• Title/Summary/Keyword: Context for perception

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Impact of Image Type and Brand Familiarity on the Effectiveness of Bundling

  • Sungmi Lee
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.4
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    • pp.100-106
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    • 2023
  • Bundling has become a general promotion strategy in mobile shopping context. Previous research on bundling has mostly focused on bundle frame or price frame. Even though consumers are searching and purchasing the product in mobile channels, little research has investigated the effects of bundling in mobile shopping. The objectives of this study is to examine how different product image of bundle affects consumer's perception and purchase intention differently, and how brand familiarity moderate this influence. A sample of 140 subjects participated in a within-subjects experiment. A bundling composed of two different product image (a single product vs. bundled products) was evaluated by individuals. Brand familiarity (familiar brand vs. unfamiliar brand) were manipulated to test a set of hypotheses. We found that the effectiveness of bundling does not depend on the type of product image and brand familiarity. The findings of our study provide some implications for researchers and marketers. Although there have been studies on the effects of bundle framing on consumer behavior, we suggest new insights regarding bundling based on product image and mobile shopping context.

Design and Implementation of the Perception Mechanism for the Agent in the Virtual World (가상 세계 거주자의 지각 메커니즘 설계 및 구현)

  • Park, Jae-Woo;Jung, Geun-Jae;Park, Jong-Hee
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.1-13
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    • 2011
  • In order to create an intelligent autonomous agent in virtual world, we need a sophisticated design for perception, recognition, judgement and behavior. We develop the perception and recognition functions for such an autonomous agent. Our perception mechanism identifies lines based on differences in color, the primitive visible data, and exploits those lines to grasp shapes and regions in the scene. We develop an inferencing algorithm that can infer the original shape from a damaged or partially hidden shape using its characteristics from the ontology in order to intelligently recognize the perceived shape. Several individually recognized 2D shapes and their spatial relations form 3D shapes and those 3D shapes in turn constitute a scene. Each 3D shape occupies its respective region, and an agent analyzes the associated objects and relevant scenes to recognize things and phenomena. We also develop a mechanism by which an agent uses this recognition function to accumulate and use her knowledge on the scene in the historical context. We implement these functions presented above against an example situation to demonstrate their sophistication and realism.

A distance perception model for AVG based on a moving camera

  • Ant io Cunha;Jo Barroso;Cruz, Jos-Bulas;Jo L. Monteiro
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2003.09a
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    • pp.248-251
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    • 2003
  • This paper presents a distance perception model based around a moving camera, in the context of driving a self-guidance vehicle. Aligned images, by escape points, and acquired by a moving camera, present objects at different positions depending on its relative distance to camera. The objects that are farthest from the observer(the camera) gradually lose their alignment as the distance diminishes. With the current setup, this lack of alignment is noticeable up to a distance of 10 meters. In the paper, the results of real imagery tests are presented and discussed.

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Typology of men's perceived costs and benefits about the transition to parenthood (남성의 부모기로의 전이에 대한 보상-대가 지각의 유형)

  • 송지은
    • Journal of the Korean Home Economics Association
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    • v.32 no.4
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    • pp.73-83
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    • 1994
  • This study tries to develop the typology of relative costs-benefits perception about the transition to parenthood and explore the group differences in the socio-demographic variables, family context variables, and social support level. For these purpose data was gathered from 342 fathers who experienced the transition to parenthood within past three years. The major findings were as follow. 1. The level of men's perceived benefits about the transition to parenthood was higher than the level of costs. 2. The typology of relative costs-benefits perception about the transition to parenthood were , , and . The discriminant variables among 4 groups were marital satisfaction. birth planning educational attainment, and kinship's emotional support.

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Change Antecedents, Explicit Reactions and Consequences for Revolution and Evolution: A Case Study of Commercial Banks in Pakistan

  • SHAFIQ, Madiha;SAEED, Bilal Bin
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.119-133
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    • 2022
  • The purpose of this study is to examine how change recipients react to change (affective commitment to change) and how change leads to positive consequences (job satisfaction) in Revolution and Evolution, taking into account the change content (perceived change impact), change context (change climate), and change process (participation in the change process). The present study uses a deductive approach with an exploratory research design. Data was collected from 254 employees of the head offices of three major banks, who have gone through Revolution, and 354 employees of the head offices, three banks who have gone through Evolution in the last five years. The hypothesized model is tested and analyzed through structural equation modeling using SmartPLS. The findings revealed that, in the case of Revolution, the presence of the favorable context and process might revert the negative perception of the change and lead towards explicit positive reactions (affective commitment to change) and change consequences (job satisfaction). In the case of Evolution, the change can be more effectively implemented using favorable context and process by achieving explicit positive reactions (affective commitment to change) and change consequences (job satisfaction).

A Phenomenological Study on Performance of Cultural Welfare Services (문화복지서비스 성과에 관한 현상학적 연구 - 서비스 이용자의 인식을 중심으로 -)

  • Yu, Young Ju
    • Korean Journal of Social Welfare Studies
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    • v.44 no.3
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    • pp.271-300
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    • 2013
  • The objective of this study is to discover how the performance of service is perceived by those who receive the services. For the purpose of this study, perception on service performance is defined as "the perception of the changes in daily life as a result or in the course of using Cultural Welfare Services, i.e., the users' own perception of the tangible changes made through the community experience, the perception of others arising from interaction within the community, and the perception of future social relations or vision of the future." The study was conducted by using the qualitative research method of phenomenological approach aimed at understanding the essential aspects of interpersonal phenomena as they occur in a sociocultural context. The outcomes of the study that users' perception on performance of Cultural Welfare Services is principally "a process of enabling users who have hitherto led a life devoid of meaning and values to explore the opportunities of changing the course of life by awakening their cultural sensitivity." With regard to the essence of performance, which is a higher category, the analyses have led to the following findings: "perception of 'me' within the community", "emotional stability acquired in the course of task performance", "perception of a new 'me' through community activities", "perception of 'others' face to face with me", and "exploration of opportunities for a new life".

