Korea Journal of Hospital Management (한국병원경영학회지)

Korean Society of Hospital Management (한국병원경영학회)
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Q-methodological Study on policy reception of public & health campaign

공중건강캠페인 정책 인지도에 관한 Q방법론적 연구 -의료경영학과 대학생들을 중심으로-

  • Lee, Jei-Young (Dept. of Advertising & Public Relations, Kwandong University) ;
  • Choi, Eun-Mi (Dept. of Healthcare Management, Kwandong University)
  • 이제영 (관동대학교 경영대학 광고홍보학과) ;
  • 최은미 (관동대학교 경영대학 의료경영학과)
  • Received : 2010.09.10
  • Accepted : 2010.10.26
  • Published : 2010.12.30
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Abstract

This work was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about Reception Type on policy reception of public & health campaign. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided'1[(N=16): Policy Improvement Type], 2[(N=7) : Public-relation Utility Type], 3[(N=19): Financial-continuance Type], 4[(N=11) : Healthy-prevention Orientation Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about Reception Type on policy reception of public & health campaign ; to offer a developmental suggestion about it.

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