• Title/Summary/Keyword: Content Analysis Approach

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Visit Push Motivation for a Trading Area and Flow, Satisfaction, and Revisit Intention (상권방문 추진동기와 몰입, 만족, 재방문 의도)

  • Lee, Soo-Duck;Lee, Yong-Ki
    • Journal of Distribution Science
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    • v.16 no.9
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    • pp.65-77
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    • 2018
  • Purpose - A trading area is very closely related to consumer life. A trading area is a cultural and social space that consumes culture and promotes human relationships as well as an economic space where consumers live their daily lives. In this context, a trading area research should be conducted objectively and empirically because it deals with the activities of consumer's life. The purpose of this study is to identify the intrinsic psychological motivation(push motivation) caused when consumers visit a trading area and to demonstrate how the push motivation for a trading area influence on consumer's flow, satisfaction, revisit intention. Research design, data, and methodology - In order to develop research hypotheses for this study, the development procedures for push motivation scale are as follows; (1) generating initial pool of items based on previous studies, (2) expert judgement to evaluate content and face validity, and (3) assessing convergent and discriminant validity using confirmatory factor analysis. In order to achieve these purposes, online surveys were conducted on frequent or familiar visitors to the trading areas around the Gangnam, Kunkuk University and Hongik University Station. Among the 1,343 questionnaires collected, 1,157 cases were analyzed by using SPSS 22.0 and SmartPLS 3.0 statistical package program, except for 186 responses in which responses were judged to be unfaithful. Results - The push motivation was classified into five sub-dimensions of excitement/stimulus, rest/relaxation, exit/refreshing, knowledge/learning and human relationship promotion as multidimensional and complex factors composed of individual and social-related dimensions. The excitement/stimulus and human relationship promotion of push motivation have positive effects on satisfaction. However, all dimensions of the push motivation have positive effects on flow. And flow has a positive effect on satisfaction and revisit intention. Meanwhile, the mediation test using boostrapping shows that flow plays a full mediating role in the relationship between rest/relaxation, exit/refreshing, knowledge/learning and satisfaction, but a partial mediating rol e between excitement/stimulus, human relationship promotion and satisfaction. Finally, satisfaction plays a partial mediating role between flow and revisit intention. Conclusions - This study shows that the push motivation is multidimensional and compositive depending on the situation of a consumer. In addition, it is found that the human relationship promotion(a social-related motivation) has a much more important effect on flow and satisfaction than other push motivations of individual dimensions. It also shows that satisfaction increases when consumers are being flowed at their visit and degree of revisit intention also grows as satisfaction increases. As implications of this study, a marketer should try to understand consumer's visit motivation at first and then develop factors that increase their flow, satisfaction, revisit intention. It also requires a marketer to approach subjects on a trading area more objectively and empirically based on the psychology and behavior of consumers, in order to establish a proper and efficient strategy on development of a trading area.

A Study of e-Textbook Format Standardization Scheme for Smart Education Circumstance (스마트 교육환경을 위한 e-교과서 포맷 표준화 방안 연구)

  • Sohn, Won-Sung;Lim, Soon-Bum;Kim, Jae-Kyung
    • Journal of The Korean Association of Information Education
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    • v.16 no.3
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    • pp.327-336
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    • 2012
  • The Korea government has recently announced "A Master Plan for Smart Education", including application of digital textbooks and composition of education system using cloud computing. Our education system in future circumstance, over the conventional e-learning methods, needs the smart education solutions which enable students to study and communicate on various types of devices. The ongoing government project related with the digital textbook has been performed as mid- and long-term goals, whereas PDF-based e-textbook project, similar to e-book model and, has been already completed for the short-term goal. For the purpose of improved future smart education circumstance, however, a specific strategy is required in the following areas: flexibility of format conversion and independency of original text sources among the multiple device platforms. Therefore, in this paper, we propose a standardization scheme for e-textbook format based on e-book structure. To do this, we survey trends in e-book technologies, and research on standardization of e-book format for digitalization of textbooks, based on the analysis of existing textbooks. Moreover, we produce an example e-book content using our proposed standard method. As a result, our approach can be applied to the future smart education circumstance, and we may say that it will be efficiently applicable to the long-term digital textbook project.

