive effect on consumption emotion. The PB product attributes perceived by the customer at the point of service contact are important to form the positive consumption emotion. Second, consumption emotion had a significantly positive effect on brand attitude. Third, the consumption emotion had a significantly positive effect on brand loyalty. Such consumption emotion is an important factor in causing the positive evaluation on the brand attitude perceived by the customer. Fourth, brand attitude had a significantly positive effect on brand loyalty. The consumption emotion was positively represented to invoke the relational continuance behavior. The relational continuance behavior accompanies the repetition of purchase, word of mouth, and recommendation activities, and influences trust regarding the brand, for which the customer maintains the transaction continuously. Conclusions - The PB product attributes perceived by the customer at the point of service contact are important factors to form the positive consumption emotion. Based on this result, the discount store service provider would prepare the measures that can make the customer recognize the positive value, and make more detailed efforts. Consumption emotion is an important factor to cause the positive evaluation on the brand attitude perceived by the customer. Based on this result, the general supermarket must make efforts to provide fun or convenience in the purchase process for consumers.

• 한국전자거래학회지
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• 제16권3호
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• pp.67-91
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• 2011

전화를 거듭하고 있는 IT산업의 그 중심에서 스마트폰이 활약하고 있다. 국내 시장에서도 스마트폰은 급속하게 확산되고 있지만 현재까지도 소비자들이 왜 스마트폰을 사용하는지에 대한 실증적 분석을 통한 선행 연구는 드물다. 본 연구에서는 정보시스템의 사용자 만족과 습관이론을 바탕으로 스마트 폰 사용에 대한 원인과 결과에 관해서 실증적으로 검증하였다. 본 연구는 스마트폰 사용자 278명을 대상으로 분석하였고 인지된 유용성과 사용 용이성이 스마트폰 만족에 긍정적인 영향을 주는 것으로 나타났다. 흥미로운 발견은 사용자 만족이 스마트폰 사용 습관과 탐색적 사용에 (+)정의 영향을 주지만 충분한 활용에는 영향을 주지 않는 것으로 나타났다는 것이다. 이는 습관이라는 매개 효과가 충분한 활용에 영향을 주고 있으며 자기효능감의 통제변수가 영향을 주기 때문이라고 할 수 있다. 마지막으로 스마트폰을 사용하면 할수록 사용자는 탐색적으로 새로운 스마트폰 기능에 관심을 기울이는 것으로 조사되었다.

• 한국산학기술학회논문지
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• 제19권4호
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• pp.254-264
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• 2018

본 연구의 목적은 학교급식 조리종사자의 이직의도에 미치는 직무환경 요인(six areas)과 태도 요인(조직몰입)의 영향을 확인하고, 직무환경이 요인이 이직의도에 영향을 미치는 과정에서 조직몰입의 매개역할을 확인함으로써 이직의도를 낮추기 위해 조직이 개입할 수 있는 요소를 찾기 위함이다. 연구대상은 학교급식 현장에서 근무 중인 조리사로 총 205명의 자료를 분석에 이용하였다. 측정변인 중 직무환경은 여섯 가지 요인(작업량, 통제감, 보상, 공정성, 커뮤니티, 가치)이 측정되었으며, 조직몰입은 정서적 몰입과 계속적 몰입으로 구분하여 측정하였다. 연구결과 직무환경 요인 중 직무의 가치, 작업량, 보상 및 직원 간 커뮤니티를 부정적으로 지각할수록 정서적 몰입이 낮게 나타났고, 통제감과 공정성을 부정적으로 지각할수록 계속적 몰입이 높게 나타났으며, 보상과 커뮤니티를 부정적으로 지각할수록 이직의도가 높게 나타났다. 조직몰입과 이직의도의 관계에서는 정서적 몰입만이 이직의도에 부적 영향을 미치고 있었다. 이러한 관계를 직무환경 요인이 조직몰입을 매개로 이직의도에 영향을 미치는 매개모형으로 구성하여 검증한 결과, 직무환경 요인들 중 이직의도에 직접영향을 미치는 요인은 보상과 커뮤니티뿐이었으며, 여섯 하위요인 모두 정서적 몰입의 매개를 통해 이직의도에 통계적으로 유의한 영향을 미치고 있는 것으로 나타났다. 이러한 결과는 직무환경 변인이 개인의 태도 변인을 통해 행동으로 이어지는 과정을 보여주는 것으로써, 물리적 보상이나 작업량 등 조직이 쉽게 조정하기 어려운 직무환경 요인의 영향이 존재하는 경우에도 교육이나 사회적 지지 등 다양한 개입을 통해 종업원의 정서적 몰입을 유지해 줌으로써 이직의도의 증가를 통제할 수 있음을 확인하였다는데 의미가 있다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.521-526
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• 2007

