• 한국유기농업학회지
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• 제28권3호
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• pp.273-288
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• 2020

The purpose of this study is to estimate farmers' willingness to accept (WTA) of direct payment for increasing public benefit using the contingent valuation method. The double-bounded dichotomous choice and the open-ended question were used to measure WTAs for basic form and optional form, respectively. The results show that WTA for basic form was inversely proportional to the acreage. WTAs were KRW 1,694,001 with 2 ha or less, KRW 1,617,789 with over 2 ha~6 ha, and KRW 1,562,977 with over 6 ha. The results also indicate that WTAs for optional form are similar to payments of agricultural environmental conservation program except physical (chemical) control of pests and weed. The results of this study can provide useful information for the establishment of direct payment for increasing public benefit.

• 농촌지도와개발
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• 제16권3호
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• pp.643-668
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• 2009

The purpose of this study is to estimate the value of the sociocultural multifunctionality of rural areas in Korea. The sociocultural multifunctionality of rural areas consists of emotional comfort, green landscape, cultural heritage, and rural viability values. The value of the sociocultural multifunctionality was assessed by contingent valuation method incoporating preference uncertainty. The log-logit models indicated that households were willing to pay 14,027~26,757 won per month and the model with preference uncertainty gave the highest WTP. WTP was affected by respondent's sex, location, awareness of relation with multifunctionality and others. The total value of sociocultural multifunctionality of rural areas in Korea estimated to 2,691~5,134 billion won per year.

• 한국주거학회논문집
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• 제14권3호
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• pp.157-164
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• 2003

This study tests the effectiveness of residents' direct evaluation method about the feasibility of cost of public facilities based on their willingness to pay. The main findings are follows. First, residents do not use the public facilities(Cultural Center and Library) frequently. The main reasons are the shortage of complemental supplies, low accessibility, and poor communication to public. Second, the Contingent Valuation Method(CVM) reveals the residents' unwillingness to pay for facilities by agreeing only 46.8% on the cultural center. Third, this study concludes that the CVM is an effective method to measure willingness to pay for public facilities and also an useful tool to aid priority setting in urban planning.

• 자원ㆍ환경경제연구
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• 제12권1호
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• pp.137-155
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• 2003

Even though the double bounded contingent valuation method(DBCVM) is an efficient estimation method of the willingness to pay for a non-market good, it has long been criticized to be an inappropriate estimation method because of interdependence of subsequent two answers during a course of survey. Many experimental studies have reported that two subsequent answers are not made independently, but the second answer depends upon the first answer. There are many hypotheses contending a different pattern of dependence of the answers. In this study, the dependence of two answers are tested. But no dependence pattern has been detected.

• 산업공학
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• 제11권3호
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• pp.209-218
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• 1998

This paper is concerned with the assessment of benefits from water quality improvements. The contingent valuation method (CVM) is employed to directly measure the value of the project for the improvement of the water pollution in the Kumgang area. The perceived value of the improved water quality is investigated by using questionnaires to those concerned living near water-polluted area. The questionnaire includes such questions as the amount to willingly pay, the motivation to pay, the reasons of rejecting the payment, and some socio-economic data. The results of the survey show that (1) non-use value of the environmental goods is perceived to be more important than use-value of the environmental goods; (2) "willingness to pay" for the improved water quality varies according to the degree of educational level. income level and ages; (3) the resistance to pay for the project comes from the "polluter's pay principle".

• 자원ㆍ환경경제연구
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• 제10권3호
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• pp.387-412
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• 2001

This paper is to empirically test scope effects proposed to judge the internal consistency of contingent valuation method. The application was illustrated for the case of estimating people's WTP for improving water quality at Man Kyoung River in the Chon Buk area. The CV survey was carefully designed and implemented by carrying out recommendations from the NOAA Blue Ribbon panel. Using a split sample, we conducted the Cochran-Mantel-Haenszel test with the frequency distribution of no responses, calculated the Turnbull low bound mean for WTP, and measured the mean WTP from estimated variation functions. The test results consistently exhibited that the CV estimates of WTP were adequately responsive to the size of water quality changes being offered. The mean WTP for improving water quality suitable for swimming (5,171 and 5,212 won) was significantly larger than that for agricultural use and fishing activity (3,280 and 3,136 won).

• 신재생에너지
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• 제4권4호
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• pp.44-49
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• 2008

This study uses contingent valuation method (CVM) to elicit willingness to pay monthly for electricity or heating produced by renewable energy (RE). The experts who participated in the conference of the Korean Society for New and Renewable Energy in May of 2008 were asked to answer the questionnaires: how much would you be willing to pay monthly to receive electricity (or heating) generated by RE? We find some evidence that the respondents have higher willingness to pay for RE electricity than RE heating even if the average electric bills were lower than the heating bills. The respondent who belongs to a large family and has a good opinion of RE tends to show high willingness to pay for both RE electricity and RE heating.

• 아태비즈니스연구
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• 제9권2호
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• pp.59-74
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• 2018

It is well known that market transactions do not lead to social optima when externalities exist. Given that previous studies such as RICARDO-AEA(2014) have identified various types of external costs, we must take their magnitudes, or externalities in general, into account in order to make toll prices to achieve social optimum. Little has been done on estimation of externalities in road uses in Korea, to the best of our knowledge. We suggested to use the contingent valuation method (CVM) to estimate overall social benefits and applied it to estimation of benefits of road kill prevention as a pilot study. Our empirical model has considered heteroskedasticity explicitly and its estimation result was that individual drivers were willing to pay 147 KRW on average in addition to current toll prices for prevention of road kills. We provided general discussions of externalities in road use and various internalization measures.

• 농촌지도와개발
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• 제17권4호
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• pp.897-918
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• 2010

This paper researches conservative value evaluation of rural tourism villages with "CVM(Contingent Valuation Method)" focusing on visitor to offer the guide for preservation and management in landscape of rural tourism villages based on critical consciousness for conservation and utilization by regional development. The option value is 37,624won(36.7%), the bequest value is 34,856won(34.0%), existence value is 30,073 won(29.3%), and overall average willingness to pay of conservation value is 102,517won(100.0%) for conservative value of sesim-village in Kyung-Ju. The results show that landscape of rural tourism villages has great value historically and culturally. In conclusion, it suggested that planners and staffs of rural tourism villages recognize that it is positively necessary to be considered not only multiple landscape index but also conservation policy in process of development planning in rural tourism villages.

• 농촌계획
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• 제15권4호
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• pp.43-50
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• 2009

The Ethnic Villages which are designated as a cultural property in Korea are important factors to recognize how the living environment was and to represent uniqueness should be preserved in Korea. For these reasons, this study investigates the Ethnic Villages in Korea and evaluates the economic values of the Ethnic Villages using CVM(contingent valuation method) which has been knows as one of the practical methods in the field of environmental economics. The results of this study indicate that the economic value of the Ethnic Villages for conservation and maintenance is 27,430 won per household/month, and this can be converted into 19,398 hundred million won per one year. This results proves validity of this study compared to the maintenance cost conserving the Ethnic Village of the Cultural Heritage Administration. It can be used as a policy basis to raise finances for conserving the Ethnic Village needed additional support.