• International Journal of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.206-212
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• 2020

The purpose of this study is to analyze the structural relationship among information attitude, brand attitude, usage satisfaction, brand image and brand loyalty of YouTube sports Contents. The survey subjects to achieve the purpose of this study were selected the 490 YouTube sports contents Viewer in the metropolitan area. Data processing was done with SPSS 23 for frequency analysis, Cronbach's α analysis. Also, AMOS 21 was used for confirmatory factor analysis and structural equation model analysis. The results of the analysis are as follows: First, it is more effective to increase the attitude toward the brand itself rather than information attitude to use satisfaction Second, both information attitude and brand attitude were found to have a positive effect on enhancing brand image. In relation to attitude and image, it was possible to achieve research accumulation for YouTube users. Third, it was found that both the use satisfaction and the brand image presented in the previous study had a positive effect on brand loyalty.

• Journal of Korean Society of Rural Planning
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• v.16 no.3
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• pp.173-184
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• 2010

The objectives of this study are to quantitatively analyze problems and improvement directions of the comprehensive rural village development projects through DEMATEL and contents analysis. Contents analysis was conducted for 15 existing researches and 28 problems were deducted at the stage of the comprehensive rural village development projects. The Decision Making Trial and Evaluation Laboratory(DEMATEL), a mathematical computation method, was utilized as an objective method to handle the inner dependences within a set of problems. The results of this research are summarized as follows. First, insufficient education and publicity of project was the most considerable cause problem. Second, lack of participation, will, and ability of residents was the most considerable effect problem. Finally, several improvements of the comprehensive rural village development projects were deducted by cause and effect relationship of problems.

• The Journal of the Korea Contents Association
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• v.11 no.4
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• pp.338-346
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• 2011

The purpose of this article is improving the PR System of the Disaster Management. For achieving the purpose, this article deals with Monthly Publication of the Disaster Analysis & Prospect pressed by the NEMA and DHS TODAY pressed by the DHS and use to contents analysis as methodology. This study selects sorts, management steps, and learning of disaster which are useful in analyzing contents by the krkwic program. This study suggests how to improve PR System of disaster management focusing on contents of the PR media.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.577-583
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• 2009

The purpose of this article is improving the PR System of the Disaster Management. For achieving the purpose, this article deals with Monthly Publication of the Disaster Analysis & Prospect pressed by the NEMA and DHS TODAY pressed by the DHS and use to contents analysis as methodology. This study selects sorts, management steps, and learning of disaster which are useful in analyzing contents by the KrKwic program. This study suggests how to improve PR System of disaster management focusing on contents of the PR media.

• Fashion & Textile Research Journal
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• v.25 no.1
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• pp.104-112
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• 2023

This study attempted to investigate the characteristics of beauty influencers' social media contents and examine their influence on color cosmetics purchase intention. For this, female millennials who have shown an interest or subscribed beauty contents on social media platforms as followers were selected by convenience sampling. In terms of a research method, a self-administered questionnaire was performed from September 19 to 30, 2022. Among a total of 220 questionnaires distributed, 200 copies excluding poorly answered ones were used for final analysis. The collected data were analyzed by frequency analysis, descriptive statistics, factor analysis, reliability analysis, correlation analysis and multiple regression analysis, using SPSS 24.0, and the results found the followings: First, concerning characteristics of beauty influencers' beauty contents, five factors were derived: reliability, professionalism, social attractiveness, attractive appearance, sympathy In purchase intention, on the contrary, two factors were obtained: base makeup, point makeup. Second, regarding the effects of characteristics of beauty contents on color cosmetics purchase intention, 'professionalism (β = -.170 p = .015)' and 'physical attractiveness (β = -.148, p = .037)' revealed a negative influence with statistical significance. Through the result, by demonstrating the effect on the intention to purchase color cosmetics based on the beauty contents feature of the beauty influencer, it is considered that the purchasing power of the color cosmetics industry will continue to increase and help to suggest more effective color cosmetics promotion ways and indicators which companies can utilize.

• Journal of the Korean Home Economics Association
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• v.48 no.9
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• pp.125-136
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• 2010

The purpose of this study is the systematization of the contents analysis to develop school dietary education based on the government-published textbooks for elementary school students. The components of the content are divided into several categories that include a general perspective of the pages, illustrations, table of contents, introductory remarks, summary evaluation, and etc. This study carried out as basic fundamental research to propose a theoretical framework for the elementary school dietary education. We examined and analyzed the nature and characteristics, the educational goals, and the structural framework of the contents of the textbooks. We have developed a systematic structure with 4 large content elements for dietary education as foods & cooking, nutrition & health, dietary environment & consumption, and food culture & industry. This analysis will definitely play an important role in establishing a standard framework and the curriculum contents for school dietary education in elementary school.

