• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.4
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• pp.237-250
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• 2010

The present paper focuses on the comparison of user experience of mobile phone keypad and touchpad. Mobile phone has recently adopted a touchpad keyboard style and it gives users advantages and disadvantages as well. This paper examined usability, usefulness, affect and attitude of those two keyboard styles and disclosed interesting outcomes. First, keypad is better than touchpad in usefulness and usability. Second, touchpad is better than keypad in affect. Finally, touchpad is better than keypad in attitude. Overall, although touchapd is evaluated as worse keyboard in usability and usefulness, test subjects favored touchpad keyboard because it is more emotional and affective. It implies new digital device including mobile phone has to get more affective appeal to the young users and emotion will be a key point in digital consumption.

• Journal of the Korean Society of Food Culture
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• v.23 no.6
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• pp.713-719
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• 2008

The purpose of this study was to investigate the food preference and attitude according to six emotions in female university students. Also, it was studied whether the desire to food consumption was changed by each mood. The selfreported questionnaire was used to 285 female university students. There were the significant differences in food preference according to emotions. Pizza & pasta, ice cream and cake were preferred during happiness and amusement. In sadness and anger, alcohol was the most preferred food item. There was the preference of beverage, Jjigae & Baikban, ice cream and snack during relaxation. Chocolate showed the highest preference during depression. The taste and flavor was the main preference attributes during all emotions. The self-assessed food intake during happiness, amusement, anger and relaxation was increased but it was decreased during sadness and depression (p<0.001).

• Journal of Physiology & Pathology in Korean Medicine
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• v.22 no.4
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• pp.930-942
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• 2008

Following conclusions were derived from researching various consumption caused after surgical operation. The meaning of surgery in HyungSang medical point of view is a big flaw of the original configuration. Therefore meaning, the loss of container to store something. Changes of the body after surgery can be formation of stagnated blood and abnormal cyst of the removed part and entangled undigested food and stagnant blood. After surgery when the symptoms become chronic or the patients develop side effects as they age, consumption and aging process begins. HyungSang medical treatments of consumption caused after surgery are the followings. We should prevent aging of the framework by using appropriate medication to make up for faults in Gall Bladder, Bladder type and six meridian type by considering its form, color, pulse and symptoms. Stability of emotion that can endure various mental stimulation is needed. Prevent stagnation, indigestion, obstruction and numbness by smoothing up the constructive energy and the defensive energy in the operated part. The Heart and Kidney should be under control and Stomach and Spleen should be reinforced so that food intake is accelerated and produce vital substances and Ki and blood. Eum blood and Yang Ki should circulate around the body well. Examine daily life and if small changes in skin complexion, appetite, sleep and excretion occur, also difference in adaptation of external stimulation and mental health occurs immediate treatment and care is necessary. Treatment of side-effects caused from both aging process and post-surgery in HyungSang's view point is considered better than other ways of treatment and will contribute in expanding the field of medical science.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.168-183
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• 2013

Contemporary era has witnessed a diversity of emotion and emotions being expressed through consumption. This paper examines the relationship between social paradigms and emotional design by means of literature study. In sections 2 and 3, I examine the prevalent social paradigms and the concept/development of emotional design. In section 4, I show the correspondence between social paradigms and specific types of emotional design. More specifically it is shown that "pluralism and decentrality" has led to fun design, individual design and participative design; "emotional revolution" has given rise to multi-sensory design, design with positive feelings, design with negative feelings and aesthetic design; "non-materialistic values" have their correspondence in design as performance and story-telling in design; and "organic worldview" finds its expression in ecological design with a wellness emphasis, and in interactive emotional design.

