Browse > Article
http://dx.doi.org/10.6115/fer.2018.013

Effects of Innate Innovativeness and Product Interest on Product-Specific Consumer Innovativeness  

Chung, Ihn Hee (School of Science and Engineering of Chemical Materials, Kumoh National Institute of Technology)
Cho, Yun Jin (Dept. of Textile Design, Gyeongnam National University of Science and Technology)
Publication Information
Human Ecology Research / v.56, no.2, 2018 , pp. 167-174 More about this Journal
Abstract
This study investigated consumer innovativeness by examining a relationship model of innate innovativeness, product interest, product-specific innovativenss, and actualized innovativeness for eight product items as well as observed gender differences in the variables. The eight product items for the survey were smartphones, movies, clothing, cars, skin care products/cosmetics, traveling, AI products, and books. An online survey was conducted in January 2018, and 400 responses from male and female consumers in their twenties and thirties, were analyzed using reliability test, descriptive statistics, regression, and ANCOVA. The positive effect of innate innovativeness and product interest on product-specific innovativeness, and positive effect of innate innovativeness and product-specific innovativeness on actualized innovativeness were confirmed. Product interest was found to have a stronger power on product-specific innovativeness than innate innovativeness. Gender differences in product interest, product-specific innovativeness, and actualized innovativeness were identified as hypothesized. Female consumer's clothing interest, clothing innovativenss, and actualized clothing innovativeness were higher than male consumers; in addition, male consumer's cars and AI interest, cars and AI innovativenss, and actualized cars and AI innovativeness were higher than female's. The controversial results that indicated the higher innate innovativeness of male consumers useful to further in-depth discussion and research. This study contributed to the theory construction of consumer innovativeness research areas and offered practical implications for new product launching and customer relationship management.
Keywords
consumer innovativeness; innate innovativeness; product interest; product-specific innovativeness;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
연도 인용수 순위
1 Kang, K. Y., & Jin, H. J. (2008). The study on the perceived risk and product innovativeness evaluation of smart clothing. Journal of the Korean Society for Clothing Industry, 10(5), 618-624.
2 Kaushik, A. K., & Rahman, Z. (2014). Perspectives and dimensions of consumer innovativeness: A literature review and future agenda. Journal of International Consumer Marketing, 26(3), 239-263. https://doi.org/10.1080/08961530.2014.893150   DOI
3 Kim, H. N. (2000). Consumer segmentation of clothing products by fashion conformity/innovativeness and their reference groups (Unpublished master's thesis). Seoul National University, Seoul, Korea.
4 Kim, S. D., Lim, J. I., & Yang, S. B. (2016). Empirical study on influencing factors of intention to use third-party mobile payment services: Applying the task-technology fit model. Journal of Information Technology Services , 15(2), 185-201.
5 Kim, Y. G. (2012). The empirical study of the influence of consumer innovativeness, product involvement and product expertise on vicarious and adoptive innovativeness. Journal of the Korea Industrial Information Systems Research, 17(7), 187-198. https://doi.org/10.9723/jksiis.2012.17.7.187   DOI
6 Blumer, H. (1969). Fashion: From class differentiation to collective selection. In G. B. Sproles (Ed.), Perspectives of fashion (pp. 49-57). Minneapolis, MN: Burgess Publishing Company.
7 Choi, E. Y. (2001). A study of consumers' adoption process of casual Hanbok: Applying Rogers' model of innovation decision process (Unpublished master's thesis). Seoul National University, Seoul, Korea.
8 Chung, I. H. (2011). Fashion marketing. Seoul: Sigongart.
9 Lim, H. G., Chang, B. H., Nam, S. H., & Baek, S. K. (2012). Factors affecting the intention to use the favorite channel function: Focusing on innate innovativeness and perceived characteristics of innovation, viewing behavior, and social influence. Korean Journal of Communication & Information, 58(2), 154-177.
