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http://dx.doi.org/10.5392/JKCA.2011.11.12.145

Analysis of Genre-specific Competition Patterns in Korean Online Game Market using Market Dominance Assessment of Major Game Contents  

Ryu, Sung-Il (KT 경제경영연구소)
Park, Sun-Ju (연세대학교 경영대학)
Publication Information
The Journal of the Korea Contents Association / v.11, no.12, 2011 , pp. 145-151 More about this Journal
Abstract
This study assumed the competitive structure based on genre classification for Korean online game contents market, and carried out the analysis on the degree and characteristics of the competition that appear differently in each sub market classified according to the genre. First, to analyze the market power of the rank 1 and 2 game contents in each genre, using the play time share ratio and standard deviation statistics values in the genre, ANOVA analysis and Cluster analysis were carried out for each genre. According to ANOVA analysis result, in the rank 1 game share ratio in each genre, there was a relationship of 'FPS/Racing > RST/Sports > Poker > Go-stop > RPG > Arcade > Board', and in the play time total share ratio of rank 1 and 2 games, the relationship of 'RTS > FPS/Racing > Sports > RPG > Go-stop > Poker > Arcade > Board' was verified. And in Cluster analysis, the groups of the genres with the degree of market power tendency and the variability at similar level were classified and stated.
Keywords
Game Contents; Game Industry; ANOVA Analysis; Cluster Analysis;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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