• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.266-277
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• 2013

Climate change asks the government to make changes in water management system. Although water demand is increasing according to urbanization, clean and safe water supply is limited. Therefore efficient water management is one of the key issues. Korean water management system is evaluated inefficient because it is executed by five different ministries. This study reviewed previous literature about Korean water management system, analysed present function sharing among 5 ministries, and conducted survey on improvement of water management system. Experts recognized that the most important problem of water policy is the failure of policy coordination among Ministries, and the solution of it is to make a new integral organization or to integrate related functions into one Ministry. Based on them, this study conclude that the central government functions related with water management need to be integrated on a new organization or Ministry of Environment focused on water quality improvement in the light of preservation instead of development.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.19-29
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• 2017

Purpose : To describe and understand the experience of QI (quality improvement) nurses related to the hospital QI activities in public general hospitals. Methods : Purposive sampling was conducted 10 QI nurses and who have QI work experience for more than 1 year. Data were collected through focus group interviews. Interviews were recorded, transcribed and analyzed with qualitative content analysis using Strauss and Corbin's methodology. Results : The core categories of experience with QI activities were 'the success and failure of the medical care and overall health service sector', 'the degree of activation of current QI activities', 'characteristics of public hospital QI activities', 'what is needed to activate future QI activities'. The key themes were derived as follows. 'Success of quality enhancement activities according to the characteristic of public hospitals', 'activation of public hospital QI activities through leadership and QI education', 'reorganizing the role of regional hospitals in public hospitals'. Conclusion : Physician participation is important in the success of QI activities in public hospital practice. To lead these physician participation, Sharing doctor's QI experience and providing the necessary knowledge in QI activities and helping their leadership in QI activities are needed. QI nurses at public hospitals should lead QI activities to improve national hospitals' care quality through cooperating with local hospitals.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.315-326
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• 2020

Corporate efforts to build strong brands have made consumers interested in brand love. In the field of brand love, however, there is a lack of systematic research on the multidimensionality of the concept of brand love and on the scale development to measure it. Thus, based on the methodological research design of Churchill(1979) and DeVellis(1991), this study explored properties of brand love and classified them into two levels - 'emotion' and 'relationship' - and generated corresponding measurement items. To do this, the research was conducted in a total of eight stages, including preliminary studies such as literature review, open surveys, and in-depth interviews, as well as the main study process in which the factors were analyzed step by step. As a result, the level of emotion appeared to have five subcomponents (self-esteem, warmth, interest, responsibility, pleasure) with 19 items, and the level of relationship - three subcomponents (unchanging, sharing/supporting, understanding) with 11 items, adding up to a total of 30 measurement items for brand love with reliability, convergent and discriminant validity, and nomological validity. Additionally, we intended to expand the scope of research related to brand love by presenting the result model of organic interaction between the concepts that constitute brand love and proposing '4 categories of brand love strength' based on it.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.234-243
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• 2008

The aim of this study was to provide the way of activation plans of leisure activities for older people through the current status and problems in welfare center for the elderly in Korea. Various social phenomena and issues have been found to occur in rapidly social-structure changes and urban civilization. Especially, processing an aging society for no preparation is one of the broader question of our country. Developing the scientific and civilization lengthening our span of life is given more leisure time than past. Unfortunately, older people could not independently stand for in their leisure, if society does not support for them. It means that they might feel the enough time to monotone life, depression and a sense of alienation. The following ideas would be expressed to the way of activation plans of elderly leisure. First, the elderly leisure facilities for leisure and publicity activities should be supplemented or strengthened. Second simple entertainment-oriented programs in the physical and psychology learning to adapt for them should be obtained through leisure activities for older people. Third, more senior recreation specialists or therapists should be educated for leisure activities. Fourth, the concept of leisure in older people's idea should be changed through the education. Fifth, people who work in the welfare center for the elderly should develop the leisure programs or activities for older people. Last the new culture of leisure concept should be constructed in our society between the two and three generation for sharing and participating the leisure.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.307-317
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• 2013

This study aims to investigate the research equipment establishing relationship by looking at research equipment information transfer that follows the network's structural and positional characteristics and the research institute's responsibilities to increase the possibility of research equipment usage by using the SNA(Social Network Analysis) method. Consequently, with the given structural characteristics of research institute, it can be concluded that because of its low density, it appears to be difficult to transfer research equipment information within the network. Government-funded research institutes that can effectively deliver research equipment information within the network system through comparison positional characteristics are ETRI, KITECH, KRICT, Sungkyungwan University, and Kyungbook National University. In addition, a virtualization node not only invigorates the network system but also acts as an intermediary factor to effectively deliver research equipment information. As results, there can be three conceivable alternatives to increase the possibility of research equipment usage. Those includes: 1. policy to encourage relationship building among research institutes 2. utilizing suitable institutes for effective delivery of research equipment information and lastly, 3. establishing a virtual intermediary institute for information sharing and utilization of isolated institutes' research equipments.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.212-226
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• 2013

