• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.375-389
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• 2018

A successful succession of family businesses is a very important issue that greatly affects the sustainability of the business. Among the factors affecting successful succession, the successors of the family business were identified on the entrepreneurship held by small business owners and on the management performance of the business. This study was analyzed empirically by the managers who currently run the actual business through completion of or process of succession. Successive factors were established as a place for education and succession of heirs, and entrepreneurship was divided into innovativeness, risk-taking and pro-activeness, and management performance was divided into financial and non-financial achievements. The analysis shows that the education and training of successors among succession factors have significant implications for both managerial performance and entrepreneurship, and that the success of successors has no significant impact on non-financial performance, innovativeness and pro-activeness. In addition, while the risk-taking nature of entrepreneurship was concerned with the performance of management, innovativeness and pro-activeness were not all significant. According to this study, the education and training of successors and the determination of successors in succession family businesses have a significant impact on management performance and entrepreneurship.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.226-241
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• 2014

This study was intended to find out the factors affecting the efficacy and purpose of starting new business after their retirement of middle-aged office workers. The study also analyzed the relationship among these factors, founder's innovational mind, achievement desire, risk-taking mind and family support. For the purpose, questionnaires were collected 346 middle-aged employees working in Seoul and Kyonggi-do area. The findings were as follows. First, personal achievement desire and risk-taking mind strongly affected the efficacy of starting new business. Second, innovational mind, achievement desire and risk-taking mind had a positive effect on the purpose of starting new business. Third, family support had a moderate effect between achievement desire and the efficacy of the starting new business.

• The Journal of the Korea Contents Association
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• v.15 no.3
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• pp.336-351
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• 2015

This paper aims at investigating feasibility of social enterprise approach to water poverty, especially access to safe drinking water issue. Now. over 780 millions of people have no improved access to safe drinking water, which result in various diseases and high mortality in people of developing countries. Recently there is more growing interest on BOP business, a market approach which utilize vitality, innovativeness and profit motives of private business to tackle social problem like poverty. Many BOP businesses have been conducted in the form of social enterprise. In the paper, firstly the severe problems of no improved access to clean and safe drinking water were explained. Secondly, the potential of BOP business to address these problems was explored. Thirdly, some actual cases of social enterprises which successfully run their business were introduced. Fourthly, some business models for social enterprise to want to come into water market were discussed. Finally based on these discussions, some recommendation for Korean companies and government were also suggested.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.233-241
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• 2017

Annual reports on the ease of doing business, published from the World Bank, measure the regulations of economies that enhance business activity and those that constrain it by the 10 areas of business life-cycle. It then calculates the scores and ranks in each of the areas and in aggregate. The aggregate scores are the summation of the scores in the areas. This means that all the areas have the same weight. As evaluation results can vary greatly by the areas used and their weights, it is possible that the areas emphasized by small and medium-sized enterprises(SMEs) of Korea are not appropriately reflected in the evaluation results. From the viewpoint of small and medium-sized Korean enterprises, this paper tries to compare the ease of doing business of economies via determining the weights of the 10 areas. Through an AHP-based survey on Korean professors of a business school and SME CEOs, the weights are determined and then applied to the calculation of the aggregate scores and the ranks of the economies. While the changes in the top and bottom ranks are relatively small, some cases of big changes are found in the middle ranks.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.80-92
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• 2012

News plays a similar role with myths in modern society. Myths provide the framework from which people understand and experience the world, and news media plays an important role in constructing these myths. In this context, this study examined how female and male business leaders have been represented in newspaper photographs through quantitative and qualitative textual analyses. Photographs of female business leaders which appeared in news interviews and profile news stories from 1990 to 2011 were analyzed, and photographs of male leaders corresponding to the total number of female photographs were also investigated. As a result, gender perspectives were found. While male business leaders were portrayed as active and serious figures in connection with their professional work places, mostly in bust shots, female business leaders were represented as passive objects artificially posed for the news in a context separated from their business, and often in full length shots.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.300-310
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• 2011

