• Korean Journal of Human Ecology
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• v.13 no.3
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• pp.425-440
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• 2004

This study was conducted to provide a foundation for housewife-consumer education programs appropriate in the information society. For this purpose, the authors reviewed existing literature, analysed consumer counseling cases, and conducted focus group interviews. The need for housewife-consumer education was illustrated, and desirable educational contents and methods were proposed. The existing housewife-consumer education programs did not work effectively because the contents were too general, and mostly structured with non-interactive one-way lectures. More effective programs should be designed to accomodate the educational purpose and contents which fitted with the specific needs of housewives as the representatives of the family consumer units. It should also take the family life cycle stages into consideration. The education programs would work better when they were oriented more toward actively participating, locally-based spontaneous small-groups.

• Journal of the Korean Home Economics Association
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• v.38 no.12
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• pp.225-239
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• 2000

The purpose of this study is to emphasize the importance of considering both counterparts, demanders and suppliers, of consumer education when a consumer education program is developed. In order to do that, opinions of both professionals and consumers on consumer education program in the information society are compared and analyzed. Also, the differences of consumer education program in the information society are discussed based upon the opinions of these two groups. This study finds out that there are many conflicts between professionals and consumers. Therefore, two questions shoed be considered when a consumer education program is developed and is applied in a practical setting: 'Is this appropriate for consumer education'and 'what is the demand of consumers who will actuary get that education'.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.9
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• pp.1028-1038
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• 2011

A blog has significant effect as a new online medium and as a tool to share information with its powerful networking function. Blogs are established based on personal experience and their impact is stronger than conventional media in terms of informativeness, credibility and interactivity. Such characteristics of blogs lead to blog commitment (a phenomenon that has behavioral consequences) that eventually influences consumer fashion purchase behavior. The more a consumer is interested in fashion and seeks diverse information from a wide range of media, the more personally committed they become to certain blogs; in addition, they will also post the results of their fashion product purchases on their blog to further create and reproduce information. This research discovers how blog commitment affects fashion product purchase behavior and information reproduction activity among consumers as well as explores the impact of blog characteristics and information variety seeking by individual consumers on these factors. The data was collected from 428 adults who purchased a fashion product based on information they found on a blog. The results are as follows. First, blog characteristics are composed of accessibility, interactivity, credibility of the information, and informativeness. Second, in terms of the blog commitment, informativeness, credibility, and consumer information diversification (respectively), turned out to have positive effects; in addition, accessibility and credibility had positive effects for corporate blogs. The comparison between private and corporate blogs showed that consumers tend to be more committed to private blogs. Third, in terms of the brand attitude, private/corporate blog commitment, credibility, and consumer information diversification (respectively) had a positive influence. Fourth, blog characteristics and consumer information diversification led consumers (through private/corporate blog commitment) to form a favorable attitude towards the brand and purchase products that resulted in information reproduction of the purchased product.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.3 s.162
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• pp.376-386
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• 2007

The purposes of this study were to reveal the relation of consumer value variables and to identify the difference of clothing information exploration behaviors on consumer value variables. The data were collected from 267 college women residing in Gwangju using a Questionnaire to general value, clothing value, consumption value and clothing information exploration behaviors. It were analyzed with factor analysis, cluster analysis, T-test, ANOVA and multiple regression analysis using statistical program SPSS 10.0. The results of this research were as follows: 1. Only one factor of general value had a significant influence on 'practical' of clothing value. All of general value and clothing value had a significant influence on the whole consumption value. 2. Clothing information search behaviors was divided into three factors: 'variety pursuit' 'active information collection' and 'uniqueness pursuit'. General value group had a significant difference in 'variety pursuit' and 'active information collection' behavior. Clothing value and consumption value group had a significant difference in all factors of clothing information search behaviors. By implication, this study could be explain each contributions of consumer values and suggest useful variable of consumer values in future clothing behaviors research.