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Contents Construction of Learning a Region through the Analysis of Local Textbook, Social Studies Inquiry : Life in Seoul (지역화 교과서 분석을 통한 지역 학습 내용 구성 방안 -"사회과 탐구: 서울의 생활"을 중심으로-)

  • Yoon, Ok-Kyong
    • Journal of the Korean association of regional geographers
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    • v.13 no.2
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    • pp.220-233
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    • 2007
  • In the context of region reconceptualized as a learning framework, using the Seoul region as an example, this paper focused on the debate and the condition of regional social studies curriculum in elementary schools, It means that regionalization of curriculum is the decentralization of power to develop and manage curriculum In that case, region is understood to he a resource used to connect the subject matter to children's experience, Furthermore, region is interpreted as Heimat, community and world around, Heimat is intended to be understood, loved and belonged to, Community is the resource for learning and the space of communication, participation and action, World around is the typical example to be searched, compared and explained by the concept and theory. On the base of the regionalization debate and the classification of learning a region, I analysed the local textbook, Social Studies Inquiry: Life in Seoul and suggested the framework of learning a region. In this paper, I tried to pick out the spatial demension of Seoul. It is classified into the space of experience, participation and inquiry, In conclusion, the region-specific materials and approach laying stress on the issue and topic in the geographical context of the region will determine that a proper regionalization occurs through not only methods hut also content.

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Bacillus ginsengihumi sp. nov., a Novel Species Isolated from Soil of a Ginseng Field in Pocheon Province, South Korea

  • Ten Leonid N.;Im Wan-Taek;Baek Sang-Hoon;Lee, Jung-Sook;Oh, Hee-Mock;Lee, Sung-Taik
    • Journal of Microbiology and Biotechnology
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    • v.16 no.10
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    • pp.1554-1560
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    • 2006
  • A Gram-positive, aerobic or facultative anaerobic, non motile, endospore-forming bacterial strain, designated Gsoil $114^T$, was isolated from a soil sample of a ginseng field in Pocheon Province (South Korea), and was characterized taxonomically by using a polyphasic approach. It grew well on nutrient agar medium and utilized a limited number of organic substrates as sole carbon sources, including D-xylose and some other carbohydrates, but did not utilize L-amino acids and organic acids. The isolate was positive for oxidase test but negative for catalase, and negative for degradation of macromolecules such as starch, cellulose, xylan, casein, chitin, and DNA. The G+C content of the genomic DNA was 41.8 mol%. The predominant isoprenoid quinone was menaquinone 7 (MK-7). The major fatty acids were $anteiso-C_{15:0}$ (32.1%), $iso-C_{15:0}$ (30.5%), and $anteiso-C_{17:0}$ (30.2%). Comparative 16S rRNA gene sequence analysis showed that strain Gsoil $114^T$ fell within the radiation of the cluster comprising Bacillus species and joined Bacillus shackletonii LMG $18435^T$ with a bootstrap value of 95%. The highest 16S rRNA gene sequence similarities were found with Bacillus shackletonii LMG $18435^T$ (97.6%), Bacillus acidicola DSM $14745^T$ (96.9%), Bacillus sporothermodurans DSM $10599^T$ (96.5%), and Bacillus oleronius DSM $9356^T$ (96.5%). The phylogenetic distance from any other validly described species within the genus Bacillus was less than 96%. DNA-DNA hybridization experiments showed that the DNA-similarities between strain Gsoil $114^T$ and closest phylogenetic neighbors were less than 39%. On the basis of its phenotypic properties and phylogenetic distinctiveness, strain Gsoil $114^T$ (=KCTC $13944^T$=DSMZ $18134^T$) was classified in the genus Bacillus as the type strain of a novel species, for which the name Bacillus ginsengihumi sp. nov. is proposed.

