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http://dx.doi.org/10.14400/JDC.2015.13.5.31

Which Factors Could Affect Financial Consumer Problems Experience? - Convergence Approach of both Technical Information and Subjective Competency  

Koo, Hye-Gyoung (Dept. of Consumers' Life Information, Chungnam National University)
Rha, Jong-Youn (Dept. of Consumer Science, Seoul National University)
Publication Information
Journal of Digital Convergence / v.13, no.5, 2015 , pp. 31-39 More about this Journal
Abstract
In the modern society, as development innovative technology consumers could access various information. It make consumers empower in the market, and information asymmetry problem were solving more and more. In the technical information, however, there are still information asymmetry because technical information is very difficult to understand, and those are related with professional knowledge such as financial information. This study used the dataset which was collected to track Korean consumers consumption index by KCA(Korea Consumer Agency) which included consumer's problem experience at financial field. The results are followings. Firstly, consumers want to get exact and important information to decide purchase or not and comparative information in technical information area. Secondly, age is the influence variable to experience more problems in technical information section. Thirdly, consumer's subjective financial competency is major influence factor to reduce problem experience.
Keywords
Technical Information; Financial Information; Consumer Competency; Financial Competency; Financial Problems; Subjective Competency; Convergence Approach of Consumer Problems;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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