• Journal of Korean Library and Information Science Society
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• v.36 no.2
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• pp.263-281
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• 2005

This study was to elucidate the theoretical backgrounds and realities of consumer health information services from a review of the literature, to manifest the actual conditions of consumer health information services by domestic hospital libraries and public libraries, and then to activate library services at least to meet the needs of the services by enhancing their role for consumer demand for health information. This paper propose to activate consumer health information services, as follows : First, librarians both in hospital and in public libraries cognize that consumer health information services really are needed. Furthermore, they expect that when consumer health information services are implemented, the function of the library would be expanded even to the realm of preventive health medical care for consumers and as well as to the patients' right to know. Second, it is recommended that hospital libraries should actively perform their consumer health information services, along with the active collection of health information and materials and develop related bibliographies for hospital libraries to provide patients and their families with medical information. Public libraries also are required to actively collect, maintain and manage health information and to equip themselves with special books in their reference rooms. Third, it is recommended to launch such a cooperation network with a subsystem of MEDLIS as CHIN or CHIPS in the United States of America, to construct an integrated database of consumer health information and materials, an interlibrary system, a reference room service system as well as a cooperation network among hospital and public libraries.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.539-544
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• 2007

Infomediary, playing an important role in e-commerce, provides refined a product information and the price dispersion of product. This paper use the elaboration likelihood model to explain how level of involvement with a product moderates the impact of price dispersion and product information quality on product attitude. The study produces three major findings : (1) the quality of product information produced by infomediary has a positive effect on consumers' product attitude, (2) For low-involvement consumer, price dispersion of product positively affect consumers' product attitude. For high-involvement consumer, negatively affect, (3) low-involvement consumer are affected by the price dispersion rather than the quality of product information, but high-involvement consumer are affect by price dispersion mainly when the quality of product is low. These finding have implications for on-line infomediaries in terms of how to manage their users.

• International Journal of Human Ecology
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• v.5 no.2
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• pp.81-91
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• 2004

The purpose of this study is to evaluate consumer use of unit price information introduced in Korea 1999. A total of 571 observations were analyzed by frequency, percent, and paired t-test using SPSS. The main findings are (1) consumers use unit price information to make better purchase decisions, (2) consumers with higher than average attentiveness in purchase behavior utilize unit price information to make better buying decisions, and (3) consumers with higher than average knowledge utilize unit price information to make better buying decisions. (4) Also if either attentiveness in purchase behavior or consumer knowledge is lower than average, unit price information helped consumers make better purchase decisions. (5) However, there was no difference among those consumers with below average or above average attentiveness and knowledge.

• Asia pacific journal of information systems
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• v.13 no.2
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• pp.87-104
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• 2003

Though much attention has been paid to offer various multimedia services by many online service providers, the study on consumer behavior of online information service users are yet to be further explored in various aspects. This study develops a mathematical model for analyzing online consumer's usage patterns, contrasted to the existing media selection theory and flow concept about usage behavior of information services. We demonstrated using some case examples that online information consumption can be viewed not only as a cognitive behavior interacting with online media, but also as an economically rational behavior depending on consumer's perceived cost and time spending. The results obtained in this paper will surely serve as a theoretical foundation for justifying the consumer's behavior and WTP (willingness to pay) for various online contents consumption empirically.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.31-39
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• 2015

In the modern society, as development innovative technology consumers could access various information. It make consumers empower in the market, and information asymmetry problem were solving more and more. In the technical information, however, there are still information asymmetry because technical information is very difficult to understand, and those are related with professional knowledge such as financial information. This study used the dataset which was collected to track Korean consumers consumption index by KCA(Korea Consumer Agency) which included consumer's problem experience at financial field. The results are followings. Firstly, consumers want to get exact and important information to decide purchase or not and comparative information in technical information area. Secondly, age is the influence variable to experience more problems in technical information section. Thirdly, consumer's subjective financial competency is major influence factor to reduce problem experience.

• Korea Journal of Hospital Management
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• v.17 no.3
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• pp.57-82
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• 2012

The primary purpose of this study is to examine consumers'probing actions to see what information sources consumers search for medical information when there are diverse medical service information channels, and classify consumers by information source. Its secondary purpose is to understand trust of information and attitude toward information by consumer type, value of medical service, satisfaction with medical service, and word-of-mouth intention. This study will concretely identify information utilization patterns of medical consumers, and explain the unique characteristics and behavior of segmented types of medical consumers. The significance of this study lies in the search for ways to establish information channels trusted by consumers for building an efficient medical service market in the future. The results of this study show that consumers were classified by the latent class analysis(LCA) into 5 types: low-level information seekers, word-of-mouth information seekers, mass media information seekers, digital information seekers and diverse information seekers. The reliability of information sources by type of medical consumer was statistically significant, and in the analysis of differences in consumer attitude, there was a statistically significant difference in cognitive responses. The value of medical service was statistically significant in health recovery and medical service word-of-mouth intention.