• Journal of Agricultural Extension & Community Development
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• v.16 no.4
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• pp.869-912
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• 2009

The objective of this study is to promote alternative plans on the prejudiced and distorted contents in school textbooks in the aspect of multi-functionality of agriculture and rural community. This was done through analysis of contents in 47 kinds of textbooks in science (8 of elementary school, 27 of middle school and 12 of high school). This will lead to promote understanding about the multi-functionality and form the proper value system related to agriculture and rural community for children and juveniles using textbooks. A content analysis was employed to examine to what extent the contents on agriculture and rural community were reflected in the textbooks for elementary school, middle school and high school. The content analysis was done in three categories, including presentation form, application method and function view. The followings are results of contents analysis in textbooks. The most frequently used presentation forms related to agriculture and rural community was figures and tables. In analysis of application methods, this research found that the contents related to agriculture and rural community were used to explain scientific facts and phenomena. In the function view, maintenance of local societies was most frequent among the various multi-functionalities in elementary and middle school, and food security in high school. Based on the results of content analysis, findings and recommendations in textbooks for elementary, middle and high school have been drawn, and several examples for contents development to be included in the textbooks were listed.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.145-151
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• 2011

This study assumed the competitive structure based on genre classification for Korean online game contents market, and carried out the analysis on the degree and characteristics of the competition that appear differently in each sub market classified according to the genre. First, to analyze the market power of the rank 1 and 2 game contents in each genre, using the play time share ratio and standard deviation statistics values in the genre, ANOVA analysis and Cluster analysis were carried out for each genre. According to ANOVA analysis result, in the rank 1 game share ratio in each genre, there was a relationship of 'FPS/Racing > RST/Sports > Poker > Go-stop > RPG > Arcade > Board', and in the play time total share ratio of rank 1 and 2 games, the relationship of 'RTS > FPS/Racing > Sports > RPG > Go-stop > Poker > Arcade > Board' was verified. And in Cluster analysis, the groups of the genres with the degree of market power tendency and the variability at similar level were classified and stated.

• Korean journal of food and cookery science
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• v.30 no.5
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• pp.564-572
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• 2014

This study was conducted to analyze the contents in the dietary fiber and amino acid compositions of 23 vegetables and 6 fruits and to identify the current contents. We generated data on the contents of total, insoluble and soluble dietary fiber (TDF, IDF and SDF), respectively. The TDF and IDF contents were lowest (0.56 g/100 g and 0.44 g/100 g) in wild garlic and highest (5.87 g/100 g and 5.66 g/100 g) in perilla leaves. A total of 18 kinds of amino acids were found in most samples. Essential and non-essential amino acid contents ranged from 53.16-2107.54 mg/100 g and 191.66-2892.28 mg/100 g, respectively. The highest essential and non-essential amino acid content was hot pepper leaves followed by perilla leaves and aralia. They had higher contents of both TDF and amino acids. The results of the study can serve as a fundamental source of information in DF and amino acids for diet planning.

• Korean Journal of Soil Science and Fertilizer
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• v.51 no.1
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• pp.61-70
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• 2018

This study was carried out to review and compare crop cultivations upon chemical properties of paddy soil and qualitative characteristics of rice in Sejong-city from a point of view of farming extension to rice farmers and to utilize the result of the study as a basic guideline for precise agricultural practice. The pH in soils of Sejong was about 6.1-6.6 and had no difference with an average pH of paddy soils in Chung-Nam with pH 6.1. However, the average of organic matter, calcium (Ca) and available silicate in Sejong was lower than the average of them in Chung-Nam. The yields of rice were higher in 2010 than in 2011 and 2012, and the protein contents of rice were the highest in 2011 while the lowest water contents of rice in 2011. The protein contents upon regions were the highest in 2011 with 6.1%, and the amylose contents were the highest in Yeondong-myun, Jeoneu-myun, and Yeonseo-myun in 2010 while Kumnam-myun and Jeondong-myun were the highest in 2012. With the increase of precipitation, the protein content level in rice was increased while the amylose content level tended to decrease. Correlations between the chemical properties of paddy soil and the quality of rice and between level of organic matter in soil and amylose contents were negative (r = -0.507), and the correlation between the moisture contents and amylose contents (r = 0.419) and between the water contents and whiteness (r = 0.485) were positive. Because the quantity and quality of rice yield is determined by the soil characteristics, the consultation to farmers for the proactive soil analysis and for the maintenance of stable level of pH, organic matter and available silicate based on historical results of analysis is highly recommended. Also, the analysis on the effect of the weather and the soil characteristics affecting the quality and quantity of rice would be another good way.