An Analysis on Writing Background and Contents of Hyesim's 「Gujamubulseonghwa Ganbyeongron(狗子無佛性話揀病論)」 - focusing on Ganhwa Sibjongbyeong(看話十種病) - (혜심(慧諶)의 『구자무불성화간병론(狗子無佛性話揀病論)』 찬술 배경과 내용 분석 - 간화십종병(看話十種病)을 중심으로 -)

  • Youm, Jung-Seop
    • Journal of Korean Philosophical Society
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    • v.148
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    • pp.183-211
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    • 2018
  • Hyesim(慧諶) was an important figure that established a firm position of Suseonsa(修禪社), which was Jinul's Gyeolsadojang(結社道場), under the sponsorship of Choi Yi(崔怡)'s military regime. This paper reviews the background of "Ganbyeongron(揀病論)", in which Hyesim's Zen ideology is condensed, and its core content Sibjongbyeong(10 kinds of disease). With this, we can newly recognize following 5 facts: First, Sibjongbyeong occupied the most important position in Hyesim. It can be confirmed by the fact that Sibjongbyeong commonly occurred in the procedure that Hyesim was trusted by Jinul, in the "Ganhwagyeoleuiron(看話決疑論)" a Jinul's posthumous work published by Hyesim, and in "Ganbyeongron". Second, the publication of "Ganbyeongron" was not only for the systematic development of Ganhwa Gyeongjeol(看話 徑截) which Jinul had suggested but also for the consolidation of Hyesim's position in Suseonsa. Third, Hyesim wanted to establish the Ganhwa Gyeongjeol which Jinul had proposed through "Ganbyeongron". Fourth, the result of "Ganbyeongron" was to generalize the enlightenment suggested by Jonggo and Jinul in the practical aspect. Fifth, the generalization of enlightenment was not independent from the demands of the time that Choi Yi's military regime had asked. With this research approach, we can establish a clearer understanding about the "Ganbyeongron", Sibjongbyeong, and the Zen Buddhist aspects of early Suseonsa Era.

A Comparison Analysis on the Facility Standards and Campus Sizes of the National Universities in Korea and Japan (한·일 국립대학 시설 기준 및 캠퍼스 면적 비교·분석)

  • Choi, Hyeong Ju
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.18 no.3
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    • pp.1-15
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    • 2019
  • This study analyzes universities in Japan, which haves many similarities with those in Korea in certain aspects of the educational system and a common problem of reduced university admission resources, Korea's national university facility standards, policy related to nation-level university facility, and practical campus case. Through this, the study aims to examine the difference in the national approach and basic philosophy about university facilities in Korea and Japan, and also identify the major planning factors and improvement directions when establishing plans for university campuses in the future. The results of this study are as follows. First, Korea tends to promote policies related to university facilities by individual projects centered on a major pending problem or issue, while Japan has been shown to promote national university facility policies under a comprehensive mid-to-long-term plan by establishing a maintenance plan aimed at national university facilities every five years. Second, In the case of the university facility areas, the average university facility area of the examined universities in Japan is about 5.6% larger than the average university facility area in Korea. Additionally, the university facility area per student in Japan is about 13% wider than that of Korea. The total floor area of university facilities in Japan is also about 20.7% larger than that of Korea, and the university facility area per student in Japan is about 56.7% wider than that of Korea as well. Among support facilities, the total floor area of dormitories in Korea was 2.5 times wider than that of Japan, however, the acceptance rate of dormitory in Korea was 5.6% higher than Japan. Third, the university facility criteria items and systems of two countries are similar. but there are slight differences in the content such as the method of calculating student capacity, division classification, and the method of calculating the number of teachers.

Barriers to Social Security Accessibility of Elderly North Korean Refugees (고령 북한이탈주민 사회보장제도 활용의 제약요인 및 접근성 제고 방향)

  • Ko, Hyejin;Min, Kichae;Park, Jungsun;Han, Kyounghoon;Kim, Yeseul
    • 한국사회정책
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    • v.25 no.1
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    • pp.161-194
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    • 2018
  • The purpose of this study is to investigate the factors that interrupt the use of social security of elderly North Korean refugees. As a result of qualitative content analysis using interview data, it is found that the elderly North Korean defectors have a lower access to the social security system. The main reason for hindering the use of social security system is low awareness due to limited information channels, psychological distance to South Korean society and residents. Moreover, this psychological distance is a factor that reduces the geographical accessibility of elderly North Korean defectors by preferring to use services in specific institutions for North Korean, while South Korean elderly people can use the service elsewhere. In addition, there are many cases in which the elderly in North Korean defectors do not receive sufficient social security due to low income. On the other hand, social security systems with high accessibility of older North Korean refugees are characterized by the fact that they are provided by experts who have formed sufficient rapport with North Korean refugees. Therefore, it seems possible to improve the accessibility of elderly defectors' friendly system by professional workers with cultural competence. In addition, a multidimensional approach is needed to fully cope with the complex desires of elderly North Korean defectors and a mechanism should be set up to reflect their opinion in system operation.

