• 가정과삶의질연구
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• 제15권4호
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• pp.41-54
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• 1997

The purpose of this study is to analyze information search according to consumer's prior knowledge and degree of importance of products. Questionnare survey method was used in this research. The sample was taken from 548 university students in Seoul from 19th of June to 26th of June in 1997. Statistical methods used in this study were Frequency, Percentage, Regression and path Analysis. The major findings are summarized as follows; 1) The level of Consumer's prior knowledge showed somewhat middle. 2) Degree of importance of products showed in order of quality, A/S extension exchange price reliance of a manufacturing company a design etc. 3) Information search for the consumer's prior knowledge and importance showed high on the whole. The more prior knowledge consumer have the better they recognize for the importance of products. Therefore consumers are more likely to search information.

• 대한가정학회지
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• 제50권2호
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• pp.93-107
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• 2012

The purpose of this study was to investigate the effect of relationship benefit on consumer's purchase intention by focusing on the mediating role of interaction in internet shopping malls. The survey research was limited to respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products thru internet shopping malls. 562 data were analyzed by descriptive statistics, factor analysis, reliability analysis, and multiple regression using SPSS program. The results indicated that each relationship benefit dimension had a significantly positive effect on consumer's purchase intention. The interaction between internet shopping malls and the consumer was categorized by two factors such as content-people interaction and people-people interaction. In addition, each interactive factor showed mediating effects between relationship benefits and consumer's purchase intention.

• 한국의류학회지
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• 제26권7호
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• pp.1005-1014
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• 2002

The purpose of this study was to examine the effects of retail area image and shopping mall image on consumer behaviors in the retail area and in the shopping ma]1. Data were obtained from a survey to a stratified sample selected at the exits of five different malls. A total of 740 questionnaires were distributed, and 661 responses were analyzed. Stepwise regression analysis revealed that two retail area image factors of variety of stores and atmosphere significantly affected all three consumer behaviors (shopping, service facility visits, social activities). Stepwise logistic regression showed that facility and atmosphere of the retail area image and product & service and convenience of the fashion shopping mall image affected seven consumer behaviors in the shopping mall. The results indicate that the retail area image as well as the shopping mall image affects a variety of consumer behaviors in the shopping mall though no shopping mal1 image affects behaviors in the retail area.

• 한국식생활문화학회지
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• 제34권4호
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• pp.424-431
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• 2019

The purpose of this study is to analyze and evaluate the key success factors for the fast food industry in the region of Lahore Pakistan. Fast food concept developed very speedily in the last few years in Lahore region. The success or failure of a fast food industry based on some factors like Physical environment, Brand-name, Food quality, Price, Taste, Promotional activity, Habitual consumption, Health threats, Consumer expectation, and Family meal. To identify which of these factors has a greater influence on consumer satisfaction, four fast food restaurants such as McDonald's, PIZZA HUT, KFC, and subway were targeted randomly. The proposed research is quantitative in nature and for data collection; a random sampling technique was used. A questionnaire survey answered by 273 people was considered in this research. Data have been analyzed through statistical techniques. It is observed that Brand name, Food quality, Physical environment, Health threats, Price, Family meals, Habitual consumption, and Consumer expectation showed significant impacts on Fast food industry compared to other factors evaluated herein.

• 유통과학연구
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• 제22권5호
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• pp.67-79
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• 2024

Purpose: The purpose of this study is to shopping medium determinants and consumer behavior differences based on the value of consumption. Methodology: The subjects of the survey were adult men and women in their 20s or older living in Korea, and 283 valid responses were obtained. A Logit model was used to identify consumption value factors and shopping medium choices. A t-test was conducted to analyze the differences between consumer behavior based on preferred shopping medium (on/offline). Results: The inclusion of community-oriented factors such as eco-friendliness and social contributions lead to higher likelihood of choosing offline shopping. In addition, consumers who value self-expression and who are price sensitive are more likely to choose online stores. Conclusions: It was found that community-oriented factors lead shoppers to choose offline shopping, and the need for self-expression lead shoppers to choose online stores.