10 Lee, S. S. (2015). Effect of consumer innovativeness on the satisfaction with social commerce use. Family and Environment Research, 53(3), 293-307. https://doi.org/10.6115/fer.2015.023   DOI
11 Midgley, D. F., & Dowling, G. R. (1978). Innovativeness: The concept and its measurement. Journal of Consumer Research, 4(4), 229-242. https://doi.org/10.1086/208701   DOI
12 Clark, R. A., & Goldsmith, R. E. (2006). Interpersonal influence and consumer innovativeness. International Journal of Consumer Studies , 30(1), 34-43. https://doi.org/10.1111/j.1470-6431.2005.00435.x   DOI
13 Chung, I. H. (2015a). Difference of product interest and relation to innate innovativeness, and perceptive construct of products according to consumers' gender. Journal of the Korean Society of Clothing and Textiles , 39(4), 505-516. https://doi.org/10.5850/JKSCT.2015.39.4.505   DOI
14 Chung, I. H. (2015b). Clothing expense, consumer innovativeness and perceived risk of male and female customers of various fashion retail channels. Journal of the Korean Society of Clothing and Textiles , 39(5), 714-727. https://doi.org/10.5850/JKSCT.2015.39.5.714   DOI
15 Citrin, A. V., Sprott, D. E., Silverman, S. N., & Stem, D. E., Jr. (2000). Adoption of internet shopping: The role of consumer innovativeness. Industrial Management and Data Systems, 100(6), 294-299. https://doi.org/10.1108/02635570010304806   DOI
16 Häusel, H. G. (2008). Brain view: Warum Kunden kaufen . (J. A. Bae, Trans.). Seoul: Heureum.
17 Reinhardt, R., & Gurtner, S. (2015). Differences between early adopters of disruptive and sustaining innovations. Journal of Business Research, 68(1), 137-145. https://doi.org/10.1016/j.jbusres.2014.04.007   DOI
18 Morton, C., Anable, J., & Nelson, J. D. (2016). Exploring consumer preferences towards electric vehicles: The influence of consumer innovativeness. Research in Transportation Business and Management, 18(1), 18-28. https://doi.org/10.1016/j.rtbm.2016.01.007   DOI
19 Park, J. E., Yu, J., & Zhou, J. X. (2010). Consumer innovativeness and shopping styles. The Journal of Consumer Marketing, 27(5), 437-446. https://doi.org/10.1108/07363761011063330   DOI
20 Park, Y. S., & Chae, H. N. (2011). The influence of emotional intelligence in customer innovativeness: Focused on 'sensation seeking tendency' and 'need for intelligence'. Korean Corporation Management Review, 18(3), 55-81.
21 Rhee, E. Y. (1997). Fashion marketing. Seoul: Kyomunsa.
22 Rogers, E. M. (1962). Diffusion of innovation. New York: The Free Press.
23 Schrank, H. L., Sugawara, A. I., & Kim, M. (1982). Fashion leadership: A two-culture study. Home Economics Research Journal, 10(3), 235-240.   DOI
24 Xie, Y. H. (2008). Consumer innovativeness and consumer acceptance of brand extensions. The Journal of Product & Brand Management, 17(4), 235-243. https://doi.org/10.1108/10610420810887581   DOI
25 Heidenreich, S., Spieth, P., & Petschnig, M. (2017). Ready, steady, green: examining the effectiveness of external policies to enhance the adoption of eco-friendly innovations. The Journal of Product Innovation Management, 34(3), 343-359. https://doi.org/10.1111/jpim.12364   DOI
26 Im, S., Bayus, B. L., & Mason, C. H. (2003). An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior. Journal of the Academy of Marketing Science, 31(1), 61-73. https://doi.org/10.1177/0092070302238602   DOI
27 Jun, D. G. (2007). The effects of clothing consumers' innate innovativeness on fashion innovativeness and fashion adoption (Unpublished master's thesis). Seoul National University, Seoul, Korea.