This study proposed an expanded technology acceptance model (TAM) incorporating perceived fee (PFE) and perceived enjoyment into the original TAM We examined that the extended TAM provides supplementary information about behavior intentions (BI) toward mobile data services (MDS). This study also investigated some significant differences in the relative influence of the determinants of BI toward MDS depending on experience. The extended TAM was empirically evaluated by using survey data collected from 149 inexperienced users and 393 experienced users. The findings indicated that PFE is the strongest determinant of BI toward MDS, and the antecedents leading to users' BI vary over time. The results may provide further insights into MDS practitioners and marketing managers.

• 한국병원경영학회지
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• 제15권4호
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• pp.100-124
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• 2010

This work was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about Reception Type on policy reception of public & health campaign. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided'1[(N=16): Policy Improvement Type], 2[(N=7) : Public-relation Utility Type], 3[(N=19): Financial-continuance Type], 4[(N=11) : Healthy-prevention Orientation Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about Reception Type on policy reception of public & health campaign ; to offer a developmental suggestion about it.

• 한국시스템다이내믹스연구
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• 제7권1호
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• pp.173-212
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• 2006

This paper attempts to provide a more complete acknowledging of Hallyu(Korean Wave), using systems thinking. The central concept is understanding how all the objects of Hallyu(Korean Wave) in a culture system interact with one another. What it attempts to do is understand the feedback loop of Hallyu(Korean Wave) with other country culture, and thus understand the behavior of mass culture agent it make produce. This works is for public management and policy in culture industry and leading culture itself. And alternative policies that alleviate the problem, and implements this solution at Hallyu(Korean Wave) continuance.

• 한국IT서비스학회지
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• 제8권1호
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• pp.11-27
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• 2009

Recently, IPTV attracts great attention along with the digital convergence of communication and media technologies. This study examined critical factors on the consumer's continued use of the IPTV service. Based on the expectation-confirmation theory and the innovation diffusion theory, we derived nine key factors in the research model-relative advantage, compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square method, we found that content diversity and compatibility have a significant indirect effect on the continued use of the IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

• Journal of Smart Tourism
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• 제2권3호
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• pp.5-15
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• 2022

As the utilization of technology in the tourism field becomes familiar, it greatly impacts people's tourism activities. These changes could also affect the behavior of tourists during the pandemic. To investigate consumers' adaptation to the self-service technology (SST) environment during the coronavirus disease of 2019 (COVID-19) pandemic, we adopted a model of absorptive capacity as the main framework for empirical research. To track the social effects of COVID-19, consumers' behavioral intentions for four different points in time are collected. The analysis was conducted using latent growth and structural equation modeling. We set the organizational and environmental characteristics as the first step of the model, with assimilation and trust as a middle step. Intention to use a kiosk is placed at the final step as an exploit. Findings indicate that organizational characteristics and environmental characteristics positively influenced assimilation and trust, except for environmental characteristics. Consumers' assimilation in SST encourages immediate intention to use a kiosk. Consumers' trust in kiosks positively impacts both immediate and continuance intention to use a kiosk during COVID-19.

• 산업융합연구
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• 제22권3호
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• pp.27-37
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• 2024

본 연구의 목적은 유도 참여자의 커뮤니티 특성이 가치, 태도, 행동(VAB) 및 지속참여의도에 미치는 영향을 분석하는 것이다. 연구대상 표집은 편의표본추출법(n=192)을 사용하였으며, SPSS 26.0과 AMOS 26.0을 사용하여 확인적 요인분석, 상관관계 분석, 구조방정식 모델링을 실시하였다. 본 연구의 결과는 다음과 같다. 1) 유도 참여자의 커뮤니티 속성 중 평판, 즐거움, 상호작용, 사회적 연결감은 유의한 영향을 미쳤다. 2) 가치-태도-행동(VAB)은 위계적으로 유의미한 영향을 미치는 것으로 나타났다. 3) 행동 의도는 지속 의도에 유의미한 영향을 미치는 것으로 나타났다. 이를 통해 유도 커뮤니티는 참여자의 유도참여를 높이기 위해 긍정적인 가치를 창출할 수 있는 참여자 중심의 조직문화를 구축할 필요가 있다.