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http://dx.doi.org/10.14400/JDC.2014.12.8.187

An Exploratory Study on Consumers' Perception of Personal Information Provision to the Third Party  

Koo, Hye-Gyoung (Dept. of Consumer Science, Inha University)
Rha, Jong-Youn (Dept. of Consumer Science, Seoul National University)
Publication Information
Journal of Digital Convergence / v.12, no.8, 2014 , pp. 187-196 More about this Journal
Abstract
Most Consumers don't pay attention the process of giving consent for the provision of personal information. The terms of giving consent of personal information provision including 3rd party provision related contents. Although personal information leakage were related 3rd party sharing, consumers can't recognize the details. Therefore, this study focused on the perception of 3rd party provision of personal information. Consumers recognized 3rd party as who are related the service offer or not. Consumers want to know the cases of personal information sharing to the 3rd party, and if the business operators got benefit to share personal information with 3rd party, consumers want to know the facts. To understand the terms easily, the format have to be revised and to be standardized. Standardization of consent forms is very important for consumers to understand the difficult documents and the development of the business system to collect and use consumer's personal information to guarantee the right to self-determination of personal information.
Keywords
Giving consent to the provision of personal information; Right to self-determination of personal information; Perception of 3 rd party sharing; Context for perception; Format standardization;
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