Perception on Functions of Rural Spaces and Agricultural Innovation -Through a Survey on Solar Panels and Automation Technology- (농업기술 발달과 농촌공간 기능에 관한 일반인의 인식 분석 - 태양광 패널과 자동화 기술에 대한 설문을 통해 -)

  • Lee, Jimin
    • Journal of Korean Society of Rural Planning
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    • v.29 no.3
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    • pp.69-78
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    • 2023
  • Rural spaces are experiencing an increasing demand for novel functionalities and adaptations driven by technological advancements in agriculture and rural areas. This study aimed to investigate the public perception of rural spaces in the context of evolving agricultural technologies, specifically focusing on photovoltaic power generation, and the ensuing competition among various functions of rural spaces. A survey was conducted with a participant sample of 330, revealing that the majority of respondents prioritize agricultural production as the primary function of farmland. Furthermore, the survey results indicated that the installation of solar panels on farmland is perceived as a complex issue that affects multiple aspects, such as the landscape, local economy, ecological environment, climate change, and income. Additionally, disparities in responses to landscape-related questions were observed based on age, perception of agricultural land functions, and opinions on technological adoption. This finding suggests that the landscape is poised to become a significant factor in future agricultural and rural transformations. The findings of this survey can provide valuable contributions to the preparation of changes catalyzed by advancements in agricultural technology. Moreover, they offer guidance on the key factors that need to be taken into account when introducing new functions to rural spaces.

Enterprise Innovation in The Distribution Sector Such as Logistics and Trade Towards Green and Sustainable Development

  • Thuy Linh NGUYEN;Thi Anh Phuong TRAN;Duc Tam LE;Thong Van PHAM
    • Journal of Distribution Science
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    • v.22 no.10
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    • pp.1-12
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    • 2024
  • Purpose: Despite significant commitments between corporations and the government on green supply chain, green logistics and sustainable production, the adoption of green and sustainable trading innovation in Vietnam continues to face many obstacles. The objective of this study is to approach the decision to adopt green and sustainable trading innovation from the perspective of the enterprise. Research Design, Methodology and Approach: A cross-sectional study with the participation of 651 employees and managers at distribution enterprises such as logistics, supply, and delivery enterprises in southern Vietnam was conducted to assess business innovation decisions through innovation awareness. Partial least squares structural equation modelling (PLS-SEM) was proposed to evaluate the structural relationships of the model. Results: The research results show that the decision to innovate an enterprise is directly positively affected by the perception of marketing innovation, process innovation and organizational innovation; in which process innovation and organizational innovation are mediators for the perception of marketing innovation. Conclusions: This study makes a significant contribution by demonstrating the impact of marketing innovation awareness on the entire process that leads to enterprise innovation decisions to fulfil customer expectations and competitive pressure in the context of the green supply chain, green logistics and sustainable production.

A Study on the Panoramic Perception for Restoring of Urban Environment and Architecture (도시환경과 건물 재생을 위한 파노라마 이미지 공간구성 방법)

  • Chun, Soo-Kyung;Nam, Kyung-Sook
    • Korean Institute of Interior Design Journal
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    • v.23 no.1
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    • pp.78-87
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    • 2014
  • The purpose of this paper is to analyze the relationship between panoramic perception and space organization for restoration of urban environment and architecture. Panorama is a collective visual catalogue composed by series of perspective images. It is a product from continuous movements of viewer by defamilarizing real image and structuring order between city and building. Through understanding the panoramic image, the viewer is able to achieve the total image of the city. For example, achieving visual perception of the city by employing the panoramic view from different historical backgrounds and cultures, Berlin developed its urban characteristic by rebuilding panoramic view as an aesthetic device. First, this paper mention theory of panorama as an aesthetic device for shaping the city from the building. Second, this paper analyze the relationships between characteristics of panorama and historical contexts for why those panoramic views are valuable by mentioning the Altes Museum, the Berlin National Gallery, Museum of Modern Literature, and Folkwang Museum of panoramic view. In conclusion, this paper argues that visual perception such as panoramic view is the valuable device for organizing the image of the city's own identity. Constructing vision of each city influences not only shaping the city but also mapping the mental views of the building. Also, historical conditions and open spaces are one of the inherent elements combined with panoramic view for establishing urban identity. In search for good place making, it is important to understand the role of the historical context and fabric plan in shaping how a resident sees - literally, sees- their city with buildings. Berlin serve as excellent counter example in how the valuable place making panoramic mental views of urbanities take shape.

An Exploratory Study on Consumers' Perception of Personal Information Provision to the Third Party (소비자의 개인정보 제3자 정보 제공 인식에 관한 탐색적 연구)

  • Koo, Hye-Gyoung;Rha, Jong-Youn
    • Journal of Digital Convergence
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    • v.12 no.8
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    • pp.187-196
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    • 2014
  • Most Consumers don't pay attention the process of giving consent for the provision of personal information. The terms of giving consent of personal information provision including 3rd party provision related contents. Although personal information leakage were related 3rd party sharing, consumers can't recognize the details. Therefore, this study focused on the perception of 3rd party provision of personal information. Consumers recognized 3rd party as who are related the service offer or not. Consumers want to know the cases of personal information sharing to the 3rd party, and if the business operators got benefit to share personal information with 3rd party, consumers want to know the facts. To understand the terms easily, the format have to be revised and to be standardized. Standardization of consent forms is very important for consumers to understand the difficult documents and the development of the business system to collect and use consumer's personal information to guarantee the right to self-determination of personal information.