• 패션비즈니스
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• 제22권4호
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• pp.130-144
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• 2018

This study aims to examine the future image of the fashion industry according to the level of consumer knowledge and anxiety about the 4th industrial revolution. An online survey was carried out from March 13 to 23, 2018. A total of 698 consumers participated in the survey. The results of the study are as follows. The consumer knowledge level about the 4th industrial revolution was 10.2% for the first recognition, 48.3% for the term recognition, and 41.5% for the content understanding. The level of consumer anxiety about the 4th industrial revolution was 36.5% lower than average and 63.5% higher than the average. An ANOVA was conducted to confirm the anxiety according to the knowledge level of the 4th industrial revolution. The results revealed that consumers with higher knowledge level felt more anxiety than consumers with a lower level of knowledge. Consumer's knowledge level about the 4th industrial revolution did not affect the future image of fashion industry and individual phases of the fashion industry. Consumer's anxiety level about the 4th industrial revolution had a partial influence on the future image of the fashion industry and on each phase of the fashion industry. In the midstream and downstream areas of the fashion industry, significant differences were observed in the future image according to the level of anxiety.

• International Journal of Human Ecology
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• 제12권2호
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• pp.39-50
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• 2011

This study surveys the state of 'children's snacks' sold within the Green Food Zone and that of High Calorie Foods with Low Nutrition Value (HCFLNV). The main purposes are the analyses of foods in accordance to KFDA Program for HCFLNV and an analysis of differences in HCFLNV that are dependent on relevant factors such as food types, school types, origins, the scale of manufacturing company, area and price. Based on the analyses, educational and political implications have been sought that will form nutritious dietary habits, contribute to the prevention of obesity, and improve health in child consumers. The methodologies of this study are literature studies and surveys. The results of this study can be summarized as following. First, the number of children's snacks is 517 items of total 645 gathered within 150 Green Food Zones. Candies are the most popular item, next are cookies, chocolates, and breads. Second, in the real state survey there are 186 HCFLNV (36.0%) among children's snacks sold within Green Food Zone. Based on the survey results, the marking of HCFLNV on the package of children's snacks and the extension of the ban of HCFLNV sales to all stores within the Green Food Zone are strongly suggested. This provides preliminary data related to children's snacks and food safety. With enforcement of the Special Act on the Safety Management of Children's Dietary Life, the rate of HCFLNV has decreased and the child snack product environment in stores has improved. However, it is necessary to supervise low-priced snacks and promote an awareness of HCFLNV along with the child consumer education of food safety is needed.

• Human Ecology Research
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• 제56권2호
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• pp.167-174
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• 2018

This study investigated consumer innovativeness by examining a relationship model of innate innovativeness, product interest, product-specific innovativenss, and actualized innovativeness for eight product items as well as observed gender differences in the variables. The eight product items for the survey were smartphones, movies, clothing, cars, skin care products/cosmetics, traveling, AI products, and books. An online survey was conducted in January 2018, and 400 responses from male and female consumers in their twenties and thirties, were analyzed using reliability test, descriptive statistics, regression, and ANCOVA. The positive effect of innate innovativeness and product interest on product-specific innovativeness, and positive effect of innate innovativeness and product-specific innovativeness on actualized innovativeness were confirmed. Product interest was found to have a stronger power on product-specific innovativeness than innate innovativeness. Gender differences in product interest, product-specific innovativeness, and actualized innovativeness were identified as hypothesized. Female consumer's clothing interest, clothing innovativenss, and actualized clothing innovativeness were higher than male consumers; in addition, male consumer's cars and AI interest, cars and AI innovativenss, and actualized cars and AI innovativeness were higher than female's. The controversial results that indicated the higher innate innovativeness of male consumers useful to further in-depth discussion and research. This study contributed to the theory construction of consumer innovativeness research areas and offered practical implications for new product launching and customer relationship management.