In this paper, I tried to analyze objectively the structural relation among market directivity, study directivity, and achievement of organization which are intended to equip competitive power of social welfare organization on the social service market centrally formed by the voucher business. Data collection objectives is consist of 7 metropolitan cities social welfare organizations, performing voucher businesses of the Ministry of Health and Welfare, and data is secured from 203 institutions. Some basic technological statistics and regression analysis employing structural equation was used for analysing data. Analyzed result, the structural relation among market directivity and study directivity and organizational performance is appeared meaningfully according to the fact that goodness of fit coefficients is TLI = .86, CFI = .89, RMSEA = .02. With respect to achievement of organization, market directivity and study directivity are all confirmed as positively influenced. The results of analysis about whether market directivity and study directivity for achievement of organization is direct effect or indirect effect shows that market directivity and study directivity are all influenced both directly to organizational performance, and as parameter. By the results of this research, social welfare organizations performing voucher business are to have practical implication requiring organization learning needed collecting and sharing the relevant information and organizational response toward voucher social service market.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.48-57
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• 2013

Smartphones provide users with environment for communication and sharing information and at the same time play an important role of mobile technology and mobile art development. Smartphone technology-related researches are being accelerated especially with the advent of mobile Augmented Reality(AR) age, but the studies on user participation that is essential for AR content industry were insufficient. In that regard, the assistance from mobile art area that has already developed these characteristics is essential. Thus, this article is to classify mobile art that has not been studied a lot domestically into feature phone usage and smartphone usage and to analyze each example case with the three most used methods. The usage of feature phones which use the sound and images of mobile devices can be divided into three: installation and performing methods, single channel video art method and five senses communication method. On the other hand, the usage of smartphones that use sensors, cameras, GPS and AR can be divided into location-based AR, marker-based AR and markerless AR. Also, as a result of examining mobile AR content utilization technology by industries, combined methods are utilized; tourism and game-related industries use location-based AR, education and medicine-related industries use marker-based AR, and shopping-related industries use markerless AR. The development of AR content industry is expected to be accelerated with mobile art that makes use of combined technology method and constant communication method through active participation of users. The future development direction of mobile AR industry is predicted to have minimized HMD, integration of hologram technology and artificial intelligence and make the most of big data and social network so that we could overcome the technological limitation of AR.

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.64-71
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• 2010

When Handoff occurs at wireless network, existing AP search chooses one of various APs according to signal strength information. However, IEEE 802.11 uses Medium Access method with CSMA/CA that competes to obtain a channel by sharing medium. Therefore, network performance is heavily affected by the number of nodes and network congestion aside from signal strength. This scheme presented an additional AP selection indicator and a new handoff algorithm to realize handoff guaranteeing the network performance of mobile node in a process selecting new AP. This indicator is includes a handoff cost function reflecting the network information of mobile node, and the mobile node made handoff guaranteeing the network performance using network information possible by using this. also we classified the nodes into high-speed node and low-speed node. Then, when Handoff occurs, high-speed node was made itself choose AP by signal strength information. We also made the low-speed node choose its AP by using AP network information which is applied area. Hence, we demonstrate through simulation that gets an improvement in performance, even in the wireless network which many users concurrently access to, and it has considerable effects on aspects of resources and network management by distribution of users.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.1-10
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• 2017

Open data has received a lot of attention from around the world. The Korean government is also making efforts to open government data. However, despite the quantitative increase in public data, the lack of data is still pointed out. This paper proposes a method to improve data sharing and utilization by semantically linking public data. First, we propose a knowledge model for expressing administrative districts and their semantic relationships in Korea. An administrative district is an administrative unit that divides the territory of a nation, which is a unit of politics, according to the purpose of the state administration. The knowledge model of the administrative district defines the structure of the administrative district system and the relationship between administrative units based on the Local Autonomy Act. Second, a knowledge graph of the administrative districts is introduced. As a reference information to link public open data at a semantic level, some characteristics of a knowledge graph of administrative districts and methods for linking heterogeneous public open data and improving data quality are addressed. Finally, some use cases are addressed for interlinking between the knowledge graph of the administrative districts and public open data. In particular, national administrative organisations are interlinked with the knowledge graph, and it demonstrates how the knowledge graph can be utilised for improving data identification and data quality.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.30-46
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• 2020

New media is rapidly changing with the recent development of the technology of transmitting, producing, editing, and sharing video information. This study investigates the effects of one person media broadcasting use motivation and social viewing on consumer attitudes toward brand, brand engagement, and purchase intention. It was fond that motives such as differentiation, social interaction with other viewers, mutual interaction with BJ, information-seeking, and new fun-seeking positively affected brand attitudes. Also, the same motives except fun-seeking positively affected brand engagement. Only mutual interaction with BJ and information-seeking were found to be positively related to purchase intention. Meanwhile, para-social relationships, social presence, and subjective norm positively influenced on brand attitudes and purchase intention each. Also, para-social relationships and social presence were positively related to brand engagement. Theoretical and practical implications, and suggestions for future studies are discussed in detail.