• Journal of the Korean Society of Marine Environment & Safety
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• v.18 no.5
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• pp.475-480
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• 2012

This study on the methode is easied to distinguish with emotional visual lighting on AtoN facility using 3colors LED, and which is controlled to on-off switching of approach light in shore or harbor. The identification have easied to provide a differentiation between the AtoN facility of red and white light and surrounding light in harbor both sides. And the integrated controller have designed to left-right and serial sequential lighting system for harbor guidance using the GPS synchronous or timer. There is expectation effect that is prevent a confusion about distinguish of facility by ship's operator and to beautify a night scene of harbor, which is expressed to emotional identification lighting and variable color lighting on AtoN body by vertical layer color lighting using LED. In addition, the performance of AtoN is implemented to display with guidance light the harbor safety message by morse code lighting. Effectiveness of system is enhanced that age and power consumption reduce by candle alternated high light LED.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.4
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• pp.625-639
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• 2015

The number of Chinese tourists visiting Korea has rapidly increased over the last decade. It is important to understand Chinese consumption patterns and shopping behavior because they have become major customers in the Korean fashion market. This study focuses on how Chinese tourists feel while shopping in Korea and how emotions influence their attitude towards purchased products. We examine how planned purchase and unplanned purchase impact shopping emotions and product usage satisfaction. A survey was conducted on 550 women between 20 and 60 years of age who have visited Seoul more than once with an online panel from an international survey firm. Data are analyzed using structural equation modeling by AMOS 20.0. Respondents were asked to recall most impressive fashion product that they bought in Korea during their recent visit and to answer if it was a planned or unplanned purchase. This study also measures emotions during product purchases and usage satisfaction. The respondents are categorized into heavy and light buyers according to purchasing power to determine the moderating effects of purchase amount. The results indicate that planned purchases tend to deliver positive emotions that enhance product usage satisfaction. In the case of unplanned purchases, without the mediating role of positive shopping emotions, it has a negative impact on product attitude and shows the importance of positive emotions during shopping. The influence of unplanned purchases on shopping emotions or product attitude in light buyers is not significant for the moderating effect of purchasing power. Only planned purchases trigger product usage satisfaction when it is mediated by positive emotions.

• The Journal of Bigdata
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• v.5 no.1
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• pp.197-208
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• 2020

Lexical ambiguity means that a word can be interpreted as two or more meanings, such as homonym and polysemy, and there are many cases of word sense ambiguation in words expressing emotions. In terms of projecting human psychology, these words convey specific and rich contexts, resulting in lexical ambiguity. In this study, we propose an emotional classification model that disambiguate word sense using bidirectional LSTM. It is based on the assumption that if the information of the surrounding context is fully reflected, the problem of lexical ambiguity can be solved and the emotions that the sentence wants to express can be expressed as one. Bidirectional LSTM is an algorithm that is frequently used in the field of natural language processing research requiring contextual information and is also intended to be used in this study to learn context. GloVe embedding is used as the embedding layer of this research model, and the performance of this model was verified compared to the model applied with LSTM and RNN algorithms. Such a framework could contribute to various fields, including marketing, which could connect the emotions of SNS users to their desire for consumption.

• Journal of the Korean Society of Food Culture
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• v.36 no.1
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• pp.110-120
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• 2021

This study investigated the factors affecting restrained and emotional eating according to the BMI of college women in Seoul. Based on their weight, 514 college women were divided into 3 groups. General demographics, nutrient consumption, eating habits and DEBQ were subsequently evaluated. Multiple regression analysis was performed to determine the factors responsible for restrained and emotional eating in each group. Percentage of the overweight or obese group having negative emotions, such as frequency of overeating (p<0.05), habitual eating, regret, and guilt after overeating, was higher as compared to the other groups (p<0.001). Considering factors that affect restrained eating, negative emotion after overeating had a positive correlation in the underweight group (β=0.481, p<0.001). In the normal-weight group, the BMI (β=0.201, p<0.001), total food intake (β=0.241, p=0.002), and negative emotion after overeating (β=0.284, p<0.001) positively affected restrained eating. In the underweight group, habitual eating (β=0.292, p=0.002) and negative emotions after overeating (β=0.233, p=0.012) were determined to affect emotional eating. Moreover, habitual eating (β=0.290, p<0.001) and negative emotions after overeating (β=0.172, p=0.004) were observed to influence emotional eating in the normal weight group. In the overweight and obese groups, habitual eating was determined to affect emotional eating (β=0.410, p<0.001). Taken together, these results provide a basis for creating a weight control program for young women having undesirable eating behaviors, such as restrained and emotional eating.

