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http://dx.doi.org/10.5392/JKCA.2013.13.06.212

Exploratory study on Structural Causal Relation of Market Orientation, Learning Orientation, and Organizational Performance in Social Welfare Organizations : Focused on Voucher Program Organizations  

Kwon, Sun-Ae (동명대학교 사회복지학과)
Kim, Gyo-Jung (동명대학교 사회복지학과)
Publication Information
The Journal of the Korea Contents Association / v.13, no.6, 2013 , pp. 212-226 More about this Journal
Abstract
In this paper, I tried to analyze objectively the structural relation among market directivity, study directivity, and achievement of organization which are intended to equip competitive power of social welfare organization on the social service market centrally formed by the voucher business. Data collection objectives is consist of 7 metropolitan cities social welfare organizations, performing voucher businesses of the Ministry of Health and Welfare, and data is secured from 203 institutions. Some basic technological statistics and regression analysis employing structural equation was used for analysing data. Analyzed result, the structural relation among market directivity and study directivity and organizational performance is appeared meaningfully according to the fact that goodness of fit coefficients is TLI = .86, CFI = .89, RMSEA = .02. With respect to achievement of organization, market directivity and study directivity are all confirmed as positively influenced. The results of analysis about whether market directivity and study directivity for achievement of organization is direct effect or indirect effect shows that market directivity and study directivity are all influenced both directly to organizational performance, and as parameter. By the results of this research, social welfare organizations performing voucher business are to have practical implication requiring organization learning needed collecting and sharing the relevant information and organizational response toward voucher social service market.
Keywords
Learning Orientation; Market Orientation; Organizational Performance; Social Welfare Organization;
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Times Cited By KSCI : 2  (Citation Analysis)
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