Abstract
This study tests the effectiveness of residents' direct evaluation method about the feasibility of cost of public facilities based on their willingness to pay. The main findings are follows. First, residents do not use the public facilities(Cultural Center and Library) frequently. The main reasons are the shortage of complemental supplies, low accessibility, and poor communication to public. Second, the Contingent Valuation Method(CVM) reveals the residents' unwillingness to pay for facilities by agreeing only 46.8% on the cultural center. Third, this study concludes that the CVM is an effective method to measure willingness to pay for public facilities and also an useful tool to aid priority setting in urban planning.