A Study on the Effect of Coworkers Social Support on Service Employee's Self-Efficacy and Job Performance. (동료지지가 서비스직원의 자기 효능과 직무성과에 미치는 영향)

  • Yang, Sung-Youn
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.1
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    • pp.304-312
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    • 2019
  • Service companies are making constant efforts to gain positive business performance such as customer satisfaction, quality improvement, and valuable management. Compared to other industries, service companies are highly dependent on workers for responding to customers and satisfying various customer needs in terms of business content and type. Thus, the attitude, given, environment, and capacity of the workers who supply service and serve customers are important factors that directly and indirectly influence customer satisfaction and performance. To enhance the performance of organizations and gain competitive advantage, it is important to provide the various forms of social support for workers as service suppliers. In this sense, active interests including the development of personal competence, support for working environment, and providing chances for the development of new services are significant. This study is a follow-up study on the influence of social support for positive psychological capital, creativity, and work performance of service workers. Among the service process matrix, this study targets the workers involved in mass service fields and seeks to examine how support for co-worker influences the performance through self-efficacy. No empirical analysis has examined workers involved in mass service fields. Thus, this study aims to take an approach different from that of previous studies and to suggest more effective human resource management strategies for enhancing the competitiveness of service companies and provide related implications.

Technology Status and Improvement Direction of Special Theaters in Korea by Format (국내 특수상영관 포맷별 기술현황과 개선방향)

  • Jung, Hyun-Jin
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.4
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    • pp.73-87
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    • 2021
  • Special theaters were created to provide a sense of immersion and spectacles due to differentiated screens, sound, seating facilities, and advanced services, and also expanded screens. The purpose of this study is to perform comparative analysis of the technical characteristics formats shown in special theaters(3D film, 4DX, IMAX, ScreenX, and VR) in order to identify and find ways to overcome the technological limitations in production. The various formats show differences in field of view depending on the exhibition technology and these differences affect the mise-en-scene, narrative, and editing of the film and consequently result in changes in the production environment and process. Therefore, directors and creators must understand the technological features and limitations of the new formats before making their approach. However, a new format encounters limitations on production sets due to the decline of technical education and succession. In situations where shooting with a special camera is essential, the particular characteristics of each format should be carefully considered from the planning stage but financial problems arise due to increase in production period and cost. To overcome these various obstacles, it is essential to first identify problems and present alternatives through in-depth research on the production set of each format. Finally, this research aims to explore the prototype of each format and analyze the current state of production technology with formats that have not been adapted to the market trends by combining with the other formats and showing that they can survive in new ways.

A Study on the Implementation of Learning community of Chinese International Students Using Design-Based Convergence Exploration (디자인 기반 융합탐구를 활용한 중국 유학생들의 학습공동체 실행연구)

  • Kim, Mi-hee;Lee, Young-sook
    • Journal of Internet of Things and Convergence
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    • v.8 no.5
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    • pp.85-91
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    • 2022
  • In the IOT social environment, which emphasizes the convergence of science and technology and emotion, this study aims to explore the experience and meaning of the experience while participating in the design convergence class based on the operation of the Learning community of Chinese graduate students majoring in design. To this end, an implementation study was conducted by visualizing various research problems using a design-based inquiry method for 12 graduate students attending T University. The design-oriented convergence class was conducted in a small group with content that was deepened into a visual strategy by the expression technique given by the external environment and the learner's own inner motivation. In order to express the perspective and intention of the research problem in the research, the convergence design research expressed using various visual strategies such as metaphorical use and analysis of visual data in the research process and sensory approach to the research problem was presented in a form that expresses the creative thinking process. As a way of exploration, the teaching method of presenting results based on various experiences suggests changes in new teaching formats, practical knowledge sharing by instructors, and community participation by learning participants.