The purpose of this study was to examine the relationship between internal marketing, organizational commitment and business performance. Therefore this study is helped to build the strategies that is more efficient internal marketing and organizational commitment for the hospital business. A cross-sectional design was used, with a convenience sample of 284 registered nurses from two university hospitals, two general hospitals and two maternal-child hospital in one region. Collected data were analyzed by descriptive statistics, Pearson's correlation coefficient and multiple regression through the SPSS WIN program. The predicting factors for communication and organizational commitment had the explanation power of 41.5% in business performance by the individual. The hospital size, compensation and segmentation system comprise about 53.2% of business performance by the organizations. So, nursing leaders should be interest in the strategies for good business performance. It is possible that they implement the policies to suitable internal marketing strategies and the program to improve organizational commitment for nurses.

• The Journal of the Korea Contents Association
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• v.2 no.4
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• pp.51-58
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• 2002

A electronic business user is increased rapidly, and load of a electronic business system and network traffic are increased rapidly. Also, the data which included an audio and video is increasing in a electronic business system gradually, and According to this an Internet service businessman is paying for an enormous cost for management of a system and a maintenance of a line. It is brought a delay of a response speed about a service wish of a Web customer this system load and network traffic raise. Also, this decreases customer satisfaction and becomes an important factor to decrease competitive power of an e-business enterprise. In this study, we proposed the electronic business system that improved answer delay time about a Web customer in an e-business system based on the .net which was a the latest version of Microsoft company, and analyzed performance of a proposal system through an experiment. In the experiment result, the system that proposed it can have response time to have been improved and fast adaptability about various requests of a Web customer. Also, in a proposed system, a decrease gets a delay of a response speed to occur because of the multiple user done.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.19-30
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• 2016

This study analyzed relative importance among business model factors for improving business performance of Knowledge Service Enterprises using the Business Model methodology. It also compares and analyzes the relative importance of manufacturing enterprises by using the previous research conclusion. This study finds Product & Service factor(0.361) is the most important among Marketing(0.251), Financial aspects(0.234), and Infrastructure(0.154) are follows. For the sub factors, Value Proposition(0.254) is the most importance factors and Revenue Streams(0.154), and Key Activities(0.107), and Key Resources(0.100), and Channels(0.086) are follows. Also, The Marketing has higher relative importance for Manufacturing enterprises, whereas the Product&Service has higher relative importance for Knowledge Service Enterprises. It proves that there is a difference in the relative importance between Manufacturing Enterprises and Knowledge Service Enterprises. This study concludes the importance of business model factor is different for each respective industry. Therefore, it suggests to consider different industrial aspects when build the business model for each industry.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.296-305
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• 2008

This paper aims to examine the location factors affecting small service business performance, especially hair-style service business sales which are assumed to be dependent on outskirts' residents. In contrast to the prior research, this study measures sales amount as business success factors rather than business man's satisfaction level or customers' royalty. The empirical results show that hair-style service business can be determined by visibility and access level of its shop. In addition, its sales can be influenced by hairstyling chair, but its sales per a designer can impacted by hairstyling chair. This study also presents additional examinations about several independent factors which can have influence on hair-style business performance and several location traits that can have an significant influence on its sales volume.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.414-423
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• 2008

The purpose of this article is identify the difference of selection attributes on super-deluxe hotel and economy hotel, which business travellers consider important and understand satisfaction with the results of it so as to seek the way for economy hotel to take superior competition differentiated from the super-deluxe hotel and towards world wide competitive level. And also it is to offer necessary basic concept for new investors or experienced investors who construct economy hotel. The results indicated that this article has an implication to offer basic data for the understand of a model of economy hotel and market segmentation for business travellers who want to the service of super-deluxe hotel level but prefer economy hotel which costs relatively inexpensive.