• 한국식품조리과학회지
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• 제18권5호
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• pp.482-486
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• 2002

식품표시에 관한 소비자 교육 자료를 개발하여 대학생을 대상으로 소비자 교육을 실시한 다음, 소비자 교육의 효과는 설문지법으로 검토하였다. 식품표시의 정의, 목적, 법적 규정에 대해 올바르게 인식하고 있는 응답자의 비율은 소비자 교육을 실시한 후에 6.5-9.7% 정도 증가하였으나 유의적 차이는 보이지 않았다. 유통기한에 대해서는 '판매할 수 있는 최종일'로서 바르게 답한 응답자는 교육 후에 16.7%정도 증가되었으며, '유통기한이 지난 식품은 반드시 먹을 수 없다'고 답한 응답자가 교육 실시 후에 26.8% 증가되었다. 표기해야 하는 원재료명의 수(p＜0.01)와 표기 순서(p＜0.001)에 대한 응답은 교육 전과 교육 후에 유의적 차이를 보였다. 원재료명의 수에 대한 질문인 '모든 원재명을 표기해야 한다'에 대해 '아니오'라고 답한 응답자는 교육 후에 48.5%로 크게 증가되었고, 원재료명의 표시순서에 대한 질문인 '가장 먼저 표시된 원재료명은 가장 적게 사용된 것이다'에 대해 '아니오'라고 답한 응답자는 교육 후에 0.6% 증가되었다. 한편 원재료 중 식품 첨가물의 표시방법과 사용 이유에 관한 응답은 교육 전과 교육 후에 유의적 차이를 나타내었다(p＜0.001). 식품 첨가물의 표시방법에 관한 질문인 '식품 첨가물은 성분 또는 원재료명과 구별없이 표시하고 있다'에 대해 '예'라고 바르게 답한 응답자는 교육 후에 42.0% 증가되었다. 식품 첨가물의 사용 이유에 관한 질문에 대해 바르게 답한 응답자는 교육 후에 10.5% 증가되었다. 이와 같이 대부분의 문항에서 교육 효과를 볼 수 있었으며, 특히 식품 첨가물의 표시방법에 대한 교육 효과가 가장 좋게 나타났다. 한편 유통기한의 정의는 바르게 이해하고 있었으나 유통기한이 지난 식품은 반드시 먹을 수 없다고 답한 응답자 교육 후에 상당히 증가하여 유통기한의 활용에 대한 보다 철저한 소비자 교육이 필요하다고 생각된다.

• 가정과삶의질연구
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• 제32권2호
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• pp.13-26
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• 2014

The theory of planned behavior proposed by Ajzen predicts that certain behaviors are determined by behavioral intentions which are affected by an attitudinal belief toward the behavior, the subject norms, and the individual's perception of their control over the behavior. This study's aim is to examine consumers' inappropriate complaint behaviors, using the theory of planned behavior. Consumers' inappropriate complaint behaviors are defined by two types, which are low -and high-intensity inappropriate complaint behavior based on the primary data collected from a group of consumer affairs professionals in the business field. The survey questionnaire was administered to 1,000 consumers via an on-line survey. The two models were assessed with path analysis in order to predict consumers' inappropriate complaint behaviors, using the theory of planned behavior. The results are as follows: First, two types of inappropriate compliant behaviors were identified according to the results of an exploratory study conducted by professionals who had been employed at the department of consumer affairs. Second, the theory of planned behavior is adequately fitted to examine the factors related to consumers' inappropriate complaint behaviors. Also, all three variables based on the theory of planned behavior, -perceived behavior control, subjective norm, and attitude-had a significant effect on inappropriate complaint behavior intention. Third, consumers' inappropriate complaint behavior intention played the most significant role in low-intensity inappropriate complaint behavior, whereas attitude was found to play a significant role in high-intensity inappropriate complaint behavior. The significance and implication were discussed in terms of effective customer management strategies.