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http://dx.doi.org/10.5392/JKCA.2015.15.03.336

A Study on Bottom of Pyramid(BOP) Business Approach to Reduce Water Poverty  

Kang, Woo-Kyu (한국수자원공사)
Kim, Eun-Ju (한국수자원공사)
Han, In-Soo (충남대학교 경영학과)
Publication Information
The Journal of the Korea Contents Association / v.15, no.3, 2015 , pp. 336-351 More about this Journal
Abstract
This paper aims at investigating feasibility of social enterprise approach to water poverty, especially access to safe drinking water issue. Now. over 780 millions of people have no improved access to safe drinking water, which result in various diseases and high mortality in people of developing countries. Recently there is more growing interest on BOP business, a market approach which utilize vitality, innovativeness and profit motives of private business to tackle social problem like poverty. Many BOP businesses have been conducted in the form of social enterprise. In the paper, firstly the severe problems of no improved access to clean and safe drinking water were explained. Secondly, the potential of BOP business to address these problems was explored. Thirdly, some actual cases of social enterprises which successfully run their business were introduced. Fourthly, some business models for social enterprise to want to come into water market were discussed. Finally based on these discussions, some recommendation for Korean companies and government were also suggested.
Keywords
Social Enterprise; Water Poverty; Safe Drinking Water; BOP Business;
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