• Journal of Distribution Science
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• v.10 no.1
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• pp.33-42
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• 2012

This study is focused on traditional market's competitiveness in Korea. Ever since the Korean retail industry had been opened to the big conglomerates, the traditional markets have faced very serious competition from various types of distribution channels. In particular, this study has been conducted to find another way to help the Korean traditional market from the perspective of college students who are consumers of the future. This study examines the relationships among store choice attributions, consumption emotion, consumer's value, and relationship quality from the perspective of college students. In order to verify the relationship, and moderating and mediating effects, data were collected from 126 college students in Whasung, Gyeonggi Province to test the theoretical model and its hypotheses. The results of this study are as follows: First, service (= .263, p < .01) and advertising (= .188, p < .05) are significantly positively related to relationship quality. However, store atmosphere (= .176, p = .052) is not statistically significantly related to relationship quality. The result that students have stereotypes about the atmosphere of traditional markets and are therefore excluded from their store choice attributions can be expected. Second, college students selected service division (= .230, p < .05) as the most important factor among the traditional market's store choice attributions. This result reflected that enhancing service strategy would strengthen the traditional market against discount stores. The process of product selection by customers in discount stores is based on the concept of self-service. However, traditional market traders can make various contacts with their customers. If traditional market traders can enhance various service factors just like in the process of product selection, it will effect strong competitive advantages. Third, it is also revealed that consumer's value exhibit complete mediation effect in the relationships between service and advertising. These results showed that traditional markets must be considered for consumer value. Because previous studies showed that values refer to "enduring belief that … specific mode of conduct or end-stat of existence … personally or socially preferable to an opposite of converse mode of conduct or end-state of existence" (Rokeach, 1973; George and Jones, 1996). Furthermore, Schwartz (1994) defined values as desirable trans-situational goals, varying in importance, that serve as guiding principles in the life of a person or other social entity. As conceptions of desirable end-states of existence or modes of conduct, values help people choose, evaluate, and give meaning to their experiences (Rokeach, 1973). Efforts (e.g. promote the consumers value) of the traditional market traders will improve the preferences for the traditional market of consumers and college students. Implications and future research directions are also discussed.

• Science of Emotion and Sensibility
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• v.14 no.2
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• pp.279-292
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• 2011

This research explores the differences of two consumption behaviors from the thinking style they elicit. Specifically, we predict that more utilitarian attributes(vs. hedonic attributes) may be used when evaluating utilitarian products whereas more hedonic attributes(vs. utilitarian attributes) may be used when evaluating hedonic products. In addition, this research considered two different thinking styles: rational thinking style and experiential thinking style, and try to find out whether different product attribute information could elicit different thinking style and whether the thinking style has any effect on product evaluation. The data reported in this research demonstrates the following results. Firstly, people use different criteria when judging different types of product. That is, when judging utilitarian product, they are more likely to use utilitarian attribute as evaluation criteria, on the contrary they inclined to use hedonic attribute as evaluation criteria when choosing hedonic product. Secondly, different types of attribute informations could elicit different thinking style. Utilitarian attribute informations elicit rational thinking style whereas hedonic attribute informations elicit experiential thinking style. Finally, if people engage in rational thinking elicited in processing utilitarian attribute informations, the evaluation of utilitarian product is enhanced. But even though people engage in experiential thinking in processing hedonic attribute informations, the evaluation of hedonic product is not improved.